//1
Add ‘clothing’ I tried various ways of puttng the ‘clothing’ into the existing logo. The simplest ideas were the most effective and kept in keping with the neat look of the brand image.
clothing
clothing
clothing
clothing Proposed Colours At the moment duller colours seem to be more appealing. Plus they looks good in halftone, which has always been cool.
25/9/ 1 0 0/0
6 8 /3/6 4 /0
//2
Initial Variations Some progression of the idea here with a few adjustments to consider.
collective
ollective Type with Image I quite like this idea. However I was undecisive whether having the rest of the word (‘ollective’) should be included. Perhaps the hanger works better independently.
//3
From Original Logo The continuty between this logo idea and the original is in the dotted ‘i”.
S
COLLECTIVE COLLECTIVE S
COLLECTIVE S
S
S
Cropping the L I cropped the first ‘L’ beause there was too much space between them normally. I think it looks pretty good, potential.
//4
Big ‘C’ The ‘C’ is the dominant lletter for the company. The visual style draws from the word ‘collective.’
ollective
ollective
The Other Option This is by far the most detached idea from the current logo. It might struggle to have impact and clarity when on a letterhead or on a garment. However I think it is quite fun and perhaps after ammending the visibility of it across a range it will be strong.
Clothes Tag?
I have left the Illustrator file on your desktop; “collective_ed.� It has some more ideas and variations for you to look at.