Edward Carroll | ed@ed-id.com
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Corporate Branding A complete formalisation and rebranding for the IFS group of companies, including letterhead, email signatures, media covers, catalogues and more.
17 Medway St. Rocklea QLD 4106 Tel: 07 3848 3811 Fax: 07 3848 3855 Email: sales@indfit.com
CATALOGUE
TUBE & FITTINGS FOR ALL INDUSTRIES
Custy McCustomerson 1 Example St. Suburbia QLD 4123 Dear Sir, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam sodales iaculis lacus, id bibendum neque volutpat ultricies. Maecenas leo erat, semper sit amet pulvinar luctus, luctus id nisi. Fusce posuere mauris vitae dolor gravida vulputate. Aenean pulvinar libero neque. Aliquam fermentum massa ut metus sodales pretium. Donec facilisis diam eu neque scelerisque at viverra enim dignissim. Aenean convallis, augue luctus molestie ornare, metus metus volutpat leo, non fringilla risus nisl sed orci. Etiam eu diam quis diam congue ullamcorper eget et metus. Maecenas mi tortor, aliquam sed semper sit amet, semper at purus. Sed nisi mauris, laoreet sit amet congue sed, adipiscing viverra metus. Fusce tincidunt suscipit tempor. Phasellus vitae dui justo. Aliquam ut nisl quis orci blandit dignissim non et nisl. Cras vestibulum lacus et tellus consequat laoreet. Nullam faucibus nulla et felis ullamcorper iaculis consectetur felis tincidunt. In arcu justo, interdum id vestibulum vel, rutrum non nunc. In sed condimentum est. Quisque non dolor non diam iaculis fringilla. Donec at nunc id purus fermentum facilisis in vel nunc. Suspendisse venenatis est ac arcu feugiat vulputate vestibulum tellus euismod. Morbi metus tortor, egestas sit amet vehicula vestibulum, eleifend vel leo. In blandit dolor at dui aliquet semper. Nulla et turpis nisl. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nam elit ligula, rutrum eu imperdiet in, sagittis non turpis. Nulla facilisi.
17 Medway St, Rocklea, QLD 4106 Phone: (07) 3848 3811 Fax: (07) 3848 3855 email: sales@indfit.com
Mob: @indfit.com Tel: 07 3848 3811 Fax: 07 3848 3855 17 Medway St. Rocklea, QLD 4106
Dear Thank you for your support throughout 2010. Please accept this gift as a sign of our appreciation. We here at IFS wish you a Merry Christmas and a happy and prosperous New Year. Looking forward to seeing you in 2011!
Marine | Automotive | Agricultural | Engineering 17 Medway St, Rocklea, QLD 4106 Phone: (07) 3848 3811 Fax: (07) 3848 3855 email: sales@indfit.com
Phasellus in odio tellus. Nam adipiscing scelerisque tellus, at lobortis erat feugiat et. Duis iaculis mollis sodales. Suspendisse eget nunc lorem. Vivamus vitae nunc enim, nec laoreet lacus. Sed et ante leo, non interdum tortor. Nunc eu mauris dolor, sed luctus tellus. Fusce quis scelerisque odio. Aliquam mauris lorem, molestie eget hendrerit at, pellentesque non diam. Suspendisse at justo libero. Aenean erat velit, imperdiet non semper lacinia, vehicula ut augue. Nulla et purus viverra sapien sodales condimentum. Pellentesque ac fringilla nisl. Suspendisse aliquet nulla eget lacus sodales in dignissim ligula tincidunt. Nulla facilisi. Morbi vestibulum, est nec ornare posuere, ligula nisl tempor erat, vitae volutpat leo justo vel velit. Etiam viverra nunc ac odio feugiat sit amet semper sapien sodales. Nam tempus, libero et vestibulum mollis, risus nulla vestibulum risus, non lobortis leo nulla id nisl. Pellentesque interdum tempus malesuada. Regards, Staffy McStafferson IFS team member
With Compliments Manufacture | Distribution | Brass | Steel | Nylon | Gal-Mal | Clamps | Compression Fittings | Valves | Hose Fittings | Water | Gas | Lubrication Industrial Fittings Sales Pty Ltd | ABN 230 108 765 43
Mob: @indfit.com Tel: 07 3848 3811 Fax: 07 3848 3855 17 Medway St. Rocklea, QLD 4106
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Manufacture | Distribution | Brass | Steel | Nylon | Gal-Mal | Clamps | Compression Fittings | Valves | Hose Fittings | Water | Gas | Lubrication Industrial Fittings Sales Pty Ltd | ABN 230 108 765 43
Dear Thank you for your support throughout 2010. Please accept this gift as a sign of our appreciation. We here at IFS wish you a Merry Christmas and a happy and prosperous New Year.
