Cs15 16 brochure

EF Corporate Solutions

www.ef.com/corporate

Language Training for business, education and government

A word from

Peter Burman President, EF Corporate Solutions

There are around 400 million native English speakers in the world and another 1.6 billion non-natives who either speak it, or are learning to do so.

That’s nearly a third of the planet! English has become, by any measure, the world’s chosen language for international communication. It underpins almost every aspect of a large business, from day-to-day processes through to management, development and leadership of international workforces. Any organization that wants to do business outside of their own borders needs to speak English, and speak it well. That’s why we call it Strategic English.

EF has been at the forefront of language, management and leadership training for over 50 years. Over 2,500 companies, government institutions and millions of students worldwide trust our programs. Why? The answer is simple; our programs work. We prove time and again that there is no faster, more engaging way to learn English, or leadership skills, for big business impact.

We offer exclusive EF Executive Language Institutes in Boston (USA), Cambridge (UK), and now our Ashridge campus near London, plus hundreds of worldwide language schools. We have invested hundreds of millions of dollars in our multi-award winning EnglishLive™ cloud school (the world’s largest). No-one provides a more engaging, relevant and effective learning experience as EF; it’s what gets us up in the morning.

How can we make such bold statements? Because education is in our DNA. When you learn with EF you don’t just get access to the world’s best language school, management or leadership training, you also get education experts with just one goal in mind: your success. Our School and Academic Directors help students get the most from their learning. Thousands of professors, teachers and tutors provide world class teaching. Our global-local Customer Success teams ensure your program will meet, and exceed, your learning goals.

With a worldwide network of 500 offices and schools in 53 countries, you can begin to see why no other language training provider comes close to EF in delivering high quality programs that work, wherever your people may be. Join us, and let’s open the world through education.

www.ef.com/corporate

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WELCOME TO EF. EXPERTS IN TRAINING AND EDUCATION. We are the largest privately held education company in the world, providing off-the-shelf and customized training solutions for business, government and the education sector. Our focus is language, international communication and leadership. Education is in our DNA.

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Contents EF worldwide.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Why English really matters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 The best way to learn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Our pedagogical approach – the EF MethodTM. . . . . . . . . . . . . . . . . . . . . . . 12 Our learning system – EF EfektaTM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Our products: Language programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Language testing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Outsourcing and on-site schools. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Learning for all . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Delivering success. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Guaranteed results. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 The trusted choice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 EF Research Network. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Ashridge Executive Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Other EF programs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

www.ef.com/corporate

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EF WORLDWIDE

Manchester

Toronto

Vancouver Seattle Chicago

Cambridge Ashridge Amsterdam Berlin Oxford London Bristol Düsseldorf Hastings Brighton Antwerp Torquay Prague Eastbourne Brussels Bournemouth Stuttgart Munich Strasbourg Vienna Basel Paris Lucerne Zurich Lausanne Lugano Bern Lyon Milan Geneva Bologna Bordeaux Turin Florence Nice La Coruña Marseille Bilbao

Boston

Hamilton

Denver

New York

San Francisco

Washington D.C.

Santa Barbara Los Angeles

Atlanta

San Diego

Monterrey

Miami Beach

Guadalajara Toluca

Mexico City

Panama Barranquilla Maracaibo City Valencia Caracas

San José

Medellin

Naples

Lisbon

Valencia Seville Malaga

Bucaramanga Bogotà

Cali

Rome

Barcelona

Madrid

EF schools and offices Playa Tamarindo

Copenhagen

Dublin

Algiers

Quito Guayaquil Fortaleza Recife Lima

2,500 client companies 40,500 staff in 500 schools and offices in 53 countries Millions of students trained

Vitoria Antofagasta Rio de Janeiro

Campinas

São Paulo Córdoba

Porto Alegre Montevideo

Santiago

Buenos Aires

50 years of success Entrepreneur Bertil Hult founds EF Education First.

EF’s first school is accredited by ARELS, today EnglishUK. EF publishes its first textbook series.

