1
2
CONTENTS
05
Introduction
06
Summits of the Himalayas
09
Aim
10
Geographical Report
11
Formalities and timetable
12
Stages
14
Budget
20
Communication Plan
30
Team Organiser
36
Considerations
3
4
OFTEN LIFE PRESENTS US WITH REMNANTS EXCEEDING OUR OWN EXPECTATIONS This project is one of them because we don´t just want to carry out one of the most ambitious undertakings in the field of exploration and mountain climbing. It is also a way to make history, leaving future generations a legacy with rigorous information and documentation on the exploration of the world around us, their faces, their environment and their culture. On this occasion, it is planned to rise to a peak of over 6000m, located in the Himalayas (Nepal), to get to know an area inaccessible so far, and a culture of the inhabitants of nearby villages. The following pages carefully summarise the development of this interesting project, so they can study it and evaluate it. Thank you for believing in us. The members of this expedition would like to thank you in advance for the care and interest shown in this adventure.
5
SUMMIT OF THE HIMALAYAS Since the beginning of time, the Himalayas have fascinated mankind. Only here is it possible to envisage mountains at altitudes of 8000 m. Since 1950, Maurice Herzop and Louis Lachepal made history by conquering the first peak (the French expedition to Arnapuma, 8091 m); the fourteen peaks (eight of them in Nepali territory) have been defeated numerous times by many different routes. To actually climb to eight thousand meters is the ultimate goal, the real driving force and with it the spectacular success and prestigious achievement that can be displayed in its history. 6
7
The Mountain Zone Nepal has enabled us to enter a new area currently forbidden to Westerners. The elected locations are the north-western Himalayas, near the China border. 8
Aim The proposal we are presenting here is not a competition of climbing the highest peak. The main reason is to reach uncharted territory and to explore the environment and indigenous culture within‌
1.
To conduct the first world ascent of a virgin summit over 6000 meters in altitude, dedicating the new journey of the climb with the name of the main sponsor and in turn the government of Nepal, and then baptising the summit along with the name as it is known within the country. An example is The Everest; Chomolargma for Tibetans or Shagarmata for Nepalese; Both of these denominations officially recognised. The favoured sponsor will assign the new name, and from its adoption, will be included in the guides and in the relevant literature with the designated proposal.
2.
Within is an unexplored region of the Himalayas, where the first Westerners are to visit the area.
3.
To conduct a new documentary for television recorded in 1080i HD format.
4.
To bring together a compilation of artwork that includes the main aspects of the expedition, as well as the subsequent publication of articles in newspapers and magazines.
5.
To publish the artwork/graphics obtained in a book to commemorate the expedition.
6.
To participate with Universities and Institutions in the development of many investigations during the expedition: medical research, sports, professional and technical advice (performance of equipment and supplies), geographic, ethics‌
7.
An itinerant exhibition with objects collected during the expedition, along with conferences and cultural events.
9
Geographical Information Extended in a central position on the Himalayan Arc, Nepal brings together in a relatively small territory, 8 of the 14 mountains over 8000 m existing on Earth, including of course The Roof of the World, Mount Everest, at 8848 meters high. To the north of the huge mountain range, which in some stretches constitutes the border with China, is the high Nepalese plateau, usually called Himalaya Interior. Here are many inhabited valleys all year round, located at high altitudes of at least 4000m. These places are characterised by their arduous weather and dry desert and extreme poverty. The inhabitants of this region are direct descendants of the nomads, Tatars of Central Asia, which over a thousand years ago migrated southward, across the Tibetan plateau of Chang-Tang, in search of the legendary Ba-Yul, the sacred land from Tibetan mythology; a place of refuge against all dangers. The people of these villages are converted Buddhists of the tenth century, after leaving their previous animist beliefs that shaped their primitive religion, called Bon.
10
Today, however, there are animist rituals in many parts of the Kingdom, infiltrating elements of Buddhism. The area chosen for the adventure, in western Nepal, until recently, was closed to foreigners by the Nepali government because of its proximity to the border of China. There are in this region many summits with elevations higher than 6000 and 7000m. Many of them still climbing, saved by extensive fields of glaciers along the valleys of this ignored land, which is only accessible by foot using the old paths from the caravans of yaks. During the summer, the monsoon arrives with its impressive rains, so October to March are the most appropriate months to carry out any activity in this mountain region.
