Symmetry is the official travelers guide to Santa Cruz County.
santacruz.org/plan-your-trip/online-travelers-guide/
It is targeted directly at higher spending overnight visitors and potential visitors, through distribution in local hotel rooms, expertly selected ports of entry and direct mail.
Symmetry is a different type of high-quality travelers guide that not only provides advice on where to go and what to see, but also offers an insider look at life in Santa Cruz County—tempting visitors to travel smarter and stay longer.
The glossy, large format magazine—PrintReleaf Certified—is designed to make your advertisements really pop. The elegant textured cover gives it a long shelf life and makes Symmetry a keepsake publication that readers return to over and over again.
The annual publication is a partnership between Visit Santa Cruz County and Edible Monterey Bay magazine, ensuring that the content is compelling and has utmost trust and credibility.
Page turning facts…
• With a print run of 100,000 Symmetry has the largest circulation of any publication in Santa Cruz County
• Your best opportunity to reach more than 3 million people who visit Santa Cruz County each year
• Represents the only visitor guide used by Visit Santa Cruz County, and will be distributed by VSCC throughout 2024 at trade shows, sales trips and international missions
• Will be placed in hotel rooms throughout the county to connect visitors with local attractions, events, lodging, restaurants and other services
• Will be available at 21 California Visitor Centers throughout the state
• Will be stocked at regional airport terminals and select Bay Area hotels
• More than 20,000 copies will be mailed free-ofcharge to households that have inquired about Santa Cruz County as a vacation destination
• Will be available for viewing and download on the VSCC website, which receives approximately 1.5 million visitors per year
• Measuring 9 inches wide by 11 inches tall, Symmetry is larger than a typical magazine and really stands out, in every way!
T The ages were their architects and we owe it to ourselves and to our children’s children to preserve them. Cruz County’s forests were because they so easy to reach. years Portolá expedition Father ordered the first redwood shipped the dawn redwood lumber more later, nearly all of County’s had been cut down feed the demands region. Fortunately, handful of able Redwoods” generations. 1889, painter/photographer the rate at which redwood disappearing, he accidentally launched conservation Hill, along with former U.S. Civil author and Santa Sentinel—invited wealthy influential the Sempervirens group awareness and to preserve Santa redwoods launching the first major campaign U.S. history. Sempervirens eventually convinced legislators purchase of Big preserving in perpetuity people By 1902, California’s oldest state established. year later, President Roosevelt Cruz County and to the preserve its redwoods. am grove of the wish to congratulate of this region, congratulate what you have preserving said down one of you The ages were architects ourselves children’s children Redwoods State encompasses And while we early environmentalists and McCracken huge gratitude for Santa Cruz County’s our concept of “conservation” had major “They didn’t take fire,” says Thompson. disrupted cycle for long Fire Cycle September of 2020, Lightning burned 86,509 in Santa counties. affected 97 percent Redwoods reducing park to ash, including visitors center, and staff homes. as state park biologists damage. The heat and intensity Complex fires shocked and Sparked by massive lightning storm, multiple, fastfronts surprised and widespread evacuations. Choked flammable fuels, landscape was Decades of suppression—as well the pathogen—created perfect firestorm. the weeks that County’s redwood appeared Yet the closer biologists looked, optimistic they “We saw the Zane Moore, geneticist doctoral candidate has studied sempervirens) grow more than tall as the Liberty or Big in they live more than years. Studies they capture carbon dioxide atmosphere other type of tree, key change. COURTESY MUSEUM, GARRICK INGRAM D THE GRAND CANYON BELOW THE BAY Canyon at the bottom of Monterey Bay one of Also thank the canyon for cooling summer fog, submarine canyon North America. more than 10,000 feet below sea level and on the ecosystems and biodiversity the Monterey Bay significant. away from the coast and cold water pulled causes “bloom” phytoplankton growth, which jumpstarts the entire food chain. Krill eaten by larger fish like salmon, as well as biodiversity. climate and agriculture. pulled from the depths. That’s what makes and strawberries can ripen without getting Santa Cruz Parks & Beaches Beaches Capitola Beach The Esplanade Capitola Davenport Landing Beach Davenport Landing Davenport parks.ca.gov Manresa State Beach Uplands Natural Bridges State Beach parks.ca.gov New Brighton State Beach Rio Del Mar State Beach Beach Drive Aptos parks.ca.gov thatsmypark.org Sunset State Beach parks.ca.gov Parks + Reserves thatsmypark.org Aptos Village County Park 100 Aptos Creek Road Aptos Callaghan Park cityofwatsonville.org 15451 Skyline Boulevard Los Gatos Elkhorn Slough National scparks.com State Par Aptos Creek Road Aptos parks.ca.gov thatsmypark.org Glenwood Open Space Preserve Parks & Beaches
