Creating Content with EI

CREATING

HELLO!

First of all, we want to thank you for helping us ignite the spark in every child!

So, what exactly is the spark? It’s that moment when a child’s curiosity runs wild and the “why” questions flood in.

It’s that twinkle in their eye when something they’ve been learning finally clicks.

It’s that burst of confidence they get when it all comes together.

At Educational Insights, we see the limitless possibilities that you see in your child. Our award-winning toys and games help you ignite their spark and build their confidence.

THE GOAL

TO SPARK MORE PLAY WITH PRESCHOOL TOYS

Build awareness and consideration for Educational Insights’ preschool toy collection by showcasing products through engaging video content.

In the next few pages, we’ll go over who you’re talking to, what you're playing with, where you're posting, and how to get the best pictures and videos.

WHO WHAT WHERE HOW

WHO

PARENTS/MOMS OF KIDS AGE 36

The Passion Igniter is our main target audience. The “Passion Igniter” is the type of mom who helps their kids discover their passions by opening new doors of opportunity and enabling kids to explore their interests.

WHAT

PRESCHOOL BUNDLE

In this box, you’ll find a handful of EI products designed for preschoolers. Boost confidence with core learning toys that build the skills kids need for school success. Below are a few talking points.

These toys:

• Help preschoolers explore their curiosity by encouraging discovery

• Help minds grow before entering kindergarten

• Build self-confidence through play

• Are wallet-friendly and easy to order

PRESCHOOL BUNDLE

$29.99

Press a letter block, feel it pop, practice its name and the sound it makes, then connect it to another letter block to build simple words and practice reading and spelling.

$29.99

Press a number block, feel it pop, say its name, then connect it to other number and symbol blocks to build simple number sentences.

$14.99

Siftably soft Playfoam Sand is the tactile fun you can feel! Sift it, stamp it, dig it, squeeze it, and shape it in the included molds.

Alphabet BubbleBrix

Number BubbleBrix

Playfoam Sand Sweets

PRESCHOOL BUNDLE

Playing Bunny Hop encourages strategic thinking and memory skills, builds fine motor skills, and helps preschoolers practice their colors.

Budding builders use a hand-powered rivet tool and rivets that “pop” when they’re placed to complete the colorful patterns on the included cards.

Bunny Hop $39.99

Design & Drill Rivet Pop Workshop

$29.99

WHERE

Your content will be used on the following social media platforms:

HOW

FOCUS ON ENGAGEMENT

Focus on the kid engaging with the product, not the packaging or just the kid.

16:9

Please record all videos in a vertical orientation at full screen (16:9) size. Next, you’ll find a few tips on what we’re looking for and things to avoid.

Create content of the product in action; show kid/person playing with the toys and demonstrating the functionality.

DO’S

Feature just one product per picture or video.

Focus on the product and how it works (less on the people using it).

Capture the child’s candid reaction.

DO’S

Make sure you’re in a well-lit place so your kids and the products are visible.

Have a little fun! Let your kid be creative and use the products in their own unique way.

Don’t make a piece of content featuring a bundle of products together.

DON’TS

Don’t show a kid holding the product and smiling at the camera. We want to see them using the products in action.

Don’t add any filters or overlays to the content; please send the file to us raw.

You may add overlays/filters when posting on your own accounts.

Don’t show other products in the same picture or video. Focus on one product per picture/video.

DON’TS

Don’t focus on the packaging. It doesn’t need to be displayed next to the child. Focus on the kid’s engagement with the actual product.

Don’t leave the products in the packaging. Take them out, play with them, and have fun!

THANK YOU!