1965 1975 66 67 68 69 70 71 72 73 74 76 77 78 79

EF expands rapidly, opening offices in Asia, Europe and Latin America.

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EF is selected as the corporate language provider for major multinationals like Microsoft, Siemens, and Motorola.

EF is appointed the Official Language School of the Seoul 1988 Olympics.

1985 80

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1995 86

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EF enters its 20 th year, having taught over one million students.

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EF collaborates with Apple on computer-aided language learning, resulting in EF Englishtown.

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Helsinki Oslo

St Petersburg

Stockholm

Rostov

Nizhny Novgorod

Tver

Tyumen

Moscow

Almetjewsk

Warsaw

Novosibirsk Stavropol Daqing Shenyang

Sochi Baku Istanbul

Ankara

Tianjin

Beijing

Almaty

Urumqi

Hohhot

Shijazhuang

Taiyuan St Julian’s

Chengdu Chongqing Dubai

Al Khobar

Yanbu

New Delhi

Riyadh

Sapporo

Hefei Wuhan

Hangzhou Wenzhou Changsha Taichung Giuyang Xiamen Taipei Shenzhen Tainan Nanning Hanoi Guangzhou Hong Kaoshiung Kong

Dammam

Medina

Vladivostok

Tokyo Kyoto Seoul Qingdao Nagoya Rizhao Fukuoka Osaka Nanjing Shanghai

Zhengzhou

Xi’an Tripoli

Harbin

Jinzhou Dalian Dongying

Jeddah

Bangkok Bangalore Ho Chi Minh City

Medan Pekanbaru

Singapore Manado

Samaranda Bangka

Palembang

Cirebon

Lampung Jakarta

Bandung

Jayapura

Balikpapan Semarang Makassar Surabaya Denpasar Yogyakarta

Brisbane Johannesburg

Cape Town Sydney

EF is named the Official Language Training Services Supplier of the Beijing 2008 Olympic Games.

EF launches its upgraded virtual school – a revolutionary step forward in online learning.

One million people to be trained

by EF as Official Supplier of Language Training Services to the Rio 2016 Olympics.

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Hult International Business School is founded by EF.

www.ef.com/corporate

Auckland

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EF Research Unit at the University of Cambridge Department of Theoretical and Applied Linguistics is established.

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EF serves as the official language training services supplier to the Sochi 2014 Olympics.

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EF celebrates its 50 th birthday.

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WHY ENGLISH REALLY MATTERS

The world we live in has never been smaller.

We communicate, travel to and do business with the other side of the world in hours, minutes and seconds. One thing that underpins it all is a common language – English.

More research is published in English than any other language.

Schools around the word teach it, global digital communication fuels it, international business runs on it, and companies large and small have made it their corporate language. Almost two billion people either speak English as their first or second language or are learning to do so.

An Economist Intelligence Unit report – Competing Across Borders1 – reveals just how important strong international communication skills are to gaining a competitive edge in business: • 89% of companies agreed that better cross-border communication improves profit, market share and revenue, • 63% think a lack of clarity in their internal cross- border communication often results in lost productivity, • 49% of global executives cited significant losses as a direct result of communication misunderstandings.

The message is clear: businesses that do not invest in English training could weaken their position in the international marketplace.

1 Download the report here: www.ef.com/eiu

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Why English really matters to companies International trade does not happen on its own. Without common understanding and clear cross-border communication it simply wouldn’t happen at all. One language – English – underpins everything. Those who embrace a strategic approach to Business English can enjoy huge rewards: • • • •

Better customer experience, loyalty and competitive advantage Lower operating costs and increased employee effectiveness Improved collaboration, innovation and knowledge sharing Lower corporate risks through clearer understanding

THE BEST WAY TO LEARN

It may appear obvious, but the very best way to learn a new language is with real teachers.

Having a teacher alongside you, whether physically or virtually, providing help, structure, encouragement and practice is still the best way to improve your skills.