Timetable & Logistics Here are the ways in which we will tackle the issue, taking into account moderate technical difficulty and without risk of hazardous goals. In addition we have the
Necessary Formalities Nepal, NMA (Nepal Mountaineering Association) and especially the HMG (Ministry of Tourism & Civil Aviation Mountaineering Division) give us the opportunity to make this Spanish-Nepali expedition. To do this we must make various formalities in Kathmandu. Displace Nepal to carry out the relevant efforts in the Ministries of Interior and Tourism of Nepal, at least one year before the scheduled date to start the expedition.
support of the Ministry of Defence of Nepal that puts at our disposal a liaison official and two High Sherpas that join the members of the Spanish expedition, thus ensuring that this area and climate will be explored by members of Nepal and Spain. Being an area that has not been visited by a western military level, we do not have much information, even the same Ministry of Defence informs us that they just have some reports mapping the area. All we know are some coordinates via satellite and positioning of some peaks over 6400m, including several peaks that we intend to move closer to, to document and position with GPS. That is why we deemed it necessary to conduct a prior expedition of recognition, to collect information especially in the area of the mountain we intend to challenge. The timetable we have prepared with the Nepalese authorities runs from September 2008 to March 2009. This interval of months is the most recommendable for optimal travel conditions. The expedition will take place in two stages, both of 45 days. 11
STAGE 1
Evaluation and study of the mountain selected: Day 1: Flight Madrid - Frankfurt - Kathmandu. D 2: Formalities of Kathmandu. Presentation at the Ministry of Tourism and Defence D 3: Visit to the Spanish Embassy and the Notary of the Himalayas, Mrs. Hawley.
D 27: Presentation of porters and exit onto Hipu Lekha, border with India. D 28 to 30: Arrive at the base camp of Baki Lekha. D 30 to 35: Evaluate and document area of the mountains. D 35 to 38: Back at the airport in Chainpur.
D 4: Official Nepali team presentation and liaison with the assigned military of the expedition.
Day 39: Flight to Kathmandu airport.
D 5: Flight to Simikot.
D 40: Presentation at the Ministry of Defence for information and decide which area we will explore. Finalise last permits needed.
D 6: Presentation of the team of hikers and distribution of roles/tasks. D 7 to 13: To head towards the chosen area of the Himalayas. D 14: Setting up base camp. D 15 to 19: Evaluation of the situation. D 19 to 22: Evaluation of the mountain and choice of route of ascent. D 22 to 25: Back to Simikot 12
D 26: Flight to Chainpur.
D 40 to 43: To visit for filming and to localise the exteriors for the documentary. D 44: Farewell of Spanish diplomatic corps and dinner together with the authorities and Nepalese mountaineers. D 45: Flight returns Frankfurt - Madrid - Palma de Mallorca. Once the mountains and visited areas, where the expedition will be dispatched, have been selected, we will then start preparing the promotional campaign.
STAGE 2
Attacking the Summit D 19 to 22: installation of camp at high altitude. Day 1: Flight Palma - Madrid - Frankfurt - Kathmandu With all the material obtained we will initiate numerous press conferences to report the imminent departure to the uncharted territory and the mountains selected.
D 22 to 25: Preparation for the team to face the attack on the summit. D 26 to 27: Attacking the summit.
D 2 to 4: Formalities in Kathmandu; A presentation at the Ministry of Defence and Tourism; The Delivery of equipment for mountaineers climbing Nepal and the liaison officer; A dinner with a member of the Spanish embassy.
D 27 to 30: Reserved for the team to rest or contingency (delayed by bad weather, flights, etc.). D 30 to 36: Back to the airport, (farewell of porters, guides yaks, etc.).
D 5: Flight in a small aircraft up to the chosen area. D 6: Preparations for the team of porters and guides of the yaks, and the distribution of cargoes and selection of material. D 7 to 13: Progress toward the chosen area. D 13 to 14: Installation of base camp in order to prepare and install satellite and communications. D 15 to 16: Adapt to the altitude and appreciate the surroundings. D 16 to 19: Recognition and preparation of equipment for the attack on the summit.
