leader on the links
Photos by Michelle Goldys
Alexis Golf Shop Opens in Daytona Alexis Sieg is deeply passionate about promoting the game of golf. Since 1997, Alexis has held a “Class A” membership with the LPGA Professionals. She earned her BS in Anthropology from Appalachian State University and a degree in merchandising from Jefferson State University. Her intention was to pursue her Master’s degree in Anthropology, but her love for golf won out and she began her golf career at the Robert Trent Jones trail in Birmingham, AL. In 1998, Alexis returned to her home state of Florida where she became the merchandise and retail manager at LPGA International Golf Club, home of the LPGA Tour in Daytona Beach. She held that position for ten years overseeing the sales and operation of its sizeable 3,000 sq. foot pro shop. 38
In addition, she served as an assistant golf professional, golf academy instructor and Custom club fitter. After a decade of service, Alexis got the itch to “jump over the desk” as she described it and became an independent sales rep for Nancy Lopez Golf. Being a road warrior in golf was not an easy job especially for a woman, but Alexis’ combined her love for golf, travel and meeting people and quickly expanded her entrepreneurial skills and independent product line to include nine additional companies. Alexis’ business savy and twenty years’ experience as a teaching professional and merchandiser has now brought her full circle with the opening of her own independent golf shop, Alexis Golf. At a time when most “mom and Golf Central • Volume 22, Issue 6
