3/26/2019
Advanced Diploma in Digital Marketing - Edukite
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Advanced Diploma in Digital Marketing ( 9 REVIEWS )
406 STUDENTS
This course will enlighten you to the theories and strategies behind marketing analytics for an organization. It also examines how …
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Advanced Diploma in Digital Marketing - Edukite
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1 YEAR LEVEL 4 - ADV. DIPLOMA COURSE BADGE COURSE CERTIFICATE
175
NUMBER OF UNITS
0
NUMBER OF QUIZZES
22 HOURS, 32 MINUTES
HOME
CURRICULUM
REVIEWS
This course will enlighten you to the theories and strategies behind marketing analytics for an organization. It also examines how all digital tools are revolutionizing marketing. It introduces you to the Four ‘P’s of marketing, Product, Promotion, Price and Place. This actually refers to the product that needs to be sold and how to promote it to the customers based on the price and its demand in a certain place.
Assessment This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certi cate at a cost of £49. Having an Of cial Edukite Certi cation is a great way to celebrate and share your success. You can: Add the certi cate to your CV or resume and brighten up your career Show it to prove your success https://edukite.org/course/advanced-diploma-in-digital-marketing-ul/
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Advanced Diploma in Digital Marketing - Edukite
Course Credit: University of Illinois
COURSE CURRICULUM
Module 01
Digital Marketing – What is Marketing
00:08:00
Digital Marketing – Basic Concept Product
00:08:00
Digital Marketing – IQ Product
00:04:00
Digital Marketing – Digital Concept Co Creation, Part 1
00:04:00
Digital Marketing – Digital Concept Co Creation, Part 2
00:14:00
Digital Marketing – Digital Concept Co Creation, Part 3
00:07:00
Digital Marketing – Case Study Intro Local Motors
00:02:00
Digital Marketing – Digital Concept Doppelgänger Brands, Part 1
00:10:00
Digital Marketing – Digital Concept Doppelgänger Brands, Part 2
00:08:00
Digital Marketing – Exercise Ideas Lego com
00:06:00
Digital Marketing – Campus Spotlight John Rogers
00:10:00
Module 02
Digital Marketing – Basic Concept Promotion
00:08:00
Digital Marketing – Digital Marketing IQ Promotion
00:04:00
Digital Marketing – Digital Concept Authenticity, Part 1
00:11:00
https://edukite.org/course/advanced-diploma-in-digital-marketing-ul/
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Advanced Diploma in Digital Marketing - Edukite
Digital Marketing – Digital Concept Authenticity, Part 2
00:09:00
Digital Marketing – Case Study Intro Pepsi Refresh
00:03:00
Digital Marketing – Digital Concept User Generated Content, Part 1
00:10:00
Digital Marketing – Digital Concept User Generated Content, Part 2
00:08:00
Digital Marketing – Exercise Wikipedia org
00:13:00
Digital Marketing – Campus Spotlight Alan Craig
00:16:00
Digital Marketing – Basic Concept Placement
00:08:00
Digital Marketing – IQ Placement
00:03:00
Digital Marketing – Digital Concept New Retail, Part 1
00:09:00
Digital Marketing – Digital Concept New Retail, Part 2
00:09:00
Digital Marketing – Case Study Intro Threadless
00:04:00
Module 03
Digital Marketing – Digital Concept 3D Printing, Part 1
00:09:00
Digital Marketing – Digital Concept 3D Printing, Part 2
00:12:00
Digital Marketing – Exercise Thingiverse com
00:10:00
Digital Marketing – Thingiverse Exercise Follow Up
00:09:00
Digital Marketing – Video Demonstration of Printing at 3D Hubs
00:02:00
Digital Marketing – Campus Spotlight Travis Ross
00:12:00
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Advanced Diploma in Digital Marketing - Edukite
Digital Marketing – Basic Concept Price
00:08:00
Digital Marketing – Digital Marketing IQ Price
00:03:00
Module 04
Digital Marketing – Digital Concept Pay What You Want, Part 1
00:05:00
Digital Marketing – Digital Concept Pay What You Want, Part 2
00:10:00
Digital Marketing – Case Study Intro Radiohead
00:02:00
Digital Marketing – Radiohead Case Study Follow Up
00:01:00
Digital Marketing – Digital Concept Price Comparison Tools, Part 1
00:07:00
Digital Marketing – Digital Concept Price Comparison Tools, Part 2
00:07:00
Digital Marketing – Exercise RedLaser com
00:12:00
Digital Marketing – Campus Spotlight Hari Sundaram
00:23:00
Digital Marketing – Welcome to Marketing Analytics in Theory
00:08:00
Digital Marketing – About Prof Kevin Hartman
00:04:00
Digital Marketing – The Day The Geeks Took Over, Part 1
00:06:00
Digital Marketing – The Day The Geeks Took Over, Part 2
00:10:00
