eDL KM Crosswalk Flyer: Marketing (Retail)

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AIRLET MARKETING eDynamic Learning’s comprehensive curriculum allows you to enhance and customize it to incorporate your favorite tools and applications. Learn how Knowledge Matters Virtual Business simulations complement the course to give your students an interactive, risk-free, game-based environment to test new concepts and learn business principles. See the table below for recommended options for integrating the two solutions together.

Teach It.

Apply It.

Marketing Foundations 1a Course Unit

Course Lesson

Knowledge Matters VB Retailing Simulation

Unit 2: The Role & Functioning of Marketing in Business

Lesson 3: Creating a Marketing Strategy

Lesson: Product

Unit 6: The Impact of Finance on Marketing

Lesson 1: Business & Marketing Lesson 2: What is Credit & Why Is It important?

Lesson: Financing and Business Planning

Unit 7: The Importance of Marketing Research

Lesson 1: Do Your Research Lesson 3: Sources of Market Research Data Lesson 5: Planning to Win

Lesson: Market Research

Marketing Foundations 1b Course Unit

Course Lesson

Knowledge Matters VB Retailing Simulation

Unit 1: Product & Service Development & Planning

Lesson 4: Mixing Things Up

Lesson: Product

Unit 2: Place, Storage, & Organization of Distribution Channels

Lesson 5: The Ins and Outs of Inventory

Lesson: Purchasing & Inventory Control

Unit 3: Promotion & Advertising

Lesson 3: Grow Where You’re Planted

Lesson: Promotion - Traditional Media

Unit 4: The Art of the Sale

Lesson 4: The Big Picture

Lesson: Staffing, Selling and Customer Service

Unit 5: Pricing in the Marketing Mix

Lesson 1: Setting the Price Lesson 2: Factors Affecting the Price Lesson 3: Sharing the Market Lesson 4: The Math Behind the Pricing

Lesson: Pricing

Better Together!

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1.877.585.2029 www.edynamiclearning.com / 1.877.965.3276 www.knowledgematters.com


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