When you and your teacher are in the country of the language you want to learn, you will speak, live and breathe that language every day. ‘Immersive’ learning and the focus on speaking (the “Communicative Model”) is the very vision on which EF was first founded 50 years ago. It is the fastest way to learn a new language; a fact as true today as it was then. Today EF has a global network of more than 500 offices, schools, language centers and Executive Language Institutes in 53 countries.

But not everyone has the time or budget to spend a few weeks or months in another country. So, a few years ago, we set ourselves the task of bringing an immersive and communicative experience (and the teacher) to the student – wherever and whenever they want it.

We hired thousands of the world’s best teachers and the most innovative learning designers and developers. We applied cutting edge technology and plugged in the most advanced pedagogical thinking. The result? The most popular English language school in the world; a school in the cloud, available any time, night or day. Millions of learners and thousands of the world’s most successful organizations rely on it daily for their language needs. Now that “immersive” experience is available to everyone, and that means the fastest language learning in the most flexible way possible.

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For individuals it is all about • CONVENIENCE: Busy professional people need language training to be super-flexible and available when their schedules allow.

• FLEXIBILITY: Everyone learns at a different pace, often for different reasons or with different objectives.

The language program must meet every need.

• ENGAGEMENT: Our world has so many distractions, especially as professionals. The language program must stimulate, motivate and engage to ensure progress.

www.ef.com/corporate

For organizations it is all about • QUALITY: A consistent school for all means your organization can be sure that every employee gets the same high standard of training all the time.

• SCALABILITY: On-demand delivery means scalable capacity that grows in line with needs, no matter where in the world they may be.

• MEASURABILITY: One consistent school, delivered digitally, means lower total cost of ownership and accurate spend measurement.

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OUR PEDAGOGICAL APPROACH

Academics agree that the best pedagogical method of learning a language is through a ‘communicative approach’. This focuses on using language in real conversation, rather than an emphasis on vocabulary and grammar.

This approach has developed into practicing conversation in real-life scenarios or ‘tasks’. EF has taken this approach even further. We know that even the best task-based content has to be complemented with two critical things, because without them students simply give up: 1) Lots of conversation practice 2) Course structure and encouragement And it is teachers who deliver these best. It’s why we spend so much time hiring, training and investing in the best teachers around the world. We don’t ask our teachers to teach in the traditional sense and they don’t become EF TeachersTM until they have finished an intensive training of their own.

We pioneered an alternative approach to the ‘traditional’ classroom, which is now accepted as the most effective way of applying all types of structured learning. In our model, teachers are not the ‘content trainer.’ They play the role of mentor, coach, conversation practice partner and helper.

We call it “Flipped Learning”, and we’ve found that it really is the fastest way to learn.

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The EF MethodTM Our language learning model – the EF MethodTM – is task-based and focuses on dialogue and the use of authentic language.

The student is shown how to LEARN new language concepts during self-study time.

They immediately TRY them out in real-life tasks and situations before ‘immersing’ themselves in a live conversation class with a teacher to APPLY what they have learned.

They then embed what they have learned in a private tutorial with a personal teacher to focus on areas of improvement and CERTIFY progress.

So what is Flipped Learning anyway?

There is something of a revolution going on in the education sector.

For as long as anyone can remember, education systems have been basically the same; subject-matter teachers stand at the front of a classroom and try their best to convey new concepts and new ideas. At the end of the class they set tasks, or ‘homework’ for students to practice what they have (or have not) learned.

The problem is, if the student hasn’t understood the topic, then no amount of homework will help, especially when the subject matter expert (the teacher) isn’t there to help.

Leading academics now preach a new way of learning; a way that flips this model around. ‘Homework’ and other student-time should be used for learning new concepts (normally from video tutorials, the internet and their own group research).

Class time is used most efficiently for practicing and embedding new concepts with the teacher. The teacher is there to help students on an individual basis, when they need it the most. Teacher-led practice sessions are still at the core of the flipped model, which means learning is embedded more deeply. The teacher can set additional tasks for those who find the topic easy, and provide personal tuition for those who don’t. The teacher provides maximum support and encouragement, keeping students on track, fully engaged with the learning and progressing at a consistent rate.