D 37: Fly back to Kathmandu. Time to rest at the hotel. D 38 to 40: Meet Nepal and Spanish authorities. The registration and preparation of documentation within the different ministries and then forwarded to the notary of the Himalayas, Mrs. Hawley. D 41: Meeting of the full team and farewell dinner. D 42 to 44: Visit outskirts of Kathmandu. To prepare for the reception at the airport by the press, family, friends, sponsors and sponsors. D 45: Arrival at Madrid airport. Return to Palma. 13
BUDGET
Considerations of how the budget is made up are summarised in the following chapters: A. Organisation and development of the expedition. B. Acquisition of equipment, specific of mountaineering C. Personnel costs. D. Expenses specific to filming and photography. E. Exhibition (optional).
A. Organisation and development of the expedition. The study of costs under this chapter has been conducted for a group of 7 people for 45 days. Journey to Kathmandu to request the relevant permits and to become familiar with the area, (for the expedition, 3 pers for 45 days). 1st Stage of the project 8,300€ Rights and reserves for the ascent of the chosen mountain 5,600€ Entry fees and permanent stay in the region to be explored (1200 x 7 pers) 8,400€ Roundtrip Air Travel 13,800€ Excess Baggage (intercontinental and local flights ), expenses of movement and collection of goods 3,100€ Accommodation and meals in Kathmandu (16 days) 4,000€ Moving around the interior of the country: Coaches, internal flights and rescue helicopter 5,700€ Recruitment of Sherpas, liaison officer, caravan guides of yaks, cooks and 15 yaks 11,500€ 14
Equipment for high mountain climbs for two Nepalese mountaineers and the liaison officer Food, daily maintenance and feeding of mountain journey
2,900€
Total A
71,300€
8,000€
B. Acquisition of equipment, specific of mountaineering 4 costumes and special height 4,800€ 2 base camp stores 1,300€ 5 stores high mountain 1,750€ 4 radios light 2,100€ Field diverse climbing, ropes, carabiners, Jumars, jerry cans, sleeping bags and so on 5,300€ Personal computers, data storage units, portable printer and computer equipment 3,690€ Telephone and satellite imagery recruitment schedule 6,300€ Total B 25,240€
C. Personnel Costs To ensure the maximum success of the expedition will include within the group, two elite mountaineers, whose tasks will include in addition to the purely technical, medical care and collaboration in the filming of height. These people are professionals and mountain guides, so they cannot continue with their jobs during the expedition. Their participation in this expedition is considered essential and therefore should be paid for. 2 persons x 85 days
5,800€ 15
D1. Expenses specific to filming and photography. It has been considered in this section, the cost of production and postproduction of an unpublished paper on the experience of entering an area unexplored Himalayan climbing and a virgin summit, “The experience of the virgin lands”, duration: 60 min.
Production:
2 video cameras (with tripods, filters, lighting,etc.) Virgin Recording Tape
12,850€ 3,400€
Personnel costs: Production executive Director film-maker Camera operators Screenwriter - documentarian Subtotal
2,700€ 3,200€ 2,400€ 3,500€ 28,050€
These personnel at the same time will play the role of a member of the expedition, which will not increase by the number of 4 components.
Post Production: Vision and selection of images Setting and editing Special effects, animation, graphics Voiceovers (audio) Original music Mixes Subtotal
2,100€ 2,800€ 1,800€ 2,000€ 2,300€ 950€ 28,050€
Summary of Film Budget: Production Post Production Total D1 16
28,050€ 11,950€ 40,000€
D2. Expenses specific to photography 2 Canon bodies EOS 5D Canon lenses EF24mm LUSM Canon lenses zoom 16-35mm LUSM Canon lenses EF50mm USM 1.4 Canon lenses EF200mm II USM Canon lenses zoom EF70 200 mm LIS USM Canon lenses EF400mm LID-2.8 USM Tripod professional Manfroto 055MF4 Backpack professional Desley Trolley52 Flash Metz digital 76m2-5 Poweb pack p76 high-powered P76Metz Total D2
6,800€ 1,559€ 1,863€ 364€ 972€ 2,267€ 8,908€ 410€ 232€ 1,150€ 610€ 25,135€
E. Exhibition “fortnight cultural exploration, adventure and research” (optional): This exhibition aims to bring and show the public of all ages, the aspect and reality of the current exploration, adventure and research. It will also advise individuals and groups interested in developing activities or investigations in the field of exploration and adventure. It will encourage the creation of groups with common interests and guide the activities of adventure. To achieve this end, this exhibition was equipped with two clusters of activities: - Conference series - Permanent Exhibition
17
Budget Graphic Design Materials, panels & assembly Acquisition of Handcrafted pieces Purchase of archival photographs Enlargement & processing of photos Frames Purchase of audio-visual equipment Purchase of in-depth documentary Hiring lecturers Transportation, assembly and disassembly Room and board Insurance Cost management and organisation Total
2,600€ 3,200€ 8,000€ 1800€ 4200€ 1,600€ 2,000€ 1,600€ 2,700€ 1,600€ 800€ 1,300€ 700€ 32,100€
Budget Summary A. B. C. D. E. Total (A+B+C+D+E)
18
71,300€ 25,240€ 5,800€ 65,135€ 32,100€ 199,575€
19
COMMUNICATION PLAN Participation in an expedition such as a summit climb generates expectations from the outset to the public who want excitement and who are unaccustomed to adventurous sports.
