Pt and Leading 2 Col

Page 1

In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even

distribution with a minimum of distractions and anomalies are aimed at producing

justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed]

clarity and transparency.

Legibility is usually measured through speed of reading, with comprehension scores

fiction, editorial, educational, religious, scientific, spiritual and commercial writing all

Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-

used to check for effectiveness (that is, not a rushed or careless read). For example,

have differing characteristics and requirements. For historic material, established text

speed of reading test that required participants to spot incongruous words as an

long process of accretion, with considerable overlap between historical periods.

These days, legibility research tends to be limited to critical issues, or the testing of

Contemporary books are more likely to be set with state-of-the-art seriffed "text

of critical issues include typefaces (also called fonts) for people with visual

are closely based on traditional models such as those of Nicolas Jenson, Francesco

may make a key difference.

typefaces are frequently chosen according to a scheme of historical genre acquired by a

Romans" or "book Romans" with design values echoing present-day design arts, which Griffo (a punchcutter who created the model for Aldine typefaces), and Claude

Garamond. With their more specialized requirements, newspapers and magazines rely

effectiveness filter.

specific design solutions (for example, when new typefaces are developed). Examples

impairment, and typefaces for highway signs, or for other conditions where legibility

Much of the legibility research literature is somewhat a theoretical — various factors

on compact, tightly-fitted text Romans specially designed for the task, which offer

were tested individually or in combination (inevitably so, as the different factors are

are often used for introductory paragraphs, incidental text and whole short articles. A

or visual perception. Some typographers believe that the overall word shape (Bouma) is

maximum flexibility, readability and efficient use of page space. Sans serif text fonts

current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article.

The text layout, tone or colour of set matter, and the interplay of text with white space

interdependent), but many tests were carried out in the absence of a model of reading very important in readability, and that the theory of parallel letter wise recognition is either wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letter wise recognition with regard to how people actually recognize words when they read, have favored

of the page and other graphic elements combine to impart a "feel" or "resonance" to the

parallel letter wise recognition, which is widely accepted by cognitive

margins, paper selection and printing methods.

Legibility can also be compromised by letter spacing, word spacing, or leading that is

subject matter. With printed media typographers are also concerned with binding

Typography is modulated by orthography and linguistics, word structures, word

frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is

subject to specific cultural conventions. For example, in French it is customary to insert

psychologists.[citation needed]

too tight or too loose. It can be improved when generous vertical space separates lines

of text, making it easier for the eye to distinguish one line from the next, or previous

line. Poorly designed fonts and those that are too tightly or loosely fitted can also result

a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English

in poor legibility.

.Readability and legibility are often confused. “Legibility is the quality of the typeface

Typography is an element of all printed material. Periodical publications, especially

it is not.

design and readability with the design of the printed page. Designers aim to achieve excellence in both.

"The typeface chosen should be legible, that is, it should be read without effort.

Sometimes legibility is simply a matter of type size; more often, however, it is a matter

of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or

newspapers and magazines, use typographical elements to achieve an attractive,

distinctive appearance, to aid readers in navigating the publication, and in some cases

for dramatic effect. By formulating a style guide, a periodical standardizes on a

relatively small collection of typefaces, each used for specific elements within the

publication, and makes consistent use of type sizes, italic, boldface, large and small

capital letters, colours, and other typographic features. Some publications, such as The

Guardian and The Economist, go so far as to commission a type designer to create

abstracted.

bespoke (custom tailored) typefaces for their exclusive use.

placement, just as a less legible typeface can be made more readable through good

Different periodical publications design their publications, including their typography,

"However, even a legible typeface can become unreadable through poor setting and

design."[2]

Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, colour contrast, the design of right-hand edge (for example,

justification, straight right hand edge) vs. ranged left, and whether text is hyphenated.

to achieve a particular tone or style. For example, USAToday uses a bold, colourful,

and comparatively modern style through their use of a variety of typefaces and colours; type sizes vary widely, and the newspaper's name is placed on a colour background. In

contrast, the New York Times use a more traditional approach, with fewer colours, less typeface variation, and more columns.

Legibility research was published from the late nineteenth century on, but the overall

Especially on the front page of newspapers and on magazine covers, headlines are

differences are hard to find. So comparative studies of seriffed vs. sans serif type, or

masthead.

finding has been that the reading process is remarkably robust, and that significant

often set in larger display typefaces to attract attention, and are placed near the


In traditional typography, text is composed to create a readable, coherent, and

serif type, or justified vs. unjustified type, have failed to settle the argument over

visually satisfying whole that works invisibly, without the awareness of the

which is best.[citation needed]

at producing clarity and transparency.

Legibility is usually measured through speed of reading, with comprehension

non-fiction, editorial, educational, religious, scientific, spiritual and commercial

example, Miles Tinker, who published numerous studies from the 1930s to the

reader. Even distribution with a minimum of distractions and anomalies are aimed Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, writing all have differing characteristics and requirements. For historic material,

scores used to check for effectiveness (that is, not a rushed or careless read). For 1960s, used a speed of reading test that required participants to spot incongruous

established text typefaces are frequently chosen according to a scheme of

words as an effectiveness filter.

between historical periods.

of specific design solutions (for example, when new typefaces are developed).

historical genre acquired by a long process of accretion, with considerable overlap

Contemporary books are more likely to be set with state-of-the-art seriffed "text

These days, legibility research tends to be limited to critical issues, or the testing Examples of critical issues include typefaces (also called fonts) for people with

visual impairment, and typefaces for highway signs, or for other conditions where

Romans" or "book Romans" with design values echoing present-day design arts,

legibility may make a key difference.

Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and

Much of the legibility research literature is somewhat a theoretical — various

magazines rely on compact, tightly-fitted text Romans specially designed for the

factors are interdependent), but many tests were carried out in the absence of a

which are closely based on traditional models such as those of Nicolas Jenson, Claude Garamond. With their more specialized requirements, newspapers and

task, which offer maximum flexibility, readability and efficient use of page space.

Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article.

The text layout, tone or colour of set matter, and the interplay of text with white

factors were tested individually or in combination (inevitably so, as the different model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of

parallel letter wise recognition is either wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letter wise

recognition with regard to how people actually recognize words when they read,

space of the page and other graphic elements combine to impart a "feel" or

have favored parallel letter wise recognition, which is widely accepted by

concerned with binding margins, paper selection and printing methods.

Legibility can also be compromised by letter spacing, word spacing, or leading

"resonance" to the subject matter. With printed media typographers are also Typography is modulated by orthography and linguistics, word structures, word

cognitive psychologists.[citation needed]

that is too tight or too loose. It can be improved when generous vertical space

frequencies, morphology, phonetic constructs and linguistic syntax. Typography

separates lines of text, making it easier for the eye to distinguish one line from the

customary to insert a non-breaking space before a colon (:) or semicolon (;) in a

loosely fitted can also result in poor legibility.

