EEDC Blocking Chart Q3 2012

2012 EEDC Marketing & Communication Activities January

February

March

April

May

June

July

August

September

October

November

December

Industry Event

Industry Event

Marcom Programs

Marcom Programs

Domestic Client Event

Local

Client Event

Industry Event

Industry Event

Conference

Client Event

Industry Event

Industry Event

Client Event

Client Event

Alberta

Client Event

Client Event

Industry Event

Industry Event

Conference

Conference

Industry Event

Industry Event

Client Event

Client Event

Client Event

Conference

Marcom Programs

Conference Marcom Programs

Marcom Programs

Western Canada

Advertising

Advertising

Marcom Programs

Marcom Programs

Trade Show

Trade Show

Marcom Programs

Marcom Programs

Trade Show

Advertising Marcom Programs

Marcom Programs

Marcom Programs

Trade Show

Tradeshow Client Event

Eastern Canada

Canada Wide

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Conference

Client Event

Client Event

Client Event

Client Event

Conference

Client Event

Client Event

Client Event

Marcom Programs

Marcom Programs

Conference

Conference

Fam Tour

Marcom Programs

Conference

Marcom Programs

Marcom Programs

Marcom Programs

Industry Event

Marcom Programs

Marcom Programs

Trade Show

Marcom Programs

Marcom Programs

Conference

Marcom Programs

Tradeshow Conference

Tradeshow

Tradeshow

Marketplace

Tradeshow

Marcom Programs Marketplace

Marketplace

Americas Market Place

Conference

Client Event

Texas Client Event

DC

US

Advertising

Client Event

Tradeshow

Conference

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Advertising

Marketplace

Marcom Programs

Conference

Marcom Programs

Client Event

Client Event

Fam Tour

Conference

Conference

Client Event

Client Event

Marcom Programs

Marcom Programs

Marcom Programs

Marcom Programs

Marcom Programs

Marcom Programs

Marcom Programs

Marcom Programs

Marketplace

Marketplace

Tradeshow

Marketplace

Tradeshow

Tradeshow

Marcom Programs

Tradeshow

Marcom Programs

Marketplace

Tradeshow

Tradeshow

Advertising

Advertising

Marcom Programs

Marcom Programs

Europe Market Place

Client Event

U.K. Client Event

Europe

Marcom Programs

Marcom Programs

Marcom Programs

Marcom Programs

Marcom Programs

Marcom Programs

Marcom Programs

Marcom Programs

Marcom Programs

Marcom Programs

Tradeshow

Tradeshow

Asia/Pacific Marketplace

Marketplace

Australia / New Zealand Conference

Client Event

China Marcom Programs

Asia Pacific

Marcom Programs

Client Event Marcom Programs

Marcom Programs

Marcom Programs

Marcom Programs

Marcom Programs

Marcom Programs

Marcom Programs

Client Event Marketplace

Marcom Programs

Marcom Programs

Legend Advertising Client Event Conference Fam Tour Industry Event Marcom Programs

Marketplace Tradeshow

Updated September 6, 2012

Paid advertising through various media Host or attend formal activity for clients/prospects Conference or formal meetings Familiarization tour for operators or planners Host event for industry stakeholders Marketing: Seasonal campaigns, Edmonton Festival City, consumer shows, vacation packages, Fresh, visiting friends & relatives, and e-marketing Communications: Story seeding program and ongoing mainstream media, travel media, trade media, and social media Prescheduled one-on-one meetings with operators/wholesalers (leisure market) Booth at trade show / exhibition