The direct publicity we need to develop is as follows: There are various media interest and commitment to this project; Newspapers, radio and television. We use the opportunities that arise to widely publicise the project, taking advantage of these occasions to place posters, stickers and mention the involvement of companies that pool resources in the expedition.
The advertising support team is reflected in the clothing, field work and vehicle. It displays the image of the brand or institution, offering an image as a whole corporate team.
Articles and reports published periodically in print (magazines, local and Sunday ...). They will mention the sponsor and thanks to the sponsors for its necessary partnership.
It also has a press office which is responsible for informing the media of all the details of the expedition, creating the illusion that everyone feels represented, or better still an integral part of this team.
In addition, in some cases there is the opportunity to recruit advertising space at prices much more affordable, especially in radio and television. This will further publicise the project.
I - COMMUNICATION ACTIVITIES.
Relationship with Communication Medias
To achieve greater broadcasting of the project, and therefore, the companies and their partners themselves, we have designed a comprehensive plan of activities of an educational and informative nature.
Radio There are several stations that will continue to monitor this expedition; some of them will even connect weekly with the team through satellite phone to offer to their listeners live updates, stories and anecdotes experienced on the spot. And of course, there is the direct link at the time of crowning the top of the mountain. It offers an opportunity to headline an introduction to highlight the participation of the sponsor in this event and so indisputably highlight the support it provides to the expedition.
THE EXPEDITION AS AN ADVERTISING MEDIUM
The main aspects in more detail as follows: The amount of fierce promotion depends on the contribution that the companies give out. We have developed an advertising strategy, keeping in mind the needs of our partners, striving always to obtain the greatest possible impact in advertising and thus everyone can recoup and increase the contribution they have made in this event. We will develop, direct and indirect advertising, always looking for the greatest impact and trying always to reach as many people as possible. 20
Television We will be producing a documentary to be broadcast by the best television and range of channels worldwide. The credits will appear on behalf of collaborating companies and will highlight the important role each of our sponsors has played.
Newspapers Sunday Papers, magazines and journals are among the print media who have provided more closely together to publish various reports and articles. Their commitment reaches even further and intends to keep track of continuous travel, publishing daily, weekly or monthly our records that we will deliver them.
Exit Call and Press Conferences During the month chosen for our departure, will be a dynamic multitudinous show with all the sponsors.
Another way to publicise the project is through indirect advertising:
Undoubtedly, it will be an excellent way to advertise and show the brand image of our partners.
Official Clothing There will be a uniform designed for all the members, which must be worn during official events. Namely: a shirt, trousers and a jacket, carrying the logo of the sponsors, in a way that is visible in television interviews and in photos published by the press.
A few days before the holding of a farewell cocktail party in which corporate sponsors may invite potential customers directly and personally to present the project to which they have joined.
In this excellent frame, will be placed banners, flags and divided the elements of advertising provided by participating companies.
There will be invited to this event, profile individuals in the world of sports, adventure, culture and politics.
