Efe Magazine Issue 34 Sept/Oct 2023

SUPPORTING BREAST CANCER AWARENESS

THE OFFICIAL SPOT FOR THE AFTER PARTY

461 KING ST W TORONTO

oh my goth!

Featuring haunting illustrations and a gorgeous gothic aesthetic, this collection is for the ghoulies who embrace their dark side!

REPAIR HAIR DAMAGE IN 90 SECONDS

RÉPARE LES CHEVEUX ENDOMMAGÉS EN 90 SECONDES

The publisher assumes no responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser not the publisher. The publisher is not liable to any advertiser for any misprints in the advertising not the fault of the publisher and in such an event the limit of the of the publisher’s liability shall not exceed the amount of the publisher’s charge for advertising.

Efe Magazine accepts no responsibility for unsolicited materials, but will be reviewed for editorial consideration. These submissions may be used by Efe Magazine and their affiliates in any medium without the consent of or payment to the submitting party.

Cover Collection: Lisa Dinh

By

Magazine For Supporting

ARTISTS ARTISTS ALL ARTISTS

SESSION BARBER, PLATFORM EDUCATOR & CREATIVE DIRECTOR

Editor's letter

Silence is an answer. In fact, I think silence is the loudest response one can receive. It has been a silent year. People have spoken to me without saying a word. At first, I was offended. Then, I realized that it is time to define myself, by myself, for myself. Which was humbling and empowering all at once. I am Efe Magazine and all that it stands for. The colour of my skin does not dictate who I can inspire. “Black girl magic” is a thing. So why I am still in question? Have I not earned my placed? Are my words or my intentions unclear? I didn’t realize I was the problem. But let me ask you this… If I only connect with the black community, what harm is there if you connect with them too?

So, here I am in the middle of uncertainty, where I have two options: dealing with the pain that comes with achieving my goals or the pain of remaining stagnant. Staying exactly where I am, or even worse… where everyone else thinks I should be?

Eckhart Tolle said: “A grateful heart is truly a magnet for miracles. Acknowledging the good that you already have in your life is the foundation for all abundance.”

This quote stopped me in my tracks. As I looked back on all my accomplishments and all the hardships I’ve faced, I asked myself: do I have grateful heart or do I have a heart with expectations? I smiled to myself as I realized that even though I am grateful, the expectations were still there. That even though I was giving with all that I have, the expectations were still there. And even though my heart is pure, the expectations were still there. I expected to be supported. I expected ease. I expected that I would be further along.

I remember standing in my living room sobbing, crying because things felt so hard, nothing was going my way. I was hysterical actually; I was having a full out adult tantrum. I’m embarrassed to even think about it. But when I collected myself and opened my eyes, there I stood in my open concept house with vaulted ceilings. I look around at my all-white kitchen with a 14 foot island that sits in the center, hardwood floors throughout, with windows and skylights everywhere. I was standing in the middle of everything I’ve ever wanted and everything I’ve worked for. So why the tears? Nobody promised me that this journey would be simple. But here I was, deep in my own feelings. Forgetting all that I have accomplished. Forgetting all who are supporting me and all that I will conquer. I allowed myself to get wrapped up in a moment that is only temporary. By replacing expectations with gratitude, I found my way. I found my strength, I found me. So today I am committed. I promise to stand up and continue to do what is difficult for the better of our industry. And I can do this because of you and because of God.

EFE APPROVED

We all know that if your hair is dry then so is your scalp, we often overlook the care that is required, a healthy scalp is the foundation to healthy hair. Stimulating your scalp promotes growth. Properly cleansing the scalp removes any buildup over the pores which promotes growth. ensuring that your scalp has proper hydration promotes growth… And this goes for all hair types. Did you know that certain hair types are more prone to scalp irritation simply based on hairstyles and products. For example, hair extensions, braids and weaves. Dust, dirt and moisture build up and hang out at the base of the extension causing the scalp to be damp and itchy or dry and itchy. Which causes odor and flakes. To sooth this discomfort the overuse of products such as oils and sprays causing more build and further scalp irritation. To further the discussion, it is known that an oily scalp goes hand and hand with fine hair. But what about fine 4C hair? Microscopic sebaceous glands produce a natural oil called sebum that protects and moisturizes your skin and scalp. The sebaceous glands found on your scalp are attached to your hair follicles. When the glands become overactive, they can create a condition called seborrhea – more commonly known as oily scalp. However, on coarse textured hair, the sebum does not travel as quickly down the hair shaft, therefore hair will not become oily as it works to hydrate hair seal the cuticle. The understanding the difference between the scalp needs and hair needs make all the difference. The most important thing to remember is the needs for each client will differ based on what they are doing on a daily basis and also the routine you put them on. Lets start training our clients. A healthy scalp means healthy hair

