BIG Tease Our Signature Event

BIG Tease

BIG Tease is where fairy tales and dreams come to life. Salons are given a theme that they recreate through hair, make up music and clothing presenting to a audience that will vote in the BIG Tease champion. Unlike tradition competitions everyone attending decide on their faith. Last year we celebrated 5 yrs of BIG Tease with over 500 attendees, cash prizes and giveaways it was a very successful night. We added a live barber battle and student competitors and as we continue to grow we as you to join us. We have now opened the registration for this years show which will be held on September 23th 2018 at the Toronto Events Center. Email us at info@efemagazine.com

GIANNI

The ultimate measure of a man is not where he stands in comfort and convenience, but where he stands at times of challenge and controversy.

– Martin Luther King Jr.

Gianni Gagliardi’s initial career path was in the apparel industry, and anyone who knows him, knows him for his impeccable style and great fashion sense. This made his transition to beauty that much easier. Sales has always been his passion. He entered the beauty industry 15 years ago as a Brand Manager for Venus Beauty Supplies. After almost 5 years of managing a brand, he took a Sales Consultant position with the company, as it was important for him to understand the grass roots of our industry, understanding the hairdresser and learning the day to day salon business.

Gianni knows what it takes is to develop and grow within a company. He is currently the Director of Sales for Schwarzkopf Professional & Alterna Haircare Canada but started as the Business Development Manager for Ontario and progressed to his current role. A true display of climbing the cooperate ladder… dedication, determination and being passionate. Gianni believes that inspiration comes from a variety of sources, do and you cannot limit yourself. “John Fortunato has been an incredible influence on the development of my career and has been a true mentor. He has taught me that mentorship is not just the occasional good advice, but really investing in people and their potential. I feel that we need more strong mentors in our industry to at all levels.

“You cannot rely on the traditional way of doing business… we always need to grow, adapt and look for new ways to engage with the hairdresser.

“Our community connectivity is imperative. We need to build and grow together; manufacturers, distributors, and salons. The core value of the industry is our connection and the relationship with the hairdresser. It is our responsibility to foster and mentor the next generation of stylists. We need to connect with them as you just never know where the relationship will lead you.”

COLOUR CORRECTOR Schwarzkopf’s crew of colour experts bring you two new ways to keep clients coming back for your magic touch.

#MeToo

I’m in 100% support of the Me Too movement. In an industry that so closely mimics Hollywood I think it’s important to address that these scenarios can hit close to home for many. I am grateful to be a successful woman in the beauty industry and not to have had an experience that would make me to say “Me Too”. Sadly, this is not the case for everyone.

With social media popularity at an all-time high, being “Instafamous” is a thing. Power and pressure are real. For an artist, the ideal of travelling the world and gracing the most prestigious stages is the ultimate dream come true. All expenses paid trips and mingling with the industry’s finest... who could ask for anything more? Oh and on top of all that you get paid your daily rate. Pretty awesome! But what if all that was at the cost of your integrity? What if someone was imposing their power to make you do something you didn’t want to? What if they made you feel that this was the only way to move forward in your career? Hair shows are like being at the Grammys every week in a different province or country. You have to dress to impress, there’s a red carpet, wining and dining, after-parties, and beautiful hotels. A pretty unreal life for anyone. As industry professionals, we feel the need to be a part of this, to be a part of something. You may feel the need to succumb to pressure.

As I’ve stated before, “we are the only industry where you can become talented by dedication and practice.” Once you have that, no one can take that away from you. Hairdressers are a community like no other; find a mentor, a strong woman who inspires you, and allow yourself to experience through her and grow with her. Because experience and talent will go a long way. Do not give anyone the opportunity to smother your creativity. Growing as an artist may not always be easy, but it will always be worth it. And as women we may feel we have to work twice as hard to be noticed. So, in this magnificent world of beauty, let’s make a pact to uplift each other, learn from each other and love one another. Let’s help find ways for each other, so no one ever has to say “me too” again.

Never underestimate the power of a creative mind.