.Readability and legibility are often confused. “Legibility is the quality of the

Typography is an element of all printed material. Periodical publications,

also is subject to specific cultural conventions. For example, in French it is sentence, while in English it is not.

typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both.

"The typeface chosen should be legible, that is, it should be read without effort.

next, or previous line. Poorly designed fonts and those that are too tightly or

especially newspapers and magazines, use typographical elements to achieve an

attractive, distinctive appearance, to aid readers in navigating the publication, and

in some cases for dramatic effect. By formulating a style guide, a periodical

standardizes on a relatively small collection of typefaces, each used for specific

Sometimes legibility is simply a matter of type size; more often, however, it is a

elements within the publication, and makes consistent use of type sizes, italic,

letterforms are more legible than typefaces that have been condensed, expanded,

Some publications, such as The Guardian and The Economist, go so far as to

"However, even a legible typeface can become unreadable through poor setting

their exclusive use.

matter of typeface design. Generally speaking, typefaces that are true to the basic

embellished, or abstracted.

and placement, just as a less legible typeface can be made more readable through

good design."[2]

Studies of legibility have examined a wide range of factors including type size

and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, colour contrast, the design of right-hand

edge (for example, justification, straight right hand edge) vs. ranged left, and

whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but the

overall finding has been that the reading process is remarkably robust, and that

significant differences are hard to find. So comparative studies of seriffed vs. sans

boldface, large and small capital letters, colours, and other typographic features.

commission a type designer to create bespoke (custom tailored) typefaces for

Different periodical publications design their publications, including their

typography, to achieve a particular tone or style. For example, USAToday uses a

bold, colourful, and comparatively modern style through their use of a variety of

typefaces and colours; type sizes vary widely, and the newspaper's name is placed

on a colour background. In contrast, the New York Times use a more traditional approach, with fewer colours, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers, headlines are

often set in larger display typefaces to attract attention, and are placed near the masthead.


In traditional typography, text is composed to create a readable, coherent,

seriffed vs. sans serif type, or justified vs. unjustified type, have failed to

and visually satisfying whole that works invisibly, without the awareness of

settle the argument over which is best.[citation needed]

are aimed at producing clarity and transparency.

Legibility is usually measured through speed of reading, with comprehension

fiction, non-fiction, editorial, educational, religious, scientific, spiritual and

For example, Miles Tinker, who published numerous studies from the 1930s

the reader. Even distribution with a minimum of distractions and anomalies Choice of font(s) is perhaps the primary aspect of text typography—prose

commercial writing all have differing characteristics and requirements. For

historic material, established text typefaces are frequently chosen according

to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed

scores used to check for effectiveness (that is, not a rushed or careless read).

to the 1960s, used a speed of reading test that required participants to spot

incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are

developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for

"text Romans" or "book Romans" with design values echoing present-day

other conditions where legibility may make a key difference.

Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for

Much of the legibility research literature is somewhat a theoretical —

requirements, newspapers and magazines rely on compact, tightly-fitted text

the different factors are interdependent), but many tests were carried out in

design arts, which are closely based on traditional models such as those of Aldine typefaces), and Claude Garamond. With their more specialized

Romans specially designed for the task, which offer maximum flexibility,

readability and efficient use of page space. Sans serif text fonts are often

used for introductory paragraphs, incidental text and whole short articles. A

current fashion is to pair sans serif type for headings with a high-

performance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a

"feel" or "resonance" to the subject matter. With printed media typographers

are also concerned with binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax.

various factors were tested individually or in combination (inevitably so, as the absence of a model of reading or visual perception. Some typographers

believe that the overall word shape (Bouma) is very important in readability,

and that the theory of parallel letter wise recognition is either wrong, less

important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letter wise

recognition with regard to how people actually recognize words when they

read, have favored parallel letter wise recognition, which is widely accepted

by cognitive psychologists.[citation needed]

Legibility can also be compromised by letter spacing, word spacing, or

leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to

distinguish one line from the next, or previous line. Poorly designed fonts

and those that are too tightly or loosely fitted can also result in poor

Typography also is subject to specific cultural conventions. For example, in

legibility.

semicolon (;) in a sentence, while in English it is not.

Typography is an element of all printed material. Periodical publications,

typeface design and readability with the design of the printed page.

an attractive, distinctive appearance, to aid readers in navigating the

French it is customary to insert a non-breaking space before a colon (:) or

.Readability and legibility are often confused. “Legibility is the quality of the

Designers aim to achieve excellence in both.

"The typeface chosen should be legible, that is, it should be read without

especially newspapers and magazines, use typographical elements to achieve publication, and in some cases for dramatic effect. By formulating a style

guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent

effort. Sometimes legibility is simply a matter of type size; more often,

use of type sizes, italic, boldface, large and small capital letters, colours, and

are true to the basic letterforms are more legible than typefaces that have

The Economist, go so far as to commission a type designer to create bespoke

however, it is a matter of typeface design. Generally speaking, typefaces that

been condensed, expanded, embellished, or abstracted.

"However, even a legible typeface can become unreadable through poor

setting and placement, just as a less legible typeface can be made more

readable through good design."[2]

Studies of legibility have examined a wide range of factors including type

size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, colour contrast, the design of

right-hand edge (for example, justification, straight right hand edge) vs.

ranged left, and whether text is hyphenated.

other typographic features. Some publications, such as The Guardian and (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday

uses a bold, colourful, and comparatively modern style through their use of a variety of typefaces and colours; type sizes vary widely, and the newspaper's

name is placed on a colour background. In contrast, the New York Times use

a more traditional approach, with fewer colours, less typeface variation, and more columns.

Legibility research was published from the late nineteenth century on, but the

Especially on the front page of newspapers and on magazine covers,

that significant differences are hard to find. So comparative studies of

placed near the masthead.

overall finding has been that the reading process is remarkably robust, and

headlines are often set in larger display typefaces to attract attention, and are


In traditional typography, text is composed to create a readable,

but the overall finding has been that the reading process is remarkably

awareness of the reader. Even distribution with a minimum of

studies of seriffed vs. sans serif type, or justified vs. unjustified type,

coherent, and visually satisfying whole that works invisibly, without the

distractions and anomalies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—

robust, and that significant differences are hard to find. So comparative have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with

prose fiction, non-fiction, editorial, educational, religious, scientific,

comprehension scores used to check for effectiveness (that is, not a

requirements. For historic material, established text typefaces are

numerous studies from the 1930s to the 1960s, used a speed of reading

spiritual and commercial writing all have differing characteristics and

frequently chosen according to a scheme of historical genre acquired by

a long process of accretion, with considerable overlap between historical

periods.

rushed or careless read). For example, Miles Tinker, who published test that required participants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or

the testing of specific design solutions (for example, when new

Contemporary books are more likely to be set with state-of-the-art

typefaces are developed). Examples of critical issues include typefaces

present-day design arts, which are closely based on traditional models

highway signs, or for other conditions where legibility may make a key

seriffed "text Romans" or "book Romans" with design values echoing

such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With

their more specialized requirements, newspapers and magazines rely on

compact, tightly-fitted text Romans specially designed for the task,

which offer maximum flexibility, readability and efficient use of page

space. Sans serif text fonts are often used for introductory paragraphs,

(also called fonts) for people with visual impairment, and typefaces for difference.