Flipped learning has been at the core of our programs from the very beginning. In our cloud-based school we offer unlimited access to teacher-led conversation classes for speaking practice and social interaction, as well as teacher checkpoints at the end of each study unit for encouragement, support and progress monitoring. We believe it is the future for language learning and education.

OUR LEARNING SYSTEM: EF EFEKTATM

50 years of experience has made EF experts in what works (and what doesn’t) in language training.

We know that a flipped, task-based approach (the EF MethodTM) is the best way to learn. But we also know you need a few other things: A) Teachers Real, qualified teachers for conversation practice, structure and encouragement.

B) Design & Technology Cutting-edge design and smart technology that appeals and engages.

C) Content Learning material that excites, motivates and can be tailored to individuals.

D) Academics A process that defines course structures and curriculums, and provides relevant progress checkpoints.

We have combined these four critical components with the EF MethodTM to create the world’s most advanced approach to learning a language; the EF Efekta SystemTM. It underpins every language course we do.

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A Teacher-led learning – Live EF Teachers™ are at the very heart of our schools. We only hire the best – all our teachers have a minimum of two years teaching experience, are native-level and hold a recognized teaching qualification. We train them rigorously in our Efekta System™. Our students have unlimited access to them, whenever they want – no need to book – because we know that the more time they spend with them, the faster they learn. We also ‘flip’ extra teacher time with one-to-one classes after every study unit, as standard.

To learn even faster, every course can be topped up with additional classes.

B Cutting-edge design and innovation Innovation really excites us, whether that means using the latest technology and design principles, delivering new and compelling HD-content, or providing our cloud-school on your smartphone. If it will make a difference, we will find a way to deliver. Emphasis on learning design and constant innovation in all our schools, means the very latest pedagogical research and learning principles are in the DNA of our programs too. This guarantees a future-proof learning program for your organization.

C Tailored and engaging course content Our cloud school has thousands of hours of ‘always available’ interactive learning activities, in over 10,000 modules, across countless different activity types. Updates every two weeks ensure content is always fresh, engaging and topical. No other provider has the resources, or even comes close to the breadth and depth of the learning content we develop.

Customized content meets every individual’s preference for how and what they want to learn. Everyone can focus on the skills they need for their own professional life.

D Academic rigor and process We pride ourselves in our team of world-renowned academics and pedagogues, who work closely with our research partners in Cambridge, Harvard, Beijing and Moscow (read more on page 30). Together, they ensure that our course structures follow the best possible academic processes, that our testing is second to none, and that our content is always the most engaging and relevant there can be.

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OUR PRODUCTS:

LANGUAGE PROGRAMS How fast does each learner need to progress?

The four programs are:

Our language courses fall into four broad programs.

EF is the only company that can provide a full suite to cater to any need. The most appropriate program for an individual depends on urgency and the required teaching style. For example, an executive with critically urgent needs, and who is time-poor, may benefit most from a short immersion course in one of our EF Executive Language Institutes. University students who do not have an urgent need for progress, but want something very flexible to fit with their busy lives, may find on-demand self-study courses more appropriate.

Our study-abroad immersion courses provide the full experience of living the culture and the language. Available at EF Language Centers worldwide and at our exclusive EF Executive Language Institutes (which include full access to our EnglishLive Premium programs), this is the fastest and most effective way to learn a language.

Whatever the need, EF has a course to fit.

EF EXECUTIVE

EF PROFESSIONAL Our semi-scheduled, teacher-guided courses combine scheduled face-to-face EF TeacherTM-led classes with the flexibility of virtual learning through EnglishLive. They also include unlimited conversation classes plus one-to-one classes after every study unit. Because some parts of these courses require the physical presence of students and teachers on a regular basis, they are not appropriate for everyone, but do guarantee extra face-time with EF TeachersTM.

