Pt and Leading 3 Col

Page 1

In traditional typography, text is composed to create a

Some typographers believe that the overall word shape

readable, coherent, and visually satisfying whole that

"The typeface chosen should be legible, that is, it should

(Bouma) is very important in readability, and that the

Even distribution with a minimum of distractions and

matter of type size; more often, however, it is a matter of

less important, or not the entire picture.

transparency.

true to the basic letterforms are more legible than

parallel letter wise recognition with regard to how

typography—prose fiction, non-fiction, editorial,

embellished, or abstracted.

favored parallel letter wise recognition, which is widely

commercial writing all have differing characteristics and

unreadable through poor setting and placement, just as a

works invisibly, without the awareness of the reader.

anomalies are aimed at producing clarity and

Choice of font(s) is perhaps the primary aspect of text educational, religious, scientific, spiritual and

requirements. For historic material, established text

be read without effort. Sometimes legibility is simply a

typeface design. Generally speaking, typefaces that are

typefaces that have been condensed, expanded,

less legible typeface can be made more readable through

word spacing, or leading that is too tight or too loose. It

with considerable overlap between historical periods.

Studies of legibility have examined a wide range of

of-the-art seriffed "text Romans" or "book Romans" with

people actually recognize words when they read, have

accepted by cognitive psychologists.[citation needed]

good design."[2]

Contemporary books are more likely to be set with state-

Studies distinguishing between Bouma recognition and

"However, even a legible typeface can become

typefaces are frequently chosen according to a scheme of

historical genre acquired by a long process of accretion,

theory of parallel letter wise recognition is either wrong,

factors including type size and type design. For example,

comparing serif vs. sans serif type, italic type vs. roman

type, line length, line spacing, colour contrast, the design

Legibility can also be compromised by letter spacing,

can be improved when generous vertical space separates

lines of text, making it easier for the eye to distinguish

one line from the next, or previous line. Poorly designed

fonts and those that are too tightly or loosely fitted can also result in poor legibility.

design values echoing present-day design arts, which are

of right-hand edge (for example, justification, straight

Typography is an element of all printed material.

Nicolas Jenson, Francesco Griffo (a punchcutter who

hyphenated.

magazines, use typographical elements to achieve an

closely based on traditional models such as those of

created the model for Aldine typefaces), and Claude

right hand edge) vs. ranged left, and whether text is Legibility research was published from the late

attractive, distinctive appearance, to aid readers in

that the reading process is remarkably robust, and that

dramatic effect. By formulating a style guide, a

Garamond. With their more specialized requirements,

nineteenth century on, but the overall finding has been

fitted text Romans specially designed for the task, which

significant differences are hard to find. So comparative

of page space. Sans serif text fonts are often used for

unjustified type, have failed to settle the argument over

newspapers and magazines rely on compact, tightly-

offer maximum flexibility, readability and efficient use

Periodical publications, especially newspapers and

studies of seriffed vs. sans serif type, or justified vs.

navigating the publication, and in some cases for

periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the

publication, and makes consistent use of type sizes,

introductory paragraphs, incidental text and whole short

which is best.[citation needed]

headings with a high-performance seriffed font of

Legibility is usually measured through speed of reading,

as The Guardian and The Economist, go so far as to

effectiveness (that is, not a rushed or careless read). For

tailored) typefaces for their exclusive use.

articles. A current fashion is to pair sans serif type for

matching style for the text of an article.

The text layout, tone or colour of set matter, and the

with comprehension scores used to check for

example, Miles Tinker, who published numerous studies

italic, boldface, large and small capital letters, colours,

and other typographic features. Some publications, such

commission a type designer to create bespoke (custom

interplay of text with white space of the page and other

from the 1930s to the 1960s, used a speed of reading test

Different periodical publications design their

"resonance" to the subject matter. With printed media

an effectiveness filter.

particular tone or style. For example, USAToday uses a

graphic elements combine to impart a "feel" or

typographers are also concerned with binding margins, paper selection and printing methods.

that required participants to spot incongruous words as These days, legibility research tends to be limited to

their use of a variety of typefaces and colours; type sizes

Examples of critical issues include typefaces (also called

colour background. In contrast, the New York Times use

for highway signs, or for other conditions where

typeface variation, and more columns.

(for example, when new typefaces are developed).

constructs and linguistic syntax. Typography also is

fonts) for people with visual impairment, and typefaces

subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space

legibility may make a key difference.

English it is not.

Much of the legibility research literature is somewhat a

before a colon (:) or semicolon (;) in a sentence, while in

.Readability and legibility are often confused.

theoretical — various factors were tested individually or

readability with the design of the printed page. Designers

interdependent), but many tests were carried out in the

“Legibility is the quality of the typeface design and

aim to achieve excellence in both.

bold, colourful, and comparatively modern style through

critical issues, or the testing of specific design solutions

Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic

publications, including their typography, to achieve a

in combination (inevitably so, as the different factors are

absence of a model of reading or visual perception.

vary widely, and the newspaper's name is placed on a

a more traditional approach, with fewer colours, less

Especially on the front page of newspapers and on

magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead.


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole

"The typeface chosen should be legible, that is, it

the overall word shape (Bouma) is very important in readability, and that the theory of parallel letter wise

that works invisibly, without the awareness of the

should be read without effort. Sometimes legibility is

recognition is either wrong, less important, or not the

distractions and anomalies are aimed at producing

is a matter of typeface design. Generally speaking,

Studies distinguishing between Bouma recognition

reader. Even distribution with a minimum of

simply a matter of type size; more often, however, it

entire picture.

clarity and transparency.

typefaces that are true to the basic letterforms are

text typography—prose fiction, non-fiction, editorial,

condensed, expanded, embellished, or abstracted.

have favored parallel letter wise recognition, which is

unreadable through poor setting and placement, just

needed]

Choice of font(s) is perhaps the primary aspect of educational, religious, scientific, spiritual and

commercial writing all have differing characteristics and requirements. For historic material, established

more legible than typefaces that have been

"However, even a legible typeface can become

as a less legible typeface can be made more readable

and parallel letter wise recognition with regard to

how people actually recognize words when they read,

widely accepted by cognitive psychologists.[citation

Legibility can also be compromised by letter spacing,

text typefaces are frequently chosen according to a

through good design."[2]

word spacing, or leading that is too tight or too loose.

of accretion, with considerable overlap between

Studies of legibility have examined a wide range of

separates lines of text, making it easier for the eye to

scheme of historical genre acquired by a long process historical periods.

Contemporary books are more likely to be set with

state-of-the-art seriffed "text Romans" or "book

Romans" with design values echoing present-day

factors including type size and type design. For

example, comparing serif vs. sans serif type, italic

It can be improved when generous vertical space

distinguish one line from the next, or previous line.

Poorly designed fonts and those that are too tightly or

type vs. roman type, line length, line spacing, colour

loosely fitted can also result in poor legibility.

justification, straight right hand edge) vs. ranged left,

Typography is an element of all printed material.

contrast, the design of right-hand edge (for example,

design arts, which are closely based on traditional

and whether text is hyphenated.

Periodical publications, especially newspapers and

Griffo (a punchcutter who created the model for

nineteenth century on, but the overall finding has

attractive, distinctive appearance, to aid readers in

models such as those of Nicolas Jenson, Francesco

Aldine typefaces), and Claude Garamond. With their

Legibility research was published from the late

been that the reading process is remarkably robust,

navigating the publication, and in some cases for

comparative studies of seriffed vs. sans serif type, or

periodical standardizes on a relatively small

more specialized requirements, newspapers and

and that significant differences are hard to find. So

Romans specially designed for the task, which offer

justified vs. unjustified type, have failed to settle the

magazines rely on compact, tightly-fitted text

maximum flexibility, readability and efficient use of

page space. Sans serif text fonts are often used for

argument over which is best.[citation needed]

introductory paragraphs, incidental text and whole

Legibility is usually measured through speed of

type for headings with a high-performance seriffed

effectiveness (that is, not a rushed or careless read).

short articles. A current fashion is to pair sans serif font of matching style for the text of an article.

