EEDC Corporate Key Messages
About EEDC Key Messages This document is a tool you can use when communicating about Edmonton and EEDC. Use of these messages in a consistent, purposeful way is the first step in promoting EEDC’s mission of Edmonton becoming one of the world’s leading mid-sized cities by 2030. To achieve the goal of creating a world-class city by 2030, EEDC has outlined two significant areas of focus: enhancing income growth and improving quality of life.
The Purpose The integrity of the messages we send out is essential for those we are in contact with to immediately recognize and understand Edmonton and EEDC. The aim of this guide is to assist you in the consistent use of messages related to realizing our objectiv es. It contains details to which you can refer to for all elements of communication. The following sections provide messages specific to EEDC’s three main divisions, Economic & Tourism Development, Edmonton Research Park and Shaw Conference Centre. Messages supporting EEDC’s vision and strategic objectives can be found in the Long Term Strategic Goal and Strategic Objectives and Priorities chapters.
EEDC Corporate Overview: Edmonton Economic Development Corporation (EEDC) provides leadership in economic development, markets Edmonton as a mustsee destination, manages the Shaw Conference Centre and Edmonton Research Park, and acts as a stakeholder in TEC Edmonton, a joint venture with the University of Alberta. EEDC is wholly owned by the City of Edmonton and is guided by a volunteer Board of Directors, comprised of local business leaders. 13/07/2010 INTERNAL DOCUMENT
Not intended for external audiences. EEDC Key Messages are created for internal communication management purposes. For updates, please contact the Communications Coordinator in External Relations 780.969.0495