EF ENGLISHLIVE Our teacher-guided, flexible (virtual) courses have become the industry benchmark. They are quite simply the modern way to run large-scale language programs. EnglishLive Premium provides student-specific learning paths that impose no limits on access to either course materials or EF Teachers™. We include private (one-to-one) classes for every student after each unit of study, as standard. Students can attend as many small-group conversation classes as they like, whenever they like, at their level – no booking required. EnglishLive Premium Plus offers all the benefits of EnglishLive Premium with additional private classes for even more intensive tuition or to focus on specific areas.

EF SOLO Our self-study virtual courses cover General English as well as specific industry and functional short courses. For General English needs, students have full access to EF’s digital learning content with EnglishLive Solo. EF Frontline Solo are courses for customerfacing staff in specific industries such as hospitality and travel.

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PROGRAM FEATURES Teacher-led immersion courses

Teacher-guided, semi-scheduled courses

Teacher-guided, fully flexible courses

Self-study on-demand courses

EXECUTIVE

PROFESSIONAL

ENGLISHLIVE

SOLO

Full learning content

4

4

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Availability 24/7

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Tablet/smartphone app access

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Tailored course curriculum

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Industry & professional content (SPINs)

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Unlimited conversation classes (virtual)

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Private lessons per course unit (virtual)

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Writing exercises (virtual)

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Extra tailored private lessons (virtual)

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optional

optional

My private teacher scheduling

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optional

optional

Scheduled small group classes (f2f)

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Scheduled private lessons (f2f)

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optional

Dedicated reporting dashboard

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Program management dashboard

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Level testing

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Course level certificates

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Student / school advisors

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Automatic notifications (Motivation Engine)

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Cultural activities

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Social/networking activities

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Workshops

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optional

COURSE CONTENT & ACCESS

EF TEACHERTM ACCESS

REPORTING & PROGRESS

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SOCIAL, CULTURAL, MOTIVATION

Language Testing (EFSET & EFSET Speaking)

EF Method TM

www.ef.com/corporate

EF TeachersTM

EF Efekta System Design / Technology

EF ContentTM

EF AcademicsTM

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OUR PRODUCTS:

LANGUAGE TESTING Knowing how you are progressing is critical to learning a language. Without seeing real progress in realistic timescales, learner confidence and motivation can be undermined. That’s why EF provides a unique suite of testing programs.

From rigorous school placement tests, such as our Business English Skills Test (EF BEST) to end-of-level tests and the world’s first free standardized English test known as the EFSET, EF has the assessment tools for every requirement.

Free testing and assessment through EFSETTM In November 2014, EF introduced the world’s first free standardized English test. Built to the same exacting standards as other tests such as TOEFL, TOEIC and BULATS, EF’s EFSET TM is absolutely free.

Aligned to the internationally recognized standard, the Common European Framework of References for Languages (CEFR), it provides a standard measure of anyone’s English proficiency level.

It can be used for group-wide testing and needs assessment in any organization at any scale.

Oral testing with EFSET SpeakingTM EF also provides comprehensive oral testing, with assessments by our EF TeachersTM. EF EFSET Speaking, charged at a nominal fee, assesses speaking and conversation skills. Results are marked and returned by our EF TeachersTM within 48 hours.

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www.ef.com/corporate

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OUR PRODUCTS:

OUTSOURCING AND ON-SITE SCHOOLS As the world’s largest private education provider, we have learned a lot about how to deliver learning at any scale.

We know how to create the most engaging and effective language programs, we know how to achieve maximum business impact, and we know how to build and run schools in whatever form they come – in the cloud, in our own centers or in your offices.

EF Smartschool™ – your own school on-site We have built, delivered and run hundreds of schools around the world. We know what it takes. For some, having a branded, highvisibility school on company premises is an attractive option.

Having an EF Smartschool™ on-site is a viable option for large organizations with significant learner needs in specific locations who prefer to reduce costs and administration by trusting the management of their language school to EF.

