BRAND STANDARDS
PROPERTY LOGO
Original Logo When used on white background logo is always PMS 7756C.
Logo Over Photo When used over a photo, logo must be solid white. The photograph being used should be manipulated in such a way that heavy drop shadows and outer glows are not needed or noticable. The end result should look as natural as possible.
Logo Over Pattern / Color Block When used over the property pattern color block, logo must be solid white.
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TYPOGRAPHY: PROPERTY FONTS Headline:
B A U E R B O D O N I I TA L I C - C A P S ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 (Upper Case, Italicized, Tracking at approx 110%)
Sub-Headline:
Didot Regular - Title Case ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 (Upper Case)
abcdefghijklmnopqrstuvwxyz 0123456789 (Lower Case)
Body Copy:
Helvetica Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 (Upper Case)
abcdefghijklmnopqrstuvwxyz 0123456789 (Lower Case)
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 (Upper Case)
abcdefghijklmnopqrstuvwxyz 0123456789 (Lower Case)
Property Fonts Bauer Bodoni should be used for main headlines and may be used for secondary headlines for a huge typographic hierarchy. Bauer Bodoni should always be all caps and italic. Tracking of 110 for main header is recommended. Didot Regular should be used for sub-headlines. Sub-headlines should always in Title case. Hevetica should be used primarily for main copy and extend running copy in longer, multiple-page document, such as brochures and menus. Page 3
TYPOGRAPHY: SCALE Font Size Body copy should never be smaller than 9 point for print and should always be 14 point for web. Disclaimer copy may be reduced to 7 point for print and 11 point for web. Below is a general guidelines for font sizes. For formats larger than a full-page-ad or 10x13”, font sizes should be scaled propertionally to the piece. •
No smaller than 9pt (Print) / 14pt (Web) - Main Body copy
•
260-300% - Main heading used on print and web ads, collateral, and front cover page of multi-page collateral
•
218-250% - Section headings used on on print & web collateral, and menu main headings.
•
164% - Sub-section headings used on print & web collateral, and menu section headings.
•
140-145% - Sub-headings on print and web collateral
•
118% - All other headed elements on all print & web collateral, and meby sub-headings
•
80% - Descriptions and disclaimers
Example (not all)
HEADLINE HERE Sub-headline Body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy. *Disclaimer here disclaimer here disclaimer here disclaimer here disclaimer here disclaimer here
218-250% Xpt (27.5 point)
140-145% Xpt (15 point)
X pt (11 point)
80% Xpt (8.8 point)
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TYPOGRAPHY & LINES Leader Lines Two horizontal accent lines should be used when a headline stands alone with no headline note, sub-headline, or any other copy followed. The headline should be placed between two parallel lines. The leader lines should be in property’s accent color. When a headline is followed by any body copy or headline note, there should be only one horizontal leader line placed between the headline and any other (headline note, sub-headline, body, etc) text underneath.
HEADLINE HERE
HEADLINE HERE Body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy body copy
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COLORS & PATTERNS CMYK: 46 50 / 95 / 27 RGB: 119 / 100 / 45
• •
Primary color Logo color
•
Primary pattern block color for website, brochures, newsletter, ads, and banner ads
• •
Secondary color Alternate background color on website, ads and collateral
• •
Roll-over color on website Accent color for horizontal rule, social media and contact information Occassional sub-headline color
PMS 7756C Hex: #77642D
CYMK: 63 / 4 / 26 / 0 RBG: 84 / 188 / 193 PMS 7472 C HEX: #54BCC1
CMYK: 75 / 29 / 40 / 3 RGB: 6 / 142 / 147 PMS 5483 C Hex: #3f8e93
CMYK: 30 / 36 / 89 / 4 RGB: 181 / 151 / 66 PMS 4505C
•
Hex: #b59742
PATTERNS
Primary Pattern
Light Pattern Page 6
SIGNATURE PHOTO
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SUPPORTING SIGNATURE PHOTOS
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PRINT AD
Headline is always in propery’s primary font. Body copy is always in Helvetica.
MINIMAL COPY HERE Rero temporum, quiscium ium as imil iunt quaspelitio. Equisto dunt volupti sedit fugitat ioreseque sum voluptae quam vidit omnis dolori dolorum ute labo.
The headline should be placed within top third of the ad, i.e. approx 15-30% the height of the print ad’s live area, measuring from the top to the bottom of the ad. Maintain appropriate typeface, typographic scale, and leader lines. See Typography on page 3-5.
Photo should be a signature shot (photos will change depending on intended use: leisure, meeting, wedding, food & beverage) Image must be photoshopped to accomodate the white logo and text while looking as natural as possible.
Logo should be placed within bottom third of the ad, i.e. approx 66%-85% the height of the print ad’s live area, measuring from the top to the bottom of the ad. The property logo should always placed in the center and in all white.
website | phone number | address
Noble House logo is always placed bottom right. Stamp should be transparent but legible (opacity percentage will vary depending on darkness of image.) Far right portion of logo should be cut off to appear “stamped.”
