Advanced Diploma in Digital Marketing - Edukite

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Advanced Diploma in Digital Marketing - Edukite

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Advanced Diploma in Digital Marketing ( 9 REVIEWS ) 

406 STUDENTS

This course will enlighten you to the theories and strategies behind marketing analytics for an organization. It also examines how …

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1 YEAR LEVEL 4 - ADV. DIPLOMA COURSE BADGE COURSE CERTIFICATE

175

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22 HOURS, 32 MINUTES

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REVIEWS

This course will enlighten you to the theories and strategies behind marketing analytics for an organization. It also examines how all digital tools are revolutionizing marketing.

It introduces you to the Four ‘P’s of marketing, Product, Promotion, Price and Place. This actually refers to the product that needs to be sold and how to promote it to the customers based on the price and its demand in a certain place.

Assessment This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.

Certification Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certi cate at a cost of £49.

Having an Of cial Edukite Certi cation is a great way to celebrate and share your success. You can: Add the certi cate to your CV or resume and brighten up your career Show it to prove your success https://edukite.org/course/advanced-diploma-in-digital-marketing-ul/

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Advanced Diploma in Digital Marketing - Edukite

Course Credit: University of Illinois

COURSE CURRICULUM

Module 01

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Digital Marketing – What is Marketing

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00:08:00

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Digital Marketing – Basic Concept Product

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00:08:00

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Digital Marketing – IQ Product

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00:04:00

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Digital Marketing – Digital Concept Co Creation, Part 1

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00:04:00

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Digital Marketing – Digital Concept Co Creation, Part 2

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00:14:00

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Digital Marketing – Digital Concept Co Creation, Part 3

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00:07:00

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Digital Marketing – Case Study Intro Local Motors

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00:02:00

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Digital Marketing – Digital Concept Doppelgänger Brands, Part 1

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00:10:00

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Digital Marketing – Digital Concept Doppelgänger Brands, Part 2

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00:08:00

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Digital Marketing – Exercise Ideas Lego com

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00:06:00

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Digital Marketing – Campus Spotlight John Rogers

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00:10:00

Module 02

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Digital Marketing – Basic Concept Promotion

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00:08:00

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Digital Marketing – Digital Marketing IQ Promotion

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00:04:00

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Digital Marketing – Digital Concept Authenticity, Part 1

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00:11:00

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Advanced Diploma in Digital Marketing - Edukite

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Digital Marketing – Digital Concept Authenticity, Part 2

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00:09:00

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Digital Marketing – Case Study Intro Pepsi Refresh

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00:03:00

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Digital Marketing – Digital Concept User Generated Content, Part 1

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00:10:00

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Digital Marketing – Digital Concept User Generated Content, Part 2

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00:08:00

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Digital Marketing – Exercise Wikipedia org

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00:13:00

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Digital Marketing – Campus Spotlight Alan Craig

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00:16:00

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Digital Marketing – Basic Concept Placement

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00:08:00

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Digital Marketing – IQ Placement

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00:03:00

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Digital Marketing – Digital Concept New Retail, Part 1

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00:09:00

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Digital Marketing – Digital Concept New Retail, Part 2

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00:09:00

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Digital Marketing – Case Study Intro Threadless

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00:04:00

Module 03

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Digital Marketing – Digital Concept 3D Printing, Part 1

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00:09:00

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Digital Marketing – Digital Concept 3D Printing, Part 2

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00:12:00

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Digital Marketing – Exercise Thingiverse com

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00:10:00

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Digital Marketing – Thingiverse Exercise Follow Up

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00:09:00

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Digital Marketing – Video Demonstration of Printing at 3D Hubs

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00:02:00

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Digital Marketing – Campus Spotlight Travis Ross

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00:12:00

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Advanced Diploma in Digital Marketing - Edukite

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Digital Marketing – Basic Concept Price

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00:08:00

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Digital Marketing – Digital Marketing IQ Price

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00:03:00

Module 04

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Digital Marketing – Digital Concept Pay What You Want, Part 1

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00:05:00

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Digital Marketing – Digital Concept Pay What You Want, Part 2

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00:10:00



Digital Marketing – Case Study Intro Radiohead

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00:02:00

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Digital Marketing – Radiohead Case Study Follow Up

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00:01:00

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Digital Marketing – Digital Concept Price Comparison Tools, Part 1

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00:07:00

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Digital Marketing – Digital Concept Price Comparison Tools, Part 2

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00:07:00

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Digital Marketing – Exercise RedLaser com

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00:12:00

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Digital Marketing – Campus Spotlight Hari Sundaram

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00:23:00

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Digital Marketing – Welcome to Marketing Analytics in Theory

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00:08:00

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Digital Marketing – About Prof Kevin Hartman

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00:04:00

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Digital Marketing – The Day The Geeks Took Over, Part 1

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00:06:00

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Digital Marketing – The Day The Geeks Took Over, Part 2

