Edith Vaisberg

DISSECTED

UX/UI PRODUCT DESIGN

EDITH VAISBERG

adjective . .

FUR N I TUR E

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FUR N I TUR E

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FUR NI TUR E

Versat in its vertical orientation, 12” x 26” x 18”

Versat in its horizontal orientation, V, 26” x 18” x 12”

“VERSAT” MULTIFUNCTIONAL FURNITURE Beauty and functionality in small space areas.

Ve r s at i s a mu lt ip or pu s e pi e c e of

For t h e c on s t r u c t i on pro c e s s , I c ut

f u r n it u re . It c a n b e rot at e d t o d i f f e re nt

a n d w e i g ht e d a l l t h e pi e c e s of w o o d .

p o s it i on s a l l ow i n g m a ny opt i on s of u s -

T h e n I m a d e a s e r i e s of Forc e D i a g r a m s

a bi l it y. D e p e n d i n g on it s or i e nt at i on ,

t o c a l c u l at e h ow mu c h f orc e c ou l d b e

it c a n b e a b e d s i d e t a b l e , a l i v i n g ro om

app l i e d

a n d c of f e e t a b l e , or a s c u lptu r a l pi e c e .

t i on w ou l d s upp or t t h e w e i g ht i n b ot h

D e s i g n e d w it h l i m it e d - s p a c e a r-

h or i z ont a l a n d v e r t i c a l or i e nt at i on s .

eas

in

mind,

s i mp l i c it y

a re

w h e re

elegance

i mp or t a nt

t o m a k e s u re t h e c on s t r u c -

and

T h e pi e c e s w e re j oi n e d u s i n g bi s c u it

e l e m e nt s .

j oi nt s i n e v e r y p e r p e n d i c u l a r s u r f a c e .

It i s e n g i n e e re d t o u s e d b ot h i n it s h or i z ont a l a n d v e r t i c a l or i e nt at i on w h i l e s upp or t i n g up t o 2 0 0 l b s of w e i g ht . C r a f t e d i n R e d O a k Wo o d .

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It

is

a

pi e c e

t h at

PR ODUCT

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PR ODUCT

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UX/ UI - PR O DUCT

HEX, A REVOLUTION IN THE FOOD SYSTEM People living in urbanized cities often lack access and afforadbility to fresh fruits and vegetables. Hex merges a set of beautiful containers, with a digital platform of ease-to-follow instructions, along with an app to facilitate the process tracking.

THE CITY PEOPLE

EXISTING SYSTEM

Based on market research and conducted interviews, I organized the key insights that define the average person living in an urban context.

This is what the common food supply chain looks without urban gardening

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FLAWS LIKE TO SAVE MONEY

DIGITAL DEPENDANCY City people rely on internet as a

Saving money is a motivational

main source of information when it

factor to get people involved in a

comes to learning about a new topic.

new activity, such as growing food.

I examined the process of buying food / growing food of people living in the city of Caracas, and mapped some problems they often encounter.

LIMITED AREA SPACE the majority lives in apartments with no green spaces.

UNRELIABILITY IN SUPPLY urban food supply and distribution is inconsistent, affecting availability.

CLOSED FOOD CHAIN From distribution to disposing, the process is closed and the consumer is only involved at the end.

AVAILABILITY DEPENDANCE urban citizens depend on the availability of fruits and vegetables of their local supermarkets.

UNKNOWN SOURCE

INTEREST FOR TRENDS Since

“urban

gardening�

is

most of the store-bought fruits and vegetables come from unknown a

trend,

more people are willing and likely to integrate

this

as

part

of

their

lifestyle.

sources and often contain pesticides and are GMO.

UX/ UI - PR O DUCT

PROPOSED SYSTEM

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An open-ended cycle in which people can re-grow fruits and vegetables, extending the life of the seeds, which are tossed 94% of times.

I designed a system that connects people living in the same communities to exchange and share germinated seeds to regrow fruits and vegetables from store bought. The system works through a kit that contains: a set of containers for germinating the seeds and an app that allows the user access to the digital library with the instructions for germinating more than 1200 fruits and vegetables, a color-coded tracking system that sends alerts to smartphone and a channel of communication for exchanging with the community.

UX/ UI DE S I GN

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HEX DIGITAL PLATFORM

1.0

2.0

3.0

4.0

Search

Track

Connect

Marketplace

Fruit Seeds [Germination process]

Add a Hex container

Search friends through address book

Offer your excedent seeds

Vegetable Seeds [Germination process]

Check Status of Hex

Add friends by user or name

Search for available seeds in your area

By Location / Region

Set Alert preferences

Current chats

Exchange seeds

By Season / Climate condition

Open new conversation

UX/ UI DE S I GN

DIGITAL INTERFACE

SEARCH

MY HEX

CHAT

SEARCH

MY HEX

CHAT

Fruits Aprox time: 33 days

APPLE

4 %

12

Soil

Aprox time: 20 days

45%

Water Soil

PPL

Q A AH

Your APPLE Hex needs water today!