Module 05
Digital Marketing – The Basics Of Web Analytics, Part 1
00:08:00
Digital Marketing – The Basics Of Web Analytics, Part 2
00:12:00
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Advanced Diploma in Digital Marketing - Edukite
Digital Marketing – An Introduction To Web Analytics Tools, Part 1
00:07:00
Digital Marketing – An Introduction To Web Analytics Tools, Part 2
00:07:00
Digital Marketing – Where It All Begins, Part 1
00:06:00
Digital Marketing – Where It All Begins, Part 2
00:10:00
Digital Marketing – The Consumer–Brand Relationship, Part 1
00:08:00
Digital Marketing – The Consumer–Brand Relationship, Part 2
00:13:00
Digital Marketing – Data, Data, Everywhere, Part 1
00:08:00
Digital Marketing – Data, Data, Everywhere, Part 2
00:08:00
Module 06
Digital Marketing – New Media – New Data, New Opportunities, New Dangers, 1
00:05:00
Digital Marketing – New Media – New Data, New Opportunities, New Dangers, 2
00:10:00
Digital Marketing – Welcome to Marketing Analytics in Practice
00:08:00
Digital Marketing – Following the MAP, Part 1
00:08:00
Digital Marketing – Following the MAP, Part 2
00:07:00
Digital Marketing – Preparing for the Analysis Journey, Part 1
00:13:00
Digital Marketing – Preparing for the Analysis Journey, Part 2
00:07:00
Digital Marketing – Data Collection Part I Unstructured Data
00:08:00
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Advanced Diploma in Digital Marketing - Edukite
Digital Marketing – Comments by Prof Rhiannon Clifton
00:02:00
Digital Marketing – Data Collection Part II Structured Data
00:12:00
Digital Marketing – Data Management in Practice, Part 1
00:08:00
Digital Marketing – Data Management in Practice, Part 2
00:04:00
Module 07
Digital Marketing – Insights from Digital Data Pt 1
00:12:00
Digital Marketing – Insights from Digital Data Pt 2
00:07:00
Digital Marketing – Pictures You See with Your Brain and Feel with Your Heart, Part 1
00:08:00
Digital Marketing – Pictures You See with Your Brain and Feel with Your Heart, Part 2
00:07:00
Digital Marketing Channels – The Landscape
00:07:00
Digital Marketing – Understanding Marketing as Communication
00:05:00
Digital Marketing – Marketing Communication Functions and Challenges
00:06:00
Digital Marketing – The Media and Mediums of Marketing Communication
00:03:00
Digital Marketing – Evolution of Marketing Media
00:02:00
Module 08
Digital Marketing – Marketing Communication Using Traditional Media Channels
00:02:00
Digital Marketing – Advantages and Disadvantages of Mass Marketing Communication
00:03:00
https://edukite.org/course/advanced-diploma-in-digital-marketing-ul/
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Advanced Diploma in Digital Marketing - Edukite
Digital Marketing – Interview Jan Slater Chief Marketing Of cer
00:24:00
Digital Marketing – Understanding Digital Media
00:06:00
Digital Marketing – The Impacts of Digital Media on Human Communication
00:10:00
Digital Marketing – De ning Features of Digital Media Technologies
00:05:00
Digital Marketing – The Impacts of Digital Media on Marketing Communication
00:07:00
Digital Marketing – Interview The Trade Desk
00:19:00
Module 09
Digital Marketing – Overview of Online Display Advertising
00:07:00
Digital Marketing – Overview of Search Marketing
00:12:00
Digital Marketing – Overview of Social Media Marketing
00:13:00
Digital Marketing – Michelle Stenger Illinois Athletics
00:17:00
Digital Marketing – Content Marketing Part 1
00:07:00
Digital Marketing – Content Marketing Part 2
00:07:00
Digital Marketing – Mobile Marketing Part 1
00:11:00
Digital Marketing – Mobile Marketing Part 2
00:16:00
Digital Marketing – Out of Home OOH Marketing
00:06:00
Module 10
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Advanced Diploma in Digital Marketing - Edukite
Digital Marketing – Direct Marketing in the Digital Era
00:04:00
Welcome to Digital Marketing Channels Planning
00:02:00
Digital Marketing – Lesson Objectives
00:05:00
Digital Marketing – Understanding UX Design
00:03:00
Digital Marketing – Core Principles of UX Design
00:09:00
Digital Marketing – Mobile UX
00:04:00
Digital Marketing – Design Steps
00:04:00
Digital Marketing – Web Design and Development
00:06:00
Digital Marketing – Writing for Digital
00:08:00
Digital Marketing – What We’ve Learned
00:01:00
Module 11
Digital Marketing – Lesson Objectives
00:01:00
Digital Marketing – Overview of SEO
00:04:00
Digital Marketing – SEO Nuts & Bolts
00:09:00
Digital Marketing – SEM Overview
00:11:00
Digital Marketing – Online Advertising Overview
00:04:00
Digital Marketing – Types of Display Advertising
00:05:00
