BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD 303
Outcomes
Module Title
FMP
Doc. Code
BRIEF TITLE:
06
Rob Walker Identity
The Brief
Background
The photographer Rob Walker requires an identity to enhance his profile and draw in a higher class of clients.
Rob Walker graduated in the year 2010 from Anglea Ruskin College of communication and technology. Since then he has been working without an identity and has found it hard to pick up freelance work.
Design an identity that communicates his documentary style of photography and provide proposals for further promotion.
With an identity, he aims to broaden his client base, and be considered a fully justified professional, working within culture as a documentary style photographer.
Concept/Proposition ‘Rob Walker Photographs’ An open statement that suggests the diversity of this his subject matter. Using an empty view-finder as the visual identity, again implying a dynamic and considered photographic ability.
Considerations
Mandatory Requirements
Colour, black and white, scale, composition, simplicity. format, imagery.
Identity Stationery Proposal for promotional materials
Target Audience
Deliverables
Prospective clients in Hertfordshire. Private rather than corporate, though small companies may require in office/store shoots.
Identity applied to stationery range Quarterly look books Mail out promotional posters / showcase Website proposal (flash)
Tone of Voice
Studio Deadline
Considered, professional, neat, passionate, emotive, social commentary.
26 May
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.