Typography is modulated by orthography and

linguistics, word structures, word frequencies,

morphology, phonetic constructs and linguistic

syntax. Typography also is subject to specific cultural

conventions. For example, in French it is customary

to insert a non-breaking space before a colon (:) or

consistent use of type sizes, italic, boldface, large and small capital letters, colours, and other typographic

type designer to create bespoke (custom tailored)

studies from the 1930s to the 1960s, used a speed of

These days, legibility research tends to be limited to

margins, paper selection and printing methods.

elements within the publication, and makes

For example, Miles Tinker, who published numerous

other graphic elements combine to impart a "feel" or

typographers are also concerned with binding

collection of typefaces, each used for specific

features. Some publications, such as The Guardian

reading test that required participants to spot

"resonance" to the subject matter. With printed media

dramatic effect. By formulating a style guide, a

reading, with comprehension scores used to check for

The text layout, tone or colour of set matter, and the interplay of text with white space of the page and

magazines, use typographical elements to achieve an

and The Economist, go so far as to commission a typefaces for their exclusive use.

incongruous words as an effectiveness filter.

Different periodical publications design their

critical issues, or the testing of specific design

particular tone or style. For example, USAToday uses

solutions (for example, when new typefaces are

publications, including their typography, to achieve a a bold, colourful, and comparatively modern style

developed). Examples of critical issues include

through their use of a variety of typefaces and

impairment, and typefaces for highway signs, or for

name is placed on a colour background. In contrast,

typefaces (also called fonts) for people with visual

other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat

colours; type sizes vary widely, and the newspaper's the New York Times use a more traditional approach, with fewer colours, less typeface variation, and more

columns.

semicolon (;) in a sentence, while in English it is not.

a theoretical — various factors were tested

Especially on the front page of newspapers and on

“Legibility is the quality of the typeface design and

different factors are interdependent), but many tests

display typefaces to attract attention, and are placed

.Readability and legibility are often confused.

readability with the design of the printed page.

Designers aim to achieve excellence in both.

individually or in combination (inevitably so, as the

were carried out in the absence of a model of reading or visual perception. Some typographers believe that

magazine covers, headlines are often set in larger near the masthead.


typographers believe that the overall word shape

In traditional typography, text is composed to

both.

whole that works invisibly, without the awareness

"The typeface chosen should be legible, that is, it

of distractions and anomalies are aimed at

legibility is simply a matter of type size; more

picture.

Generally speaking, typefaces that are true to the

recognition and parallel letter wise recognition

that have been condensed, expanded, embellished,

words when they read, have favored parallel letter

create a readable, coherent, and visually satisfying of the reader. Even distribution with a minimum producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of

text typography—prose fiction, non-fiction,

editorial, educational, religious, scientific,

spiritual and commercial writing all have differing characteristics and requirements. For historic

material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with

considerable overlap between historical periods. Contemporary books are more likely to be set

with state-of-the-art seriffed "text Romans" or "book Romans" with design values echoing

should be read without effort. Sometimes

often, however, it is a matter of typeface design.

basic letterforms are more legible than typefaces or abstracted.

"However, even a legible typeface can become

Studies of legibility have examined a wide range

of factors including type size and type design. For

example, comparing serif vs. sans serif type, italic

type vs. roman type, line length, line spacing,

Claude Garamond. With their more specialized

nineteenth century on, but the overall finding has

designed for the task, which offer maximum

with regard to how people actually recognize

wise recognition, which is widely accepted by

cognitive psychologists.[citation needed]

or too loose. It can be improved when generous

vs. ranged left, and whether text is hyphenated.

requirements, newspapers and magazines rely on

Studies distinguishing between Bouma

readable through good design."[2]

just as a less legible typeface can be made more

Jenson, Francesco Griffo (a punchcutter who

compact, tightly-fitted text Romans specially

either wrong, less important, or not the entire

Legibility can also be compromised by letter

colour contrast, the design of right-hand edge (for

created the model for Aldine typefaces), and

the theory of parallel letter wise recognition is

unreadable through poor setting and placement,

present-day design arts, which are closely based

on traditional models such as those of Nicolas

(Bouma) is very important in readability, and that

spacing, word spacing, or leading that is too tight vertical space separates lines of text, making it

easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and

those that are too tightly or loosely fitted can also result in poor legibility.

example, justification, straight right hand edge)

Typography is an element of all printed material.

Legibility research was published from the late

and magazines, use typographical elements to

been that the reading process is remarkably

aid readers in navigating the publication, and in

robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans

Periodical publications, especially newspapers

achieve an attractive, distinctive appearance, to

some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a

flexibility, readability and efficient use of page

serif type, or justified vs. unjustified type, have

relatively small collection of typefaces, each used

introductory paragraphs, incidental text and whole

best.[citation needed]

makes consistent use of type sizes, italic,

serif type for headings with a high-performance

Legibility is usually measured through speed of

and other typographic features. Some

for effectiveness (that is, not a rushed or careless

Economist, go so far as to commission a type

numerous studies from the 1930s to the 1960s,

typefaces for their exclusive use.

space. Sans serif text fonts are often used for

short articles. A current fashion is to pair sans

seriffed font of matching style for the text of an

article.

The text layout, tone or colour of set matter, and

the interplay of text with white space of the page

failed to settle the argument over which is

reading, with comprehension scores used to check

read). For example, Miles Tinker, who published

used a speed of reading test that required

for specific elements within the publication, and

boldface, large and small capital letters, colours, publications, such as The Guardian and The

designer to create bespoke (custom tailored)

and other graphic elements combine to impart a

participants to spot incongruous words as an

Different periodical publications design their

printed media typographers are also concerned

These days, legibility research tends to be limited

achieve a particular tone or style. For example,

"feel" or "resonance" to the subject matter. With with binding margins, paper selection and printing

methods.

Typography is modulated by orthography and

linguistics, word structures, word frequencies,

morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific

cultural conventions. For example, in French it is

customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in

effectiveness filter.

publications, including their typography, to

to critical issues, or the testing of specific design

USAToday uses a bold, colourful, and

developed). Examples of critical issues include

variety of typefaces and colours; type sizes vary

solutions (for example, when new typefaces are

typefaces (also called fonts) for people with visual

comparatively modern style through their use of a widely, and the newspaper's name is placed on a

impairment, and typefaces for highway signs, or

colour background. In contrast, the New York

key difference.

colours, less typeface variation, and more

for other conditions where legibility may make a Much of the legibility research literature is

Times use a more traditional approach, with fewer columns.

English it is not.

somewhat a theoretical — various factors were

Especially on the front page of newspapers and on

“Legibility is the quality of the typeface design

so, as the different factors are interdependent), but

display typefaces to attract attention, and are

.Readability and legibility are often confused.

and readability with the design of the printed

page. Designers aim to achieve excellence in

tested individually or in combination (inevitably

many tests were carried out in the absence of a model of reading or visual perception. Some

magazine covers, headlines are often set in larger placed near the masthead.


In traditional typography, text is composed to

both.

satisfying whole that works invisibly, without

"The typeface chosen should be legible, that is,

create a readable, coherent, and visually

the awareness of the reader. Even distribution

parallel letter wise recognition is either wrong,

often, however, it is a matter of typeface

Studies distinguishing between Bouma

true to the basic letterforms are more legible

with regard to how people actually recognize

legibility is simply a matter of type size; more

transparency.

design. Generally speaking, typefaces that are

Choice of font(s) is perhaps the primary aspect

of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific,

spiritual and commercial writing all have

differing characteristics and requirements. For

historic material, established text typefaces are

than typefaces that have been condensed, expanded, embellished, or abstracted.

"However, even a legible typeface can become

unreadable through poor setting and placement, just as a less legible typeface can be made

frequently chosen according to a scheme of

more readable through good design."[2]

accretion, with considerable overlap between

Studies of legibility have examined a wide

historical genre acquired by a long process of

historical periods.

