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When it comes to digital solutions, expect the unexpected Former camera manufacturer, Fujifilm, is set to be the new face of medical tech in the Middle East
Long gone are the days when Fujifilm was known only as one of the world’s foremost camera and photographic film manufacturers. Fujifilm released the first digital x-ray imaging and diagnostic machine in 1982, marking the company’s first step toward diversification. Over the past thirty-eight years, the company has expanded its production line to providing additional imaging applications. Now, Fujifilm is at the helm of an even more formidable market breakthrough in the healthcare sector, with connected diagnostic technology. We spoke with Chihiro Sasaki, Divisional Manager for Medical and Healthcare, Fujifilm Middle East, to learn about the brand’s success expanding its product offerings to AI healthcare solutions. Heading the Endoscopy, Ultrasound, IVD, Modality and Medical Systems Information Technology, Sasaki explained that medical imaging machinery comprised 43 percent of the company’s offerings in 2019 alone, part of Fujifilm’s 24 billion USD turnover. Fujifilm’s portfolio of health tech has shown significant growth since 2001; earlier, medical systems comprised only 12 percent of the company’s product line, while 54 percent remained the majority of its general imaging products. Fujifilm’s new forays in healthcare don’t stop at diagnostic imaging, but cover a wide range of medical products including radiopharmaceuticals, for which the company draws on its historic expertise in photographic tools manufacturing. “Fujifilm has applied its expertise in photographic equipment manufacturing to diagnostic imaging equipment, such as X-ray, ultrasounds and endoscopy machines, as well as additional medical IT systems,” reflected Sasaki. Its radiopharmaceu-
2020 | PUBLICATION
the lungs and brain, thereby increasing opportunities for successful treatment interventions by healthcare providers. To reach this level of new success, Fujifilm has been steadily investing in the medical health industry in companies across Japan, US and Europe over the last ten years, including Diosynth in the United Kingdom, local Japan Tissue Engineering Company, and Denmark’s Biogen Manufacturing, among others. Sasaki sees Fujifilm as the pioneer in healthcare among digital technology innovators, and with its foray into medical imaging, the company is also making innovative contributions to connected health through the use of AI technology.
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Fujifilm has applied its expertise in photographic equipment manufacturing to diagnostic imaging equipment, such as X-ray, ultrasounds and endoscopy machines, as well as additional medical IT systems.
ticals are another line of products that assist with diagnostic processes, due to their ability to detect signs of serious tumors early-on in organs such as
AI facilitates intuitive machine learning, and with that, the capacity to improve healthcare practices and functions, making it possible to examine large quantities of diverse data.
Sasaki described how the company conducted new research to move from photography to diagnostic imaging equipment. “AI facilitates intuitive machine learning, and with that, the capacity to improve healthcare practices and functions, making it possible to examine large quantities of diverse data,” insisted Sasaki. To support the implementation of new technology in the healthcare sector, Fujifilm does more than provide equipment, continued Sasaki. “We provide educational training as
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