EF language outsourcing – fully outsourced language training Some of our customers trust EF with 100% of their language program, facilities and staff. The reasons vary; from allowing them to focus on their core business and improving financial efficiency, to leveraging economies of scale, new technology and innovation. We are a natural option and can provide all the expertise and services needed.

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EF SMARTSCHOOL™ EXECUTIVE

PROFESSIONAL

ENGLISHLIVE

SOLO

Language Testing (EFSET & EFSET Speaking)

EF Method TM

EF TeachersTM

EF Efekta System Design / Technology

EF ContentTM

EF AcademicsTM

EF LANGUAGE OUTSOURCING

www.ef.com/corporate

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LEARNING FOR EVERYONE Like any strategic investment in people, investment in language training should have a sound business reason.

Language is often only part of a wider development need. Management and leadership skills are critical development priorities for an organization.

We understand this, so we segment language training into three broad levels of competence: 1 Beginner: GENERAL LEARNING For Beginners and Lower Intermediate levels (EF levels 1-6) it really is all about learning the basics. We recommend “often and lots”; spending time immersed in our learning content and school apps as often as possible, allowing lots of time to practice with EF TeachersTM. Even if just for a few minutes, every ‘learning moment’ counts. We would normally recommend focus on our General English curriculum content and plenty of practice in Conversation Classes. For more urgent needs we recommend extra Private Classes or a course in one of our Executive Language Institutes.

2 Intermediate: FUNCTIONAL LEARNING For higher intermediate levels (EF levels 7-10) we encourage learners to add Business English learning content around their specific professional needs, either industry or job-specific. Developing their English skills in a relevant context not only keeps learners more engaged and motivated, but importantly it helps them apply their new skills back to their day job. We also recommend practice in Conversation Classes and Private Classes after each study unit. For more urgent needs, special private courses can be delivered in our Executive Language Institutes.

3 Advanced: EXPERIENTIAL LEARNING For Advanced and Expert level learners (EF levels 11-16) it is no longer just about learning English, but more about refining English communication for management, leadership and other purposes. For this reason we recommend our more challenging and ‘authentic’ content (e.g. based on current world affairs). A language course can be combined with other courses on management, leadership and other skills with our sister organizations Hult and Ashridge.

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Apply to the job

Develop for work

Get the basics • • • •

Advanced: EXPERIENTIAL LEARNING • Communication • F2F/hybrid and immersion • Leadership and Management

Intermediate: FUNCTIONAL LEARNING • Business English • Industry-specific / special interests • Teacher-led, f2f hybrid, immersion

Beginner: GENERAL LEARNING General English Often and lots Self-study, teacher-led Mobile Apps

www.ef.com/corporate

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DELIVERING SUCCESS An organization-wide language program needs good planning, design and excellent project management. It doesn’t have to be complicated, but it does help to work with a partner that has done it thousands of times before. This is why we have developed a systematic program approach to project delivery that we call Learning LogisticsTM. This, along with our dedicated Customer Success team, ensures you are supported every step of the way.

STEP 1

STEP 2

Set objectives

Assess needs

What you do: Identify your business objectives.

What you do: Set aside time for key stakeholders to talk to EF and for employees to take a short English test.

What we do: • Provide a large body of best-practice as a basis for recommendations.

• Work with you to define the learning program’s objectives and success measures by determining your organization’s specific needs.

• Analyze why, when, how and by whom English should be used within your company and discuss ways to support this strategy.

• Define overall objectives and create a corporate framework to ensure an easy transition to a new or single provider.

We align your business objectives with our knowhow to achieve the highest impact.

What we do: • Assess needs and identify target populations and language skills gaps through our proprietary Language Competency Profile (LCP) model.

• Benchmark results against the EF English Proficiency Index for comparison against global and industry averages.

• Segment learners according to situations where English is needed.

• Set learning goals for these learner segments.

This will ensure you get a next generation program that is scalable and aligned to your changing needs.

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Stay on track By feeding test and analysis results back into the process, we ensure that the program remains on track. Any problems, such as students falling behind, are identified quickly.