Marcom Programs

Group

Type of Activity

Date

Target Market

Location

Description

January Edmonton Festival City Edmonton Festival City Tourism - Leisure Travel Tourism - Meetings & Business Edmonton Festival City Economic Development Tourism - Meetings & Business Economic Development Economic Development Economic Development Industry & Tourism Services Edmonton Research Park Tourism - Leisure Travel Shaw Conference Centre Shaw Conference Centre February Edmonton Festival City Edmonton Festival City Tourism - Meetings & Business Tourism - Meetings & Business Edmonton Festival City Tourism - Leisure Travel Edmonton Festival City Tourism - Meetings & Business Shaw Conference Centre March Economic Development Tourism - Meetings & Business Tourism Industry & Tourism Services Tourism - Leisure Travel Economic Development Tourism Edmonton Festival City Tourism Tourism - Meetings & Business Shaw Conference Centre April Tourism Economic Development Tourism - Leisure Travel Edmonton Festival City Tourism Tourism - Meetings & Business Edmonton Festival City Economic Development Industry & Tourism Services Edmonton Festival City Shaw Conference Centre Edmonton Festival City Tourism All Tourism - Meetings & Business Shaw Conference Centre May Tourism - Meetings & Business Tourism Economic Development Tourism EEDC Edmonton Festival City Tourism Tourism - Leisure Travel Edmonton Festival City Edmonton Festival City Industry & Tourism Services Tourism - Event Attractions Industry & Tourism Services Industry & Tourism Services Economic Development Tourism Edmonton Research Park Edmonton Research Park Edmonton Research Park Edmonton Research Park Edmonton Research Park Edmonton Festival City Tourism - Meetings & Business Shaw Conference Centre June Economic Development Tourism - Leisure Travel Edmonton Festival City Tourism - Leisure Travel Edmonton Festival City Tourism - Meetings & Business Edmonton Festival City Economic Development Edmonton Festival City Tourism Industry & Tourism Services Edmonton Festival City Edmonton Research Park Edmonton Festival City Tourism - Leisure Travel Tourism - Meetings & Business Tourism - Meetings & Business July

Client Event Client Event Marketplace Conference Conference Conference Trade Show Conference Conference Client Event Industry Event Industry Event Marketplace Conference Trade Show

07-Jan 28-Jan 06-Jan 8-Jan-12 Jan-13 17-Jan-12 18-Jan-12 18-Jan-12 19-Jan-12 22-Jan-12 23-Jan-12 Jan-26 31-Jan January January

Edmonton Edmonton United States United States Canada wide North America Canada Alberta Alberta Ukraine Edmonton Life Sciences Australia United States Canada

Client Event Marketplace Client Event Client Event Client Event Marketplace Client Event Client Event Trade Show

Feb-03 Feb-03 5-Feb-12 8-Feb-12 10-Feb 15-Feb 21-Feb 27-Feb-12 February

Canada wide Australia Canada Canada Alberta New Zealand Edmonton United States North America

Conference Conference Marketplace Industry Event Client Event Industry Event Trade Show Client Event Trade Show Client Event Client Event

2-Mar-12 7-Mar-12 8-Mar-12 13-Mar-12 14-Mar 14-Mar-12 22-Mar-12 27-Mar-12 29-Mar-12 30-Mar-12 March

Marketplace Conference Working Session Client Event Trade Show Client Event Client Event Industry Event Industry Event Industry Event Trade Show Client Event Trade Show Industry Event Client Event Client Event

Edmonton Festival City Tourism - All Edmonton Festival City Economic Development Edmonton Festival City Edmonton Festival City Edmonton Research Park Tourism - Meetings & Business August Economic Development Tourism - Meetings & Business Shaw Conference Centre Economic Development Edmonton Festival City Tourism - Meetings & Business Edmonton Festival City Industry & Tourism Services Edmonton Festival City Shaw Conference Centre September Tourism - Leisure Travel Economic Development Economic Development Quality of Life Edmonton Festival City Industry & Tourism Services Tourism Shaw Conference Centre October Economic Development Edmonton Festival City Edmonton Festival City All Tourism - All Industry & Tourism Services Tourism - Meetings & Business Tourism - Meetings & Business Tourism - Leisure Travel Tourism - Meetings & Business Shaw Conference Centre November Tourism - Meetings & Business Shaw Conference Centre Shaw Conference Centre Edmonton Festival City Tourism - Event Attractions Tourism & Ec Dev Industry & Tourism Services Edmonton Festival City Tourism - Leisure Travel December Tourism - Leisure Travel Industry & Tourism Services Tourism - Meetings & Business Tourism - Meetings & Business Tourism - Meetings & Business Shaw Conference Centre Multi - Month Tourism Tourism Tourism Tourism Tourism Tourism Tourism Edmonton Festival City Tourism Tourism Tourism Tourism