Nioxin Scalp Relief

Total relief… All the puns intended. The scalp and area that is often overlooked. However, it is the base for healthy hair. Of course, it was gentle on the scalp but also performed well on all hair types. Most often systems typically cater to hairs types up to 3A. Yes, they nourish the scalp by never have enough hydration to also soften hair that has a coarser texture. We were able to get great results up to a 4a. It softens and moisturized. rehydrated curls also aided with curl formation. We did three Shampoos. 1 for the removal of build up, 2 to cleanse, 3 for overall wash. We ended with the conditioner under a steam cap for 5 minute. Hair and scalp were great Added to the serum, which is a foundation setter and you are ready for styling, braiding.

Nioxin Instant Fullness Dry Cleanser

Yes great volume, we are so use to using dry cleanser on fine hair for lift and for removing moisture. But what about hair with some density or texture. First things first, textured hair thrives best with their natural oils, therefore we shampoo less. Dry cleansers are the answer for hair with density, why? Removes access moisture allow client to maintain a style for longer. Eliminating moisture also helps to eliminated itch, and access oils sitting on the scalp and hair shaft. A great alternative to cleanser protective styling such as braids, extensions and weave. And the greatest part is there is no residue.

It is always a pleasure speaking with an artist who is purpose driven. Someone who looks beyond themselves to create a world that is better for others. A leader who understands what it takes to motivate, uplift and have ‘drive.’ Not just for themselves, but for an entire industry. Lisa, embodies all of these things. We’ve only known Lisa for a few years but the connection feels like it began a lifetime ago. Watching her own her space has been truly inspirational.

COVER COLLECTION

Lisa Dinh

Where it all began…

The fourth grade was the first time I went to the hair salon for a set of highlights... What an experience - I felt so glamourous. When it came down to what I wanted to do with my life, I immediately remembered the feeling I felt after getting my hair done and wanted to be able to do that for others. So, I went to hair school at the Aveda institute of Toronto. Once I graduated, It was quite the journey for me to find a salon to work in. I never found a spot where I felt like I belonged, and I never lasted more than 9 months. After a few moves, I decided to take a chance on me and work as a freelancer. I really focused on developing both myself and my social media. And that’s when everything changed for me. In 2016 I opened Lisa Dinh Hair.

Brand Ambassador

I’ve worked with many brands before, and had great relationships, but nothing like the partnership I have with Moroccanoil. We have an inclusive partnership going on two years now. The opportunity couldn’t have presented itself at a better time. I was ready for all they had to offer. I wanted more out of my career and the opportunity they were offering would provide that. Moroccanoil is a great company - they have given me a platform to educate, network and explore other areas of the industry that allow me to grow as an artist. I truly love their product and the brand aligns with all of my goals.

What’s do you love most about being on stage?

There is nothing like the energy that comes with being on stage. The connection you make with the audience allows you to really engage with them - which is the purpose of education; sharing your knowledge.

Photos by Catherine Ligouri

“I’M GOING THROUGH A PHASE IN MY LIFE OF REDISCOVERY. I FEEL THAT I HAVE ACCOMPLISHED ALL THAT I COULD ASK FOR AT THIS POINT AND I AM INTERESTED IN LEARNING WHO LISA IS OUTSIDE OF THE SALON AND OUTSIDE OF THE INDUSTRY.”

Favourite part of Hairstyling?

Colouring. I used to be so intimidated by hair colour; I always feared that I wasn’t formulating properly, or that I wouldn’t be able to colour correct. But now, it’s been over a decade of me obsessing over creating the right colour combination. Once I figured out that there is power in exploring colouring, it helped me to become a better colourist. Now I feel like sky’s the limit.

Why Beauty?

At first it was all about my clients and the hair I would create. Then it became about the networking, the connections and finding the moments to show what this industry is really about. My love for the industry changes as often as I do. It’s also about what inspires me, what drives me and what makes everyone feel good. I’m certain it will continue to shift as my needs change; we are forever evolving.

Biggest Challenge as a Salon owner?

Balance – I feel like a lot of salon owners encounter this. We carry so much on our plates when it comes to managing (staff), running a salon (the business), and working behind the chair (being a stylist). On a professional level it’s great, but many struggle with work/life balance and having real personal time. I am a big advocate for mental health. It is very important for you to take care of yourself so you can give back to others.

What’s next?