O GASPAR DE PORTOLÁ’S HISTORIC JOURNEY through 1769, he and his men on the shores of what is now Santa rested, the men enormous trees fragrant red bark. so great that side by side with are unable to embrace how Lieutenant described them. “They highest and had seen up expedition engineer Costansó. Yet was Father who named them: that of the color colorado. Today, years after Crespí their common Watsonville’s Pinto from around the marvel the verdant Cruz County. Public Basin Redwoods contains the largest stand of old growth Humboldt Cowell Redwoods Laguna Creek Redwoods in Bonny of Nisene Marks Aptos and the Byrne-Milliron in Corralitos are Santa Cruz’s the glittering Bay. “Our very easy to reach which make them Carie Thompson Santa Cruz who experience natural peace themselves why getting to these important.” REDWOODS REVIVAL Why 2023 is the perfect time to visit Santa Cruz County’s redwood forests BY RYAN MASTERS Walking through cathedral-like redwood grove must-do 0.8-mile old growth Park strollers PHOTO: Watersports Surfing and fishing go hand in hand on the Monterey Bay Rahaim When it’s flat, you fish; when there’s waves, you surf.
GELITE skills on the world-renowned the Santa Cruz the ocean based deep blue and ebb and flow of includes not just chasing waves, but “Surfing and fishing hand,” says Matt surfer and commercial who catches California lingcod on the Catch. “When it’s flat, you fish; waves, you surf—it’s to fullest.” Cruz commercial Rockhold joined other retired including Jason and Josh Loya. And it’s not money; plenty of fisherwomen surf established commercial fisherman of H&H Fresh Fish seafood Santa Cruz harbormaster Anderson paddling out into the given day. fishing and surfing sense adventure,” Haveman For Rockhold, fishing was way more money when traveling the world started angling halibut and lingcod 2001 during surfing career Just two years prior, Rockhold ranked second the Magazine Airshow Series. featured on the 2001 surfing career began slowing doubled down surfed everywhere but Santa Cruz the best waves fishing,” he says Rockhold has sizable presence with his @friendliestcatch @rockhold accounts, his fishing videos garner He believes his videos because he takes surfing career. Loya the late 1980s and Surfing cover shot barreled in 20-foot wave iconic big wave Santa Half Moon Bay place in his life Mavericks in when was still little-known and competed Mavericks Invitational surf contests, inaugural event up fishing for San Lorenzo River. early surfing career began fishing for California friends and fellow surfers, Jason “Ratboy” Collins, from surfboards off the for fun. “Once could make money at the same time, it made sense and get commercial Loya “Fishing natural surfing. It’s about career support my lifestyle.” Loya bought 1995, and after professional surfing continued to look livelihood, earning U.S. captain’s license investing commercial fishing operation. owns the 22foot F/V Roc which he catches sea rockfish and Chinook also stays busy running whale the Monterey and as Landing Boat But commanding breaks isn’t dependent professional surfer. communities throughout the surfers have commercial fishing as profession that their passion for both surfing and out this cool things, testing nature with goal mind,” Deyerle, who fishes out on the F/V Sea Harvester. one and the family’s business—Sea restaurants and their company Brothers Seafood—were by his father and uncle, Richard Deyerle, as way surf habit. Symmetry They wanted make living close flexibility that work interfere with surfing. fishing, where they close the water, saw commercial not to have Deyerle, Calder’s uncle, regularly in his “I’ve more than the well, probably lot more. appreciate and the solitude. Calder and his brother continue their footsteps, chasing Monterey Bay. While Calder working on his family’s he says initial desire profession ambitions. He surfed traveling up and the for competitions some of the largest waves on Chile, Hawaii and beyond. Monterey known for many things, history commercial fishing—with pioneering turn to sustainable harvesting recent decades, seascape and world-class like Rockhold, family and others, the ocean of both work connection deeper. The a deep reverence and great concern protection.❖ commercial coastal caught Salvador Fulbright fellow cooperatives. Instagram of this Monterey Bay that communities. Find with https://montereybayfisheriestrust.org/local-catch-guide. TOP CLOCKWISE: MATT ROCKHOLD Surfer-fisherman Matt catches wave County fishermen after salmon halibut and Dungeness when the are rougher.
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