And also the suit for the high mountain which we intend to ascend will be designed keeping in mind the colors of our main sponsor and reflecting the pioneering spirit of this project, placed in a conspicuous logo of the sponsors. Poster and Official Communication The official posters will be distributed to major media, as well as partnerships or entities that may be somehow involved in the expedition, which will also reflect upon the sponsors. The posters will be representing the spirit of the event and they will appear alongside the logos of sponsors and sponsoring companies who are taking an involvement in the expedition. In the same way all official communications of the organising committee or cabinet press, as well as dossiers, etc‌, must be accompanied with the sponsors.
21
II – ACTIVITIES THAT DYNAMISE THE PROJECT Creating a Web page We have set up a website where we can inform everyone of our progress and changes of circumstances during the expedition. We will include articles, radio reports, images online and deferrals, mini documentaries, photo exhibitions, forums, an Adventure Club as well as a Travel Blog. The sponsors will have direct access to our web through links.
www.picomallorca.com Audiovisual There will be a 45 minute audiovisual with a spectacular assembly from several projectionists, giving special interest to the events during the expedition. The audiovisual will be presented and explained in a conference room, to a big circle of press (preferably with business partners as well). The presentation will assist the members of the expedition to then initiate a discussion and answer the questions and curiosities of our spectators Fortnightly cultural exploration, adventure and research. It will also advise individuals and groups interested in developing activities or investigations in the field of exploration and adventure. There will be developed an itinerant exhibition which aims to bring the general public, -children, youth and 22
adults- the aspects and the reality of the current exploration, adventure and research. It will encourage the creation of groups with common interests and guide them to the realisation of the world of adventure. To achieve this end, this exhibition will be equipped with two groups of activities: A. A series of lectures, given by relevant personalities from the world of research, adventure and exploration. B. A permanent exhibition that will tour the Spanish geography. It will be composed with photographs, objects collected during the trip, etc. There will be published a catalogue in which will reflect the importance of the sponsors for the achievement of the project. Books The aim is to write several books in which details everything lived during the expedition. Getting to know the whole project: how it was possible to action it, the preparation involved and more importantly, how the experience was lived. And of course, a word of appreciation to each and every one of the sponsors. There will also be published books of photography where it will show faces, customs, monuments and landscapes.
23
OPPORTUNITIES TO PARTICIPATE IN THE PROJECT The involvement of trademarks in organising scientific events, medical, humanitarian, Social or sports is paramount. Thanks to financial support from companies like yours, ensures that ideas are transformed into reality. If you are considering ¨to sponsor¨ a plan that has a big impact in the advertising media as this does, then this is the project for you. The expedition can be transformed into a powerful tool for future advertising campaigns. It will also show your own public people that this company is an organisation that not only cares about its banking figures, but has enough sensitivity and generosity as a foundation for cultural participation on a non-profit basis. How can I be one of the companies cooperating with the expedition? There are several possibilities between the advertising that you can choose: - By being the main sponsor of the expedition. - By being one of four sponsors. - By being one of the participating companies. The election will be based on the financial contribution that the company conducts in the project. Whatever your choice, you can be assured that your investment will be returned quickly.
24
Main Sponsor
The main sponsor will have, proportionally, the most important role, both visually and in advertising. The name and logo of this company will always be associated to that of the expedition. In addition, this sponsor will always be presented at public events and in any publicity that is made whilst organising the event. Being a main sponsor involves the option that senior figures in your business can be interviewed in parallel, thus further emphasizing its organisation and its activities. To be the main sponsor, you must provide 51% of the total value of the expedition.
Project Sponsor:
This section will only accept four companies. They will get certain privileges with advertising. There will be reserved spaces in which its brand name and logo are visible and prominent. To do so, your company must give 10% of the total budget described in the dossier.
Group of participating companies
Finally, we propose the figures of the participants. The companies included are those who cooperate in any way in conducting the expedition. In this block has been given widespread publicity and shared with other companies.
Summary
You could say that the main sponsor obtains exclusivity, the sponsors, privileges and the partners, support in the realisation of the project.
25
Why participate in this project? Public objective for direction in the expedition: The target audience who will follow the progress of the expedition is characterised as predominantly urban, between the ages of eighteen and forty years, preferably male and upper middle class. These variables will shape the profile of a highly individual consumer and a high purchasing power, attracted by the trends towards environmentalism and the outdoor life very fond of sports and nature. It is usually a targeted public person who is characterised by high idealisation towards products of their choice, so that it has not prevented him from being a consumer “tested� by new things.