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00:10:00

Module 05

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Digital Marketing – The Basics Of Web Analytics, Part 1

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00:08:00

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Digital Marketing – The Basics Of Web Analytics, Part 2

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00:12:00

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Advanced Diploma in Digital Marketing - Edukite



Digital Marketing – An Introduction To Web Analytics Tools, Part 1

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00:07:00

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Digital Marketing – An Introduction To Web Analytics Tools, Part 2

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00:07:00



Digital Marketing – Where It All Begins, Part 1

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00:06:00



Digital Marketing – Where It All Begins, Part 2

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00:10:00



Digital Marketing – The Consumer–Brand Relationship, Part 1

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00:08:00

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Digital Marketing – The Consumer–Brand Relationship, Part 2

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00:13:00

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Digital Marketing – Data, Data, Everywhere, Part 1

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00:08:00

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Digital Marketing – Data, Data, Everywhere, Part 2

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00:08:00

Module 06

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Digital Marketing – New Media – New Data, New Opportunities, New Dangers, 1

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00:05:00

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Digital Marketing – New Media – New Data, New Opportunities, New Dangers, 2

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00:10:00

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Digital Marketing – Welcome to Marketing Analytics in Practice

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00:08:00

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Digital Marketing – Following the MAP, Part 1

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00:08:00

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Digital Marketing – Following the MAP, Part 2

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00:07:00

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Digital Marketing – Preparing for the Analysis Journey, Part 1

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00:13:00

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Digital Marketing – Preparing for the Analysis Journey, Part 2

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00:07:00

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Digital Marketing – Data Collection Part I Unstructured Data

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00:08:00

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Advanced Diploma in Digital Marketing - Edukite



Digital Marketing – Comments by Prof Rhiannon Clifton

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00:02:00

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Digital Marketing – Data Collection Part II Structured Data

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00:12:00

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Digital Marketing – Data Management in Practice, Part 1

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00:08:00



Digital Marketing – Data Management in Practice, Part 2



00:04:00

Module 07

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Digital Marketing – Insights from Digital Data Pt 1

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00:12:00



Digital Marketing – Insights from Digital Data Pt 2

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00:07:00



Digital Marketing – Pictures You See with Your Brain and Feel with Your Heart, Part 1

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00:08:00



Digital Marketing – Pictures You See with Your Brain and Feel with Your Heart, Part 2

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00:07:00



Digital Marketing Channels – The Landscape

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00:07:00

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Digital Marketing – Understanding Marketing as Communication

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00:05:00



Digital Marketing – Marketing Communication Functions and Challenges

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00:06:00

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Digital Marketing – The Media and Mediums of Marketing Communication

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00:03:00

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Digital Marketing – Evolution of Marketing Media

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00:02:00

Module 08

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Digital Marketing – Marketing Communication Using Traditional Media Channels

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00:02:00

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Digital Marketing – Advantages and Disadvantages of Mass Marketing Communication

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00:03:00

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Advanced Diploma in Digital Marketing - Edukite



Digital Marketing – Interview Jan Slater Chief Marketing Of cer



00:24:00

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Digital Marketing – Understanding Digital Media

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00:06:00



Digital Marketing – The Impacts of Digital Media on Human Communication

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00:10:00



Digital Marketing – De ning Features of Digital Media Technologies

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00:05:00

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Digital Marketing – The Impacts of Digital Media on Marketing Communication

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00:07:00

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Digital Marketing – Interview The Trade Desk

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00:19:00

Module 09



Digital Marketing – Overview of Online Display Advertising

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00:07:00



Digital Marketing – Overview of Search Marketing

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00:12:00



Digital Marketing – Overview of Social Media Marketing

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00:13:00



Digital Marketing – Michelle Stenger Illinois Athletics

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00:17:00



Digital Marketing – Content Marketing Part 1

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00:07:00



Digital Marketing – Content Marketing Part 2



00:07:00



Digital Marketing – Mobile Marketing Part 1

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00:11:00



Digital Marketing – Mobile Marketing Part 2



00:16:00

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Digital Marketing – Out of Home OOH Marketing



00:06:00

Module 10

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Advanced Diploma in Digital Marketing - Edukite

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Digital Marketing – Direct Marketing in the Digital Era



00:04:00



Welcome to Digital Marketing Channels Planning



00:02:00



Digital Marketing – Lesson Objectives

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00:05:00



Digital Marketing – Understanding UX Design

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00:03:00



Digital Marketing – Core Principles of UX Design



00:09:00



Digital Marketing – Mobile UX

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00:04:00



Digital Marketing – Design Steps

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00:04:00



Digital Marketing – Web Design and Development

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00:06:00



Digital Marketing – Writing for Digital

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00:08:00



Digital Marketing – What We’ve Learned



00:01:00

Module 11



Digital Marketing – Lesson Objectives

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00:01:00



Digital Marketing – Overview of SEO



00:04:00



Digital Marketing – SEO Nuts & Bolts



00:09:00



Digital Marketing – SEM Overview



00:11:00



Digital Marketing – Online Advertising Overview



00:04:00



Digital Marketing – Types of Display Advertising

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00:05:00



Digital Marketing – Buying Online Advertising



00:08:00

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Advanced Diploma in Digital Marketing - Edukite