I’m going through a phase in my life of rediscovery. I feel that I have accomplished all that I could ask for at this point and I am interested in learning who Lisa is outside of the salon and outside of the industry. I’m excited to meet the new Lisa. Stay tuned…

Facial cupping has taken the beauty world by storm, and LaPlume is at the forefront, delighting in its popularity. As a long-time cupping enthusiast, I have experienced the benefits of this ancient therapy on my body for over a decade. Cupping, with its roots dating back centuries, yields long-lasting results when incorporated into regular skincare routines, much like exercise benefits the body.

LaPlume's glass cups work wonders in gently lifting and massaging the skin, offering a wide range of benefits from reducing puffiness to toning the face. This innovative facial cupping technique is believed to promote cell repair and enhance the flow of Qi, the life force that animates us. By allowing the skin to gently separate from underlying tissue, it stimulates healing and regeneration, benefiting both the face and the rest of the body.

Historical Background:

While facial cupping may seem like a novel cosmetic therapy, it traces its roots back to ancient Egyptian and Chinese medicine practices. It has been utilized for holistic

treatments and spread across Europe during the Renaissance period (14th to 17th century). Evidence of facial cupping can be found in Egyptian hieroglyphics dating back to 1500 BC and Chinese medicine practices from 1000 BC.

The Distinction:

Facial cupping sets itself apart from body cupping. Unlike static cups used on the body that may leave bruises, facial cups are designed to glide across the skin, promoting blood circulation. This gentle ritual draws impurities from the skin tissues and directs them to the lymphatic system for elimination.

Physiological Benefits:

Cupping is a holistic approach that triggers four essential physiological responses: lymphatic, vascular, nervous, and muscular. These responses lead to various benefits, including pain relief, reduced inflammation, improved immune function, and increased relaxation.

NATURAL FACELIFT

Rejuvenate Your Skin WITH LaPLUME

AND FACIAL CUPPING

Facial cupping is particularly effective in plumping and lifting the skin, ensuring that healthy blood, oxygen, and nutrients reach the skin tissues. It not only releases tension and toxins but also enhances skin texture, clarity, elasticity, and reduces puffiness.

Revitalizing Your Face:

To give your facial muscles a lift, incorporating cupping into your skincare routine once or twice

a week can work wonders. Even occasional treatments can make a noticeable difference, especially for relieving tension in the face caused by unused or tired muscles.

LaPlume's Facial Cupping Kit:

LaPlume's facial cupping kit contains four glass cups, ensuring every inch from forehead to décolletage can benefit from this rejuvenating practice. The kit brightens the skin, boosts blood

flow, stimulates collagen production, softens fine lines, strengthens skin and connective tissue, and improves nutrient absorption.

Dos and Don'ts of Facial Cupping:

Wash your face and pat it dry.

Massage your face with a generous amount of high-quality plum oil.

Use high-quality oil, preferably richer oils for better results.

Glide the cups across your skin, avoiding pulling or overstretching.

Apply slow and steady movements, adjusting the pressure accordingly.

Be mindful of bruising, especially for fair skin tones; don't leave cups suctioned for too long.

Keep the cups moving to avoid unwanted marks.

Use small cups on sensitive areas such as under the eyes, eyebrows, nose, and mouth.

Pregnant women and those on bloodthinning medication should consult their healthcare provider.

LaPlume's cupping kit includes cups of various sizes, from 15mm ideal for around the eyes to 55mm perfect for body treatments.

To sculpt your face effectively, work the cups upwards and outwards at an angle from the center of the face, along the jaw, under the cheekbone, and then along the cheekbone. This will tone the skin, chin, jawline, neck, and décolletage.

Unlock Your Beauty Potential with LaPlume:

Embrace the beauty of facial cupping in your rejuvenation rituals. Let this ancient therapy and LaPlume, help your beauty bloom as you indulge in a journey of natural rejuvenation and self-care.

MEET OUR JUDGES

 Eric Medeiros

 Peter Ciardulli

 Paula Whitelocke

 Georgette Carter

 Marc Leblanc

 Jennifer Lawrence

 Paolo Marola

 Julia Rego

ERIC MEDEIROS: Master Hairstylist and Salon Visionary

With a dynamic career spanning 14 years in the hairstyling industry, Eric Medeiros has solidified his reputation as a true master of the craft. As the proud owner of The HeadLoft for over 6 years, Eric's journey is a testament to his unwavering passion and love for all things hair.

Eric's profound connection with hairstyling began at an early age, igniting his creative flame during his formative years. The seeds of his future were planted as far back as grade 6 or 7, a period when he already knew that hair was his calling. This early insight paved the way for a remarkable journey in the world of beauty and transformation.

Throughout his high school years, Eric's fascination with the power of transformation deepened. Whether it's the magic of color changes, the allure of length adjustments, or the artistry of extensions, Eric's creativity thrives on bringing out the best version of his clients. This commitment to transformation remains a driving force in his work, continuously igniting his imagination.

