Case Simulations MARKETING COLLECTION
TM
Develop The Next Generation of Marketers Knowledge Matters is the leader in virtual experiential learning, currently serving U.S. colleges and universities in five continents. Our visually immersive and interactive learning curriculum integrates seamlessly with your lectures to put students in charge of marketing their own simulated businesses, whether they are learning remotely or in the classroom.
The online simulations enable students to test business concepts in a risk-free, game-based environment and see the impact of their choices immediately. Students are able to experience different strategies and continually refine their results to optimize business outcomes and increase profitability. In the Marketing Collection of Case Simulations, students experience: • The 4 Ps of Marketing • Market Research & Segmentation • How to Market and Test
Topics covered in the Marketing Collection include: • Intro to Marketing & Marketing Ethics • Consumer Behavior • Business-to-Business Marketing • Market Segmentation & Research • Sales • Product & Services Marketing • Place - Location & Distribution • Promotion - Advertising, Analytics, Social Media, & Web • Pricing - Fundamentals & Yield Management • Marketing VP - Retail Project • Marketing VP - Sports & Ent. Project
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More information on the Marketing Collection of Case Simulations: Knowledgematters.com/marketing-simulation/marketing-collection/ Request a demo today at KnowledgeMatters.com/college/requestdemo/ Or just call us 877-965-3276