Editorial Why PLM? Italy's first magazine to showcase private label

Why PLM? Italy's first magazine to showcase private label

Today marks a new addition to the modern distribution landscape. We felt that the time was right to create a magazine dedicated to the developments of a constantly growing sector. PL Magazine is in fact the first and only magazine in Italy entirely dedicated to private label and its protagonists. It was created with the clear objective of rendering visibility, accessibility and relevance to the knowledge, comparisons, analyses, experiences and solutions implemented in the Private Label (PL) business, but also to stimulate challenges, innovations, collaborations and openings at an international level. The empirical and applied style, close in content, language and form to the worlds of the entrepreneurs, managers and passionate readers it addresses, will be characterised by rigour and professionalism. The PL Magazine editorial staff is backed by a qualified Scientific Committee comprising PL experts to assure its authoritativeness, consistency of content, approach and style. It should therefore come as no surprise to see the committee chaired by Partners IPLC Italy - Expertise on Field, The Retailer Brand Specialist, a leading international organisation for Strategic and Management Consulting for the Private Label, Retail and Internationalisation. We have opted to run four issues over this inaugural year but trust that the discussion will liven up in the course of 2021 for an even higher publication frequency. Each issue will also be translated into English. In doing so, we seek not only to focus international attention on Made in Italy and "Italian know-how", but also to invite producers and retailers from outside Italy to join us to shine the spotlight on innovative experiences and practices in this field.

Maria Teresa Manuelli Editorial director