ToBe Honest

INDUSTRY NOTES

TO BE HONEST

My name is Michael Zeineddine. I’ve been in the industry essentially my whole life; we opened Bilalo Hair Artistry and Spa in 2001 and I became co-owner in 2013. In my younger years I was a professional dancer, choreographer, and educator; luckily, I am still able to continue on with all my passions to this day. I think we can all concur that January and February can potentially be a slow season in our trade. I agree, but I also strongly feel that there are so many creative ways to change that. We must get our clients excited for their next visit. Yes, we are all aware of the pre-booking system. Have you ever thought about offering complimentary hair treatments, spa services, and discounts on retail to help during the winter blues? Let’s not think of it as losing money on these complimentary services, as I would rather have a client in my chair than have an empty one. In our last year we discussed the importance of adding services, product incentives and client nights…BYOB’s (bring your own blowdryer). Remember, you’ll have no one to blame except yourself if

you haven’t created business around this time. For salon owners and managers, this is a great opportunity to clean house and go over things that must be tuned up after an exceptionally busy holiday season. For instance, you can host one-on-one staff meetings, training seminars, and salon atmosphere development. A topic I will dive further into in our next issue. On a personal note, we are already in full renovation mode at our salon. We have been in business for 17 years and went through major renovations 8 years ago. It is essential to keep updating the feel and vibe of your salon. By doing so, not only will your clients be excited, but it will create a refreshing atmosphere for your stylists, as this is their second home. As well, anything is possible with the right research to find affordable salon equipment. Investing in yourself doesn’t have to involve breaking the bank; little things can make the biggest difference in the salon.

MICHAEL ZEINEDDINE, CO-OWNER OF BILALO HAIR ARTISTRY & SPA //  : MICHAEL ZEINEDDINE // : @MIKE_ZEIN1

Fierce Our Future Looks

MARCA

#Marcagrad2018

Wow!! Is all we can say after attending Marca Colleges 33rd graduation ceremony. With over 500 people in attendance and 123 graduates, it was an incredible night. Graduates had the opportunity to celebrate their success in hairstyling with family, friends and peers. The night started with cocktails and an all you can eat antipasti bar, followed by a three-course meal and desserts. All this while the Marca college instructors inspired their students with their presentation “Glow”. Marca college has certainly created a phenomenal memory for their students, as all graduates entered the room with a cap and gown and left with their diploma. Some left with awards for outstanding achievements. Congratulations to all the graduates, Marca College and the Chimentti family for setting the bar high!!

Photo Credit: @marcacollegedufferin

FIORIO

#Fiorioday2018

This was a totally rad evening spent with some of Ontario’s most talented stylists/ barbers as we celebrated the 21st annual Fiorio day, 80’s style. Fiorio is an elite salon chain with some of the highest trained staff. Every year, Maurice hosts what is called the Fiorio Star Awards, where they recognize their salon teams and individuals for their excellence. The night was hosted by Revlon Professional, who wowed the crowd with their American Crew performance that boasted great music, high-tops and break dancing. It is always a great evening when creatives come together to inspire and encourage the industry. It was great to be amongst that kind of energy. Our very own Andrea Sampson had the pleasure of participating as a judge for their live competition. Fiorio Day is a night that proves our industry thrives best when we are together. Congratulations to all the Star award winners!! As well, to Maurice Fiorio and Revlon for a job well done.