THE EXISTING COVER Why this magazine ? The magazine is a widely used and subscribed one. it is a buisness oriented magazine for those in the food industry. It cought my eye to redesign as i envisioned the magazine could look better. It is not a visually exciting magazine. It is heavy on text so i wanted to segregate the information. switched the grid from a 4 and 6 column to a 12 x 12 column grid
Changed the Mast head type face to Playfair display a simpilar looking but less cramped type. Size:80 Leading:-60 Reduced the contrast through color. Utopia Std for the contents. 40 pnt Just desserts The type is clean legible and seemed appropriate for a food related magazine I left aligned all the content information for better eye movent .
Buisness Magazine for Food Service & Food Retail Professionals
Dec- Jan 2012 Volume V/ #6
Food & Beverage HAMMER
BUISNESS REVIEW
Just Desserts
The Retail Boom
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Packaged to Please WW
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Almonds
Cloves
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Milkshakes
Liqueur
Chinese Cuisine
Riesling
E D I T O R I A L India has witnessed an immense growth in the retail sector in the last few years. The Indian Retail structure is developing rapidly, with more organized retailers reaching large cities. Also the traitional retail formats like grocery shops continue to coexist with the mordern formats of retailing. The key drivers for the growth of organized retail are primarily changing cosumer profile and demographics. The food buisness in India is largely unorganized. Aggreg revenue of large food players is only 5 %.
According to the latest FICCI and Ernst & Young report on retail sector, the organised retail market is said to double in the next 3 yrs to $30 billion. The organised sector, which today accounts for a meagre 5% of the total market Rising realty prices may render a few buisness models unviable. The Organized retail may be in its infancy, but the report suggests that the industry loses to the tune of $120-130 million every year in fraud, theft and shoplifting. And inacurate
Food & Beverage HAMMER
BUISNESS REVIEW
Publisher & Editor Rajneesh Sharma
Resident Editor Sharmilla Chand (Delhi) Alok Malkani (Mumbai)
Feature Editor Ameeta Sharma
Correspondent Ameeta Sharma
“McKinsey report, average Indian household spends 49 % of their income on food and beverages. Which is one of the highest in the world.� Without a strong supply chain, It would be impossible to have a succesful buisness venture. The key to efficiency in todays supply chain is the adoption of standards that can be benchmarked with global best practises. The report highlights Several challenges facing retail in India. It cites lack of high quality road networks, power shortages and insufficient storage spaces as major constraints for the development of an efficie supply chain. The report also expressed aprehensions.
supervision. Manpower crunch is another highlight of the reporth that says there is a huge demand-supply gap for experts in supply chain and store mangement areas. Large players like Reliance, Future group, Shubhiksha, Big Apple, Rahejas, Bharti, ITC, and many others are making significant investments in this sector, leading to immergence of big etailers who can make a difference in retail.
Most Food is sold in the market through kirans stores. According to McKinsey report, average Indian household spends 49 % of their income on food and beverages. Which is one of the highest in the world. The supply chain in India for the food products is very complex. It involves suppliers, Distributors, Retailers and dealers. What India requires is an efficient supply chain for better buisness It can help in creating better logistics along with creating better inventory. To reduce cost. Proper infrastructure is a prerequisite in retailing, which would help to modernize India. and facilitate rapid econmic growth. This would help the efficient delivery of goods and value aded service to the consumer making a higher contribution to the GDP.
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Layout & Design Hari Kumar. V Narendra Kumar
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Co-ordinated Hari Om Singh
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DirectorSales Sanjay Anand
Director Operations & Finance Rajat Taneja
Delhi
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EDITORIAL PAGE Changed the layout completely of the editorial page as there was alot of text and it was all cramped together. Gave the charecters enough breathing space by using a seriff. I also reduced the pnt size of the text. so the text could reduce the amountspace it occupies. THE EXISTING COVER
Type faces used : CONTENT TITLE- Antique olive standard(black). CREDITS: Baskerville Cyrillic BODY TEXT- Else Npc Std(8 pnt)