Contemporary books are more likely to be set

with state-of-the-art seriffed "text Romans" or "book Romans" with design values echoing

magazines rely on compact, tightly-fitted text

Romans specially designed for the task, which offer maximum flexibility, readability and

efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A

current fashion is to pair sans serif type for

headings with a high-performance seriffed font

of right-hand edge (for example, justification,

matter. With printed media typographers are selection and printing methods.

Typography is modulated by orthography and

linguistics, word structures, word frequencies,

morphology, phonetic constructs and linguistic

syntax. Typography also is subject to specific

cultural conventions. For example, in French it is customary to insert a non-breaking space

robust, and that significant differences are hard to find. So comparative studies of seriffed vs.

newspapers and magazines, use typographical appearance, to aid readers in navigating the

publication, and in some cases for dramatic

effect. By formulating a style guide, a

elements within the publication, and makes

Legibility is usually measured through speed of

reading, with comprehension scores used to

collection of typefaces, each used for specific consistent use of type sizes, italic, boldface, large and small capital letters, colours, and

other typographic features. Some publications,

check for effectiveness (that is, not a rushed or

such as The Guardian and The Economist, go

published numerous studies from the 1930s to

create bespoke (custom tailored) typefaces for

required participants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be

limited to critical issues, or the testing of

so far as to commission a type designer to

their exclusive use.

Different periodical publications design their publications, including their typography, to

achieve a particular tone or style. For example,

specific design solutions (for example, when

USAToday uses a bold, colourful, and

critical issues include typefaces (also called

of a variety of typefaces and colours; type sizes

new typefaces are developed). Examples of

fonts) for people with visual impairment, and

typefaces for highway signs, or for other

conditions where legibility may make a key difference.

tested individually or in combination

page. Designers aim to achieve excellence in

Typography is an element of all printed

best.[citation needed]

.Readability and legibility are often confused. and readability with the design of the printed

loosely fitted can also result in poor legibility.

periodical standardizes on a relatively small

Much of the legibility research literature is

“Legibility is the quality of the typeface design

line from the next, or previous line. Poorly

sans serif type, or justified vs. unjustified type,

have failed to settle the argument over which is

before a colon (:) or semicolon (;) in a

sentence, while in English it is not.

generous vertical space separates lines of text,

elements to achieve an attractive, distinctive

the 1960s, used a speed of reading test that

also concerned with binding margins, paper

spacing, word spacing, or leading that is too

tight or too loose. It can be improved when

nineteenth century on, but the overall finding

has been that the reading process is remarkably

The text layout, tone or colour of set matter, impart a "feel" or "resonance" to the subject

needed]

Legibility can also be compromised by letter

material. Periodical publications, especially

careless read). For example, Miles Tinker, who

page and other graphic elements combine to

accepted by cognitive psychologists.[citation

whether text is hyphenated.

of matching style for the text of an article.

and the interplay of text with white space of the

letter wise recognition, which is widely

designed fonts and those that are too tightly or

length, line spacing, colour contrast, the design

Legibility research was published from the late

more specialized requirements, newspapers and

words when they read, have favored parallel

serif type, italic type vs. roman type, line

Nicolas Jenson, Francesco Griffo (a

typefaces), and Claude Garamond. With their

recognition and parallel letter wise recognition

making it easier for the eye to distinguish one

design. For example, comparing serif vs. sans

straight right hand edge) vs. ranged left, and

punchcutter who created the model for Aldine

less important, or not the entire picture.

range of factors including type size and type

present-day design arts, which are closely

based on traditional models such as those of

that the overall word shape (Bouma) is very

important in readability, and that the theory of

it should be read without effort. Sometimes

with a minimum of distractions and anomalies

are aimed at producing clarity and

visual perception. Some typographers believe

comparatively modern style through their use vary widely, and the newspaper's name is

placed on a colour background. In contrast, the

New York Times use a more traditional

approach, with fewer colours, less typeface variation, and more columns.

somewhat a theoretical — various factors were

Especially on the front page of newspapers and

(inevitably so, as the different factors are

larger display typefaces to attract attention, and

interdependent), but many tests were carried out in the absence of a model of reading or

on magazine covers, headlines are often set in are placed near the masthead.


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole

"The typeface chosen should be legible, that is, it

reader. Even distribution with a minimum of

simply a matter of type size; more often, however, it is

that works invisibly, without the awareness of the

distractions and anomalies are aimed at producing

recognition is either wrong, less important, or not the

a matter of typeface design. Generally speaking,

Studies distinguishing between Bouma recognition

more legible than typefaces that have been

how people actually recognize words when they read,

typefaces that are true to the basic letterforms are

typography—prose fiction, non-fiction, editorial,

condensed, expanded, embellished, or abstracted.

educational, religious, scientific, spiritual and

commercial writing all have differing characteristics

readability, and that the theory of parallel letter wise

should be read without effort. Sometimes legibility is

clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text

the overall word shape (Bouma) is very important in

"However, even a legible typeface can become

entire picture.

and parallel letter wise recognition with regard to

have favored parallel letter wise recognition, which is widely accepted by cognitive psychologists.[citation

unreadable through poor setting and placement, just

needed]

text typefaces are frequently chosen according to a

through good design."[2]

word spacing, or leading that is too tight or too loose.

of accretion, with considerable overlap between

Studies of legibility have examined a wide range of

and requirements. For historic material, established

scheme of historical genre acquired by a long process

historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed "text Romans" or "book

Romans" with design values echoing present-day

design arts, which are closely based on traditional

as a less legible typeface can be made more readable

separates lines of text, making it easier for the eye to

distinguish one line from the next, or previous line.

type vs. roman type, line length, line spacing, colour

loosely fitted can also result in poor legibility.

example, comparing serif vs. sans serif type, italic

contrast, the design of right-hand edge (for example,

justification, straight right hand edge) vs. ranged left,

Poorly designed fonts and those that are too tightly or

Typography is an element of all printed material.

and whether text is hyphenated.

Periodical publications, especially newspapers and

nineteenth century on, but the overall finding has

attractive, distinctive appearance, to aid readers in

and that significant differences are hard to find. So

dramatic effect. By formulating a style guide, a

Legibility research was published from the late

Aldine typefaces), and Claude Garamond. With their

been that the reading process is remarkably robust,

more specialized requirements, newspapers and

It can be improved when generous vertical space

factors including type size and type design. For

models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for

Legibility can also be compromised by letter spacing,

magazines, use typographical elements to achieve an

navigating the publication, and in some cases for

magazines rely on compact, tightly-fitted text

comparative studies of seriffed vs. sans serif type, or

maximum flexibility, readability and efficient use of

argument over which is best.[citation needed]

within the publication, and makes consistent use of

introductory paragraphs, incidental text and whole

Legibility is usually measured through speed of

letters, colours, and other typographic features. Some

type for headings with a high-performance seriffed

effectiveness (that is, not a rushed or careless read).

Economist, go so far as to commission a type designer

studies from the 1930s to the 1960s, used a speed of

exclusive use.

incongruous words as an effectiveness filter.

Different periodical publications design their

Romans specially designed for the task, which offer page space. Sans serif text fonts are often used for

short articles. A current fashion is to pair sans serif

font of matching style for the text of an article.

The text layout, tone or colour of set matter, and the interplay of text with white space of the page and

other graphic elements combine to impart a "feel" or

"resonance" to the subject matter. With printed

justified vs. unjustified type, have failed to settle the

reading, with comprehension scores used to check for For example, Miles Tinker, who published numerous

reading test that required participants to spot

These days, legibility research tends to be limited to

impairment, and typefaces for highway signs, or for other conditions where legibility may make a key

syntax. Typography also is subject to specific cultural

difference.

to insert a non-breaking space before a colon (:) or

Much of the legibility research literature is somewhat

.Readability and legibility are often confused.

individually or in combination (inevitably so, as the

semicolon (;) in a sentence, while in English it is not.

