Rob Walker Identity
Edward Webb
OUGD303
The socially observant photographer Rob Walker required an identity on which to base his documentary / narrative photographic approach.
My concept of diversity and flexibility quickly developed into almost a brand image and turned into the title name; ‘Rob Walker Photographs.’
He specifically requested to not be pigeon-holed or to be made into a style, but simply asked me to find a solution to act as a platform for his diverse and ranging subject matter.
This combined with the empty view-finder, which is the visual identity, suggests that he is open to shoot whatever his client requires, and does not work with one subject alone.
ROB WALKER PHOTOGRAPHS
1/5
Rob Walker Identity
Edward Webb
To complete his professional identity I designed his stationery, the layout being dictated by the ‘frame’ and works by sticking to even borders.
OUGD303
To further promote his work, I suggested that he should have some simple promotional material to showcase his work to potential clients. He agreed and asked me to propose a few idea.
2/5
Rob Walker Identity
Edward Webb
To regulary keep his current and potential clients up to date, I designed a quarterly look book, that had four projects in each. Releasing them seasonally provided structure and also allowed for a varied colour scheme throughout each year.
OUGD303
The layout is very simple, allowing maximal space for the photographs, while working on quite a small format. As his work is often about narrative, I was sure to consider the pace and order of the photographs in his projects. This implies that he feels passionately about the work he shoots, which I am sure he does.
3/5
Rob Walker Identity
Edward Webb
As a cheaper solution, I proposed a mail out poster / showcase. He will most likely choose either this or the look books and not both, but he may well be swayed.
OUGD303
They are printed in high quality matt finish paper so as not to be scratched in transit. The fold reduces the A2 posters down to A5 by implementing a 4 x 2 fold, allowing for cheap postage.
4/5
Rob Walker Identity
Edward Webb
He was very anxious about getting his work online, so I descided to put together a website proposal. He told me that he is profficient with Adobe Flash and would therefore be able to animate objects on the page.
OUGD303
With this in mind, I designed a simple 8 column website that would prioritise his work, again in the frame, that would have a simple holding page animation before revealing the full website. His work scrolls side to side into the frame allowing the viewer to get a sense or narrative and experience the project in a suitable manner.
5/5