The program continues to improve throughout its life cycle.

STEP 3

STEP 4

Tailor and deliver

Track results

What you do: Study, study, study!

What you do: Schedule regular meetings with your EF Customer Success Manager to review overall progress.

What we do: • Tailor and deliver learning that matches your needs with the best training method. Students will have an easy and engaging transition, supported by an on-boarding coach and a dynamic, “easy-next-steps” study plan.

• The scalability and flexibility of our school allows large numbers of students to have a personalized experience.

The program is supported with services for both the learner and the company as a whole.

This will drive program enrolment, adoption and learning, to reach the language levels required by your company globally and locally.

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What we do: • Track results accurately to ensure program success.

• Monitor KPI performance and align it to your language needs (identified in Step 2).

• Recommend changes and course corrections for continuous improvement.

• Provide meaningful insight and strategic thinking as your business objectives and goals evolve.

Your organizational goals are achieved through an evolving corporate language program that meets your needs today and tomorrow.

T M

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MEASURABLE RESULTS We understand that training is of little value to your company unless results are tangible. There must be measurable outcomes and real impact on your organization.

Learning with EF does just that.

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Immediate return

Learners who study with EF EnglishLive™ for just two hours per week, join conversation classes and private tutorials, improve their English competency by one level every 25 weeks on average.

Immersion in an EF Executive Language Institute can deliver the same progress in just 1-2 weeks.

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87% report that English training increases their confidence in their role, so they are more likely to take on additional responsibilities.

Competitive advantage Productivity Our learners report that improved English skills saves them two hours per week on average.

Progress

Confidence

93% of our learners feel that they can apply their learning to their job immediately, adding value to your business straight away.

Efficiency 86% say improved English skills help them to meet their job goals faster.

Our clients report improved communication and teamwork, better customer service and sales, along with increased staff motivation and engagement.

r ou y on li n e t c pa ottom m i b ve d i t n i os top a p a ... ss’ e n si Reduced risks bu

Employee effectiveness Often in
the form of time efficiency savings, greater knowledge-sharing, higher employee-engagement, lower staff turnover and lower costs.

www.ef.com/corporate

Greater flexibility Competitiveness comes in many forms, but customer-focus, market expansion and company agility all rely on clear communication. The more international you are, the more your success relies on language.

Often overlooked, in some industries poor communication skills can be costly at best, and at worst a matter of life and death.

Clear international communication can lead to lower personal risk (through better process and safety procedures) and lower organization risks such as those affected by brand-advocacy.

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THE MOST TRUSTED CHOICE IN LANGUAGE TRAINING EF has an impressive record in language training. Our solutions are synonymous with personal and corporate success. Our biggest customers are the largest and most successful national and multinational companies in the world and many of our learners are the highest level executives.

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Air China

BDO

AB InBev

Air China is the nation’s flag-carrier and the most profitable airline in the world.

It has over 36,000 employees, 60 million passengers and is a member of the Star Alliance.

Air China recognized the rapid globalization of the Aviation industry and chose to embrace the English language to improve communication and service.

Expanding routes and entry into the Star Alliance created an immediate need for large-scale language training.

EF partnered with Air China to create a program to suit their business objectives. The result was a training policy with study targets for an initial enrollment of over 1,200 people in EF EnglishLiveTM.

BDO, the fifth largest global accountancy network with over 1,100 offices in 120 countries, uses EF EnglishLiveTM to provide a common language platform for its world-wide processes.

BDO recognized the importance of better English to improve communication with clients and to offer a more efficient consulting service. Learning English was made a strategic goal for employees.

A key factor for BDO in selecting a language training solution was that it needed to offer employees the possibility to study whenever and wherever they liked. EF EnglishLiveTM was therefore the perfect match as it is available 24/7 with teacher-led, virtual conversation classes starting every 30 minutes.

AB InBev is the leading global brewer and one of the world’s top five Food & Beverage companies. It employs 150,000 people in 24 countries.