“Legibility is the quality of the typeface design and

readability with the design of the printed page. Designers aim to achieve excellence in both.

to create bespoke (custom tailored) typefaces for their

publications, including their typography, to achieve a

through their use of a variety of typefaces and

typefaces (also called fonts) for people with visual

conventions. For example, in French it is customary

publications, such as The Guardian and The

developed). Examples of critical issues include

Typography is modulated by orthography and

morphology, phonetic constructs and linguistic

type sizes, italic, boldface, large and small capital

particular tone or style. For example, USAToday uses

solutions (for example, when new typefaces are

linguistics, word structures, word frequencies,

collection of typefaces, each used for specific elements

critical issues, or the testing of specific design

media typographers are also concerned with binding margins, paper selection and printing methods.

periodical standardizes on a relatively small

a bold, colourful, and comparatively modern style

colours; type sizes vary widely, and the newspaper's

name is placed on a colour background. In contrast,

the New York Times use a more traditional approach,

with fewer colours, less typeface variation, and more columns.

a theoretical — various factors were tested

Especially on the front page of newspapers and on

different factors are interdependent), but many tests

display typefaces to attract attention, and are placed

were carried out in the absence of a model of reading

or visual perception. Some typographers believe that

magazine covers, headlines are often set in larger near the masthead.


In traditional typography, text is composed to

page. Designers aim to achieve excellence in both.

whole that works invisibly, without the awareness

"The typeface chosen should be legible, that is, it

the theory of parallel letter wise recognition is

legibility is simply a matter of type size; more

picture.

create a readable, coherent, and visually satisfying of the reader. Even distribution with a minimum of distractions and anomalies are aimed at

should be read without effort. Sometimes

producing clarity and transparency.

often, however, it is a matter of typeface design.

text typography—prose fiction, non-fiction,

basic letterforms are more legible than typefaces

spiritual and commercial writing all have

or abstracted.

historic material, established text typefaces are

unreadable through poor setting and placement,

Choice of font(s) is perhaps the primary aspect of

editorial, educational, religious, scientific,

differing characteristics and requirements. For

frequently chosen according to a scheme of

historical genre acquired by a long process of accretion, with considerable overlap between

Generally speaking, typefaces that are true to the

that have been condensed, expanded, embellished,

"However, even a legible typeface can become

just as a less legible typeface can be made more readable through good design."[2]

typographers believe that the overall word shape

(Bouma) is very important in readability, and that

either wrong, less important, or not the entire

Studies distinguishing between Bouma recognition and parallel letter wise recognition with regard to how people actually recognize words when they

read, have favored parallel letter wise recognition, which is widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letter

spacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it

historical periods.

Studies of legibility have examined a wide range

easier for the eye to distinguish one line from the

Contemporary books are more likely to be set

example, comparing serif vs. sans serif type, italic

those that are too tightly or loosely fitted can also

of factors including type size and type design. For

with state-of-the-art seriffed "text Romans" or

type vs. roman type, line length, line spacing,

present-day design arts, which are closely based

example, justification, straight right hand edge)

Jenson, Francesco Griffo (a punchcutter who

Legibility research was published from the late

"book Romans" with design values echoing

colour contrast, the design of right-hand edge (for

next, or previous line. Poorly designed fonts and result in poor legibility.

Typography is an element of all printed material.

vs. ranged left, and whether text is hyphenated.

Periodical publications, especially newspapers

nineteenth century on, but the overall finding has

achieve an attractive, distinctive appearance, to

robust, and that significant differences are hard to

some cases for dramatic effect. By formulating a

designed for the task, which offer maximum

serif type, or justified vs. unjustified type, have

relatively small collection of typefaces, each used

space. Sans serif text fonts are often used for

best.[citation needed]

on traditional models such as those of Nicolas

created the model for Aldine typefaces), and

Claude Garamond. With their more specialized

requirements, newspapers and magazines rely on compact, tightly-fitted text Romans specially

flexibility, readability and efficient use of page

introductory paragraphs, incidental text and

whole short articles. A current fashion is to pair

been that the reading process is remarkably

find. So comparative studies of seriffed vs. sans

failed to settle the argument over which is

Legibility is usually measured through speed of

and magazines, use typographical elements to

aid readers in navigating the publication, and in

style guide, a periodical standardizes on a

for specific elements within the publication, and

makes consistent use of type sizes, italic, boldface,

large and small capital letters, colours, and other typographic features. Some publications, such as

sans serif type for headings with a high-

reading, with comprehension scores used to check

the text of an article.

read). For example, Miles Tinker, who published

(custom tailored) typefaces for their exclusive use.

used a speed of reading test that required

Different periodical publications design their

performance seriffed font of matching style for

The text layout, tone or colour of set matter, and

the interplay of text with white space of the page

for effectiveness (that is, not a rushed or careless numerous studies from the 1930s to the 1960s,

participants to spot incongruous words as an

The Guardian and The Economist, go so far as to

commission a type designer to create bespoke

publications, including their typography, to

and other graphic elements combine to impart a

effectiveness filter.

printed media typographers are also concerned

to critical issues, or the testing of specific design

comparatively modern style through their use of a

developed). Examples of critical issues include

widely, and the newspaper's name is placed on a

"feel" or "resonance" to the subject matter. With with binding margins, paper selection and

printing methods.

Typography is modulated by orthography and

These days, legibility research tends to be limited

solutions (for example, when new typefaces are

typefaces (also called fonts) for people with visual

achieve a particular tone or style. For example,

USAToday uses a bold, colourful, and

variety of typefaces and colours; type sizes vary colour background. In contrast, the New York

Times use a more traditional approach, with

linguistics, word structures, word frequencies,

impairment, and typefaces for highway signs, or

syntax. Typography also is subject to specific

key difference.

columns.

customary to insert a non-breaking space before a

Much of the legibility research literature is

Especially on the front page of newspapers and on

morphology, phonetic constructs and linguistic cultural conventions. For example, in French it is

for other conditions where legibility may make a

colon (:) or semicolon (;) in a sentence, while in

somewhat a theoretical — various factors were

.Readability and legibility are often confused.

so, as the different factors are interdependent),

English it is not.

“Legibility is the quality of the typeface design and readability with the design of the printed

tested individually or in combination (inevitably but many tests were carried out in the absence of a model of reading or visual perception. Some

fewer colours, less typeface variation, and more

magazine covers, headlines are often set in larger

display typefaces to attract attention, and are

placed near the masthead.


In traditional typography, text is composed to

both.

satisfying whole that works invisibly, without

"The typeface chosen should be legible, that is,

with a minimum of distractions and anomalies

legibility is simply a matter of type size; more

create a readable, coherent, and visually

the awareness of the reader. Even distribution

are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect

of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have

differing characteristics and requirements. For

historic material, established text typefaces are

frequently chosen according to a scheme of

historical genre acquired by a long process of

it should be read without effort. Sometimes

often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to

unreadable through poor setting and

needed]

"However, even a legible typeface can become placement, just as a less legible typeface can be made more readable through good design."[2] range of factors including type size and type

design. For example, comparing serif vs. sans

accepted by cognitive psychologists.[citation Legibility can also be compromised by letter spacing, word spacing, or leading that is too

tight or too loose. It can be improved when

generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly

designed fonts and those that are too tightly or

loosely fitted can also result in poor legibility.

straight right hand edge) vs. ranged left, and

Typography is an element of all printed

whether text is hyphenated.

punchcutter who created the model for Aldine

nineteenth century on, but the overall finding

typefaces), and Claude Garamond. With their

words when they read, have favored parallel

length, line spacing, colour contrast, the design

of right-hand edge (for example, justification,

based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a

recognition and parallel letter wise recognition

letter wise recognition, which is widely

serif type, italic type vs. roman type, line

present-day design arts, which are closely

less important, or not the entire picture.