Much of the legibility research literature is somewhat a theoretical —

various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some

incidental text and whole short articles. A current fashion is to pair sans

typographers believe that the overall word shape (Bouma) is very

matching style for the text of an article.

recognition is either wrong, less important, or not the entire picture.

serif type for headings with a high-performance seriffed font of

important in readability, and that the theory of parallel letter wise

Studies distinguishing between Bouma recognition and parallel letter

The text layout, tone or colour of set matter, and the interplay of text

wise recognition with regard to how people actually recognize words

impart a "feel" or "resonance" to the subject matter. With printed media

widely accepted by cognitive psychologists.[citation needed]

with white space of the page and other graphic elements combine to

typographers are also concerned with binding margins, paper selection

and printing methods.

Typography is modulated by orthography and linguistics, word

when they read, have favored parallel letter wise recognition, which is

Legibility can also be compromised by letter spacing, word spacing, or

leading that is too tight or too loose. It can be improved when generous

vertical space separates lines of text, making it easier for the eye to

structures, word frequencies, morphology, phonetic constructs and

distinguish one line from the next, or previous line. Poorly designed

conventions. For example, in French it is customary to insert a non-

poor legibility.

English it is not.

Typography is an element of all printed material. Periodical publications,

linguistic syntax. Typography also is subject to specific cultural

breaking space before a colon (:) or semicolon (;) in a sentence, while in .Readability and legibility are often confused. “Legibility is the quality

of the typeface design and readability with the design of the printed

page. Designers aim to achieve excellence in both.

"The typeface chosen should be legible, that is, it should be read without

fonts and those that are too tightly or loosely fitted can also result in

especially newspapers and magazines, use typographical elements to

achieve an attractive, distinctive appearance, to aid readers in navigating

the publication, and in some cases for dramatic effect. By formulating a

style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and

effort. Sometimes legibility is simply a matter of type size; more often,

makes consistent use of type sizes, italic, boldface, large and small

that are true to the basic letterforms are more legible than typefaces that

publications, such as The Guardian and The Economist, go so far as to

however, it is a matter of typeface design. Generally speaking, typefaces have been condensed, expanded, embellished, or abstracted.

"However, even a legible typeface can become unreadable through poor

setting and placement, just as a less legible typeface can be made more

capital letters, colours, and other typographic features. Some

commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use.

readable through good design."[2]

Different periodical publications design their publications, including

Studies of legibility have examined a wide range of factors including

USAToday uses a bold, colourful, and comparatively modern style

type, italic type vs. roman type, line length, line spacing, colour contrast,

widely, and the newspaper's name is placed on a colour background. In

type size and type design. For example, comparing serif vs. sans serif

the design of right-hand edge (for example, justification, straight right

hand edge) vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on,

their typography, to achieve a particular tone or style. For example,

through their use of a variety of typefaces and colours; type sizes vary contrast, the New York Times use a more traditional approach, with fewer colours, less typeface variation, and more columns.


In traditional typography, text is composed to create a readable, coherent, and

visually satisfying whole that works invisibly, without the awareness of the reader.

Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text typography—prose fiction,

serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehension

scores used to check for effectiveness (that is, not a rushed or careless read). For

non-fiction, editorial, educational, religious, scientific, spiritual and commercial

example, Miles Tinker, who published numerous studies from the 1930s to the

established text typefaces are frequently chosen according to a scheme of

words as an effectiveness filter.

writing all have differing characteristics and requirements. For historic material, historical genre acquired by a long process of accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed "text

Romans" or "book Romans" with design values echoing present-day design arts,

which are closely based on traditional models such as those of Nicolas Jenson,

1960s, used a speed of reading test that required participants to spot incongruous These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed).

Examples of critical issues include typefaces (also called fonts) for people with

visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference.

Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and

Much of the legibility research literature is somewhat a theoretical — various

magazines rely on compact, tightly-fitted text Romans specially designed for the

factors are interdependent), but many tests were carried out in the absence of a

Claude Garamond. With their more specialized requirements, newspapers and

factors were tested individually or in combination (inevitably so, as the different

task, which offer maximum flexibility, readability and efficient use of page space.

model of reading or visual perception. Some typographers believe that the overall

and whole short articles. A current fashion is to pair sans serif type for headings

parallel letter wise recognition is either wrong, less important, or not the entire

Sans serif text fonts are often used for introductory paragraphs, incidental text

with a high-performance seriffed font of matching style for the text of an article.

word shape (Bouma) is very important in readability, and that the theory of picture.

Studies distinguishing between Bouma recognition and parallel letter wise

The text layout, tone or colour of set matter, and the interplay of text with white

recognition with regard to how people actually recognize words when they read,

"resonance" to the subject matter. With printed media typographers are also

psychologists.[citation needed]

space of the page and other graphic elements combine to impart a "feel" or concerned with binding margins, paper selection and printing methods.

have favored parallel letter wise recognition, which is widely accepted by cognitive

Legibility can also be compromised by letter spacing, word spacing, or leading

Typography is modulated by orthography and linguistics, word structures, word

that is too tight or too loose. It can be improved when generous vertical space

also is subject to specific cultural conventions. For example, in French it is

next, or previous line. Poorly designed fonts and those that are too tightly or

frequencies, morphology, phonetic constructs and linguistic syntax. Typography

customary to insert a non-breaking space before a colon (:) or semicolon (;) in a

sentence, while in English it is not.

.Readability and legibility are often confused. “Legibility is the quality of the

typeface design and readability with the design of the printed page. Designers aim

separates lines of text, making it easier for the eye to distinguish one line from the loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications,

especially newspapers and magazines, use typographical elements to achieve an

to achieve excellence in both.

attractive, distinctive appearance, to aid readers in navigating the publication,

"The typeface chosen should be legible, that is, it should be read without effort.

standardizes on a relatively small collection of typefaces, each used for specific

Sometimes legibility is simply a matter of type size; more often, however, it is a

and in some cases for dramatic effect. By formulating a style guide, a periodical

elements within the publication, and makes consistent use of type sizes, italic,

matter of typeface design. Generally speaking, typefaces that are true to the basic

boldface, large and small capital letters, colours, and other typographic features.

embellished, or abstracted.

commission a type designer to create bespoke (custom tailored) typefaces for their

letterforms are more legible than typefaces that have been condensed, expanded,

Some publications, such as The Guardian and The Economist, go so far as to

"However, even a legible typeface can become unreadable through poor setting

exclusive use.

good design."[2]

Different periodical publications design their publications, including their

and placement, just as a less legible typeface can be made more readable through

Studies of legibility have examined a wide range of factors including type size and

type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, colour contrast, the design of right-hand edge (for

typography, to achieve a particular tone or style. For example, USAToday uses a

bold, colourful, and comparatively modern style through their use of a variety of

typefaces and colours; type sizes vary widely, and the newspaper's name is placed on a colour background. In contrast, the New York Times use a more traditional

example, justification, straight right hand edge) vs. ranged left, and whether text

approach, with fewer colours, less typeface variation, and more columns.

