4/29/2019
App Marketing Strategy - Edukite
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App Marketing Strategy ( 9 REVIEWS )
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Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their …
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LEVEL 2 - CERTIFICATE COURSE BADGE COURSE CERTIFICATE
25
NUMBER OF UNITS
0
NUMBER OF QUIZZES
54 MINUTES
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Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, nd ways to connect with them and what you will say when you nd them. This course covers research, marketing planning, execution and most importantly how to grow your customer user base.
Assessment This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
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COURSE CURRICULUM https://edukite.org/course/app-marketing-strategy-udacity/
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App Marketing Strategy - Edukite
Module: 01
1 Introduction to Marketing
00:02:00
2 Market Segmentation
00:02:00
3 Behavioral and Psychographic
00:03:00
4 Demographic and Geographic
00:01:00
5 Occasional and Cultural
00:01:00
Module: 02
6 Things to Remember When Segmenting
00:01:00
7 Introducing aBARKment
00:01:00
8 Market Segmentation and Personas
00:04:00
9 Personas for Understanding Your User
00:02:00
10 Choosing your Market Segment
00:01:00
Module: 03
11 Geoffrey Moore – Plausible Segmentation
00:03:00
12 Marketing Segmentation Wrap-up
00:01:00
13 4 levels of Market Competition
00:02:00
14 Generic and Budget Competition
00:01:00
15 Competition Wrap-up, What’s Important?
00:15:00
https://edukite.org/course/app-marketing-strategy-udacity/
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App Marketing Strategy - Edukite
Module: 04
16 How do you Identify your Competitors?
00:01:00
17 Advantages and Disadvantages
00:01:00
18 Competitive Analysis
00:02:00
19 Competitive Analysis Frameworks
00:03:00
Module: 05
21 Value Proposition
00:02:00
22 Value Proposition Framework
00:02:00
23 Final advice on Value proposition
00:02:00
24 Recap
00:01:00
Assessment
Submit Your Assignment
00:00:00
Certi cation
00:00:00
COURSE REVIEWS
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App Marketing Strategy - Edukite
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