ANALYSIS OF OTHER EVENTS In recent years the different advertisers have discovered the attraction for large sections of society, has everything to do with adventure, nature and sport in large open spaces. The involvement of trademarks in the organization and sponsorship of such expeditions is increasing and now has become an essential tool necessary and within the advertising and marketing plans of the company. Today there is a need as a company having this very caring for the environment. The media, aware of this reality and ease to attract advertisers associated with such events, make a great effort to covers information, dedicating increasingly spaces and journalists specialized in recruiting them. Lastly comment that trademarks are beginning to base their advertising image that generates events of this 26
nature. Thus we see campaigns focused on adventurers, explorers or athletes, their pitches based on evidence of this type, the clothes they wore, who wore sunglasses the winner, deodorant, cologne, watch, etc…, thus making use of impact commercial effort that provides information to the media.
COMMUNICATION OF THE MEDIA NEWSPAPERS IN BALEARIC ISLANDS DIARIO DE MALLORCA, ÚLTIMA HORA, DIARI DE BALEARS, SET DIES, EL MUNDO (Balearic Edition), DIARIO DE IBIZA, MALLORCA ZEINTUNG. PROVINCIAL NEWSPAPERS Community of Valencia LAS PROVINCIAS, LEVANTE, INFORMACION, LA VERDAD, MEDITERRANEO, SUPER DEPORTE. CATALUNYA EL PUNT, EL PERIODICO, SPORT, AVUI, DIARI SEGRE, LA MAÑANA, DIARI DE TARRAGONA, DIARI DE GIRONA, EMPORDA. CASTILLA & LEON EL NORTE DE CASTILLA, OPINION DE ZARAGONA OTHERS EL CORREO GALLEGO, LA OPINION A CORUÑA , LA OPINON DE MURCIA, LA OPINION DE GRANADA, OPINON DE TENERIFE, LA OPINION DE ZAMORA, FARO DE VIGO, LA OPINION DE MALAGA NATIONAL NEWSPAPERS AS, ABC, LA VANGUARDIA, EL MUNDO DEPORTIVO, CINCO DÍAS, PAÍS, LA RAZÓN, EL MUNDO
27
FREE NEWSPAPERS QUE, METRO, ADN SPORTS NEWSPAPERS MARCA, AS, SPORT, EL MUNDO DEPORTIVO, SUPER DEPORTE. SUNDAY NEWSPAPERS EL BOLETIN, XI SEMANAL, MUNDO MAGAZINE, ABCD, PAIS SEMANAL, DOMINICAL, EL CABALLO VERDE, BRISAS, EL CULTURAL. SPECIALIST TRAVEL MAGAZINES VIAJEROS, MUCHO VIAJE, VIAJAR, ALTAIR, VIAJES NATIONAL GEOGRAPHIC, GEO, LONELY PLANET, RUTAS DEL MUNDO, SIETE LEGUAS. SPECIALIST MOUNTAINEERING & ROCK CLIMBING MAGAZINES AIRE LIBRE, NATURA, DESNIVEL, ESTREM, GRANDES ESPACIOS, OUTDOOR, PYRENAICA, AL BORDE, GLENET, AMERICAN ALPINE JOURNAL. RADIO CADENA SER, RNE 1, ONDA RAMBLA, ONDA CERO, CATALUYA RADIO, RADIO VOZ,RADIO BALEAR, IB3 RADIO, ONDA MALLORCA,RADIO NUEVE 9. TELEVISION TV Channels IB3, CANAL 9, TV3, TELE MADRID, CANAL 33, LOCALIA TV, CUATRO, TVE2. DOCUMENTARY CHANNELS VIAJAR, MUCHO VIAJE, TELE DEPORTE, T5 SPORT NEWS AGENCIES EFE, EUROPA PRESS, ACN (agencia catalana de noticias), REUTERS ESPAÑA, UNITED PRESS INT (EE.UU.), AGENCIA FRANCE PRESSE, AGN (Axencia galega de noticias), PRENSA LATINA, AHN (agencia hispanoamericana), IPS (inter press service), ASSOCIETED PRESS. 28
EFE AGENCY: Kathmandu, Nepal, 22nd April, 2008. At 11:30 pm today, has reached the top of a mountain of 6800 meters by three members of the expedition, which have thus achieved the first ascent of this world summit of the Himalayas in Nepal. The mountain has been named “Chupulu-Pico Mallorca” and has been promoted for the first time by this group of mountaineers and Nepalese and Spanish researchers. The name “Chupulu-Pico Mallorca” and the path “……” being recorded for history in future atlases of this area of the Himalaya, virgins until today, located in the China-Nepal border. The expedition “Chupulu-Pico Mallorca” has been organised and supported by “Fundación pueblos de la tierra”…, which culminates this brilliant conquest who wanted bear the name of Pico Mallorca to the top, attracting more young Spaniards in the spirit of adventure highlighting traditional values friendship, teamwork and respect for the environment.