Studies distinguishing between Bouma

embellished, or abstracted.

typefaces that have been condensed, expanded,

Contemporary books are more likely to be set

with state-of-the-art seriffed "text Romans" or

important in readability, and that the theory of

parallel letter wise recognition is either wrong,

with regard to how people actually recognize

Studies of legibility have examined a wide

"book Romans" with design values echoing

that the overall word shape (Bouma) is very

the basic letterforms are more legible than

accretion, with considerable overlap between

historical periods.

visual perception. Some typographers believe

Legibility research was published from the late has been that the reading process is

material. Periodical publications, especially

newspapers and magazines, use typographical

elements to achieve an attractive, distinctive

appearance, to aid readers in navigating the

more specialized requirements, newspapers

remarkably robust, and that significant

publication, and in some cases for dramatic

text Romans specially designed for the task,

studies of seriffed vs. sans serif type, or

periodical standardizes on a relatively small

and efficient use of page space. Sans serif text

settle the argument over which is best.[citation

and magazines rely on compact, tightly-fitted

which offer maximum flexibility, readability fonts are often used for introductory

paragraphs, incidental text and whole short

articles. A current fashion is to pair sans serif

differences are hard to find. So comparative

justified vs. unjustified type, have failed to

Legibility is usually measured through speed of

other typographic features. Some publications,

article.

careless read). For example, Miles Tinker, who

check for effectiveness (that is, not a rushed or

published numerous studies from the 1930s to

the 1960s, used a speed of reading test that

and the interplay of text with white space of

required participants to spot incongruous

to impart a "feel" or "resonance" to the

These days, legibility research tends to be

the page and other graphic elements combine

subject matter. With printed media

elements within the publication, and makes

consistent use of type sizes, italic, boldface,

reading, with comprehension scores used to

The text layout, tone or colour of set matter,

collection of typefaces, each used for specific

needed]

type for headings with a high-performance

seriffed font of matching style for the text of an

effect. By formulating a style guide, a

large and small capital letters, colours, and

such as The Guardian and The Economist, go so far as to commission a type designer to

create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their

words as an effectiveness filter.

publications, including their typography, to

limited to critical issues, or the testing of

USAToday uses a bold, colourful, and

achieve a particular tone or style. For example, comparatively modern style through their use

typographers are also concerned with binding

specific design solutions (for example, when

Typography is modulated by orthography and

critical issues include typefaces (also called

vary widely, and the newspaper's name is

morphology, phonetic constructs and linguistic

typefaces for highway signs, or for other

New York Times use a more traditional

cultural conventions. For example, in French it

difference.

variation, and more columns.

before a colon (:) or semicolon (;) in a sentence,

Much of the legibility research literature is

margins, paper selection and printing methods. linguistics, word structures, word frequencies, syntax. Typography also is subject to specific

is customary to insert a non-breaking space

new typefaces are developed). Examples of

fonts) for people with visual impairment, and

conditions where legibility may make a key

of a variety of typefaces and colours; type sizes

placed on a colour background. In contrast, the

approach, with fewer colours, less typeface

Especially on the front page of newspapers and

somewhat a theoretical — various factors were

on magazine covers, headlines are often set in

“Legibility is the quality of the typeface design

(inevitably so, as the different factors are

and are placed near the masthead.

page. Designers aim to achieve excellence in

out in the absence of a model of reading or

while in English it is not.

.Readability and legibility are often confused.

and readability with the design of the printed

tested individually or in combination

interdependent), but many tests were carried

larger display typefaces to attract attention,


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed "text Romans" or "book Romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text Romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a highperformance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. .Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the

design of the printed page. Designers aim to achieve excellence in both. "The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. "However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, colour contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat a theoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were

carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letter wise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letter wise recognition with regard to how people actually recognize words when they read, have favored parallel letter wise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letter spacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colours, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colourful, and comparatively modern style through their use of a variety of typefaces and colours; type sizes vary widely, and the newspaper's name is placed on a colour background. In contrast, the New York Times use a more traditional approach, with fewer colours, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead.


In traditional typography, text is composed to create

Designers aim to achieve excellence in both.

that works invisibly, without the awareness of the

"The typeface chosen should be legible, that is, it

distractions and anomalies are aimed at producing

is simply a matter of type size; more often,

a readable, coherent, and visually satisfying whole

reader. Even distribution with a minimum of

model of reading or visual perception. Some

typographers believe that the overall word shape (Bouma) is very important in readability, and that

should be read without effort. Sometimes legibility

the theory of parallel letter wise recognition is either

clarity and transparency.

however, it is a matter of typeface design.

Studies distinguishing between Bouma recognition

text typography—prose fiction, non-fiction, editorial,

basic letterforms are more legible than typefaces

how people actually recognize words when they

or abstracted.

which is widely accepted by cognitive

Choice of font(s) is perhaps the primary aspect of

educational, religious, scientific, spiritual and

commercial writing all have differing characteristics

and requirements. For historic material, established

Generally speaking, typefaces that are true to the that have been condensed, expanded, embellished,

"However, even a legible typeface can become

wrong, less important, or not the entire picture.

and parallel letter wise recognition with regard to

read, have favored parallel letter wise recognition,

psychologists.[citation needed]

text typefaces are frequently chosen according to a

unreadable through poor setting and placement,

process of accretion, with considerable overlap

readable through good design."[2]

too loose. It can be improved when generous

Studies of legibility have examined a wide range of

easier for the eye to distinguish one line from the

state-of-the-art seriffed "text Romans" or "book

example, comparing serif vs. sans serif type, italic

those that are too tightly or loosely fitted can also

design arts, which are closely based on traditional

colour contrast, the design of right-hand edge (for

scheme of historical genre acquired by a long

between historical periods.

Contemporary books are more likely to be set with Romans" with design values echoing present-day models such as those of Nicolas Jenson,

Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude

Garamond. With their more specialized

requirements, newspapers and magazines rely on compact, tightly-fitted text Romans specially

just as a less legible typeface can be made more

factors including type size and type design. For

type vs. roman type, line length, line spacing,

Legibility can also be compromised by letter

spacing, word spacing, or leading that is too tight or vertical space separates lines of text, making it

next, or previous line. Poorly designed fonts and

result in poor legibility.

example, justification, straight right hand edge) vs.

Typography is an element of all printed material.

Legibility research was published from the late

magazines, use typographical elements to achieve

been that the reading process is remarkably robust,

in navigating the publication, and in some cases for

ranged left, and whether text is hyphenated.

nineteenth century on, but the overall finding has

and that significant differences are hard to find. So

Periodical publications, especially newspapers and

an attractive, distinctive appearance, to aid readers

dramatic effect. By formulating a style guide, a

designed for the task, which offer maximum

comparative studies of seriffed vs. sans serif type,

periodical standardizes on a relatively small

space. Sans serif text fonts are often used for

the argument over which is best.[citation needed]

elements within the publication, and makes

short articles. A current fashion is to pair sans serif

Legibility is usually measured through speed of

flexibility, readability and efficient use of page

introductory paragraphs, incidental text and whole

type for headings with a high-performance seriffed

font of matching style for the text of an article.

The text layout, tone or colour of set matter, and the interplay of text with white space of the page and

other graphic elements combine to impart a "feel"

or justified vs. unjustified type, have failed to settle

read). For example, Miles Tinker, who published

commission a type designer to create bespoke

for effectiveness (that is, not a rushed or careless

numerous studies from the 1930s to the 1960s,

used a speed of reading test that required

participants to spot incongruous words as an

binding margins, paper selection and printing

to critical issues, or the testing of specific design

These days, legibility research tends to be limited

more traditional approach, with fewer colours, less

difference.

.Readability and legibility are often confused.

“Legibility is the quality of the typeface design and

readability with the design of the printed page.

uses a bold, colourful, and comparatively modern

other conditions where legibility may make a key

cultural conventions. For example, in French it is

colon (:) or semicolon (;) in a sentence, while in

publications, including their typography, to achieve

a particular tone or style. For example, USAToday

newspaper's name is placed on a colour

impairment, and typefaces for highway signs, or for

English it is not.