Digital Marketing – How to Run An Online Ad Campaign



00:04:00



Digital Marketing – What We’ve Learned



00:01:00



Digital Marketing – Lesson Objectives



00:05:00



Digital Marketing – Video Production



00:04:00



Digital Marketing – Promoting Your Video

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00:05:00



Digital Marketing – Advantages, Challenges, and Summary



00:02:00



Digital Marketing – What We’ve Learned



00:01:00

Module 12



Digital Marketing – Social Media Channels



00:10:00



Digital Marketing – Tracking and Analyzing the Social Campaigns

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00:08:00



Digital Marketing – Using Social Media to Solve Business Problems



00:10:00



Digital Marketing – Creating A Social Media Strategy



00:07:00



Digital Marketing – Documents and Processes



00:07:00



Digital Marketing – Email Strategy and Planning



00:10:00



Digital Marketing – Email Marketing, Step By Step



00:06:00



Digital Marketing – Advantages and Challenges



00:03:00



Digital Marketing – What We’ve Learned



00:01:00

Module 13

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Advanced Diploma in Digital Marketing - Edukite



Digital Marketing – Introduction to Mobile



00:04:00



Digital Marketing – Mobile Messaging Channels



00:07:00



Digital Marketing – Mobile Commerce



00:07:00



Digital Marketing – Wrapping up Mobile



00:03:00



Digital Marketing – What We’ve Learned



00:01:00



Digital Marketing – Integrated Digital Marketing



00:06:00



Digital Marketing – Optimizing Your Plan



00:04:00



Digital Marketing – Best Practices



00:11:00



Digital Marketing – Marketing in an Analog World – Course Introduction



00:07:00



Digital Marketing – Digital vs Analog Side 2



00:10:00



Digital Marketing – Basic Concept Domination



00:07:00



Digital Marketing – Vicarious Learning Activity Typewriter



00:05:00



Digital Marketing – Lecture 1 Ef ciency Side 1



00:08:00



Digital Marketing – Lecture 1 Ef ciency Side 2

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00:11:00



Digital Marketing – Case Study U of I Credit Union



00:13:00

Module 15



Digital Marketing – Democracy Side 1



00:09:00



Digital Marketing – Democracy Side 2



00:11:00

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Advanced Diploma in Digital Marketing - Edukite



Digital Marketing – Exercise Purchase Online



00:12:00



Digital Marketing – Research Insights Donna Hoffman



00:19:00



Digital Marketing – Analog Resistance – Basic Concept Resistance



00:06:00



Digital Marketing – Vicarious Learning Activity Adult Coloring Books

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00:04:00



Digital Marketing – Analog Resistance -Protection Side 1



00:07:00



Digital Marketing – Analog Resistance -Protection Side 2



00:09:00



Digital Marketing – Analog Resistance -Case Study Willard Airport



00:12:00



Digital Marketing – Analog Resistance -Physicality Side 1



00:08:00



Digital Marketing – Analog Resistance -Physicality Side 2



00:11:00



Digital Marketing – Analog Resistance -Exercise Visit a Physical Store 1



00:05:00



Digital Marketing – Analog Resistance -Research Insights Markus Giesler



00:14:00

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Digital Marketing – Marketing in an Analog World – Basic Concept Synergy



00:05:00



Digital Marketing – Vicarious Learning Activity Ink Hunter



00:05:00

Module 14



Digital Marketing – Glocal Side 1

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00:08:00



Digital Marketing – Glocal Side 2



00:10:00



Digital Marketing – Case Study Amazon@Illinois



00:14:00



Digital Marketing – TouchTech Side 1



00:10:00

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Advanced Diploma in Digital Marketing - Edukite

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Digital Marketing – TouchTech Side 2

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00:07:00



Digital Marketing – Exercise Augmented Reality App



00:07:00



Digital Marketing – Research Insights David Bell



00:23:00



Digital Marketing – Marketing in an Analog World – Basic Concept Transformation



00:07:00



Digital Marketing – Vicarious Learning Activity Thingiverse Customizer



00:07:00



Digital Marketing – Embracing Side 1



00:07:00



Digital Marketing – Embracing Side 2



00:07:00



Digital Marketing – Case Study Illinois Athletics



00:13:00



Digital Marketing – Distancing Side 1



00:09:00



Digital Marketing – Distancing Side 2



00:09:00



Digital Marketing – Exercise Visit a Physical Store 2



00:05:00



Digital Marketing – Research Insights Wayne Hoyer



00:16:00



Digital Marketing – Research Insights Wayne Hoyer



00:16:00

Assessment



Submit Your Assignment



00:00:00



Certi cation



00:00:00

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