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Advertising Experiences That Deliver Teads drive smarter, more personalised marketing to maximise engagement
As a global media platform, Teads take great pride in thinking outside the box. The company wants to be seen as a positive force in the media ecosystem, providing data-driven creative advertising experiences. Teads work to connect brands with consumers, intelligently, through advertising that doesn’t interrupt them. With consumer experiences at the heart of everything the company does, Teads create the conditions to reach users locally and globally, through a single-access point, by delivering quality ad solutions on a large scale. Providing interactive formats, along the entire funnel in one platform, Teads distribute advertising that is formulated to generate outcomes.
Benefiting businesses in the region Jerome Mouthon, President Teads MENA, sees the company in a unique position to help drive the Gulf region’s brands towards successful outcomes. “Our global media platform empowers local economies by helping publishers enhance their business opportunities, in opposition to the big social media players that dominate the market,” explains Jerome. “Our aim is to provide a formula that drives revenue distribution to regional players more equitably.” By developing a specially-curated platform that drives real revenues, Teads create efficiency and clarity in the digital advertising landscape. “Facebook and Google have created an advertising duopoly that restricts the range of information to which subscribers have access. To operate independent of this walled garden, Teads has built a curated advertising ecosystem, that drives real revenues to provide quality, brand safety, transpar-
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ency and a fraud-free advertising environment,” elaborates Jerome. Working in conjunction with the Expo 2020 vision and directives, Teads is supporting the UAE and the wider Gulf by offering businesses the chance to highlight strategic milestones and properly connect with visitors and investors. Jerome Mouthon, President Teads MENA “With Teads, local digital actors can reshape their advertising codes, As Jerome notes, “Our Global Media platform reinventing their business marketing models to provides extended reach, while being more effecbetter orient consumers to their particular solu- tive, up to three times more efficient in terms of costs per view and allows for frictionless activations.” tion. By combining better targeting, with attention-grabbing creatives and powerful AI, Teads inRead deliver an optimal advertising experience, personTeads’ flagship ad experience enables publishers alised to the user.” By partnering with Teads, advertisers can make to easily monetise video inventory on their pages, while simultaneously allowing scalability. Impor- better ads that are easier to test and activate before tantly, inRead is respectful to the user, engaging going live with a media strategy. This helps adveronly when a consumer determines that they want tisers leverage on premium, creative support, while to engage. It doesn’t gate or restrict content, or force getting access to scalable media solutions. Equalan ad. This kind of engagement establishes a more ly, Teads support publishers in developing their trusting relationship between brands and consum- business by providing a technological infrastructure that enhances commercial solutions beyond ers. Jérome elaborates, “We’ve since expanded our simple inventory tools. The platform uses Teads inRead products to include a suite of formats that Prediction AI, scalability tools, and data-targeted are suitable for every device and context. In today’s segments to reach the most specific of digital audigital ecosystem, businesses can no longer rely on diences. The Teads end-to-end platform gives full ownCPM and buying impressions to make an impact. That is why inRead is designed to work seamlessly, ership to the user and helps connect publishers and complement also social media activations in a directly to brands, without adding additional players and increasing the tech tax on advertisers. powerful, frictionless engagement.” It is a self-service platform that offers full-funnel Teads Studio solutions: from campaign ideation and execution, through to content testing and delivery, to make With billions of ad impressions wasted every day marketing more precise and efficient. by showing the wrong ad to the wrong person at “Teads leads in the digital media industry by the wrong time, Teads Studio has created a unique, providing transparency, and giving control back to integrated, data-driven technology platform that marketers, to accelerate mass, one-to-one, brand easily helps advertisers create artistic, interactive building that is fuelled by data and digital technolvideos and display ads. The platform can also show ogy. Simply put, we have made it easier, safer, and ads based on dynamic signals, like time, location, more efficient for users to reach their audiences weather, device or audience segment. across the web.” adds Jerome.
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