AIRLET MARKETING eDynamic Learning’s comprehensive curriculum allows you to enhance and customize it to incorporate your favorite tools and applications. Learn how Knowledge Matters Virtual Business simulations complement the course to give your students an interactive, risk-free, game-based environment to test new concepts and learn business principles. See the table below for recommended options for integrating the two solutions together.
Teach It.
Apply It.
Marketing Foundations 1a Course Unit
Course Lesson
Knowledge Matters VB Retailing Simulation
Unit 2: The Role & Functioning of Marketing in Business
Lesson 3: Creating a Marketing Strategy
Lesson: Product
Unit 6: The Impact of Finance on Marketing
Lesson 1: Business & Marketing Lesson 2: What is Credit & Why Is It important?
Lesson: Financing and Business Planning
Unit 7: The Importance of Marketing Research
Lesson 1: Do Your Research Lesson 3: Sources of Market Research Data Lesson 5: Planning to Win
Lesson: Market Research
Marketing Foundations 1b Course Unit
Course Lesson
Knowledge Matters VB Retailing Simulation
Unit 1: Product & Service Development & Planning
Lesson 4: Mixing Things Up
Lesson: Product
Unit 2: Place, Storage, & Organization of Distribution Channels
Lesson 5: The Ins and Outs of Inventory
Lesson: Purchasing & Inventory Control
Unit 3: Promotion & Advertising
Lesson 3: Grow Where You’re Planted
Lesson: Promotion - Traditional Media
Unit 4: The Art of the Sale
Lesson 4: The Big Picture
Lesson: Staffing, Selling and Customer Service
Unit 5: Pricing in the Marketing Mix
Lesson 1: Setting the Price Lesson 2: Factors Affecting the Price Lesson 3: Sharing the Market Lesson 4: The Math Behind the Pricing
Lesson: Pricing
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