forward to seeing you in 2011! 17 Medway St, Rocklea,Looking QLD 4106 07) 3848 3811 Fax: (07) 3848 3855 email: sales@indfit.com
Edward Carroll | ed@ed-id.com
Identity
Typography
__________________________________________________________________________ Arial Regular 12 point Sentence Case
Souvenir Bold is the typeface used in the wordmark and company title. It should not be used elsewhere. Restricting use of this typeface will help to ensure that the IFS brand name remains strong and easily recognisable. In certain circumstances it may be appropriate to use Souvenir Bold on promotional items, but advice from appropriate management should be sought first.
The key identity component of IFS is our wordmark. Based on the original graphic concept from 1990, the renewed logo consist of the characters ‘IFS’ bordered by a single black line. The only typeface used in the IFS wordmark is Souvenir Bold. It is rendered in full colour, with a black outline.
For body text in printed publications, Arial Regular is the recommended typeface. Maintain sizing at 10 or 12 point. Arial is included with Microsoft Windows, and is accessible to every user.
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page 3
Introduction
Identity Clear Space
Alternate Versions
IFS IFS The IFS wordmark must not be spaced closely with body text or images either online or in print. It is preferred that at least 1/5th of the logo height be left spaced to ensure clarity.
This document is provided as an overview of Industrial Fittings Sales Pty Ltd’s formalised name and the corresponding visual identity guidelines. In order to create and maintain a cohesive face for our organisation, these standards must be adhered to for both print and electronic formats. By following the styles detailed here, IFS will be able to exhibit a polished and professional appearnce both internally and externally.
The IFS wordmark must not be recreated in unauthorised versions. The primary version is the two colour logo with title text left justified alongside. Specific size can vary from project to project, but the ratio of letter sizes and the box must not be altered.
Preferred placing is the top left of publications, or the bottom right if not available. All IFS publications should contain the wordmark.
page 1
Company Mission
For non-white backgrounds, use the monochrome WHITE wordmark.
As a general rule, the IFS wordmark need only be placed once per page.
page 4
Colours
At IFS, we are committed to providing customers with high quality products and service.
Applications
PMS Red 032C
PMS Process Black
RGB: 227,57,50 CMYK: 5,98,100,1 HEX: e33932
RGB: 0, 0, 0 CMYK: 0, 0, 0, 100 HEX: 000000
The IFS wordmark contains two colours: Pantone 032C Red, and Pantone Process Black. When printing in full colour, these must be used.
We achieve this by anticipating the needs of our customers, continually improving our processes and recognising the value of each and every one of our clients.
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Shown on this page are some examples of the wordmark being used correctly and incorrectly. The IFS logo and wordmark are available in P:/1IFS/Company Logos/IFS Graphics. Theses are the only correct files. Both .PNG and .WMF files are available.
When printing in one colour, the black logo format must be used. Do not print the colour version of the logo in a monochrome or grayscale print.
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Edward Carroll | ed@ed-id.com
When dragging to resize the logo for a project, hold the [SHIFT] key to maintain correct aspect ratio.
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Logo A selection of wordmarks and logos.
Logo Formalisation for Industrial Fittings Sales, QLD 4
Logo Formalisation for West Coast Fittings, WA Edward Carroll | ed@ed-id.com
Logo Formalisation for Gas Components Australia
Logo Formalisation for Brassfit QLD, QLD
New Logo for Muir’s Taekwond Centres, QLD Edward Carroll | ed@ed-id.com
New Logo For New Sports Pty Ltd, Seoul, Korea 5
l and y completed
Product Photography Product photography for marketing materials in various industries.
