Benefits of strategic planning in the business
Edward james Herzstock
It enables businesses to be proactive rather than reactive A strategic plan enables organizations to anticipate their future and plan accordingly. Companies can anticipate certain unfavorable scenarios and take the necessary precautions to avoid them through strategic planning. Organizations that have a solid strategic plan can be proactive rather than reactive to situations as they arise. Being proactive allows organizations to keep up with the market’s ever-changing trends and stay one step ahead of the competition-Edward james Herzstock
It establishes a sense of direction A strategic plan assists in defining the direction in which an organization must travel, as well as in establishing realistic objectives and goals that are consistent with the vision and mission that have been established for it. A strategic plan provides a much-needed foundation for an organization to grow, evaluate its success, compensate its employees, and set boundaries for effective decision-making-Edward J. Herzstock
It boosts operational efficiency A strategic plan provides management with a road map for aligning the functional activities of the organization to achieve set goals. It directs management discussions and decisionmaking in determining resource and budget requirements to meet set objectives, thereby increasing operational efficiency.
It aids in the expansion of market share and profitability Organizations can gain valuable insights on market trends, consumer segments, and product and service offerings that may affect their success by developing a dedicated strategic plan. A targeted and well-planned approach to turning all sales and marketing efforts into the best possible outcomes can help to increase profitability and market share.--Edward Herzstock.
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https://medium.com/@edwardjamesherzstock/benefits-of-strategic-planning-in-the-business-edward-james-herzstock-9b10fc15c71b