Aprox time: 3 months Water Soil Sun

E

5 HERR

C

Y

72% SQUASH

95%

+

CHERRY

more

CHAT

SAPPLE U S

+

9 %

Sun

CHERRY

%

Water Sun

APRICOT

5

MY HEX

SEARCH

add more

add

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UX/ UI DE S I GN

UX/ UI DE S I GN

PROCESS

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Left: Early sketch studying the space efficiency in the container. Bottom: Digital + physical interaction.

HEX germination containers being tracked through the digital app.

Right: The final container engineered for mass-production. Packaging design for the retail market.

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M EDI CAL

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ME DI CAL

ZENDO:THE NEXT GENERATION OF BLOOD PRESSURE MONITORS One out of every three adults in the US suffers from High Blood Pressure. Only 52% of them have it under medical control.

Early models showing progress of minimizing the overall body of the BPM

Zendo blood pressure monitor with arm cuff

Blood

pressure monitors have not changed much since they were first designed in the late 18th century.

They tend to be obstrusive, unappealing and bulky, taking a lot of the bathroom space. For this project, I intended to design an elegant, lightweight and user-friendly blood pressure monitor. One that could make the pressure reading a relaxing experience.

Zendo suggests a more aesthetical and less medical-device look. It has a universal arm-cuff port that is compatible with any conventional BPM arm-cuff.

It pairs with smartphones or tablet by Bluetooth, reducing the need of a screen.

Early functional prototype assembly with sensors and parts.

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ME DI CAL

HOW IT WORKS: caregiver

send data

wireless pairing for data sync

doctor

relatives

zendo user

blood pressure reading real-time data visualizaiton & analysis

speaker reads pressure outloud

WHAT’S SO DIFFERENT?

Zendo blood pressure monitor being used with smartphone

Zendo is designed to become part of your life: it fits your pocket, its travel-friendly and has a long lasting battery that can be used for up to 300 readings. Also, it can easily be hold at the heart level with one hand, which gives a more accurate reading.

User testing of functional prototype

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zendo

luxury medical devices

Project: ZENDO

Pressure + Rate Tracking

Wireless Pairing

Int

App to keep track of your Blood Pressure and Heart rate. Store every reading, set alarms for usage, recieve customized nutritional recommendations

Pair Zendo with a smartphone or computer to automatially sync data.

Visualize real-time stats.

List Blo rate spe

Student Edith Vaisberg

tegrated Speaker

Pressure + Rate Tracking

Lithium Lasting Battery

ten to your most recent ood Pressure and Heart e reading through the eaker. No need of screen.

Share your stats with your doctor, desired family members or friends. Get feedback and suggestions.

Battery life lasts up to two years of use.Does not require charging the device.

UX/ UI DE S I GN

BETTER UX THROUGH SOCIAL PSYCHOLOGY

We all at some point turn to social psychology: either to work in a team, provide a service or to design for a group of people.

In the field of UX / UI design, the designer, by

controlling its user interaction, makes choices that will define the outcome of the product.

Amongst the principles of user-centered design, there is the need to providing feedback and being consistent.

These two are highly related to some of the ideas that social psychology proposes.

Being consistent when designing is mostly about making the behavior of the elements as constant and coherent as possible. The product being designed acts as a system and all of its interactive components need to be consistent in order for the users to learn and easily get used to it.

The foot-in-the-door technique, is an example of Social Psychology that consists of a strategy that uses a person’s desire for consistency to influence their behavior. It shows evidence of how vulnerable we are to social influence and how big our desire for accuracy and consistency is.

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When designing a website, for example, you want users to feel comfortable in the same way you would like a friend to feel in a conversation with you.

If your website is consistent with its elements and can convey logical information, then the user will be happy and self-constrained to return. Websites, in this case, work as an echo of how someone with high social skills would act in a conversation or relationship: making others feel comfortable with their presence and behaving in such way that makes it easier for others to understand us.

Providing feedback is another principle of design, which is highly related to Social Psychology. Feedback is the intermediary between the design and the user; it communicates the results of the interaction by making it visible and understandable. Feedback tells the user when an item is clickable, what is happening and what will happen next.

UX/ UI DE S I GN

The providal of feedback can relate to Social Behavior aspects, it can enhance or worsen the interaction depending on the context.

Feedback can alter and highly affect the attraction between two people. The rule of thumb says that if in a conversation, one’s feedback to another person is negative, it will influence in the other person as a decrease in attraction.

If, otherwise, the feedback is positive, it will likely inc rease the attraction on the other’s side, mainly because of psychological factors that act increasing the confidence.

Users, as well, need to be confident that their actions have been successful. It is evident from a distinct change in appearance of the window, for example, after completing a stage or transaction. If that takes a few seconds, a progress indicator becomes necessary to communicate that the process is still operating.

Feedback should be provided at all levels of interaction, as it would in a conversation.

In a conversation, there is not a listener and a talker, both have to interact, and that is why the user of a website should not be merely a passive listener but an active participant.

We tend to think of psychology as the “language” or guide to understanding people’s behavior but I personally believe that Social Psychology provides better tools to interact with people that are not limited to only understanding them. Providing feedback and showing consistency are only some of the many principles of design that can be strongly interrelated with Social Psychology.