Edmonton Edmonton Texas San Diego San Francisco, CA Saskatoon Calgary Edmonton Ukraine Edmonton Hotel MacDonald All Australia San Diego Ottawa ON, Westin

EEDC Staff Party EIA Terminal Launch ABA Professional Convention Management Association (PCMA) JDC West C-11 Meeting Western Regional Lumber Association Ec Developers AB Executive Director Evaluation & meet DMG re: Energy & Environment Conf.

Alberta's Industrial Heartland Annual Update Conference Ukraine Investment Attraction Program Annual Tourism AGM BioAB Open Pitch and Networking CTC Corroboree Roadshow Professional Convention Management Association.Educational. Annual conference Canadian Society of Association Executives (CSAE) Tête-à-Tête tradeshow

New Zealand Edmonton DC Washington DC

EDGE Business Competition Corroboree Oilers/Leafs Hockey Game Travel Alberta Event CSAE- Tete-a-Tete MPI Gala Alberta Winter Games Canada Calls Family Day in VIC DMAI Destination Showcase, Destination & Travel Foundation Dinner, PCMA Mix & Bowl DMAI Destinations Showcase

China United States Canada Edmonton Asia Pacific Canada Western Canada United States Western Canada United States Canada

China Colorado Edmonton Edmonton Beijing Edmonton Saskatoon Edmonton Regina Anaheim Toronto / Montreal

C-11 Meeting - China, pre C-11 Meetings with City Waste Officials Meetings Industry Council Colorado Trade Show and Educational Conference Blogwest (March 8 - 10) IP Luncheon Focus Canada China Ukraine cultural training - Participating Canadian cities & cities from Ukraine come to Edmonton Saskatoon Homestyles Show American Botanical Society Fam Tour Regina Spring Home & Garden Show Oilers/Ducks Hockey Game and SC Sales Mission National In-market sales appointments

2-Apr-12 10-Apr-12 12-Apr 14-Apr 14-Apr-12 16-Apr-12 17-Apr-12 17-Apr-12 19-Apr-12 19-Apr-12 22-Apr-12 24-Apr-12 27-Apr-12 29-Apr-12 April April

North America Alberta Canada Edmonton Western Canada Canada Toronto Edmonton Edmonton Edmonton Canada Vancouver Western Canada Edmonton Alberta Canada

San Francisco, CA Kananaskis Edmonton Edmonton Calgary Toronto/Montreal/ Ottawa Toronto Edmonton Edmonton Edmonton Montreal Vancouver Prince George Edmonton Calgary Toronto / Montreal / Ottawa

Canada Media Marketplace Economic Developers Alberta Conference and AGM Team Canada Working Session Mad Hatter's Gala - Macewan Calgary Woman's Show Travel Alberta DMO Only Sales Blitz Trave; Alberta Media Event EEEC Annual General Meeting National Meetings Industry Day National Meetings Industry Day GMIC Sustainable Meetings Conference Travel Alberta Media Event Northen BC Home, Garden & Leisure Show Homeless Connect Client Event Sales Calls In-market client events for existing and potential clients

Client Event Marketplace Conference Trade Show Client Event Client Event Trade Show Marketplace Marketplace Industry Event Industry Event Trade Show Industry Event Industry Event Client Event Marketplace Industry Event Industry Event Industry Event Industry Event Industry Event Client Event Client Event Conference

1-May-12 2-May-12 3-May-12 4-May-12 8-May-12 9-May-12 11-May-12 13-May-12 14-May 15-May 15-May-12 20-May-12 22-May-12 24-May-12 25-May-12 27-May-12 May-28 May-28 May-28 May-29 May-30 31-May May May