Different periodical publications design their

typefaces (also called fonts) for people with visual

morphology, phonetic constructs and linguistic

customary to insert a non-breaking space before a

(custom tailored) typefaces for their exclusive use.

style through their use of a variety of typefaces and

developed). Examples of critical issues include

syntax. Typography also is subject to specific

The Guardian and The Economist, go so far as to

solutions (for example, when new typefaces are

Typography is modulated by orthography and

linguistics, word structures, word frequencies,

and small capital letters, colours, and other

typographic features. Some publications, such as

effectiveness filter.

methods.

consistent use of type sizes, italic, boldface, large

reading, with comprehension scores used to check

or "resonance" to the subject matter. With printed media typographers are also concerned with

collection of typefaces, each used for specific

Much of the legibility research literature is

somewhat a theoretical — various factors were

tested individually or in combination (inevitably so,

as the different factors are interdependent), but

many tests were carried out in the absence of a

colours; type sizes vary widely, and the

background. In contrast, the New York Times use a

typeface variation, and more columns.

Especially on the front page of newspapers and on

magazine covers, headlines are often set in larger

display typefaces to attract attention, and are

placed near the masthead.


In traditional typography, text is composed to

both.

satisfying whole that works invisibly, without the

"The typeface chosen should be legible, that is,

create a readable, coherent, and visually

awareness of the reader. Even distribution with a minimum of distractions and anomalies are

it should be read without effort. Sometimes

legibility is simply a matter of type size; more

Some typographers believe that the overall word

shape (Bouma) is very important in readability, and that the theory of parallel letter wise

recognition is either wrong, less important, or

not the entire picture.

aimed at producing clarity and transparency.

often, however, it is a matter of typeface design.

of text typography—prose fiction, non-fiction,

the basic letterforms are more legible than

with regard to how people actually recognize

spiritual and commercial writing all have differing

expanded, embellished, or abstracted.

letter wise recognition, which is widely accepted

material, established text typefaces are

unreadable through poor setting and placement,

historical genre acquired by a long process of

more readable through good design."[2]

tight or too loose. It can be improved when

historical periods.

Studies of legibility have examined a wide range

making it easier for the eye to distinguish one

Choice of font(s) is perhaps the primary aspect editorial, educational, religious, scientific,

characteristics and requirements. For historic

frequently chosen according to a scheme of

accretion, with considerable overlap between

Contemporary books are more likely to be set

with state-of-the-art seriffed "text Romans" or

"book Romans" with design values echoing

present-day design arts, which are closely

Generally speaking, typefaces that are true to

typefaces that have been condensed,

"However, even a legible typeface can become

just as a less legible typeface can be made

of factors including type size and type design. For example, comparing serif vs. sans serif

text is hyphenated.

nineteenth century on, but the overall finding

specialized requirements, newspapers and

has been that the reading process is remarkably

Romans specially designed for the task, which

to find. So comparative studies of seriffed vs.

use of page space. Sans serif text fonts are

have failed to settle the argument over which is

often used for introductory paragraphs,

incidental text and whole short articles. A current

robust, and that significant differences are hard

generous vertical space separates lines of text, line from the next, or previous line. Poorly

designed fonts and those that are too tightly or

Periodical publications, especially newspapers

and magazines, use typographical elements to

achieve an attractive, distinctive appearance, to

aid readers in navigating the publication, and in

some cases for dramatic effect. By formulating a

style guide, a periodical standardizes on a

relatively small collection of typefaces, each

sans serif type, or justified vs. unjustified type,

used for specific elements within the publication,

best.[citation needed]

boldface, large and small capital letters, colours,

fashion is to pair sans serif type for headings

Legibility is usually measured through speed of

matching style for the text of an article.

check for effectiveness (that is, not a rushed or

with a high-performance seriffed font of

Legibility can also be compromised by letter

spacing, word spacing, or leading that is too

Typography is an element of all printed material.

Legibility research was published from the late

offer maximum flexibility, readability and efficient

by cognitive psychologists.[citation needed]

hand edge (for example, justification, straight

who created the model for Aldine typefaces),

magazines rely on compact, tightly-fitted text

words when they read, have favored parallel

loosely fitted can also result in poor legibility.

right hand edge) vs. ranged left, and whether

and Claude Garamond. With their more

recognition and parallel letter wise recognition

type, italic type vs. roman type, line length, line

spacing, colour contrast, the design of right-

based on traditional models such as those of

Nicolas Jenson, Francesco Griffo (a punchcutter

Studies distinguishing between Bouma

reading, with comprehension scores used to

and makes consistent use of type sizes, italic, and other typographic features. Some

publications, such as The Guardian and The

Economist, go so far as to commission a type

designer to create bespoke (custom tailored)

careless read). For example, Miles Tinker, who

typefaces for their exclusive use.

the interplay of text with white space of the page

the 1960s, used a speed of reading test that

Different periodical publications design their

"feel" or "resonance" to the subject matter. With

as an effectiveness filter.

achieve a particular tone or style. For example,

The text layout, tone or colour of set matter, and and other graphic elements combine to impart a

printed media typographers are also concerned with binding margins, paper selection and

printing methods.

Typography is modulated by orthography and

published numerous studies from the 1930s to

required participants to spot incongruous words These days, legibility research tends to be

limited to critical issues, or the testing of specific

design solutions (for example, when new

publications, including their typography, to

USAToday uses a bold, colourful, and

comparatively modern style through their use of

a variety of typefaces and colours; type sizes

typefaces are developed). Examples of critical

vary widely, and the newspaper's name is

people with visual impairment, and typefaces for

New York Times use a more traditional

cultural conventions. For example, in French it is

legibility may make a key difference.

variation, and more columns.

a colon (:) or semicolon (;) in a sentence, while

Much of the legibility research literature is

Especially on the front page of newspapers and

.Readability and legibility are often confused.

tested individually or in combination (inevitably

linguistics, word structures, word frequencies,

morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific

customary to insert a non-breaking space before in English it is not.

“Legibility is the quality of the typeface design and readability with the design of the printed

page. Designers aim to achieve excellence in

issues include typefaces (also called fonts) for highway signs, or for other conditions where

somewhat a theoretical — various factors were so, as the different factors are interdependent),

but many tests were carried out in the absence of a model of reading or visual perception.

placed on a colour background. In contrast, the

approach, with fewer colours, less typeface

on magazine covers, headlines are often set in

larger display typefaces to attract attention, and are placed near the masthead.


In traditional typography, text is composed to

page. Designers aim to achieve excellence in

create a readable, coherent, and visually

both.

the awareness of the reader. Even

"The typeface chosen should be legible, that

satisfying whole that works invisibly, without

out in the absence of a model of reading or

visual perception. Some typographers

believe that the overall word shape (Bouma) is very important in readability, and that the

is, it should be read without effort. Sometimes

theory of parallel letter wise recognition is

and transparency.

often, however, it is a matter of typeface

picture.

aspect of text typography—prose fiction, non-

are true to the basic letterforms are more

recognition and parallel letter wise

scientific, spiritual and commercial writing all

condensed, expanded, embellished, or

actually recognize words when they read,

requirements. For historic material,

"However, even a legible typeface can

distribution with a minimum of distractions

and anomalies are aimed at producing clarity

Choice of font(s) is perhaps the primary

fiction, editorial, educational, religious, have differing characteristics and

established text typefaces are frequently

chosen according to a scheme of historical

genre acquired by a long process of

accretion, with considerable overlap between

historical periods.

Contemporary books are more likely to be set

legibility is simply a matter of type size; more design. Generally speaking, typefaces that legible than typefaces that have been abstracted.

become unreadable through poor setting and

placement, just as a less legible typeface can be made more readable through good

design."[2]

Studies of legibility have examined a wide

range of factors including type size and type

with state-of-the-art seriffed "text Romans" or

design. For example, comparing serif vs.

present-day design arts, which are closely

length, line spacing, colour contrast, the

"book Romans" with design values echoing

sans serif type, italic type vs. roman type, line

based on traditional models such as those of

design of right-hand edge (for example,

punchcutter who created the model for Aldine

ranged left, and whether text is hyphenated.

