On Point

When It Comes To Alignment Technology, This Product

fter attending my 30th PGA Merchandise Show last month in Orlando and zig-zagging my way through the countless aisles of exhibitor booths, the golf industry continues to spark a wide range of entrepreneurial spirit inside the minds of inventor types, risk-takers, and regular joes whose passion for the game drives them to seek solutions and create new products to make the game better. Briston Peterson, a successful luxury home builder from Aspen, CO is an avid, single-digit golfer who by nature of his day job as a contractor visualized and invented a product that he believes is a game changer in how we approach a critical aspect of the game – marking the golf ball on the green.

Peterson invented and designed On Point 3-D golf ball markers. The patented three dimensional dome shaped design sits slightly elevated behind the ball when placed on the green. Several different alignment guides are available on the top of the dome to help players continuously engage with their putting line, helping them read greens with more confidence and accuracy.

Alignment technology has been implemented by several major man ufacturers in recent years including Callaway and Taylor Made Golf. Callaway introduced its “Triple Track” patented line technology on the ERC Soft and Chrome Soft golf ball at last year’s PGA Show. Triple Track A 34

Is Definitely On Point

Colorado-based company is leaving its “mark” on the golf industry.

technology is based on a scientific theory called Vernier Hyper Acuity which is the same visual technology used to land planes on aircraft carri - ers. At the 2020 PGA Show, Callaway debuted its new Triple Track Odyssey Putters featuring the three prominent lines on top of the putter head. On Point Golf has patented the three-line technology on the dimpled model of its three-dimensional ball marker.

“On Point 3-D marker ball markers fit right into the alignment space,” said Peterson

“The dome shape and prominent lines on the top of the marker provide golfers more confidence to execute the putt after their ball and practice stroke is matched with the lines on the OnPoint marker. On Point is a game changer for improving your putting.”

On Point 3-D ball markers conform to the USGA Rules of Golf. Currently On Point markers are being used on the PGA Tour and are endorsed by U.S. Open and FedEx Cup Champion and Ryder Cup Captain, Jim Furyk.

“With my On Point marker, I’m constantly engaged and visualizing a line all the way to the hole.” said Furyk who put the ball marker in play at the 2019 Players Championship where the 17-time winner on the PGA Tour finished second to Rory McIlroy. “On Point makes it easy to line my ball up. I’m prepared and ready. All I have to do is step in, hit a solid putt and execute.”

On Point 3-D markers come in two models – smooth polished grey and white dimpled. The top of the On Point ball markers come with red

or black single lines as well as the red and blue three line model. The markers are also customizable for golf clubs and tournaments gifts. For more information or to order, visit onpointgolf.us.

By “Holly G” Geoghegan, host of “The Golf Insiders” radio show on iHeart’s 96.9 FM - Orlando.