THE JOI OF KPAK

Oh, the “JOI” of going to events again. It feels like pre-Covid times. Sorry for even bringing that up, but it does. A room filled with hairdresserslaughter, love, and of course a few drinks. We had the pleasure of attending a Joico spring event… and they started the event season with a bang. Great food, good people, cocktails, mocktails… they had it all. Outside the venue, as is typical of a Toronto spring day, there was a bit of rain - but that did not stop stylists from showing up and showing out. In typical hairdresser fashion, everyone came dressed to impress and ready to have a great time. It was a night well planned - let me walk you through our evening. Not to be rude but, if you weren’t there, so sorry you missed it. The night was hosted at CLIO Toronto. As soon as we made our way in, we were greeted by a ton of familiar faces. Oh, how we have missed them. We quickly made our way to the bar, grabbed a few drinks, and helped ourselves to many of the very tasty passed apps. So, after we got ourselves reacquainted with everyone (you know, we took a few pictures and followed a few new IG and Tik Tok accounts), we made our way to the activation area to check out what we came to see. Joico’s iconic KPAK Collect. Side bar… if KPAK is not something you are using in the salon, you need to start. It is totally part of my hair regime and has been for some time. Anywho, back to the event.

They had four extremely creative stations with immersive (and tasty) demonstrations to outline product capabilities and purpose. They created the most amazing anecdotes as reference for each product, which was a combination of food, drinks, and games. Guests got to eat their way through each activation, taking away bitesize bits of knowledge while having lots of fun.

KPAK Back bar System

Activation 1 – Clarifying Shampoo (step 1). To removed mineral and product build up which clears the canvas to start any service.

Activation 2 – Cuticle Sealer (step 2). PH Neutralizer to smooth the cuticle layer

Activation 3 - Deep penetrating reconstructor (step 3). Repairs any chemical and mechanical damage. Which is the internal reconstruction of the hairs 19 amino acid.

Activation 4 – Intense Hydrator (step 4). Locks in any and all moisture and provides external hydration.

It was definitely a JOI’ous evening. We left the building with full bellies, product samples and a list of some new friends. Thank you Joico for a fabulous night.

EPISODE 2 NOW AVAILABLE ON SPOTIFY AND APPLE PODCASTS