PETER CIARDULLI: Shaping Excellence in the Beauty Industry for Over 30 Years

Amidst the dynamic and ever-evolving realm of the beauty industry, one name stands as a beacon of seasoned expertise and unwavering passion – Peter Ciardulli. With a remarkable journey spanning over three decades, Peter has carved an indelible mark as a revered veteran in the field.

At the helm of Calia Hair, a prestigious salon nestled in North Toronto, Peter dons the hat of not just an owner, but a custodian of quality and service. For more than twenty years, his establishment has been synonymous with excellence, offering clients an experience that transcends mere styling.

The realm of education has been a canvas for Peter's passion to shine. His role as an esteemed educator for various manufacturing companies is a testament to his commitment to sharing insights and expertise. This commitment to nurturing fellow professionals is a testament to his belief in collective growth.

Peter's artistry has graced media events, with a notable highlight being his involvement in an HBO series filmed in Toronto. His talent reached a wider canvas, captivating audiences and illustrating his prowess to the world.

At the heart of Eric's ethos is a dedication to his craft that is both professional and infused with fun. This unique blend ensures that every experience at The HeadLoft is not just a service but an adventure in self-expression. His genuine passion for his work resonates with clients, making each visit an unforgettable journey of discovery.

Eric's journey has also taken him beyond the confines of the salon. His talents have been acknowledged on global platforms as he assisted with Wella for New York Fashion Week, a testament to his technical prowess and creative vision. Moreover, Eric's membership in the esteemed @WellaHairUsa 'Passionistas' influencer group underscores his industry influence and commitment to excellence.

Eric Medeiros is more than a hairstylist; he's a visionary who weaves magic into every strand he touches. His journey from a young dreamer to a salon owner and influencer is an embodiment of dedication, creativity, and a relentless pursuit of excellence. Through every haircut, color, and transformation, Eric is not just shaping hair; he's shaping lives, one remarkable style at a time.

Presently, Peter thrives in the role of a distinguished business consultant for a prominent US company. His focus is on empowering salons to elevate their revenue and streamline their operations, with a keen emphasis on financial acumen.

Beyond this impactful role, Peter's entrepreneurial spirit gave rise to Salon Smartz, an independent consulting and coaching venture. This platform is a testament to his commitment to the Canadian market, offering invaluable guidance to those seeking to navigate the complex terrain of the beauty industry.

Amidst his illustrious journey, Peter's authentic dedication shines through in his role as a nurturer of emerging talents. His contribution extends beyond the surface, as he plays a pivotal role in fostering growth, innovation, and unparalleled excellence.

As the beauty industry continues to evolve, Peter Ciardulli remains a steadfast pillar of expertise, an embodiment of passion, and a harbinger of lasting impact. His journey is a testament to the power of unwavering dedication and the ability to shape the future of an industry through knowledge, experience, and an unyielding love for beauty.

From a tender age, Paula's fascination with hair ignited a journey that would evolve into a thriving career as a hairstylist and an advocate for selflove and hair diversity. Her journey began at the age of 13, when she transformed her early interest into a blossoming business. By 15, she was already making strides in a hair salon, where her enthusiasm and talent flourished, setting the stage for a dedicated career in hairstyling.

Paula's dream was fully realized in 2010 when she established Hair Designs by Paula. With an unwavering commitment to her craft, Paula expanded her horizons, embracing all hair types and textures. The birth of Curly Hair Designs in 2014 marked a pivotal moment in Paula's journey. Recognizing a need for a welcoming and safe space for individuals with unique hair textures, Curly Hair Designs became a haven for celebrating natural beauty in all its forms.

Diversity thrives in Paula's clientele, a testament to her prowess in navigating an array of curls, waves, kinks, and coils. Paula's growth as a hairstylist is a result of her collaboration with numerous talented artist teams, from influential trend presentations with Joico to dynamic participation in New York Fashion Week with Team MC. Paula's innovative and skillful approach to hairstyling has garnered recognition, with features in prominent publications such as Efe Magazine, Amah Magazine, and Press The Fashion Magazine. Her excellence was crowned by being named Canada's Best Natural Hair Stylist in 2015.

GEORGETTE CARTER: A Journey of Inspiration and Creativity

Paula's journey extends beyond the salon chair, as she engages with platforms like Safara, The Cultural Arts Studio, and Project Beautiful. These platforms echo her passion for fostering selfexpression and community elevation. As Paula celebrated a decade in business and 16 years in the industry in 2020, her hunger for knowledge remains insatiable. She constantly seeks growth by attending classes and hair shows across Canada, the United States, and the Caribbean.

