INDUSTRY NOTES
TO BE HONEST My name is Michael Zeineddine. I’ve been in the industry essentially my whole life; we opened Bilalo Hair Artistry and Spa in 2001 and I became co-owner in 2013. In my younger years I was a professional dancer, choreographer, and educator; luckily, I am still able to continue on with all my passions to this day. I think we can all concur that January and February can potentially be a slow season in our trade. I agree, but I also strongly feel that there are so many creative ways to change that. We must get our clients excited for their next visit. Yes, we are all aware of the pre-booking system. Have you ever thought about offering complimentary hair treatments, spa services, and discounts on retail to help during the winter blues? Let’s not think of it as losing money on these complimentary services, as I would rather have a client in my chair than have an empty one. In our last year we discussed the importance of adding services, product incentives and client nights…BYOB’s (bring your own blowdryer). Remember, you’ll have no one to blame except yourself if
you haven’t created business around this time. For salon owners and managers, this is a great opportunity to clean house and go over things that must be tuned up after an exceptionally busy holiday season. For instance, you can host one-on-one staff meetings, training seminars, and salon atmosphere development. A topic I will dive further into in our next issue. On a personal note, we are already in full renovation mode at our salon. We have been in business for 17 years and went through major renovations 8 years ago. It is essential to keep updating the feel and vibe of your salon. By doing so, not only will your clients be excited, but it will create a refreshing atmosphere for your stylists, as this is their second home. As well, anything is possible with the right research to find affordable salon equipment. Investing in yourself doesn’t have to involve breaking the bank; little things can make the biggest difference in the salon.
MICHAEL ZEINEDDINE, CO-OWNER OF BILALO HAIR ARTISTRY & SPA // : MICHAEL ZEINEDDINE // : @MIKE_ZEIN1
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MAGAZINE JAN/FEB 2019