29
Joshua Roibal Director and creator of the project. Head of production documentaries: Morocco, Mauritania, Algeria, Central Americas, Burkina Faso, Mali, Niger, Peru, Spain and Balearics. Freelance journalist and photographer in various media (Ultima Hora, Brisas, Geo, Time adventure, Travel, Conde Nast Traveller, Interviú, and travel website Siguelavuelta.com). Photo reports and most prominent honorees: cremation in Nepal, Varanasi, from here to eternity, (India) The temples of Angkor, architecture heavenly (Cambodia), The Marriage of Imilchil, (Morocco), World Tuareg (Niger, Mali and Algeria), Trekking in Annanpurna, (Nepal), Cappadocia, where the stones are fairies, (Turkey), etc… His camera always accompanies him. An amateur to mountaineering since 1989, performing ascents of different peaks and mountain cllimbs. Some peaks made: Jbel Toubkal 4165, (Morocco), Mont Blanc 4810 (Italy-France), Aneto 3404, (Spain). Considered to be one of the greatest explorers of our country, having visited more than 48 countries, and a member of the Spanish Geographic Society since its start. “With passion anything is possible.”
30
31
José Mª Álvarez de la Flor
Head of the expedition, responsible for the team of mountaineers. Producer of countless reports of trips for the Brisas magazine. Currently has just completed the draft of the seven highest peaks on each continent, becoming the first Majorcan in organising this project. Considered in the Balearic Islands as being the best climber and one of the largest specialists on the mountains of Spain. His career includes the ascent to the mountains most significant of our planet: Cho-Oyu 8,201; Shisha Pagma 8,024; Mount Kenya 5,199; Kilimanjaro 5,895; Huascaran 6,768; Aconcagua 6,962; Mckinley 6,194, Monte Vinson 4,892; Puncak Jaya 4,885 and Elbrus 5,642. These are but just a few examples of the quality of this great mountaineer leonés. There are countless stories in the audiovisual reflecting his fascinating life and experiences in the mountains, jungles and deserts around the globe. “Life is nothing but a daring adventure” 32
Antoni Fernández Logistics / Production Manager.
An expert in the knowledge of Nepal bringing with him over ten years of experience of this remote region. His entire stay amounts to five years, and speaks Nepali fluently. And surely, one of the greatest connoisseurs of culture and majestic scenery of this Himalayan kingdom. One of the first Westerners to explore the valleys of the upper Dolpo, Mustang, the high peaks of the area Kachejunga in Sikkim and the Terai territory. Actual organiser of trekking for travelers wishing to venture into remote and rarely visited areas. Another of his great passions is photography, has countless images on the unique landscapes, wildlife and culture of Nepal “Live in the present, because yesterday was a dream and tomorrow an illusion.” 33
In addition our team is composed of great professionals: Productions Sim贸n Moy谩 Film Documentary Luis Casasayas Accounts & Legal Department Bonet Organisation Image & Sound Specialist Sony Gallery Production Management of Foreign Countries Sally-Ann Webster Babba Buana Press Department Encarnaci贸n Ferrer New Tribe Producciones Audiovisulaes Marketing/Publicity Eduardo Pineda www.edopine.com Press Officer + impressio
34
CONSIDERATIONS All that remains is to thank all the people, institutions, agencies and companies who have shown an interest and who have helped to achieve the objective of preparing an expedition of these characteristics. We each have a role in this adventure. The satisfaction of having participated in this project will reveal itself on its own by the daily adventure of each member. Thank you.
35
design www.edopine.com
Auspiciadores
Colaboradores
36