In 2017, Paula seized the opportunity to craft Curly Hair Designs' signature leave-in conditioner, a plant-based moisturizing milk free from harmful ingredients. This endeavor exemplifies her dedication to crafting products that resonate with her commitment to holistic well-being and hair care.

Paula's understanding of the profound connection between self-care and hair care underscores her unique approach. She not only nurtures hair but also empowers individuals to embrace their natural beauty with confidence. Her passion for education led her to establish Curls Understood the Academy, where countless techniques are shared, ensuring that hairstylists, clients, and individuals alike can confidently work with their unique hair types, allowing their innate beauty to shine through. Paula's journey is an inspiring tale of turning a passion into a career that transforms lives through hair empowerment and self-expression.

PAULA WHITELOCKE: A Journey of Hair Passion and Empowerment

Georgette S. Carter stands as a beacon of inspiration, combining a rich tapestry of experiences to cultivate an impactful life. Presently, she serves as the President & General Manager of Taste of The Grille (Kitchen & Bar), a role that underscores her leadership prowess and culinary acumen. Her journey, however, is enriched by a diverse range of previous roles, each contributing to her unique perspective and dynamic skill set.

Formerly the co-owner and Manager of Social Barber Studio, Georgette delved into the world of hair and aesthetics, fostering spaces where style and creativity seamlessly intertwined. Her journey continued to unfold as an Interior & Wardrobe Stylist, showcasing her flair for design and aesthetics. With her involvement as an IATSE Permittee for the Wardrobe Department, she brought her unique touch to the realm of entertainment, skillfully curating wardrobes that told stories.

Georgette's impact extends beyond her professional endeavors, encompassing her role as a dedicated resident of Simcoe County. Rooted in her mission to inspire and empower, she encourages individuals to carve their path towards living their best lives and crafting legacies guided by divine design. A proud wife and mother of four, including a blended family, Georgette's commitment to family values resonates deeply.

Adding a touch of warmth to her household is their newest member, a beloved pup named Draco. Georgette's affinity for the creative extends into all aspects of her life, with a genuine love for all things encompassed within beauty, image, and style. Her journey is a testament to her determination to explore, evolve, and excel in every endeavor she undertakes

MARC LEBLANC: A Visionary Hairstylist and Multifaceted Artist

Originating from Quebec and now a prominent figure in Kingston, Ontario, Marc has woven a tapestry of creativity and expertise over his illustrious 20-year career in the beauty industry. His journey as an industry professional has been marked by a relentless pursuit of excellence, allowing him to master the art of creative cuts and color.

Currently stationed at FAB Hair, an esteemed salon nestled in the heart of downtown Kingston, Marc's presence is synonymous with innovation and style. With two decades of experience shaping his craft, he has become a seasoned artist capable of transforming hair into aweinspiring works of art.

Beyond his prowess in hairstyling, Marc's multifaceted talents shine brightly. With six years of experience in teaching yoga and mindfulness, he seamlessly weaves an element of tranquility and mindfulness into his artistry. This unique blend of creative flair and a peaceful presence is what sets Marc apart in the industry.

While Marc excels in the world of hair, his creative endeavors extend beyond the salon chair. His freelance work as an artist has left an indelible mark on the province's music, theatre, and film production scenes. Through his behindthe-scenes contributions, he has added depth and dimension to various artistic productions, showcasing his versatile artistic range.

Education is a cornerstone of Marc's journey. His thirst for knowledge and growth has led him to a teaching role at St Lawrence College, where he imparts his wealth of industry insights to the next generation of hairstylists. His dedication to nurturing emerging talent highlights his commitment to the continuous evolution of the industry.

Marc's story is one of passion, artistry, and innovation. From his Quebec roots to his thriving presence in Kingston, he has not only elevated the art of hairstyling but also woven a rich tapestry of artistic contributions across various mediums. His journey is an inspiration, a testament to the transformative power of skill, dedication, and creativity in the world of beauty and beyond.

JENNIFER LAWRENCE: The Curly Hair

Maestro at Curls by Jen

Greektown on the Danforth is not only known for its vibrant atmosphere but also for being home to one of Toronto's most cherished gems – Curls by Jen. At the helm of this haven for curls stands Jennifer, an industry stalwart with over 8 years of experience. Her journey in the world of curls is a testament to passion, dedication, and an unswerving commitment to her craft.

Jennifer's journey is one that's dedicated to the art of curls. As a curl specialist, her expertise lies in the intricate realm of tight curls. Her mastery in handling curls is not just a skill but a lifelong commitment to bringing out the best in each curl, creating artistry that resonates with uniqueness and style.

