Consumers prize the IV and V RANGE of brands

PL products, especially those of the fresh food department, are ever more present in consumers’ shopping carts. Among them, the lines of ready-to-eat bagged salad or other vegetables represent the most important segment.

Against the backdrop of the quite complex economic scene of the last months, private label products, especially those of the fresh food department, are ever more present in consumers’ shopping carts. Based on Iri data, between January and October 2022, PL fresh produce has generated a turnover of about 1,250 euros, recording a 4.4% increase compared to the same period in the previous year, performing better than any other in the whole department (+3.7%). Conversely, in terms of volume, the section decreased by 0.8%, whereas PL fresh produce went up by 1.1%, increasing its market share to 35.2%. Within this department, the lines of ready-to-eat bagged salad or other vegetables represent the most important segment. As a matter of fact, the IV range recorded a turnover of about 380 million euros, a little less than one third of the total value of the industry, reaching a volume share of 57.5% (+1%)

+15% value growth and +9% volume growth by Todis IV and V range fresh produce lines in 2022.

+5% increase by Penny IV and V range sales in 2022. +4.5% in 2021.

The best proposals for the experts of retail and mass-market, selected by the editorial staff of the magazines of the group wide choice of titles about the most relevant topics and trends