Legibility research was published from the late nineteenth century on, but the

Especially on the front page of newspapers and on magazine covers, headlines are

significant differences are hard to find. So comparative studies of seriffed vs. sans

masthead.

is hyphenated.

overall finding has been that the reading process is remarkably robust, and that

often set in larger display typefaces to attract attention, and are placed near the


In traditional typography, text is composed to create a readable, coherent,

seriffed vs. sans serif type, or justified vs. unjustified type, have failed to

and visually satisfying whole that works invisibly, without the awareness of

settle the argument over which is best.[citation needed]

are aimed at producing clarity and transparency.

Legibility is usually measured through speed of reading, with comprehension

the reader. Even distribution with a minimum of distractions and anomalies

Choice of font(s) is perhaps the primary aspect of text typography—prose

fiction, non-fiction, editorial, educational, religious, scientific, spiritual and

commercial writing all have differing characteristics and requirements. For

historic material, established text typefaces are frequently chosen according

to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed

scores used to check for effectiveness (that is, not a rushed or careless read).

For example, Miles Tinker, who published numerous studies from the 1930s

to the 1960s, used a speed of reading test that required participants to spot

incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the

testing of specific design solutions (for example, when new typefaces are

developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for

"text Romans" or "book Romans" with design values echoing present-day

other conditions where legibility may make a key difference.

Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for

Much of the legibility research literature is somewhat a theoretical — various

design arts, which are closely based on traditional models such as those of Aldine typefaces), and Claude Garamond. With their more specialized

factors were tested individually or in combination (inevitably so, as the

Romans specially designed for the task, which offer maximum flexibility,

absence of a model of reading or visual perception. Some typographers

for introductory paragraphs, incidental text and whole short articles. A

and that the theory of parallel letter wise recognition is either wrong, less

performance seriffed font of matching style for the text of an article.

Studies distinguishing between Bouma recognition and parallel letter wise

requirements, newspapers and magazines rely on compact, tightly-fitted text

readability and efficient use of page space. Sans serif text fonts are often used

current fashion is to pair sans serif type for headings with a high-

different factors are interdependent), but many tests were carried out in the

believe that the overall word shape (Bouma) is very important in readability,

important, or not the entire picture.

recognition with regard to how people actually recognize words when they

The text layout, tone or colour of set matter, and the interplay of text with

read, have favored parallel letter wise recognition, which is widely accepted

"feel" or "resonance" to the subject matter. With printed media

Legibility can also be compromised by letter spacing, word spacing, or

white space of the page and other graphic elements combine to impart a

typographers are also concerned with binding margins, paper selection and

by cognitive psychologists.[citation needed]

leading that is too tight or too loose. It can be improved when generous

printing methods.

vertical space separates lines of text, making it easier for the eye to

word frequencies, morphology, phonetic constructs and linguistic syntax.

those that are too tightly or loosely fitted can also result in poor legibility.

French it is customary to insert a non-breaking space before a colon (:) or

Typography is an element of all printed material. Periodical publications,

.Readability and legibility are often confused. “Legibility is the quality of the

an attractive, distinctive appearance, to aid readers in navigating the

Designers aim to achieve excellence in both.

guide, a periodical standardizes on a relatively small collection of typefaces,

"The typeface chosen should be legible, that is, it should be read without

use of type sizes, italic, boldface, large and small capital letters, colours, and

however, it is a matter of typeface design. Generally speaking, typefaces that

The Economist, go so far as to commission a type designer to create bespoke

Typography is modulated by orthography and linguistics, word structures, Typography also is subject to specific cultural conventions. For example, in semicolon (;) in a sentence, while in English it is not.

typeface design and readability with the design of the printed page.

effort. Sometimes legibility is simply a matter of type size; more often,

distinguish one line from the next, or previous line. Poorly designed fonts and

especially newspapers and magazines, use typographical elements to achieve

publication, and in some cases for dramatic effect. By formulating a style

each used for specific elements within the publication, and makes consistent

other typographic features. Some publications, such as The Guardian and

are true to the basic letterforms are more legible than typefaces that have

(custom tailored) typefaces for their exclusive use.

"However, even a legible typeface can become unreadable through poor

Different periodical publications design their publications, including their

readable through good design."[2]

uses a bold, colourful, and comparatively modern style through their use of a

Studies of legibility have examined a wide range of factors including type size

name is placed on a colour background. In contrast, the New York Times use

vs. roman type, line length, line spacing, colour contrast, the design of right-

more columns.

been condensed, expanded, embellished, or abstracted.

setting and placement, just as a less legible typeface can be made more

and type design. For example, comparing serif vs. sans serif type, italic type

hand edge (for example, justification, straight right hand edge) vs. ranged

typography, to achieve a particular tone or style. For example, USAToday

variety of typefaces and colours; type sizes vary widely, and the newspaper's

a more traditional approach, with fewer colours, less typeface variation, and

left, and whether text is hyphenated.

Especially on the front page of newspapers and on magazine covers,

the overall finding has been that the reading process is remarkably robust,

placed near the masthead.

Legibility research was published from the late nineteenth century on, but

and that significant differences are hard to find. So comparative studies of

headlines are often set in larger display typefaces to attract attention, and are


In traditional typography, text is composed to create a readable,

robust, and that significant differences are hard to find. So comparative

awareness of the reader. Even distribution with a minimum of

have failed to settle the argument over which is best.[citation needed]

coherent, and visually satisfying whole that works invisibly, without the distractions and anomalies are aimed at producing clarity and

transparency.

studies of seriffed vs. sans serif type, or justified vs. unjustified type,

Legibility is usually measured through speed of reading, with

Choice of font(s) is perhaps the primary aspect of text typography—

comprehension scores used to check for effectiveness (that is, not a

spiritual and commercial writing all have differing characteristics and

numerous studies from the 1930s to the 1960s, used a speed of reading

prose fiction, non-fiction, editorial, educational, religious, scientific,

rushed or careless read). For example, Miles Tinker, who published

requirements. For historic material, established text typefaces are

test that required participants to spot incongruous words as an

a long process of accretion, with considerable overlap between historical

These days, legibility research tends to be limited to critical issues, or the

frequently chosen according to a scheme of historical genre acquired by periods.