Beyond the salon chair, Jennifer is an avid learner, always seeking to enhance her skills and knowledge. Her dedication to education is a reflection of her unwavering desire to offer her clients the latest techniques and trends that the industry has to offer. This continuous pursuit of growth defines her as a true professional who is dedicated to delivering the best to her clients.

When she's not shaping and pampering curls, Jennifer finds joy in creating memories with her friends and exploring the world through travel. Her passion for life and adventure is a reflection of her vibrant personality that infuses every aspect of her work, making each visit to Curls by Jen an unforgettable experience.

Reaching Jennifer is as easy as sending an email to info@curlsbyjen.com or connecting through her social media platforms @curlsbyjenn. For those seeking to embark on a curl transformation, her website www.curlsbyjen.com is a gateway to discovering a world of curls that are meticulously crafted to perfection.

Jennifer's journey in the industry is a harmonious blend of expertise, passion, and a dedication to the world of curls. Curls by Jen isn't just a salon; it's a haven where curls are celebrated, and each client's journey is defined by Jennifer's artistry, passion, and commitment to bringing out the best in every curl.

PAOLO MAROLA: Master Celebrity Hairstylist and Style Icon

In the dynamic realm of hairstyling, Paolo Marola emerges as a true luminary, a maestro crafting impeccable precision haircuts and hairstyling that define excellence. Operating at the heart of Toronto/Mississauga, Canada, Paolo's journey in the industry is nothing short of extraordinary.

Hailing from Italy, Paolo's skills were honed in the very cradle of artistic mastery. His training and work in Italy laid the foundation for a career that would soon touch the pinnacles of global fashion and style. With the esteemed Milano Fashion Week and Toronto Fashion Week among his accolades, Paolo's backstage expertise has graced the grandest runways, setting trends that reverberate across continents.

Paolo Marola's canvas extends beyond runways to encompass the world of television and celebrity. His mastery finds its expression in the transformation of top models and renowned TV personalities from every corner of the globe. With a discerning eye for precision and style, Paolo's hands work magic, breathing life into every strand, and crafting looks that define elegance and allure.

Canada's television landscape is no stranger to Paolo's touch of artistry. His collaboration with the nation's top television stations solidifies his position as an influencer in the hairstyling arena. His work is a seamless fusion of art and skill, transcending mere hairstyles to become iconic statements of elegance and grace.

For Paolo Marola, hairstyling is more than a profession; it's a lifestyle, an addiction to creating beauty that captures hearts and imagination. His dedication is a testament to his unyielding commitment to his craft. Beyond the realm of hairstyling, Paolo finds solace in the culinary world, infusing creativity not just into hair but also onto the plate. A tranquil oasis for him is his vegetable garden, where he finds harmony with nature's rhythm.

Paolo Marola's journey radiates a blend of art, skill, and lifestyle. From Italy's cobblestone streets to the global fashion capitals, his name resonates with precision, style, and innovation. Paolo is more than a hairstylist; he's a legend shaping the very essence of beauty and artistry, one hairstyle at a time.

With an illustrious career spanning over 13 years, Julia Rego has left an indelible mark on the beauty industry. Renowned as an awardwinning business consultant, Julia has been the driving force behind the success of Toronto's most prestigious salons.

Currently positioned as a Business Consultant with Liquid Luxuries (tbbs), Julia's expertise and insights are invaluable assets to the industry. Her profound understanding of the business landscape coupled with her creative vision has consistently propelled salons to new heights.

Julia's journey in the industry has been multifaceted. Her previous roles include being an educator and a successful salon owner. As an Ambassador for the Colomer Group, her influence extended beyond the salon, shaping industry trends and practices. Her role as the lead colorist for three seasons on [Rogers] Fashion 411 further showcased her mastery in the art of color and style.

At the helm of "Woman the Salon," Julia embraced the responsibilities of ownership

and management, fostering an environment of excellence and innovation. Her career stands as a testament to her dedication to nurturing talent and pushing the boundaries of creativity.

Julia's passion extends beyond the realms of business and artistry. A fervent advocate for diversity and inclusion, she consistently champions for a more inclusive industry landscape. Her commitment to change and her ability to drive impactful initiatives are a reflection of her larger mission to create a more diverse and vibrant industry.

In every facet of her career, Julia Rego exudes excellence, innovation, and a commitment to raising the standards of the beauty industry. Her journey stands as an inspiration to all those who aspire to make a transformative impact in this dynamic field.

