Brand Manual Guidelines 2016
unrepeatable application
skillhunt.io
TABLE OF
CONTENTS
02
About App
03
Logo identity usage
04
How not to use logotype
07
Logo watermark
08
Primary colours
10
The Font
11
Web App
12
Icons App
14
Mobile App
16
Presentation Templates
17
Presentation Rules
19
Business Cards
20
Social Template
21
skillhunt.io
ABOUT
APP We aim to provide great experience for our users. Skillhunt is made to face employees and employers expectations. We brought solutions which engage the community by recommending highly-skilled people. We believe that Skillhunt helps people and businesses to realize full potential.
03
skillhunt.io
LOGO IDENTIFY
USAGE
Y/2 Y/2
Y
Horizontal Logotype Clearspace In order to preserve the integrity of the Primary Logotype, it is important that no other logos, type or other graphic elements infringe on its space. The minimum clearspace around the logotype is equivalent to 1/2 of the width of the logotype. Smallest size use The minimum size the Primary Logotype may be used for print applications is 0.9� (22mm) wide. Include the registration mark for this measurement. For digital applications, the minimum size is 80 pixels wide.
04
Minimum size Minimum print size 0.9 (22mm) wide. Minimum digital size 80 pixels wide.
skillhunt.io
X/3 X/3
x X
Primary Logotype The monochromatic logotype should only be used when there are not enough colors to properly reproduce the Primary Logotype. Logotype artwork Do not attempt to redraw or recreate any element of the logotype. Use the approved digital files of the artwork.
Minimum size Minimum print size 0.6 (15mm) wide. Minimum digital size 45 pixels wide.
05
skillhunt.io
LOGO IDENTIFY
USAGE
According to “ Mobile first� statement, during the design process, we wanted to assure that logotype will be properly visible.
06
90% white
75% white
55% white
40% white
30% white
10% white
10% black
30% black
40% black
55% black
75% black
90% black
skillhunt.io
How NOT to USE
Logotype
To make sure that our logotype appears as consistently as possible through our brand communications, we’ve introduced a few ways we don’t want our logotype to be shown.
Only use specified colours to represent the logotype.
Don’t use our logo against a pink background.
Keep proper proportion between tagline and logo emblem.
Don’t skew, rotate or stretch the logotype.
Avoid stylizing the logotype with outlines, glows, or any other techniques.
Respect the distance guidelines so that each logo has enough breathing room.
07
skillhunt.io
LOGO
WATERMARK
How to do not use watermark.
08
How to use properly watermark.
skillhunt.io
PARTNER
LOGOS x X/3
Size relationship When partner logos are longer and more text-based, we prefer them to be at the same height as the logotype. For symbol-based logos, we prefer them to be 1/3X the width of the logotype. Size relationship–Alternate Logotype When partner logos are longer and more text-based, we prefer them to be at between 30 and 50% the height of the stroke. For symbol-based logos, we prefer them to be the same height as the logotype. Alignment We prefer our partner’s logos to always be center aligned with either the Preferred or Alternate logotype. Always consult the partner’s company guidelines for logo usage, minimum size, etc.
Relationship with symbols
Y
Y/2
Relationship with text-based logotypes
09
skillhunt.io
PRIMARY
COLOURS
Hunt tullip R 228 G 27 B 100
C M Y K
2 88 40 0
Skilled carbon
soul grey
R 50 G 53 B 58
R 184 G 188 B 196
C M Y K
74 62 53 60
Y/2
10
C M Y K
31 22 18 2
skillhunt.io
THE
FONT
Roboto Light 300
Roboto Apache License, version 2.0 Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.
aąbcćdeęfghijklłmnńoópqrsśtuvwxyzźż 0 1 2 3 4 5 6 7 8 9 !@#$%^&* Normal 400
aąbcćdeęfghijklłmnńoópqrsśtuvwxyzźż 0 1 2 3 4 5 6 7 8 9 !@#$%^&* Medium 500
aąbcćdeęfghijklłmnńoópqrsśtuvwxyzźż 0 1 2 3 4 5 6 7 8 9 !@#$%^&* Bold 700
aąbcćdeęfghijklłmnńoópqrsśtuvwxyzźż 0 1 2 3 4 5 6 7 8 9 !@#$%^&* 11
skillhunt.io
WEB
APP
Dashboard screen We understand how important user experience (UX) is to everything that we build. We emphasize the relationship between good UX and successful applications. The simple design allows having instant access to every function in the application. We focused on outlining company logotypes, salary and referring buttons to have clear visual experience for users.
12
skillhunt.io
WEB
APP
„The more you know about your users, the better you can design for their needs and circumstances.� SkillHunt helps to match proper skills. That is why we focused on useful design. From single screen, you can confirm your skillset and apply for a job. That is really simple!
skillhunt.io
ICONS
APP
14
skillhunt.io
MOBILE APP
ICONS
According to “ Mobile first� statement, during the design process, we wanted to assure that logotype will be properly visible.
1024 retina app icon for App Store
15
skillhunt.io
MOBILE
APP
16
skillhunt.io
presentation
templateS
skillhunt.io
presentation
templates
PowerPoint & Keynote We implemented logotype colors for all slides that match Skillhunt’s brand. We want to leave a mark and make our message stand out from the crowd. Presentation template is made to be sent or presented as ( Keynote or PPT files)
18
skillhunt.io
presentation
RULES
It is higly recommended to use this Paragraph Styles to assure proper display of presentation. Title: Roboto Bold- 28pt - Hunt Tullip Subtitle: Roboto Bold - 18pt - Soul Grey Paragraph: Roboto Regular - 12pt - Skilled Carbon Please leave margin marked as “X� between title and subtitle lines as well as distance between text and pictures.
19
skillhunt.io
BUSINESS
CARDS
20
skillhunt.io
SCOIAL
template
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