Nicolas Jenson, Francesco Griffo (a

typefaces), and Claude Garamond. With their more specialized requirements, newspapers

and magazines rely on compact, tightly-fitted

text Romans specially designed for the task, which offer maximum flexibility, readability

and efficient use of page space. Sans serif

text fonts are often used for introductory

paragraphs, incidental text and whole short

finding has been that the reading process is

remarkably robust, and that significant

differences are hard to find. So comparative

studies of seriffed vs. sans serif type, or

justified vs. unjustified type, have failed to

settle the argument over which is

of reading, with comprehension scores used

to check for effectiveness (that is, not a

The text layout, tone or colour of set matter,

rushed or careless read). For example, Miles

the page and other graphic elements

the 1930s to the 1960s, used a speed of

the subject matter. With printed media

incongruous words as an effectiveness filter.

typographers are also concerned with binding margins, paper selection and printing methods.

Tinker, who published numerous studies from reading test that required participants to spot

breaking space before a colon (:) or

critical issues include typefaces (also called typefaces for highway signs, or for other

conditions where legibility may make a key difference.

semicolon (;) in a sentence, while in English it

Much of the legibility research literature is

.Readability and legibility are often confused.

were tested individually or in combination

and readability with the design of the printed

interdependent), but many tests were carried

is not.

“Legibility is the quality of the typeface design

generous vertical space separates lines of text, making it easier for the eye to

distinguish one line from the next, or previous line. Poorly designed fonts and those that are

too tightly or loosely fitted can also result in poor legibility.

material. Periodical publications, especially typographical elements to achieve an

attractive, distinctive appearance, to aid

readers in navigating the publication, and in some cases for dramatic effect. By

formulating a style guide, a periodical

standardizes on a relatively small collection

of typefaces, each used for specific elements

within the publication, and makes consistent

use of type sizes, italic, boldface, large and small capital letters, colours, and other

typographic features. Some publications,

such as The Guardian and The Economist,

go so far as to commission a type designer to create bespoke (custom tailored) typefaces

for their exclusive use.

Different periodical publications design their

example, USAToday uses a bold, colourful,

limited to critical issues, or the testing of

fonts) for people with visual impairment, and

in French it is customary to insert a non-

tight or too loose. It can be improved when

specific design solutions (for example, when

morphology, phonetic constructs and

to specific cultural conventions. For example,

Legibility can also be compromised by letter

spacing, word spacing, or leading that is too

publications, including their typography, to

new typefaces are developed). Examples of

linguistic syntax. Typography also is subject

psychologists.[citation needed]

These days, legibility research tends to be

Typography is modulated by orthography and

linguistics, word structures, word frequencies,

which is widely accepted by cognitive

newspapers and magazines, use

Legibility is usually measured through speed

combine to impart a "feel" or "resonance" to

have favored parallel letter wise recognition,

Legibility research was published from the

late nineteenth century on, but the overall

seriffed font of matching style for the text of

and the interplay of text with white space of

recognition with regard to how people

Typography is an element of all printed

best.[citation needed]

an article.

Studies distinguishing between Bouma

justification, straight right hand edge) vs.

articles. A current fashion is to pair sans serif

type for headings with a high-performance

either wrong, less important, or not the entire

somewhat a theoretical — various factors (inevitably so, as the different factors are

achieve a particular tone or style. For

and comparatively modern style through their

use of a variety of typefaces and colours;

type sizes vary widely, and the newspaper's name is placed on a colour background. In

contrast, the New York Times use a more

traditional approach, with fewer colours, less typeface variation, and more columns.

Especially on the front page of newspapers

and on magazine covers, headlines are often

set in larger display typefaces to attract

attention, and are placed near the masthead.


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed "text Romans" or "book Romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text Romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a nonbreaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. .Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim

to achieve excellence in both. "The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. "However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, colour contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat a theoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some

typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letter wise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letter wise recognition with regard to how people actually recognize words when they read, have favored parallel letter wise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letter spacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colours, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colourful, and comparatively modern style through their use of a variety of typefaces and colours; type sizes vary widely, and the newspaper's name is placed on a colour background. In contrast, the New York Times use a more traditional approach, with fewer colours, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead.


In traditional typography, text is composed to create a readable, coherent, and visually

satisfying whole that works invisibly, without

the awareness of the reader. Even distribution

with a minimum of distractions and anomalies

"The typeface chosen should be legible, that is,

readability, and that the theory of parallel letter

often, however, it is a matter of typeface design.

important, or not the entire picture.

legibility is simply a matter of type size; more

Generally speaking, typefaces that are true to

Choice of font(s) is perhaps the primary aspect

typefaces that have been condensed,

of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have

differing characteristics and requirements. For

historic material, established text typefaces are

frequently chosen according to a scheme of

historical genre acquired by a long process of

the basic letterforms are more legible than

wise recognition is either wrong, less

Studies distinguishing between Bouma

recognition and parallel letter wise recognition

with regard to how people actually recognize

expanded, embellished, or abstracted.

words when they read, have favored parallel

unreadable through poor setting and

accepted by cognitive psychologists.[citation

"However, even a legible typeface can become placement, just as a less legible typeface can

be made more readable through good design."[2]

accretion, with considerable overlap between

Studies of legibility have examined a wide

Contemporary books are more likely to be set

serif type, italic type vs. roman type, line length,

historical periods.

word shape (Bouma) is very important in

it should be read without effort. Sometimes

are aimed at producing clarity and transparency.

Some typographers believe that the overall

range of factors including type size and type

letter wise recognition, which is widely needed]

Legibility can also be compromised by letter

spacing, word spacing, or leading that is too

tight or too loose. It can be improved when

generous vertical space separates lines of text,

making it easier for the eye to distinguish one

design. For example, comparing serif vs. sans

line from the next, or previous line. Poorly

with state-of-the-art seriffed "text Romans" or

line spacing, colour contrast, the design of

loosely fitted can also result in poor legibility.

present-day design arts, which are closely

straight right hand edge) vs. ranged left, and

"book Romans" with design values echoing

based on traditional models such as those of

right-hand edge (for example, justification,

whether text is hyphenated.

designed fonts and those that are too tightly or

Typography is an element of all printed

material. Periodical publications, especially

Nicolas Jenson, Francesco Griffo (a

Legibility research was published from the late

newspapers and magazines, use typographical

typefaces), and Claude Garamond. With their

has been that the reading process is

appearance, to aid readers in navigating the

punchcutter who created the model for Aldine

more specialized requirements, newspapers

and magazines rely on compact, tightly-fitted text Romans specially designed for the task,

which offer maximum flexibility, readability and

efficient use of page space. Sans serif text fonts

are often used for introductory paragraphs, incidental text and whole short articles. A

current fashion is to pair sans serif type for

headings with a high-performance seriffed font of matching style for the text of an article.

The text layout, tone or colour of set matter, and

the interplay of text with white space of the

nineteenth century on, but the overall finding

remarkably robust, and that significant

differences are hard to find. So comparative

settle the argument over which is best.[citation

within the publication, and makes consistent

needed]

Legibility is usually measured through speed of

linguistics, word structures, word frequencies,

morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific

cultural conventions. For example, in French it is customary to insert a non-breaking space

before a colon (:) or semicolon (;) in a sentence,

while in English it is not.

.Readability and legibility are often confused.