Contemporary books are more likely to be set with state-of-the-art

seriffed "text Romans" or "book Romans" with design values echoing

present-day design arts, which are closely based on traditional models

such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who

created the model for Aldine typefaces), and Claude Garamond. With

their more specialized requirements, newspapers and magazines rely on

effectiveness filter.

testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called

fonts) for people with visual impairment, and typefaces for highway

signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat a theoretical —

various factors were tested individually or in combination (inevitably so,

as the different factors are interdependent), but many tests were carried

compact, tightly-fitted text Romans specially designed for the task,

out in the absence of a model of reading or visual perception. Some

space. Sans serif text fonts are often used for introductory paragraphs,

important in readability, and that the theory of parallel letter wise

which offer maximum flexibility, readability and efficient use of page

incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of

matching style for the text of an article.

The text layout, tone or colour of set matter, and the interplay of text

with white space of the page and other graphic elements combine to

typographers believe that the overall word shape (Bouma) is very

recognition is either wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letter

wise recognition with regard to how people actually recognize words

when they read, have favored parallel letter wise recognition, which is widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letter spacing, word spacing, or

impart a "feel" or "resonance" to the subject matter. With printed

leading that is too tight or too loose. It can be improved when generous

selection and printing methods.

distinguish one line from the next, or previous line. Poorly designed

media typographers are also concerned with binding margins, paper

Typography is modulated by orthography and linguistics, word

structures, word frequencies, morphology, phonetic constructs and

linguistic syntax. Typography also is subject to specific cultural

conventions. For example, in French it is customary to insert a non-

breaking space before a colon (:) or semicolon (;) in a sentence, while in

English it is not.

vertical space separates lines of text, making it easier for the eye to

fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical

publications, especially newspapers and magazines, use typographical

elements to achieve an attractive, distinctive appearance, to aid readers

.Readability and legibility are often confused. “Legibility is the quality

in navigating the publication, and in some cases for dramatic effect. By

page. Designers aim to achieve excellence in both.

collection of typefaces, each used for specific elements within the

of the typeface design and readability with the design of the printed

"The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often,

however, it is a matter of typeface design. Generally speaking, typefaces

that are true to the basic letterforms are more legible than typefaces that

have been condensed, expanded, embellished, or abstracted.

"However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2]

Studies of legibility have examined a wide range of factors including

type size and type design. For example, comparing serif vs. sans serif

type, italic type vs. roman type, line length, line spacing, colour contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late nineteenth century on,

but the overall finding has been that the reading process is remarkably

formulating a style guide, a periodical standardizes on a relatively small publication, and makes consistent use of type sizes, italic, boldface, large

and small capital letters, colours, and other typographic features. Some

publications, such as The Guardian and The Economist, go so far as to

commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colourful, and comparatively modern style

through their use of a variety of typefaces and colours; type sizes vary

widely, and the newspaper's name is placed on a colour background. In

contrast, the New York Times use a more traditional approach, with fewer colours, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers,

headlines are often set in larger display typefaces to attract attention,

and are placed near the masthead.


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography— prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed "text Romans" or "book Romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text Romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a nonbreaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. .Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both. "The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. "However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, colour contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find.

So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat a theoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letter wise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letter wise recognition with regard to how people actually recognize words when they read, have favored parallel letter wise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letter spacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colours, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colourful, and comparatively modern style through their use of a variety of typefaces and colours; type sizes vary widely, and the newspaper's name is placed on a colour background. In contrast, the New York Times use a more traditional approach, with fewer colours, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead.


In traditional typography, text is composed to create a readable, coherent, and

sans serif type, or justified vs. unjustified type, have failed to settle the

visually satisfying whole that works invisibly, without the awareness of the

argument over which is best.[citation needed]

aimed at producing clarity and transparency.

Legibility is usually measured through speed of reading, with comprehension

reader. Even distribution with a minimum of distractions and anomalies are

Choice of font(s) is perhaps the primary aspect of text typography—prose

fiction, non-fiction, editorial, educational, religious, scientific, spiritual and

commercial writing all have differing characteristics and requirements. For

historic material, established text typefaces are frequently chosen according to

a scheme of historical genre acquired by a long process of accretion, with

considerable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed "text Romans" or "book Romans" with design values echoing present-day design

arts, which are closely based on traditional models such as those of Nicolas

Jenson, Francesco Griffo (a punchcutter who created the model for Aldine

typefaces), and Claude Garamond. With their more specialized requirements,

scores used to check for effectiveness (that is, not a rushed or careless read).

For example, Miles Tinker, who published numerous studies from the 1930s to

the 1960s, used a speed of reading test that required participants to spot

incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or the

testing of specific design solutions (for example, when new typefaces are

developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat a theoretical — various

factors were tested individually or in combination (inevitably so, as the different

newspapers and magazines rely on compact, tightly-fitted text Romans

factors are interdependent), but many tests were carried out in the absence of

efficient use of page space. Sans serif text fonts are often used for introductory

overall word shape (Bouma) is very important in readability, and that the theory

specially designed for the task, which offer maximum flexibility, readability and

a model of reading or visual perception. Some typographers believe that the

paragraphs, incidental text and whole short articles. A current fashion is to pair

of parallel letter wise recognition is either wrong, less important, or not the

style for the text of an article.

Studies distinguishing between Bouma recognition and parallel letter wise

sans serif type for headings with a high-performance seriffed font of matching

entire picture.

recognition with regard to how people actually recognize words when they

The text layout, tone or colour of set matter, and the interplay of text with white

read, have favored parallel letter wise recognition, which is widely accepted by

"resonance" to the subject matter. With printed media typographers are also

Legibility can also be compromised by letter spacing, word spacing, or leading

space of the page and other graphic elements combine to impart a "feel" or concerned with binding margins, paper selection and printing methods.

Typography is modulated by orthography and linguistics, word structures, word

frequencies, morphology, phonetic constructs and linguistic syntax. Typography

also is subject to specific cultural conventions. For example, in French it is

customary to insert a non-breaking space before a colon (:) or semicolon (;) in

a sentence, while in English it is not.

cognitive psychologists.[citation needed]

that is too tight or too loose. It can be improved when generous vertical space

separates lines of text, making it easier for the eye to distinguish one line from

the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications,

.Readability and legibility are often confused. “Legibility is the quality of the

especially newspapers and magazines, use typographical elements to achieve

aim to achieve excellence in both.

publication, and in some cases for dramatic effect. By formulating a style guide,

typeface design and readability with the design of the printed page. Designers

an attractive, distinctive appearance, to aid readers in navigating the

a periodical standardizes on a relatively small collection of typefaces, each

"The typeface chosen should be legible, that is, it should be read without effort.

used for specific elements within the publication, and makes consistent use of

matter of typeface design. Generally speaking, typefaces that are true to the

typographic features. Some publications, such as The Guardian and The

expanded, embellished, or abstracted.