United States Canada International Western Canada North America Canada Western Canada Canada International Edmonton Edmonton International Edmonton Edmonton China International Edmonton Life Sciences Local Business/Gov't Edmonton Edmonton International/Korea Canada Canada

DC Fredericton, NB Edmonton Whitehorse New York Ottawa Yellowknife Edmonton Edmonton Edmonton Edmonton Quebec Edmonton Edmonton China Whitehorse Edmonton Edmonton ATC Edmonton SCC Edmonton Ottawa Calgary

Springtime in the Park & PCMA Mix & Bowl & TA Client Event Travel Media Association of Canada CIM, Mining and Metallurgy Lake LaBerge Lions Trade Show ESO at Carnagie Hall in New York Meeting Professionals International Prix Prestige Gala Dinner and Awards Yellowknife Trade Show Rendez-vous Canada Rendez-vous Canada You're Welcome Edmonton YWE SportAccord-International Convention Meet the YWE Winners Cocktail Reception Gateway VIC Open House C11 China (May 25 - June 5) GoMedia Canada Marketplace Startup Canada AB Launch Week BBDC Grand Opening Edmonton Research Park Open House Press Conference for Startup Canada AB Launch Accelerate AB International Sport Exchange - Korea MPI Gala & Sales Calls Convention Centres of Canada Conference

Conference Client Event Client Event Marketplace Conference Trade Show Conference Trade Show Client Event Marketplace Industry Event Client Event Industry Event Conference Marketplace Client Event Trade Show

3-Jun-12 4-Jun-12 7-Jun-12 10-Jun-12 10-Jun-12 11-Jun-12 12-Jun-12 12-Jun-12 14-Jun-12 15-Jun 19-Jun-12 23-Jun Jun-25 27-Jun June June June

North America United States Edmonton UK United States Canada Canada wide International Edmonton North America Edmonton Edmonton Tech Community Canada wide Canada United States United States

Kananaskis Shreveport Edmonton London Seattle Toronto Edmonton Calgary Edmonton Keystone, CO Edmonton Edmonton River Ridge Golf Course Montreal/Toronto/Vancouver Seattle Chicago

CERI Petrochemical Conference TAP Dance Financial Services Networking Mixer UK B2B Sales Misson International Right of Way Association Conference & Tradeshow IGNITE Expo Cdn Political Science Assoc Global Petroleum Show U of A President's Picnic Travel Bloggers Exchange IP Luncheon Zoofest Innovation Open Golf Tournament FSNA - National Association of Federal Retirees Travel Alberta RTO Misson Canadian Tourism Commission Live Canada Client event and Trade Show DMAI Trade Show

Conference Fam Tour Fam Tour Client Event Client Event Client Event Client Event Client Event

8-Jul-12 19-Jul-12 19-Jul-12 20-Jul-12 20-Jul-12 20-Jul-12 July July

International United States United States United States United States Edmonton Edmonton Alberta

Edmonton Edmonton Edmonton Edmonton Edmonton Edmonton Edmonton Calgary

Int'l Society for Study of Behavioral Development Edmonton Indy Edmonton Indy Council of State Governments - West Council of State Governments - West West DMF Indy Tailgate Party Edmonton Research Park Summer BBQ Client Event Sales Calls

Client Event Conference Trade Show Industry Event Conference Conference Fam Tour Industry Event Client Event Conference

1-Aug-12 11-Aug-12 11-Aug-12 15-Aug-12 18-Aug-12 20-Aug-12 22-Aug-12 28-Aug-12 30-Aug-12 August

UK United States Canada United States Canada Canada United States Edmonton Alberta United States

London Dallas Toronto Seattle Edmonton Toronto Edmonton Edmonton Edmonton Dallas

London Olympic Events - networking ASAE Convention Incentive Works - The largest event in Canada for event professionals Opportunity Awaits - Recruitment mission Kule Institute for Advanced Study Incentive Works Tradeshow American Lumber Association Annual Edmonton Tourism Golf Classic Macewan Residence Student Welcome ASAE Convention Annual Meeting & Exposition (over 5000 planners & suppliers)