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Edward Carroll | ed@ed-id.com
Photography Night landscapes and exteriors for personal and promotional purposes.
Edward Carroll | ed@ed-id.com
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Edward Carroll | ed@ed-id.com
Advertisements Print advertising for trade shows, classifieds, catalogues and promotions.
Edward Carroll | ed@ed-id.com
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WCF_Cover.pdf
CONTACT US
7/03/12
9:49 AM
CONTACT US
sales@westcoastfittings.com.au
T: 08 6253 8800
sales@indfit.com
F: 08 6253 8811 West Coast FIttings Pty Ltd ABN 23 010 876 453 1/11 Panama St, Canning Vale WA 6155
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T: 07 3848 3811
AIRBRAKE FITTINGS
A complete range of fittings, valves, tube and other allied products for the heavy vehicle and trucking industry.
F: 07 3848 3855 Industrial Fittings Sales Pty Ltd ABN 23 010 876 453 17 Medway St. Rocklea QLD 4106
FIRE SUPPRESSION FITTINGS An extensive range of fire suppression fittings manufactured in Queensland by an ISO 9001 certified system.
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MANUFACTURE West Coast Fittingss is a complete manufacturing and distribution solution. Australian owned and operated, WCF provides the highest quality brass fittings available. Our manufacturing process is fully ISO9001 certified.
ETHOS At WCF, we are committed to providing our customers high quality products and service. We achieve this by anticipating the needs of our customers, continually improving our processes, and recognising the value of each and every one of our clients.
PRODUCTS • • • • • • • • • • • • • •
NTA Fittings Push In Airbrake Fittings Airbrake Couplers SAE J844 Tube DIN Tube Metric x NPT Adaptors Metric x BSP Adaptors Metric Tube Fittings Pogo Sticks Suzi Coils Truck Valves Glad Hands Duomatic Couplers Drain Valves
MANUFACTURE
PRODUCTS
Industrial Fittings Sales is a complete manufacturing and distribution solution.
• JIC Swivel x field attachable hose tail • JIC x BSP branch Tees • JIC x BSP straight adaptors • JIC x NPT male Safety Valve • JIC Bulkheads with Lock Nuts • Fire Suppression Gauges • Manifolds • Suction Tails • JIC x Compression fittings • ¼” Tube blank off fittings • BSP M&F Y Pieces • BSP M&F Elbows • BSP Branch Tees • BSP Fem Y Pieces • Stainless Steel Tube
Queensland owned and operated, IFS provides the highest quality brass fittings available. Our manufacturing process is fully ISO9001 certified.
ETHOS At IFS, we are committed to providing our customers high quality products and service.
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We achieve this by anticipating the needs of our customers, continually improving our processes, and recognising the value of each and every one of our clients.
Whatever the application, there’s a BondLoc adhesive or sealant product to meet the requirement. Our dedicated team formulate and manufacture an extensive range of products at our purpose built production unit in the UK. If you can’t find one of our products to do the job - just ask!
Cost effective, high quality products Proven formulas that work Manufactured in the UK to ISO 9001 Used by major manufacturers worldwide For further information, or to place an order, call now on
08 6253 8800 or email
sales@westcoastfittings.com.au
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Edward Carroll | ed@ed-id.com
2010-2011
Music
Posters, logos and album art.
Golden Leaves
Client: The Globe Theatre, Brisbane Australia Photo licensed under Creative Commons
Edward Carroll | ed@ed-id.com
Client: The Globe Theatre, Brisbane Australia Photo courtesy Wade Matthews
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Client: Tu Pham, “Tu P�, Brisbane, Australia Client: Kevin Glenn, Primitve Sound Studio, Atlanta Georgia
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Edward Carroll | ed@ed-id.com
Sports
With Master Ko
Sports Branding & identity for fitness professionals in Seoul, South Korea.
Personal Fitness Studio Strength - Fitness - Taekwondo
With Master Ko mobile: 010-6455-7985 email: masterko@nate.com : kocoach@msn.com
고 만재
Master Ko Edward Carroll | ed@ed-id.com
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Edward Carroll | ed@ed-id.com