“Legibility is the quality of the typeface design and readability with the design of the printed

page. Designers aim to achieve excellence in both.

use of type sizes, italic, boldface, large and small capital letters, colours, and other

typographic features. Some publications, such

as The Guardian and The Economist, go so far

careless read). For example, Miles Tinker, who

bespoke (custom tailored) typefaces for their

check for effectiveness (that is, not a rushed or published numerous studies from the 1930s to the 1960s, used a speed of reading test that

These days, legibility research tends to be

Typography is modulated by orthography and

typefaces, each used for specific elements

reading, with comprehension scores used to

matter. With printed media typographers are selection and printing methods.

effect. By formulating a style guide, a periodical

standardizes on a relatively small collection of

required participants to spot incongruous

also concerned with binding margins, paper

publication, and in some cases for dramatic

studies of seriffed vs. sans serif type, or

justified vs. unjustified type, have failed to

page and other graphic elements combine to

impart a "feel" or "resonance" to the subject

elements to achieve an attractive, distinctive

words as an effectiveness filter.

limited to critical issues, or the testing of

as to commission a type designer to create

exclusive use.

Different periodical publications design their

publications, including their typography, to

achieve a particular tone or style. For example,

USAToday uses a bold, colourful, and

specific design solutions (for example, when

comparatively modern style through their use

critical issues include typefaces (also called

vary widely, and the newspaper's name is

new typefaces are developed). Examples of

fonts) for people with visual impairment, and

typefaces for highway signs, or for other

conditions where legibility may make a key

of a variety of typefaces and colours; type sizes

placed on a colour background. In contrast, the New York Times use a more traditional

approach, with fewer colours, less typeface

difference.

variation, and more columns.

Much of the legibility research literature is

Especially on the front page of newspapers and

tested individually or in combination (inevitably

larger display typefaces to attract attention, and

somewhat a theoretical — various factors were

so, as the different factors are interdependent),

but many tests were carried out in the absence

of a model of reading or visual perception.

on magazine covers, headlines are often set in

are placed near the masthead.


In traditional typography, text is composed

design of the printed page. Designers aim to

out in the absence of a model of reading or

to create a readable, coherent, and visually

achieve excellence in both.

visual perception. Some typographers

the awareness of the reader. Even

"The typeface chosen should be legible, that

is very important in readability, and that the

and anomalies are aimed at producing clarity

Sometimes legibility is simply a matter of

satisfying whole that works invisibly, without

distribution with a minimum of distractions

is, it should be read without effort.

believe that the overall word shape (Bouma) theory of parallel letter wise recognition is

either wrong, less important, or not the

and transparency.

type size; more often, however, it is a matter

entire picture.

aspect of text typography—prose fiction,

typefaces that are true to the basic

recognition and parallel letter wise

that have been condensed, expanded,

actually recognize words when they read,

Choice of font(s) is perhaps the primary

non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing

all have differing characteristics and

requirements. For historic material,

of typeface design. Generally speaking,

letterforms are more legible than typefaces embellished, or abstracted.

"However, even a legible typeface can

established text typefaces are frequently

become unreadable through poor setting

genre acquired by a long process of

typeface can be made more readable

chosen according to a scheme of historical accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be

set with state-of-the-art seriffed "text

Romans" or "book Romans" with design

values echoing present-day design arts,

and placement, just as a less legible

through good design."[2]

Studies of legibility have examined a wide

range of factors including type size and type

rely on compact, tightly-fitted text Romans

psychologists.[citation needed]

Legibility can also be compromised by letter

spacing, word spacing, or leading that is too

tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to

distinguish one line from the next, or also result in poor legibility.

ranged left, and whether text is hyphenated.

requirements, newspapers and magazines

which is widely accepted by cognitive

line length, line spacing, colour contrast, the

Francesco Griffo (a punchcutter who created

the model for Aldine typefaces), and Claude

have favored parallel letter wise recognition,

previous line. Poorly designed fonts and

sans serif type, italic type vs. roman type,

design of right-hand edge (for example,

Garamond. With their more specialized

recognition with regard to how people

design. For example, comparing serif vs.

which are closely based on traditional

models such as those of Nicolas Jenson,

Studies distinguishing between Bouma

justification, straight right hand edge) vs.

Legibility research was published from the late nineteenth century on, but the overall

finding has been that the reading process is

remarkably robust, and that significant

those that are too tightly or loosely fitted can Typography is an element of all printed

material. Periodical publications, especially

newspapers and magazines, use

typographical elements to achieve an

attractive, distinctive appearance, to aid

readers in navigating the publication, and in

specially designed for the task, which offer

differences are hard to find. So comparative

some cases for dramatic effect. By

use of page space. Sans serif text fonts are

justified vs. unjustified type, have failed to

standardizes on a relatively small collection

incidental text and whole short articles. A

best.[citation needed]

elements within the publication, and makes

Legibility is usually measured through speed

large and small capital letters, colours, and

maximum flexibility, readability and efficient often used for introductory paragraphs,

current fashion is to pair sans serif type for headings with a high-performance seriffed

font of matching style for the text of an

article.

The text layout, tone or colour of set matter,

and the interplay of text with white space of the page and other graphic elements

studies of seriffed vs. sans serif type, or settle the argument over which is

of reading, with comprehension scores used to check for effectiveness (that is, not a

rushed or careless read). For example, Miles

Tinker, who published numerous studies

from the 1930s to the 1960s, used a speed of

reading test that required participants to

formulating a style guide, a periodical

of typefaces, each used for specific

consistent use of type sizes, italic, boldface, other typographic features. Some

publications, such as The Guardian and The Economist, go so far as to commission a

type designer to create bespoke (custom

tailored) typefaces for their exclusive use.

combine to impart a "feel" or "resonance" to

spot incongruous words as an effectiveness

Different periodical publications design their

typographers are also concerned with

These days, legibility research tends to be

achieve a particular tone or style. For

the subject matter. With printed media binding margins, paper selection and

filter.

limited to critical issues, or the testing of

publications, including their typography, to example, USAToday uses a bold, colourful,

and comparatively modern style through

printing methods.

specific design solutions (for example, when

and linguistics, word structures, word

critical issues include typefaces (also called

colours; type sizes vary widely, and the

typefaces for highway signs, or for other

background. In contrast, the New York Times

difference.

colours, less typeface variation, and more

Typography is modulated by orthography frequencies, morphology, phonetic

constructs and linguistic syntax. Typography

also is subject to specific cultural

conventions. For example, in French it is

customary to insert a non-breaking space before a colon (:) or semicolon (;) in a

sentence, while in English it is not.

.Readability and legibility are often

confused. “Legibility is the quality of the

typeface design and readability with the

new typefaces are developed). Examples of

fonts) for people with visual impairment, and

conditions where legibility may make a key Much of the legibility research literature is

their use of a variety of typefaces and

newspaper's name is placed on a colour

use a more traditional approach, with fewer

columns.

somewhat a theoretical — various factors

Especially on the front page of newspapers

(inevitably so, as the different factors are

set in larger display typefaces to attract

were tested individually or in combination interdependent), but many tests were carried

and on magazine covers, headlines are often attention, and are placed near the masthead.


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed "text Romans" or "book Romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightlyfitted text Romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a nonbreaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. .Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the

design of the printed page. Designers aim to achieve excellence in both. "The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. "However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, colour contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat a theoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of

reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letter wise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letter wise recognition with regard to how people actually recognize words when they read, have favored parallel letter wise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letter spacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colours, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colourful, and comparatively modern style through their use of a variety of typefaces and colours; type sizes vary widely, and the newspaper's name is placed on a colour background. In contrast, the New York Times use a more traditional approach, with fewer colours, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead.


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed "text Romans" or "book Romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightlyfitted text Romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a highperformance seriffed font of matching style for the text of an article.

The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. .Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with

the design of the printed page. Designers aim to achieve excellence in both.

"The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. "However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, colour contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat a theoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the

absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letter wise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letter wise recognition with regard to how people actually recognize words when they read, have favored parallel letter wise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letter spacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colours, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colourful, and comparatively modern style through their use of a variety of typefaces and colours; type sizes vary widely, and the newspaper's name is placed on a colour background. In contrast, the New York Times use a more traditional approach, with fewer colours, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead.


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