Property address is always in the bottom left corner in this order: website | phone number | address
The above rules apply to all print ads, regardless of size. Rules apply to wedding, spa, leisure, and business ads.
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BANNER ADS
1. 728 X 90
HEADLINE HERE Body copy here, bolded offer.
LEARN MORE
2. 160 X 600
3. 350 X 300
HEADLINE HERE Body copy here, bolded offer, more body copy.
Body copy here, bolded offer, more body copy.
LEARN MORE
LEARN MORE
Property logo is always placed at the top center in solid white on a vertical banner and on the far left on a horizontal banner. Image photoshopped to accomodate logo and text. N stamp is always in white color and placed over imagery at the bottom right corner. Far right portion of N stamp should be cut off to appear “stamped�. Opacity may be altered from 60% to 80% depending on background image used. Buttons and accents in primary or roll over color. Button should be in 100% opacity. Maintain appropriate typeface, typographic scale, and leader lines. See Typography on page 3-5.
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MULTI-PAGE LAYOUTS
COVER
HEADLINE HERE
website | phone number | address
SPREAD OPTIONS HEADLINE HERE Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.
HEADLINE HERE Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.
CALL TO ACTION >
Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.
HEADLINE HERE Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.
Maintain appropriate typeface, typographic scale, and leader lines. See Typography on page 3-5. Page 11
MULTI-PAGE LAYOUTS
HEADLINE HERE Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.
HEADLINE HERE Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.
CALL TO ACTION >
BACK COVER
website here | phone number here | address here facebook
Back cover should have a solid white logo centered with contact information in white below, between two horizontal leader bars in roll over color. Facebook and Twitter handles should be placed below.
Maintain appropriate typeface, typographic scale, and leader lines. See Typography on page 3-5. Page 12
STANDARD E-MAIL
CITY, STATE
HEADLINE HERE
READ MORE >>
>>
READ MORE >>
>>
READ MORE >>
For the Best Rate Guarantee, reserve on our website or contact your travel professional!
Template above must be followed for all emails from the property. Logo is always placed top and center. Images and illustration icons may be changed, headline and body copy will stay the same color, size may vary depending on content. Small disclaimer copy will also be changed for each email. Page 13
RACK CARD
HEADLINE HERE Body copy here, more body here, more body body , more body copy, more body copy.
HEADLINE HERE Body copy here, more body copy. Body copy here, more body copy. Body copy here. Body copy here, more body copy. Body copy here, more body copy. Body copy here. Body copy here, more body copy. Body copy here, more body copy. Body copy here. Body copy here, more body copy. Body copy here, more body copy. Body copy here. Body copy here, more body copy. Body copy here, more body copy. Body copy here. Body copy here, more body copy. Body copy here, more body copy. Body copy here. Body copy here. Body copy here.
website | phone number | address
website | phone number | address
Maintain appropriate typeface, typographic scale, and leader lines. See Typography on page 3-5. Page 14
POWERPOINT TEMPLATE
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F&B MENUS
C O C K TA I L M E N U TROPICAL MIST 17
coconut rum, light rum, midori melon liqueur, splash of pineapple juice and sprite
BELIZEAN SEANSATION 18
white rum, spice rum, triple sec, amaretto, splash of orange juice, pineapple juice and lime
MEDITERRANEAN CAIPIRIHNA 20
cane juice rum, strawberry, lime, basil leaves and sugar
PENINSULA JUNGLE JUICE 18
hibiscus juice, coconut rum, spice rum, splash of cranberry juice, orange juice and pineapple juice
B.O.C BREEZE 18
vodka, triple sec, watermelon-cucumber-mint juice and lime juice
TIKI PUNCH 20
fresh made fruit punch, light rum, spice rum coconut rum
ON THE FROZEN SIDE MAYA MOUNTAIN MUD SLIDE 22
vodka, baileys, kalua, amaretto, coconut cream and chocolate swirl
HORNEY MONKEY 20
rum, baileys, kalua and banana
LAVA FLOW 22
light rum, coconut rum coconut cream, banana, pineapple juice, strawberry syrup
HURRICANE MITCH 20
spice rum, gin, vodka, amaretto, crème de banana, pineapple juice and grenadine
Please alert your server of any food allergy concerns prior to ordering. All prices are in Belize dollars and includes tax plus 10% service charge.
Logos are always placed top and center. Headline is AlĂŠgre Sans. All menu items are in Helvetica and in title case. Item descriptions are in Helvetica font for all restaurants, all lower case unless otherwise stated, at least 1.5 pts smaller than the size of the item description. Maintain appropriate typographic scale. See Typography on page 3-5. Item prices do not include dollar signs, decimal points should not be used unless necessary. Dividing lines may be added in one of the signature colors.
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