Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR)
About Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR) Green Mountain Coffee Roasters Inc. is engaged in the specialty coffee and coffee maker businesses. The Company operates in two business segments: the Specialty Coffee business unit (SCBU) and the Keurig business unit (Keurig). SCBUsources produces and sells more than 200 varieties of coffee cocoa teas and other beverages in K-Cup portion packs and coffee in more traditional packaging including whole bean and ground coffee selections in bags and ground coffee in fractional packs for use both athome (AH) and away-from-home (AFH). Keurig is a manufacturer of gourmet single-cup brewing systems targets its premium single-cup brewing systems for use both AH and AFH mainly in North America. Its primary sales is from its Keurig single-cup brewing system which includes its Keurig single-cup brewer K-Cup portion packs used by the system as well as related accessories. In May 2010 the Company acquired Diedrich Coffee Inc.