Article published in Medium.com, +700 views.

November 2015

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LI GH TI NG I N S TALLATI O N

VZLA: TOUCH WITH YOUR EYES {...The result: over 3,000 arrests and 43 deaths, the majority of them students.}

January, 2014: a series of protests, political demonstrations, and civil insurrection began in Venezuela due to the country’s high levels of urban violence, inflation, and chronic shortages of basic goods.

February, 2014: mass protesting begin following the attempted rape of a student on a university campus in San Cristobal.

March, 2014: large demonstrations and violent clashes between protestors and government forces continue. The result: over 3,000 arrests and 43 deaths, the majority of them students.

T h e l i g ht c om e s f rom a s l i d i n g t ow e r of s e v e n m ou nt e d L E D S . T h e c o l or s come f rom an arrangement of geometrical pieces cut in translucent plexiglass.

Ye l l ow, B lu e a n d R e d a re t h e prot a g on i s t s i n t h e s h a d ow s , f or m i n g d i f f e re nt s h ap e s

a s t h e l i g ht s a re m ov e d by t h e s p e c t at or.

T h i s i n s t a l l at i on pi e c e re f l e c t s my p e r s on a l re a c t i on t o t h e n a t i onw i d e prot e s t s i n Ve n e z u e l a t h at t o k p l a c e Ja nu a r y - Ma rc h 2 0 1 4 . B e i n g b or n i n Ve n e z u e l a a n d l i v i n g a s a s t u d e nt i n a d i f f e re nt c ou nt r y , w h i l e t h e Ve n e z u e l a n s t u d e nt s w e re b e i n g m a s s a c r at ed,

I re a l i z e d h ow w e c a n a l l b e m a d e of t h e s a m e c o l or s , but re -

v e a l a d i f f e re nt s h a d ow a s w e a re e x p o s e d t o a d i f f e re nt l i g ht .

No m atte r how s i mpl e t he sh ap e s are, or how l i m ite d are t he c ol ors , i f t he re i s l i g ht , t h e s q u a re s a n d c i rc l e s c a s t c omp l e x s h a d ow s a n d t h e pr i m a r y c o l or s , w h i c h a re t h e c o l or s of t h e Ve n e z u e l a n f l a g , b e c om e a f u l l c o l or s p e c t r u m .

It i s a n i nt e r a c t i v e i n s t a l l at i on , w e re t h e s p e c t at or p a r t i c ip at e s by m ov i n g t h e l i g ht t ow e r f or w a rd a n d b a c k w a rd s , c ont ro l l i n g t h e s h a d ow s c a s t e d a n d e x p l or i n g t h e e nv i ron m e nt a s a d y n a m i c e x p e r i e n c e .

Contestant in the IES NYC Student Lighting Competition 2014 - The theme for the competition - A LIGHT TOUCH - asking students if they could ‘touch with their eyes’ and consider how light conveys the sensation of touch.

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ART+DE S I GN

Commissioned pillows. (Right pillow: original Caracas panoramic view in watercolor, Left: the lyrics for the song “Avila�, refering to the Avila mountain in Caracas).

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e

I NTE R N S H I PS

2015

2014

SYNTAX NYX

VELVET EYEWEAR

Product Design Intern

Product Design Intern

September - December 2015

May - September 2014

Syntax NYC is a design boutique, specialized in fashion, beauty and fragances.

In this internship I worked closely with Cindy, the owner and director of the company designing three sunglass models for the upcoming collection and creating spec sheets further sent to Luxury Eyewear factories in Italy and China for the manufacturing of the Sunglasses. I also redesigned their website to a more responsive and easier to navigate, increasing the online sales more than 10% in the following six months.

My tasks in this internship included the preparation of 3D print models for clients, assusting the designers in 3D modeling and visual presentations as well as materials, trends and concept research and ideation. The clientele includes internationally recognized luxury brands such as Vera Wang, Marc Jacobs, Calvin Klein, Estee Lauder among many others.

2014

2013

JOSEPH LAPIANA

ALDEAS DE PAZ

Studio Manager Assistant

Multimedia Intern and Logistics Coordinator

September - December 2014

May - August 2013

I worked as a Studio Manager Assistant for the New York based artist Joseph LaPiana.

During this internship, I was in charge of the administrative as well as organizational tasks. Some of them including organizing the space and material on a regular basis, keeping an inventory of the works of art as well as the art handling and assisting the Studio Manager and the artist in print and digital material for presentations and exhibitions.

I spent a summer in Santa Elena de Uairen, a small rural city located in the south of Venezuela. During those months, I volunteered for Aldeas de Paz, an NGO that offers recreational activities and afternoon classes to local children, taught by volunteers. As a multimedia intern I created and designed the content and supplements for teaching +45 children weekly. I also designed the media for marketing campaigns to raise funds and participated in a short-film produced by the volunteers designing the characters. As a logistics coordinator, some of my tasks included preparing the weekly schedules for the volunteers.

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