August 1, 2019 Vol. 20, No. 10
In This Issue DIRECTIONS
TOURISM
BOOST
Directions, by Joe Slack, in real life is located in front of OnCue, at 15th and I-35, 4100 E. 15th Street, but this week is hidden somewhere in our paper. Email c o n te s t @ e d m o n d p a p e r. c o m with the correct location to be entered in the weekly drawing. For more information, see page 4.
Jennifer
Seaton named new ECVB director
Jennifer Seaton
Back to School 2019 Elementary Edition Inserted Today!
FRIDAY, AUGUST 2 Mostly Cloudy High 96° Low 73°
SATURDAY, AUGUST 3 Partly Cloudy High 94° Low 71°
SUNDAY, AUGUST 4 Partly Cloudy High 95° Low 71°
The city’s commitment to tourism and conventions received a big lift this week with the hiring of Jennifer Seaton. She becomes the new director of Edmond’s Convention and Visitors Bureau and began her duties earlier this week at the group’s office, 2901 Conference Drive. That is next to the fairly new Hilton Garden Inn convention center near Covell and Interstate 35. The Hilton Garden Inn, complete with a 20,000-square-foot Edmond Conference Center has 158 rooms. Seaton’s appointment is being welcomed by Edmond officials. “I’m excited to have Jennifer join our team,” said Casey Moore, director of marketing and public relations. “Her experience, energy and desire to innovatively promote the community will be a great asset as we work toward being a premier destination for travelers in our region.” Concurring is Sherry Jordan, president and CEO of the Edmond Area Chamber of Commerce.
“I really like Jennifer Seaton and I think she will do great things,” Jordan said. Seaton will be in charge of helping to promote several events and activities in Edmond. The city has several large events, which draw visitors from across the metro, state and nation. They also promote Edmond shopping as well as parks, including Arcadia Lake. Seaton recognizes this as well. “The ‘Edmond Experience’ will attract more leisure travelers, meetings and conventions when we work together to promote our assets,” Seaton said. “I plan to collaborate with local leaders in a strategic effort to grow Edmond’s visitor industry.” The multitudes of tourists who visit Edmond also translate into dollars and tax revenue for the local economy. Agreeing with that assessment is Janet Yowell, Edmond Economic Development Authority director. “Tourism is the purest form of economic development,” Yowell said. “People come into our town and
spend money on lodging, food and entertainment. The city gets the tax benefit without having to provide long term services for them.” Seaton brings extensive marketing and advertising experience from her 25 years working in the Oklahoma City metro. Most recently, she served as vice president for business development for STAPLEGUN, an advertising agency based in Oklahoma City. Previously, she worked as the director of marketing for the Greater Oklahoma City Chamber and spent time as the vice president of marketing for the United Way of Central Oklahoma. She attended Ohio University where she received both her bachelor’s and master’s degrees in Communication. According to the EEDA 2019 Economic Abstract, there are just under 1,000 hotel rooms in Edmond. Their gross receipts are 15.4 million. With a four percent hotel levy, government officials took in $546,984 in 2018.