(custom tailored) typefaces for their exclusive use.

setting and placement, just as a less legible typeface can be made more

Different periodical publications design their publications, including their

Sometimes legibility is simply a matter of type size; more often, however, it is a basic letterforms are more legible than typefaces that have been condensed,

"However, even a legible typeface can become unreadable through poor

readable through good design."[2]

Studies of legibility have examined a wide range of factors including type size

type sizes, italic, boldface, large and small capital letters, colours, and other Economist, go so far as to commission a type designer to create bespoke

typography, to achieve a particular tone or style. For example, USAToday uses

a bold, colourful, and comparatively modern style through their use of a variety of typefaces and colours; type sizes vary widely, and the newspaper's name is

and type design. For example, comparing serif vs. sans serif type, italic type vs.

placed on a colour background. In contrast, the New York Times use a more

edge (for example, justification, straight right hand edge) vs. ranged left, and

columns.

roman type, line length, line spacing, colour contrast, the design of right-hand

whether text is hyphenated.

Legibility research was published from the late nineteenth century on, but the

overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs.

traditional approach, with fewer colours, less typeface variation, and more

Especially on the front page of newspapers and on magazine covers, headlines

are often set in larger display typefaces to attract attention, and are placed near the masthead.


In traditional typography, text is composed to create a readable, coherent,

settle the argument over which is best.[citation needed]

the reader. Even distribution with a minimum of distractions and anomalies

Legibility is usually measured through speed of reading, with

Choice of font(s) is perhaps the primary aspect of text typography—prose

rushed or careless read). For example, Miles Tinker, who published

commercial writing all have differing characteristics and requirements. For

test that required participants to spot incongruous words as an

according to a scheme of historical genre acquired by a long process of

These days, legibility research tends to be limited to critical issues, or the

and visually satisfying whole that works invisibly, without the awareness of are aimed at producing clarity and transparency.

fiction, non-fiction, editorial, educational, religious, scientific, spiritual and historic material, established text typefaces are frequently chosen

accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-of-the-art seriffed

comprehension scores used to check for effectiveness (that is, not a

numerous studies from the 1930s to the 1960s, used a speed of reading

effectiveness filter.

testing of specific design solutions (for example, when new typefaces are

developed). Examples of critical issues include typefaces (also called

fonts) for people with visual impairment, and typefaces for highway signs,

"text Romans" or "book Romans" with design values echoing present-day

or for other conditions where legibility may make a key difference.

of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model

Much of the legibility research literature is somewhat a theoretical —

design arts, which are closely based on traditional models such as those

for Aldine typefaces), and Claude Garamond. With their more specialized

various factors were tested individually or in combination (inevitably so, as

text Romans specially designed for the task, which offer maximum

in the absence of a model of reading or visual perception. Some

requirements, newspapers and magazines rely on compact, tightly-fitted

flexibility, readability and efficient use of page space. Sans serif text fonts

are often used for introductory paragraphs, incidental text and whole short

articles. A current fashion is to pair sans serif type for headings with a

high-performance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with

white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media

the different factors are interdependent), but many tests were carried out typographers believe that the overall word shape (Bouma) is very

important in readability, and that the theory of parallel letter wise

recognition is either wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and parallel letter wise

recognition with regard to how people actually recognize words when they read, have favored parallel letter wise recognition, which is widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by letter spacing, word spacing, or

typographers are also concerned with binding margins, paper selection

leading that is too tight or too loose. It can be improved when generous

Typography is modulated by orthography and linguistics, word structures,

distinguish one line from the next, or previous line. Poorly designed fonts

and printing methods.

word frequencies, morphology, phonetic constructs and linguistic syntax.

vertical space separates lines of text, making it easier for the eye to and those that are too tightly or loosely fitted can also result in poor

Typography also is subject to specific cultural conventions. For example,

legibility.

or semicolon (;) in a sentence, while in English it is not.

Typography is an element of all printed material. Periodical publications,

in French it is customary to insert a non-breaking space before a colon (:) .Readability and legibility are often confused. “Legibility is the quality of

especially newspapers and magazines, use typographical elements to

the typeface design and readability with the design of the printed page.

achieve an attractive, distinctive appearance, to aid readers in navigating

"The typeface chosen should be legible, that is, it should be read without

typefaces, each used for specific elements within the publication, and

however, it is a matter of typeface design. Generally speaking, typefaces

letters, colours, and other typographic features. Some publications, such

Designers aim to achieve excellence in both.

effort. Sometimes legibility is simply a matter of type size; more often,

that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted.

"However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more

readable through good design."[2]

Studies of legibility have examined a wide range of factors including type

the publication, and in some cases for dramatic effect. By formulating a

style guide, a periodical standardizes on a relatively small collection of

makes consistent use of type sizes, italic, boldface, large and small capital as The Guardian and The Economist, go so far as to commission a type

designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their

typography, to achieve a particular tone or style. For example, USAToday uses a bold, colourful, and comparatively modern style through their use

size and type design. For example, comparing serif vs. sans serif type,

of a variety of typefaces and colours; type sizes vary widely, and the

design of right-hand edge (for example, justification, straight right hand

York Times use a more traditional approach, with fewer colours, less

italic type vs. roman type, line length, line spacing, colour contrast, the

newspaper's name is placed on a colour background. In contrast, the New

edge) vs. ranged left, and whether text is hyphenated.

typeface variation, and more columns.

the overall finding has been that the reading process is remarkably robust,

Especially on the front page of newspapers and on magazine covers,

seriffed vs. sans serif type, or justified vs. unjustified type, have failed to

are placed near the masthead.

Legibility research was published from the late nineteenth century on, but

and that significant differences are hard to find. So comparative studies of

headlines are often set in larger display typefaces to attract attention, and


In traditional typography, text is composed to create a readable,

coherent, and visually satisfying whole that works invisibly, without the

awareness of the reader. Even distribution with a minimum of

distractions and anomalies are aimed at producing clarity and

transparency.

Choice of font(s) is perhaps the primary aspect of text typography—

comparative studies of seriffed vs. sans serif type, or justified vs.

unjustified type, have failed to settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with

comprehension scores used to check for effectiveness (that is, not a

prose fiction, non-fiction, editorial, educational, religious, scientific,

rushed or careless read). For example, Miles Tinker, who published

requirements. For historic material, established text typefaces are

reading test that required participants to spot incongruous words as

spiritual and commercial writing all have differing characteristics and frequently chosen according to a scheme of historical genre acquired

by a long process of accretion, with considerable overlap between

numerous studies from the 1930s to the 1960s, used a speed of an effectiveness filter.