JULIA REGO: Pioneering Excellence in the Beauty Industry

FINALISTS

SABINO DI TACCHIO AWARD

Rossa Jurenas

Brayden Pelletier

Nicole Pede

WCS WESTERN CANADA STYLIST

Breanne Gershon

Marlo Steenman

ESOTY EXTENSIONS SPECIALIST OF THE YEAR

Ladies Love Units

Sharon Mudavanhu

Jessica Iozzo

EXTENSIONS SPECIALIST OF THE YEAR

Maria Isho

Maria Isho Xtended Hair Salon

As a VZN Awards finalist, feelings range all around for Maria Isho. But mostly, she describes feeling excited, yet “overwhelmed” at the potential prospects this September. “It’s making me realize that people are looking at my work and they’re recognizing the work I put out there,” she said. “But sometimes as stylists, no matter what you do, we’re really hard on our work.”

“At the end of the day, I feel like my goal is to cater to anybody and I want someone to look at and me and look at my work and like it no matter what,” she said. “In my collection [...] I wanted to give people the vision that I can cater to anyone despite how short your hair is, how thick your hair is, what colour your hair is. I wanted to show that I do more as well, although I specialize in hair extensions.”

In her career, Isho is motivated by memories that hold a special place in her heart: as a child, watching her mom do professional hair in their basement. Although she reveals that she had no desire to do hair at first, she found out years later that the passion lay deeper in her than she thought. “I’m so grateful I’m in it today,” she said. “Life kind of creates its own path for you sometimes.”

EXTENSIONS SPECIALIST OF THE YEAR

Jessica Pagliuca

Kadijah Brown

NAIL TECHNICIAN OF THE YEAR

Sylvie Frigon

Tammy Martin

Amy Suri

Natalia Farahmand

Natalia Farahmand Desiderio Beauty

Natalia Farahmand is no stranger to the VZN Awards — and she’s back to defend her 2021 title of Makeup Artist of the Year. When it comes to competitions like the VZN Awards, she says it’s important to push forward for a win even after winning once before. “I just really wanted to elevate and challenge myself in a different way, to prove that I can make it a second year,” said Farahmand. “Even if you do have a win, whether it’s a trophy or not, in order to elevate yourself in your craft you have to keep going.”

Farahmand chose three distinct looks in the collection she submitted. One look is even a blast from the past, and being a ‘90s baby meant everything when she was putting the first part of her collection together. “I wanted to take it back into the past and give it a feel that I connect

MUAOTYMAKEUP ARTIST OF THE YEAR

with — that retro ‘90s vibe,” she said. “With the hair and the graphic liner.”

Being a finalist means being part of a powerful event, according to Farahmand. It’s one of the best parts of the show, she says. “The inclusivity and diversity aspect of it brings forth power,” she said. “And seeing all the different individuals who have really worked on their craft is a beautiful thing to see.”

MUAOTY MAKEUP ARTIST OF THE YEAR

Breanne Gershon

Josianne Bourque

The beauty

I N C S I O

beauty of N

L U

CENTRAL CANADA STYLIST

Lisa Schoor

Susie Maurice

CENTRAL CANADA STYLIST

Mathieu Mainville

Julie Vriesinga

AVANT GARDE ARTIST OF THE YEAR

Lisa Schoor

Simon James

Ruth Roche

AVANT GARDE ARTIST OF THE YEAR

Chris Baran

Lukas Press

Martin Menard

AVANT GARDE ARTIST OF THE YEAR

BARBER OF THE YEAR

Brayden Pelletier

Pedro Juan Gonzalez

Christopher Lord Christopher Lord

Kings Own Barbershop

For many, it’s an adventure to be part of a competition where you get to be a finalist. For Chris Lord, it’s that and so much more, especially to be recognized in a city outside of his own. As the VZN Awards gets ready to gear up in Toronto, Lord says finding success outside of his hometown of Ottawa is rewarding in itself. “I was pretty excited about that, getting recognized for my work in another city, especially in a city the size of Toronto — it’s a pretty humbling experience,” he said.

When thinking about inspiration for his collection, Lord said he wanted hair to be the focal point. Not only that, but he wanted hair that “pops,” he said. “It’s dark, it’s moody, due to not only the colour of the background, the dark shirts, a little bit of gold on there — I think they’re all accent pieces that really make it pop.”

Lord said being part of the VZN Awards will help him solidify his brand in Ottawa, amongst clients and even staff: “People want to work for people who have accolades, especially in the hair industry,” he said. “I think that would be extremely beneficial for me to in fact, win.”

