Lean Into It

I gravitate towards people who “lean into” the conversation, their work, their play; you know they’re into It! Where did the phrase, “lean into it” come from?

Lean in became a business motto in 2013, taken from the title of the book, “Lean In: Women Work and the Will to Lead” written by Shery Sandberg, the Chief Operating Officer of Facebook, and Nell Scovel, a writer and Sandberg’s collaborator. The phrasal verb, lean into something: I lean in to accept the challenge of doing something and try hard to do it successfully. Golf is a catalyst for incredible opportunity, pushing athletes to new heights, inspiring creativity and innovation all over the world!

August is National Golf Month, consider the exciting course we are on together. In marketing golf, we follow the risks, vulnerability, and passion of the industry, watching homemade prototypes skyrocket to the top of the market, and seeing the turf life grow greener and brighter year by year. The secret to golf’s longevity is the tradition of “leaning into” what makes us most frustrated, challenged, and joyful!

From advanced agricultural sciences to simulated virtual courses, these innovations are not novelties of an old game, but avenues that enhance our understanding of how boundlessly the bold play. Today, we play a course of transformation, shifting demographics, and a renewed focus on community. It’s the courage to “lean into” the hardest opportunities that present themselves that have brought us to this bright world stage. Together, we choose to ELEVATE and APPRECIATE what it takes each of us to “lean in!”

Marketing golf can be a difficult, but you just have to get up every day and “lean into it!”

Publisher: Terrie L. Purdum (terrie@golfcentralmag.com)

Edi tor in Chief: Shannon Coates (shannon@golfcentralmag.com)

Graphic Design: Melahn Cable

Social Media Manager: Nafanua Marlowe

Golf The Wise Way: Greg and Beverly Wise, Photojournalists

Photojournalist: Greg Corbo

Photographers: Lynn Pelham, Brion Price, Peter Hakansson

Mike Coonan, Becky Galloway, Madison Coates, Mac Carraway

Senior Correspondent: Rick Harris, Sr.

Contributing Writers: Jay Golden, PGA; Bob Bolton, Greg Corbo, Elisa Gaudet, Holly Geoghegan, Mike Jamison, Mike May, Anthony Williams

Editor Emeritus: Joel Jackson, CGCS Retired

Regional Partner: Doug Hollandsworth, Founder-Georgia Golf Trail

Turf Pirate: Anthony Williams

Video Visionary: Amy Fox

Oversight Officer/Uber Driver: Rocky Miller

Media Partners: DSP Media; John Gerber, JP Peterson, Nick Geddes, Holly Geoghegan, Golf Insiders, GMS; Tony Leodora, Traveling Golfer

Golf Central Magazine is published monthly by: Sand Hill Publishing & Public Relations 4313 Berwick Dr, Lake Wales, FL 33859

NEW PHONE: 863.875.6863

E-mail: info@golfcentralmag.com

©2023 Golf Central Magazine. No portion of this publication may be reprinted without the prior written permission of the Publisher. Editorial contributions are welcome, but Golf Central Magazine assumes no responsibility for unsolicited proposals, manuscripts and photographs. All materials submitted not accompanied by a selfaddressed stamped envelope will not be returned. Mailing, electronic mailing or faxing of contributions constitutes an expressed warrant on the part of the contributor that all material is original and does not infringe on the rights of others. Golf Central Magazine retains all reprint rights and reserves the right to edit any submitted material to meet our specifications for publishing and or use in advertising or promotion. The Publisher and staff are not responsible for any loss or grievance by any person or persons whatsoever, due in any way or in part to the content of this publication. The Publisher reserves the right to refuse to accept any material deemed inappropriate or in bad taste.