“Conducting business on a global scale means that staff in our organization need to have strong English communication skills” says Linda Qian, VP People at AB InBev APAC. The company selected EF EnglishLiveTM as the solution to its language training needs.

“AB InBev was impressed by the learning results. EF EnglishLiveTM is a cost-effective, efficient way to train our staff. Improving their English has certainly helped our employees to be more productive,” says Ms Qian.

Atos

Aeroflot

Atos is four years into a strategic transformation to become a global leader in the IT services industry. They asked EF to provide a training program to help.

The need for English proficiency has grown due to the development of offshoring. “With large numbers of people in India, Africa and Latin America, the need for English language training has increased,” Robin Ajdari, Vice President for Learning & Development at Atos explains. With Atos dedicated to providing global services, client communication is another driver of language skills. “[Poor English] would be detrimental both to the service we provide and further development of our business,” Ajdari says.

Aeroflot, the flag carrier and largest airline of the Russian Federation, chose EF Corporate Solutions as the preferred language training provider for 1,500 of its client-facing and operational employees.

They realized the importance of improved English skills to provide better levels of service and safety in the air and on the ground.

Aeroflot chose EF as they were searching for a truly global provider with an excellent reputation and best-inclass project management support. EF EnglishLiveTM was a perfect fit as it allows staff to fit studies around their flight times – they can log in and study for just a few minutes if that’s all they can spare.

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EF RESEARCH NETWORK EF has established several long-standing partnerships with leading academic institutions.

EF and our partners’ researchers and linguists work together on joint projects, sharing research, data and best practice. The results of our studies help shape EF’s language training solutions.

Collaboration with the University of Cambridge EF has established a Research Unit at the University of Cambridge Department of Theoretical and Applied Linguistics to promote innovation in language learning and assessment.

Our distinguished team of scientists and linguists are jointly conducting research at the cutting edge of technology to fundamentally improve the way students learn English.

Worldwide research partnerships We have established similar research partner­ships with Harvard Graduate School of Education (USA), the Peking University (China), University of São Paulo (Brazil) and Moscow State University (Russia).

Department of Theoretical and Applied Linguistics

EF - Peking University School of Foreign Languages Research Program

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EF - Moscow State University Partners in Language Education Research and Innovation

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ASHRIDGE EXECUTIVE EDUCATION As global business changes, leadership, talent, strategic thinking and organizational culture have become more important.

Founded over 50 years ago, Ashridge has maintained its focus on practical executive education and applying its expertise in the field. Ashridge is known for cutting-edge experiential learning, award-winning program customization, learning relevance and service excellence. The goal is to maximize behavioral change and deliver impact on organizations. Ashridge works with over 800 clients in more than 60 countries on-location, virtually and at Ashridge House. Once a home to Henry VIII and Queen Elizabeth I, the historic facility is set in a 5,000-acre English country estate, just 50 km from London.

Through our strategic partnership with Ashridge, EF offers access to a broad curriculum of leadership, strategy and organizational change courses to complement our world-leading language programs. We offer:

Executive Education • Custom Programs: Executive education for groups in your organization, with content tailored to your specific needs.

• Open Programs: Executive education for individuals in your organization, with the added benefit of learning from individuals from other organizations.

• Specialized Qualification Programs: Learning that leads to degrees in areas such as organizational change, sustainability and coaching.

• Virtual Ashridge: Online curated content to spread learning throughout your entire organization.

• Coaching: Engagement with individuals or small groups of executives who need support working on a key individual or organizational issue.

Organizational Change Consulting • Engagement with leaders, teams and whole enterprises to enable them to transform your organization.

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FURTHER READING To read more about communication and language strategies, please visit www.ef.com/loc/resources for free downloads.

DECODING MOTIVATION Global insight into motivational drivers of corporate training

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A REPORT BY PROFESSOR MICHAEL HULME

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STRATEGIC ENGLISH How English language skills can power your global business AN EXECUTIVE BRIEFING FROM EF

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