These days, legibility research tends to be limited to critical issues, or

historical periods.

the testing of specific design solutions (for example, when new

Contemporary books are more likely to be set with state-of-the-art

typefaces (also called fonts) for people with visual impairment, and

present-day design arts, which are closely based on traditional

may make a key difference.

seriffed "text Romans" or "book Romans" with design values echoing

models such as those of Nicolas Jenson, Francesco Griffo (a

typefaces are developed). Examples of critical issues include

typefaces for highway signs, or for other conditions where legibility

punchcutter who created the model for Aldine typefaces), and Claude

Much of the legibility research literature is somewhat a theoretical —

and magazines rely on compact, tightly-fitted text Romans specially

so, as the different factors are interdependent), but many tests were

Garamond. With their more specialized requirements, newspapers

designed for the task, which offer maximum flexibility, readability and

various factors were tested individually or in combination (inevitably

carried out in the absence of a model of reading or visual perception.

efficient use of page space. Sans serif text fonts are often used for

Some typographers believe that the overall word shape (Bouma) is

current fashion is to pair sans serif type for headings with a high-

recognition is either wrong, less important, or not the entire picture.

introductory paragraphs, incidental text and whole short articles. A

performance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text

very important in readability, and that the theory of parallel letter wise

Studies distinguishing between Bouma recognition and parallel letter

wise recognition with regard to how people actually recognize words

when they read, have favored parallel letter wise recognition, which is

with white space of the page and other graphic elements combine to

widely accepted by cognitive psychologists.[citation needed]

media typographers are also concerned with binding margins, paper

or leading that is too tight or too loose. It can be improved when

impart a "feel" or "resonance" to the subject matter. With printed

selection and printing methods.

Legibility can also be compromised by letter spacing, word spacing,

generous vertical space separates lines of text, making it easier for

Typography is modulated by orthography and linguistics, word

the eye to distinguish one line from the next, or previous line. Poorly

linguistic syntax. Typography also is subject to specific cultural

result in poor legibility.

structures, word frequencies, morphology, phonetic constructs and

conventions. For example, in French it is customary to insert a non-

designed fonts and those that are too tightly or loosely fitted can also

breaking space before a colon (:) or semicolon (;) in a sentence, while

Typography is an element of all printed material. Periodical

.Readability and legibility are often confused. “Legibility is the quality

typographical elements to achieve an attractive, distinctive

in English it is not.

of the typeface design and readability with the design of the printed

publications, especially newspapers and magazines, use

appearance, to aid readers in navigating the publication, and in some

page. Designers aim to achieve excellence in both.

cases for dramatic effect. By formulating a style guide, a periodical

"The typeface chosen should be legible, that is, it should be read

for specific elements within the publication, and makes consistent use

without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally

speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded,

embellished, or abstracted.

"However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be

made more readable through good design."[2]

Studies of legibility have examined a wide range of factors including

type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, colour

standardizes on a relatively small collection of typefaces, each used

of type sizes, italic, boldface, large and small capital letters, colours,

and other typographic features. Some publications, such as The

Guardian and The Economist, go so far as to commission a type

designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including

their typography, to achieve a particular tone or style. For example,

USAToday uses a bold, colourful, and comparatively modern style

through their use of a variety of typefaces and colours; type sizes vary

widely, and the newspaper's name is placed on a colour background.

In contrast, the New York Times use a more traditional approach, with

contrast, the design of right-hand edge (for example, justification,

fewer colours, less typeface variation, and more columns.

hyphenated.

Especially on the front page of newspapers and on magazine covers,

but the overall finding has been that the reading process is

and are placed near the masthead.

straight right hand edge) vs. ranged left, and whether text is

Legibility research was published from the late nineteenth century on,

remarkably robust, and that significant differences are hard to find. So

headlines are often set in larger display typefaces to attract attention,


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed "text Romans" or "book Romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text Romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. .Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both. "The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. "However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, colour contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or

justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat a theoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letter wise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letter wise recognition with regard to how people actually recognize words when they read, have favored parallel letter wise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letter spacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colours, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colourful, and comparatively modern style through their use of a variety of typefaces and colours; type sizes vary widely, and the newspaper's name is placed on a colour background. In contrast, the New York Times use a more traditional approach, with fewer colours, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead.


In traditional typography, text is composed to create a readable, coherent,

studies of seriffed vs. sans serif type, or justified vs. unjustified type,

and visually satisfying whole that works invisibly, without the awareness

have failed to settle the argument over which is best.[citation needed]

anomalies are aimed at producing clarity and transparency.

Legibility is usually measured through speed of reading, with

of the reader. Even distribution with a minimum of distractions and

Choice of font(s) is perhaps the primary aspect of text typography—prose

comprehension scores used to check for effectiveness (that is, not a

and commercial writing all have differing characteristics and

numerous studies from the 1930s to the 1960s, used a speed of reading

fiction, non-fiction, editorial, educational, religious, scientific, spiritual

requirements. For historic material, established text typefaces are

rushed or careless read). For example, Miles Tinker, who published test that required participants to spot incongruous words as an

frequently chosen according to a scheme of historical genre acquired by

effectiveness filter.

periods.

testing of specific design solutions (for example, when new typefaces are

a long process of accretion, with considerable overlap between historical

Contemporary books are more likely to be set with state-of-the-art

These days, legibility research tends to be limited to critical issues, or the

developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway

seriffed "text Romans" or "book Romans" with design values echoing

signs, or for other conditions where legibility may make a key difference.

such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who

Much of the legibility research literature is somewhat a theoretical —

more specialized requirements, newspapers and magazines rely on

as the different factors are interdependent), but many tests were carried

present-day design arts, which are closely based on traditional models created the model for Aldine typefaces), and Claude Garamond. With their

compact, tightly-fitted text Romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space.

Sans serif text fonts are often used for introductory paragraphs,

various factors were tested individually or in combination (inevitably so, out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very

important in readability, and that the theory of parallel letter wise

incidental text and whole short articles. A current fashion is to pair sans

recognition is either wrong, less important, or not the entire picture.

style for the text of an article.

wise recognition with regard to how people actually recognize words

The text layout, tone or colour of set matter, and the interplay of text with

widely accepted by cognitive psychologists.[citation needed]

serif type for headings with a high-performance seriffed font of matching

white space of the page and other graphic elements combine to impart a

"feel" or "resonance" to the subject matter. With printed media

typographers are also concerned with binding margins, paper selection

and printing methods.

Typography is modulated by orthography and linguistics, word

structures, word frequencies, morphology, phonetic constructs and

linguistic syntax. Typography also is subject to specific cultural

conventions. For example, in French it is customary to insert a non-

breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not.

Studies distinguishing between Bouma recognition and parallel letter

when they read, have favored parallel letter wise recognition, which is

Legibility can also be compromised by letter spacing, word spacing, or

leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to

distinguish one line from the next, or previous line. Poorly designed fonts

and those that are too tightly or loosely fitted can also result in poor

legibility.