Digital Marketing – Buying Online Advertising
00:08:00
https://edukite.org/course/advanced-diploma-in-digital-marketing-ul/
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Advanced Diploma in Digital Marketing - Edukite
Digital Marketing – How to Run An Online Ad Campaign
00:04:00
Digital Marketing – What We’ve Learned
00:01:00
Digital Marketing – Lesson Objectives
00:05:00
Digital Marketing – Video Production
00:04:00
Digital Marketing – Promoting Your Video
00:05:00
Digital Marketing – Advantages, Challenges, and Summary
00:02:00
Digital Marketing – What We’ve Learned
00:01:00
Module 12
Digital Marketing – Social Media Channels
00:10:00
Digital Marketing – Tracking and Analyzing the Social Campaigns
00:08:00
Digital Marketing – Using Social Media to Solve Business Problems
00:10:00
Digital Marketing – Creating A Social Media Strategy
00:07:00
Digital Marketing – Documents and Processes
00:07:00
Digital Marketing – Email Strategy and Planning
00:10:00
Digital Marketing – Email Marketing, Step By Step
00:06:00
Digital Marketing – Advantages and Challenges
00:03:00
Digital Marketing – What We’ve Learned
00:01:00
Module 13
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Advanced Diploma in Digital Marketing - Edukite
Digital Marketing – Introduction to Mobile
00:04:00
Digital Marketing – Mobile Messaging Channels
00:07:00
Digital Marketing – Mobile Commerce
00:07:00
Digital Marketing – Wrapping up Mobile
00:03:00
Digital Marketing – What We’ve Learned
00:01:00
Digital Marketing – Integrated Digital Marketing
00:06:00
Digital Marketing – Optimizing Your Plan
00:04:00
Digital Marketing – Best Practices
00:11:00
Digital Marketing – Marketing in an Analog World – Course Introduction
00:07:00
Digital Marketing – Digital vs Analog Side 2
00:10:00
Digital Marketing – Basic Concept Domination
00:07:00
Digital Marketing – Vicarious Learning Activity Typewriter
00:05:00
Digital Marketing – Lecture 1 Ef ciency Side 1
00:08:00
Digital Marketing – Lecture 1 Ef ciency Side 2
00:11:00
Digital Marketing – Case Study U of I Credit Union
00:13:00
Module 15
Digital Marketing – Democracy Side 1
00:09:00
Digital Marketing – Democracy Side 2
00:11:00
https://edukite.org/course/advanced-diploma-in-digital-marketing-ul/
11/19
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Advanced Diploma in Digital Marketing - Edukite
Digital Marketing – Exercise Purchase Online
00:12:00
Digital Marketing – Research Insights Donna Hoffman
00:19:00
Digital Marketing – Analog Resistance – Basic Concept Resistance
00:06:00
Digital Marketing – Vicarious Learning Activity Adult Coloring Books
00:04:00
Digital Marketing – Analog Resistance -Protection Side 1
00:07:00
Digital Marketing – Analog Resistance -Protection Side 2
00:09:00
Digital Marketing – Analog Resistance -Case Study Willard Airport
00:12:00
Digital Marketing – Analog Resistance -Physicality Side 1
00:08:00
Digital Marketing – Analog Resistance -Physicality Side 2
00:11:00
Digital Marketing – Analog Resistance -Exercise Visit a Physical Store 1
00:05:00
Digital Marketing – Analog Resistance -Research Insights Markus Giesler
00:14:00
Digital Marketing – Marketing in an Analog World – Basic Concept Synergy
00:05:00
Digital Marketing – Vicarious Learning Activity Ink Hunter
00:05:00
Module 14
Digital Marketing – Glocal Side 1
00:08:00
Digital Marketing – Glocal Side 2
00:10:00
Digital Marketing – Case Study Amazon@Illinois
00:14:00
Digital Marketing – TouchTech Side 1
00:10:00
https://edukite.org/course/advanced-diploma-in-digital-marketing-ul/
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Advanced Diploma in Digital Marketing - Edukite
Digital Marketing – TouchTech Side 2
00:07:00
Digital Marketing – Exercise Augmented Reality App
00:07:00
Digital Marketing – Research Insights David Bell
00:23:00
Digital Marketing – Marketing in an Analog World – Basic Concept Transformation
00:07:00
Digital Marketing – Vicarious Learning Activity Thingiverse Customizer
00:07:00
Digital Marketing – Embracing Side 1
00:07:00
Digital Marketing – Embracing Side 2
00:07:00
Digital Marketing – Case Study Illinois Athletics
00:13:00
Digital Marketing – Distancing Side 1
00:09:00
Digital Marketing – Distancing Side 2
00:09:00
Digital Marketing – Exercise Visit a Physical Store 2
00:05:00
Digital Marketing – Research Insights Wayne Hoyer
00:16:00
Digital Marketing – Research Insights Wayne Hoyer
00:16:00
Assessment
Submit Your Assignment
00:00:00
Certi cation
00:00:00
COURSE REVIEWS https://edukite.org/course/advanced-diploma-in-digital-marketing-ul/
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