Gregory Dennis

Lukas

Press

Dani Niven

George Garcia

Heidi Kenney

Julio Rodriguez

Erin Fernandes

Quinn Enright

Schwarzkopf

Submitting to Colourist of the Year was a “nobrainer” for Quinn Enright. In fact, it’s her entire world, with everything in the hair industry revolving around that single aspect. “Colour is everything to me,” she said. “I absolutely love colour, it’s just my world. My whole family is artists, I grew up with colour — my brain is so wired to that category. I still do cutting and styling, but colour is my go-to.”

Enright is a competition veteran, so she has a wise outlook on what people might expect at the

VZN Awards. One insight she has is that often, competitive work is about competing against yourself. If people view it that way, it helps competitors stretch their own limits, she says. It’s only when people get to the VZN Awards do they become inspired but what their colleagues have to put on the table.

“When you get to go to the VZN Awards and see other finalists and talk to those finalists and see their work throughs, and what they went through [...] it’s just a really inspiring experience,” she said. “VZN is really cool, because it’s newer, there’s a new platform, there’s voice. It’s like being at the beginning of a new generation of artists.

COTYCOLOURIST OF THE YEAR

Quinn Enright

COLOURIST OF THE YEAR

Nicole Pede

Brayden Pelletier

Lindsay Olsen

COTYCOLOURIST OF THE YEAR

Sean Godard

Lori Zabel

Marlo Steenman

COLOURIST OF THE YEAR

Michael Dubuc

Susie Maurice

STYLIST OF THE YEAR

Robin LaChance

Tinted Love Hair Studio

There’s a fun, creative side to the VZN Awards that allows Robin LaChance to indulge in outside of the salon, she says. When she gets to selfexpress on the stage, she’s sharing what makes her job so great in the first place. “I think that every time we give a little piece of our art to the world that it is a little bit special because it’s so different from what we do day-to-day behind the chair,” she said.

LaChance started doing competition work around 15 years ago. She credits competitions with helping evolve her career both behind the

chair and creatively outside of the salon. But what drives her to compete in the VZN Awards as opposed to others competitions is that the VZN Awards explores inclusivity differently than other shows do. “Before Andrea and Efe came along, I was looking at YouTube a lot,” she said. “A lot of that hands-on skill has come through Andrea and the magazine and connecting with artists.”

LaChance is most inspired these days by the talent she works around: colleagues, friends, and various competitors at different shows. The love and passion that strives in the hair community makes her realize that she’s part of a community: “You’re part of something larger. Everyone just encourages each other to express what they have inside.”

Robin LaChance

Tony Ricci

SOTY STYLIST OF THE YEAR

Erin Fernandes

Lukas Press

Michelle Oliver

STYLIST OF THE YEAR

Francis Bouchard

Brayden Pelletier

Michael Dubuc

STYLIST OF THE YEAR

Michelle Pargee

Nicole Pede

George Garcia

STYLIST OF THE YEAR

TEXTURE ARTIST OF THE YEAR

Robin LaChance

Derrick Rutherford

TEXTURE ARTIST OF THE YEAR

Susie Maurice

Lukas Press

Sharday Walker

THE SALON CHAIR COLOURIST

Renna Chaar

Lisa Dihn

Alicia Contini

Teneal Alexander

THE SALON CHAIR COLOURIST

Grace Trang

Suade Salon

Grace Trang is an expert on the goings-on at the salon chair. But perhaps the greatest ode to The Salon Chair award is showcasing exactly what goes on behind it. At least, that’s what she decided when she submitted her collection to the category. Because the beauty of the category is all about celebrating the authenticity behind the chair, according to Trang. “The Salon Chair category to me is us taking photos from the chair,” she said. “It’s not in a professional studio, it’s our daily work that’s being put up.”

Being a VZN Awards nominee means that Trang gets a platform to put herself out there. Although she’s used to putting out her work in an online capacity, having the opportunity to do so in person allows herself to find inspiration in others. “I feel like it inspires other people when you put out your own work, in the same way I feel like it inspires me to do better too,” she said.

Trang has been a hairstylist for 17 years. Even so, being nominated for the colour section of The Salon Chair is a big feat. But the shocking reveal is that she began colouring hair last year — it’s a big reason why her favourite thing about the VZN Awards is its inclusivity. “To find this passion so much later in life and to be recognized for it is really gratifying,” she said. “It’s great to be part of that.”

TSCC

Courtney Bond

Grace Trang

Zenaida Mujkanovic

Christina Gallant-Nisblé

THE SALON CHAIR STYLIST

Reema Jaber

Sheniese Charles

Lisa Dinh

THE SALON CHAIR STYLIST

Grace Trang

Maria Isho

THE BARBER CHAIR

Kevin Toribio

Gregory Dennis

Sebastian Vila

MULTICULTURAL ARTIST OF THE YEAR

Paul

Andley Naider

Lukas Press

Sharday Walker

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