Typography is an element of all printed material. Periodical publications,

especially newspapers and magazines, use typographical elements to

achieve an attractive, distinctive appearance, to aid readers in navigating

.Readability and legibility are often confused. “Legibility is the quality of

the publication, and in some cases for dramatic effect. By formulating a

Designers aim to achieve excellence in both.

typefaces, each used for specific elements within the publication, and

the typeface design and readability with the design of the printed page.

"The typeface chosen should be legible, that is, it should be read without

style guide, a periodical standardizes on a relatively small collection of

makes consistent use of type sizes, italic, boldface, large and small capital letters, colours, and other typographic features. Some

effort. Sometimes legibility is simply a matter of type size; more often,

publications, such as The Guardian and The Economist, go so far as to

that are true to the basic letterforms are more legible than typefaces that

typefaces for their exclusive use.

"However, even a legible typeface can become unreadable through poor

Different periodical publications design their publications, including their

however, it is a matter of typeface design. Generally speaking, typefaces

have been condensed, expanded, embellished, or abstracted.

setting and placement, just as a less legible typeface can be made more

commission a type designer to create bespoke (custom tailored)

typography, to achieve a particular tone or style. For example, USAToday

readable through good design."[2]

uses a bold, colourful, and comparatively modern style through their use

Studies of legibility have examined a wide range of factors including type

newspaper's name is placed on a colour background. In contrast, the

italic type vs. roman type, line length, line spacing, colour contrast, the

typeface variation, and more columns.

edge) vs. ranged left, and whether text is hyphenated.

Especially on the front page of newspapers and on magazine covers,

the overall finding has been that the reading process is remarkably

are placed near the masthead.

size and type design. For example, comparing serif vs. sans serif type,

design of right-hand edge (for example, justification, straight right hand

Legibility research was published from the late nineteenth century on, but

robust, and that significant differences are hard to find. So comparative

of a variety of typefaces and colours; type sizes vary widely, and the

New York Times use a more traditional approach, with fewer colours, less

headlines are often set in larger display typefaces to attract attention, and


In traditional typography, text is composed to create a readable,

coherent, and visually satisfying whole that works invisibly, without

the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and

transparency.

Choice of font(s) is perhaps the primary aspect of text typography—

So comparative studies of seriffed vs. sans serif type, or justified vs.

unjustified type, have failed to settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with

comprehension scores used to check for effectiveness (that is, not a

prose fiction, non-fiction, editorial, educational, religious, scientific,

rushed or careless read). For example, Miles Tinker, who published

and requirements. For historic material, established text typefaces

reading test that required participants to spot incongruous words as

spiritual and commercial writing all have differing characteristics

numerous studies from the 1930s to the 1960s, used a speed of

are frequently chosen according to a scheme of historical genre

an effectiveness filter.

between historical periods.

or the testing of specific design solutions (for example, when new

Contemporary books are more likely to be set with state-of-the-art

typefaces (also called fonts) for people with visual impairment, and

acquired by a long process of accretion, with considerable overlap

seriffed "text Romans" or "book Romans" with design values

echoing present-day design arts, which are closely based on

traditional models such as those of Nicolas Jenson, Francesco Griffo

(a punchcutter who created the model for Aldine typefaces), and

Claude Garamond. With their more specialized requirements,

newspapers and magazines rely on compact, tightly-fitted text

Romans specially designed for the task, which offer maximum

flexibility, readability and efficient use of page space. Sans serif text

fonts are often used for introductory paragraphs, incidental text and

These days, legibility research tends to be limited to critical issues,

typefaces are developed). Examples of critical issues include

typefaces for highway signs, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat a theoretical —

various factors were tested individually or in combination (inevitably

so, as the different factors are interdependent), but many tests were

carried out in the absence of a model of reading or visual perception.

Some typographers believe that the overall word shape (Bouma) is

very important in readability, and that the theory of parallel letter

whole short articles. A current fashion is to pair sans serif type for

wise recognition is either wrong, less important, or not the entire

the text of an article.

Studies distinguishing between Bouma recognition and parallel letter

headings with a high-performance seriffed font of matching style for The text layout, tone or colour of set matter, and the interplay of text

with white space of the page and other graphic elements combine to

picture.

wise recognition with regard to how people actually recognize words when they read, have favored parallel letter wise recognition, which

is widely accepted by cognitive psychologists.[citation needed]

impart a "feel" or "resonance" to the subject matter. With printed

Legibility can also be compromised by letter spacing, word spacing,

selection and printing methods.

generous vertical space separates lines of text, making it easier for

media typographers are also concerned with binding margins, paper

Typography is modulated by orthography and linguistics, word

structures, word frequencies, morphology, phonetic constructs and

linguistic syntax. Typography also is subject to specific cultural

conventions. For example, in French it is customary to insert a nonbreaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not.

.Readability and legibility are often confused. “Legibility is the

quality of the typeface design and readability with the design of the

printed page. Designers aim to achieve excellence in both.

"The typeface chosen should be legible, that is, it should be read

without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally

speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded,

embellished, or abstracted.

"However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2]

Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans

serif type, italic type vs. roman type, line length, line spacing, colour contrast, the design of right-hand edge (for example, justification,

straight right hand edge) vs. ranged left, and whether text is

hyphenated.

or leading that is too tight or too loose. It can be improved when

the eye to distinguish one line from the next, or previous line. Poorly

designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use

typographical elements to achieve an attractive, distinctive

appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical

standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters,

colours, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example,

USAToday uses a bold, colourful, and comparatively modern style through their use of a variety of typefaces and colours; type sizes vary widely, and the newspaper's name is placed on a colour

background. In contrast, the New York Times use a more traditional approach, with fewer colours, less typeface variation, and more columns.

Legibility research was published from the late nineteenth century

Especially on the front page of newspapers and on magazine covers,

remarkably robust, and that significant differences are hard to find.

attention, and are placed near the masthead.

on, but the overall finding has been that the reading process is

headlines are often set in larger display typefaces to attract


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-theart seriffed "text Romans" or "book Romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text Romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a highperformance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. .Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both. "The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. "However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, colour contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif

type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat a theoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letter wise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letter wise recognition with regard to how people actually recognize words when they read, have favored parallel letter wise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letter spacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colours, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colourful, and comparatively modern style through their use of a variety of typefaces and colours; type sizes vary widely, and the newspaper's name is placed on a colour background. In contrast, the New York Times use a more traditional approach, with fewer colours, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead.


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with state-ofthe-art seriffed "text Romans" or "book Romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text Romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or colour of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. .Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both. "The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. "However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2]

Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, colour contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans

serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is somewhat a theoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letter wise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letter wise recognition with regard to how people actually recognize words when they read, have favored parallel letter wise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letter spacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colours, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colourful, and comparatively modern style through their use of a variety of typefaces and colours; type sizes vary widely, and the newspaper's name is placed on a colour background. In contrast, the New York Times use a more traditional approach, with fewer colours, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead.


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