Marketplace Conference Conference Industry Event Industry Event Industry Event Trade Show Client Event

07-Sep-12 10-Sep-12 10-Sep-12 13-Sep-12 13-Sep-12 18-Sep-12 20-Sep-12 September

United States International International Edmonton Edmonton Edmonton Western Canada Alberta

Los Angeles Scotland Fort McMurray Edmonton Edmonton Edmonton Fort McMurray Calgary

The Tradeshow World Heavy Oil Congress Oil Sands Trade Show & Conference Downtown Student's Pancake Breakfast Downtown Student's Pancake Breakfast IP Cockatil Reception Fort McMurray Fall Trade Show In-market sales appointments

Industry Event Industry Event Conference Industry Event Conference Industry Event Client Event Client Event Marketplace Client Event Client Event

04-Oct-12 4-Oct-12 12-Oct-12 21-Oct-12 21-Oct-12 23-Oct-12 October October October October October

Edmonton Edmonton Canada Edmonton Alberta Edmonton Alberta United States Asia United States Canada

Edmonton Edmonton Edmonton Edmonton Banff Edmonton Calgary DC/PH/NJ Osaka, JP Houston Toronto/Montreal

International Student Thanksgiving Dinner International Student Thanksgiving Dinner Communities in Bloom National Conference Homeless Connect Travel Alberta Conference IP Breakfast: Airport Updates Client Event Sales Calls Client Travel Alberta Client "Curling" Event CTC Asia Showcase Client Events In-market sales appointments

Conference Trade Show Client Event Client Event Trade Show Mission Industry Event Client Event Marketplace

1-Nov-12 01-Nov-12 13-Nov-12 Nov 13 & 15 14-Nov-12 19-Nov-12 20-Nov-12 25-Nov-12 26-Nov

Canada Canada North America North America International Ottawa Edmonton Canada Canada

Ottawa Ottawa Ottawa / Toronto / Chicago Ottawa/ Toronto / Chicago Lausanne Ottawa Edmonton Toronto Banff

CSAE Annual Conference CSAE Annual show case for association industry & meeting planners CHOTTO - sales mission CHOTTO - sales mission SportAccord-IF Forum Government Mission IP Luncheon: Edmonton/Jasper Friendship Week Spirit of Edmonton Grey Cup Festivities Canada's West Marketplace

Marketplace Industry Event Trade Show Client Event Client Event Trade Show

6-Dec-12 11-Dec-12 December December December December

United States Edmonton United States Canada Canada United States

Hawaii Edmonton Chicago Toronto Ottawa Chicago

United States Tour Operators Association IP Holiday Mixer Holiday Showcase Toronto Festive Luncheon & X-Mas Sales Calls Ottawa Festive Luncheon & X-Mas Sales Calls Chicago's Holiday Showcase

Advertising Marcom Programs Marcom Programs Marcom Programs Marcom Programs Marcom Programs Marcom Programs Marcom Programs Marcom Programs Marcom Programs Marcom Programs Marcom Programs

Jan - Dec Jan - Dec Jan - Dec Jan - Dec Jan - Dec Jan - Dec Jan - Dec Jan - Dec Jan - Feb May - Aug Sept - Nov Oct - Dec

Canada/US Western Canada Western Canada Canada International International Western Canada International Western Canada Western Canada Western Canada Western Canada

Edmonton Edmonton Edmonton Edmonton Edmonton Edmonton Edmonton Edmonton Edmonton Edmonton Edmonton Edmonton

Meeting & Business Travel E-Newletter - Vacation Package E-Newletter - Festival City Travel Media mail out (e-marketing) Story Seeding Program Media relations Visiting Friends & Relatives Live All Year partnership with EIA Winter Campaign Summer Campaign River City Round Up and CFR Winter Campaign

Australia Toronto Ottawa