Alexis Sieg

Alexis Golf Shop Opens in Daytona

Alexis Sieg is deeply passionate about

promoting the game of golf. Since 1997, Alexis has held a “Class A” membership with the LPGA Professionals. She earned her BS in Anthropology from Appalachian State University and a degree in merchandising from Jefferson State University. Her intention was to pursue her Master’s degree in Anthropology, but her love for golf won out and she began her golf career at the Robert Trent Jones trail in Birmingham, AL. In 1998, Alexis returned to her home state of Florida where she became the merchandise and retail manager at LPGA International Golf Club, home of the LPGA Tour in Daytona Beach. She held that position for ten years overseeing the sales and operation of its sizeable 3,000 sq. foot pro shop. In addition, she served as an assistant golf professional, golf academy instructor and Custom club fitter. After a decade of service, Alexis got the itch to “jump over the desk” as she described it and became an independent sales rep for Nancy Lopez Golf. Being a road warrior in golf was not an easy job especially for a woman, but Alexis’ combined her love for golf, travel and meeting people and quickly expanded her entrepreneurial skills and independent product line to include nine additional companies. Alexis’ business savy and twenty years’ experience as a teaching professional and merchandiser has now brought her full circle with the opening of her own independent golf shop, Alexis Golf. At a time when most “mom and

Photos by Michelle Goldys

pop” retail stores have rapidly disappeared in the golf industry, Alexis saw a need and took the risk to go against the grain of the big box warehouse model like PGA Superstores. “I saw a need for more personal attention in my area,” Alexis said. “It was a risk, but I’m seeing that people are supporting my shop because it’s a local business and they truly appreciate the hands-on customer service.” Alexis Golf Shop opened on August 4th – in honor of her deceased Dad’s birthday. “My Dad taught me golf when I was six,” said Alexis. “He cut down a club and built a grip with electrical tape. There were so many courses around Ft. Lauderdale where I grew up. I was hooked.” Her shop, located near LPGA International, specializes in club re-gripping, cleaning, fitting, and repair - “things you can’t buy on a website,” said Alexis. “Golfers don’t realize when grips are going bad and how new grips can really improve their game,” she continued. “Avid players should replace their grips once a year especially in Florida where the heat really deteriorates them.” Alexi Golf Shop carries trendy new apparel lines and everyday golf gear from gloves to balls to drink tumblers and assorted gift items. “If you’re looking for something different and fresh, you’ll find it here,” concluded Alexis. Alexis Golf Shop is located at 1571 N Nova Rd in Daytona Beach. Hours Tues-Fri 10:00-6:00; Sat 10-4:00. For more information visit www.alexisgolf.com or call 386-872-4023.