CREATING ENVIRONMENTS FOR LIVES TO HAPPEN

Cantiro, an award-winning land developer and homebuilder, works with municipalities and other stakeholders to bring new and innovative products to their regions

By Lisa Kopochinski

After more than 25 years in operation, the Beaverbrook Group of Companies—a multifaceted real estate company—was rebranded in October 2020 as Cantiro.

Paul Fereday, Cantiro’s vice-president of multi-family, says the rebranding and repositioning was a multi-year process that involved departmental and team restructuring, the addition of several new roles and areas of expertise, in addition to consolidating its websites and communications strategies.

“The rebranding was also finalized and launched during the pandemic, which was unintentional, but gave us a fresh start and rallying point during a trying time. It brought all the divisions together under one brand. For solidarity and focus, it was a great move for the company and our employees. The Cantiro umbrella lets people know the true range and scope of projects in which we are involved.”

This was never more apparent than this year when Cantiro won four of the top awards at this year’s CHBA Edmonton Awards of Excellence – a first in the industry – and ended up with a final total of 16 awards and 17 finalists.

The 112-employee company has leveraged all parts of its real estate expertise to accelerate growth and continue to deliver consumer-focused homes, communities, commercial properties, and investment opportunities to maximize the potential of available land.

Cantiro works with municipalities and other stakeholders to bring new and innovative products to their regions