Edmond Outlook 2011 Rate Card

EDMOND’S L ARGEST MONTHLY MAGAZINE Covering 50,000 Homes & Businesses with Free Direct Mail Delivery

EDMOND OUTLOOK 2011 A DVERTISING R ATES Ad Size

Open Rate

1x

Contract

3x

6x-12x

$2,185/mo

$2,135/mo

$2,085/mo

$1,145/mo

$1,095/mo

$1,045/mo

$1,000/mo

$950/mo

$900/mo

$600/mo

$575/mo

$550/mo

$495/mo

$470/mo

$450/mo

$385/mo

$365/mo

$350/mo

$220/mo

$205/mo

$195/mo

Contract

block

9.75” x 11.375” w/ .25” Bleed

Full Page

horizontal

8.75”x 4.96”

vertical

4.3” x 10.125”

Half Page

horizontal 6.52”x 4.96”

vertical

4.3” x 7.53”

3/8 Page

block

4.3” x 4.96”

horizontal 8.75”x 2.4”

1/4 Page

vertical

2.06” x 10.125”

horizontal 6.52”x 2.4”

vertical

2.06” x 7.53”

3/16 Page

horizontal 4.3”x 2.4”

vertical

2.06” x 4.96”

1/8 Page

block

2.06”x 2.4”

1/16 Page

POST- IT NOTE

SHOPPING GUIDE

Your full-color Post-It ad is printed directly onto the magazine’s cover. This dominant placement ensures the highest impact with maximum visibility to 50,000 Edmond home and business owners who pull the magazine from their mailbox, seeing your ad first!

Show off your hot, new products and trendy services with Edmond Outlook’s Shopping Guide. Free expert graphic design, on-site product photography, and professional ad writing for only $225/month.

DINING GUIDE This dining guide advertorial is chosen with a special theme each month to highlight everything from catering, to desserts, brunch, or even sushi.

Free expert graphic design, on-site food photography, and professional ad writing for only $250/month.

TOTAL COVERAGE: 50,000 Is print media dying? No. Paid subscriptions are, but Edmond Outlook thrives because there have NEVER been subscriber fees. Our commitment to direct-mail 50,000 FREE copies is a feat no other publication in the area has achieved.

Since 2005, Edmond Outlook has proudly led the way as Edmond’s LARGEST magazine.

We deliver community news to 50,000 homes and businesses within all 5 Edmond zip codes every month.

Publisher As Edmond residents, my family and I are honored to live, worship, and shop in this great community.

We are proud of our magazine.

We love the opportunity to serve readers by sharing memorable stories about Edmond residents, and local business innovators.

Personalized articles catering to your home, health, and sports interests ensure Edmond Outlook brings you nothing but the best.

Now in our 6th year of publishing, Edmond Outlook is Edmond’s Largest Magazine, consistently delivering to 50,000 homes and businesses across all 5 Edmond zip codes. From Deer Creek to Arcadia, and toward Piedmont to Guthrie, we truly cover every corner of Edmond and beyond.

Edmond Outlook magazine is published by Back40 Design Group.

We are an Edmond-owned design firm that directly affects the lives of over 700+ local business owners.

Whether you come to Back40 for an enhanced brand, a new website, or an effective magazine ad - our staff produces superior products which will affect your company, your customers, and your bottom line.

We take that very seriously.

Web • Print • Logo Design www.back40design.com

Reaching this vast audience throughout the Edmond community is highly effective for advertisers.

Our direct-mail list is inclusive.

It’s based solely on address, rather than select neighborhoods or income brackets, which would exclude readership – limiting our advertiser’s widespread results.

Our expert staff is dedicated to ensuring the success of your business.

Call 405-341-5599 today.

PROVEN RESULTS My family, staff, and I couldn’t be more proud when our advertisers tell us the phone starts ringing the day their ad comes out, and doesn’t stop. That makes us smile, because in the world of advertising, “return on investment” shouldn’t be a simple acronym of ROI. At Edmond Outlook, we consider return on investment an action meant to reflect real results.

You work hard for your money, and we know you have options when it comes to advertising. To ensure your Edmond Outlook ad sees measurable results, our expert in-house designers tailor each ad message for maximum impact with quality artwork and free photography.

We can assure you – advertising with Edmond Outlook works! By increasing foot traffic, we’ve seen loyal advertisers double in business. Some even report up to 60-80 coupons from readers within the first publishing week alone.

That kind of community impact is amazing.

Discover the difference effective advertising can make for your business.

E DMOND OUTLOOK W ORKS FOR MY BUSINESS!

“Edmond Outlook is a fantastic advertising tool. The day the ad comes out we start getting calls. Out of all our ad channels this magazine is one of our highest ROI’s. Great magazine and great staff to work with.”

– Jason & Jennifer Johnson, Garage Innovations, Inc.

“We have tried many advertising venues in the past, and Edmond Outlook has brought an amazing response.

More and more people are finding us!”

– Tony & Rhonda Kauk, Factory Direct Carpet & Flooring

“I get more response from my ads in the Edmond Outlook magazine than any other publication where my school is featured.

Advertising with Edmond Outlook and Back40 Design is worth every penny!”

– Sharon Tanner, Primrose Schools of Edmond

“We’ve been in Edmond for three years now and have tried many forms of local advertising. The response we received from our ad in Edmond Outlook was immediate and amazing! It’s by far the best use of our advertising budget to date. I wouldn’t dream of being in business without it!”

– Jay Thurber, Chuck House

EDMOND OUTLOOK READERSHIP Edmond Outlook hits your target market directly by covering 50,000 homes & businesses within all 5 Edmond zip codes and beyond! This terrific shopping community represents $94,998 average household income with 2.71 average household members. That means with just one Edmond Outlook ad, you can reach well over 135,500 readers!

EDMOND’S PURCHASING POWER

EDMOND DEMOGRAPHICS

EXCEEDS THE NATIONAL AVERAGE

UNITED STATES

$2.9 billion in total annual income within Edmond city limits.

Retail spending: $1.3 billion total annual taxable sales

$68,346

EDMOND

45% are employed as decision making managers

$94,998

51.4% of population with college degree

Source: EEDA, Average Household Income

Median Age: 34.9

S. Coltrane Rd.

ARCADIA

PIEDMONT

GUTHRIE

OAK TREE DEER CREEK

DOWNTOWN EDMOND

QUAIL SPRINGS 73025

405.341.5599 Call Today For More Business Tomorrow

73034

73012

73003

73013

http://twitter.com/EdmondOutlook http://www.facebook.com/edmondoutlookmag www.edmondoutlook.com