Brand Booklet
effatuniversity.edu.sa
LOGO EXCLUSION ZONE
5X
GRIDS AND LOGO SIZING
Format Portrait
Dimension mm WXH
Margin mm
Columns
Gutter mm
Logo mm
A0
841 x 1189
51
10
11
110
A1
594 x 841
41
10
8
80
A2
420 x 594
31
12
8
56
A3
297 x 420
21
12
6
32
A4
210 x 297
15
12
4
26
A5
148 x 210
12
6
4
20
A6
105 x 148
6
6
3
12
LOGO POSITIONING
Secondary
Primary
COLLEGE LOGOS
SOCIAL MEDIA
Arabic alignment
English alignment
1/2 X X 1/2 X
INCORRECT LOGO USAGE There is huge potential for the use of a whole host of graphics in Effat communications, including (but certainly not limited to) patterns, illustrations and icons.
PULL UP BANNER
POSTER TEMPLATE
Logo
Main theme
Additional info
GRAPHIC DEVICES There is huge potential for the use of a whole host of graphics in Effat communications, including (but certainly not limited to) patterns, illustrations and icons.
Effat University’s unique architecture provides the perfect inspiration for the use of geometric shapes in design.
PHOTOGRAPHIC STYLE
A further set of shapes can be adapted from Effat’s logo.
COLOR PALETTE
PMS: 300 CP
PMS: 273 CP
PMS: 216 CP
CMYK: 99/50/0/0
CMYK: 100/100/0/22
CMYK: 13/96/26/52
RGB: 0/108/180
RGB: 52/49/117
RGB: 128/36/71
HEX: #006CB4
HEX: #343175
HEX: #802447
PMS: 5125 CP
PMS: 2945 CP
CMYK: 42/81/11/49
CMYK: 100/53/2/16
RGB: 116/67/100
RGB: 0/94/152
HEX: #744364
HEX: #005E98
Core
College PMS: 322 CP
PMS: 7555 CP
CMYK: 97/9/39/34
CMYK: 0/28/98/11
RGB: 0/122/123
RGB: 219/168/16
HEX: #007A7B
HEX: #DBA810
PMS: 611 CP
PMS: 618 CP
PMS: 7531 CP
CMYK: 7/1/89/10
CMYK: 14/10/85/27
CMYK: 16/29/38/53
RGB: 216/204/45
RGB: 181/167/66
RGB: 137/120/99
HEX: #D8CC2D
HEX: #B5A742
HEX: #897863
Tertiary PMS: 7496 CP
PMS: 166 CP
PMS: 213 CP
CMYK: 46/6/100/42
CMYK: 0/76/100/0
CMYK: 0/92/18/0
RGB: 120/137/32
RGB: 224/108/42
RGB: 219/62/121
HEX: #788920
HEX: #E06C2A
HEX: #DB3E79
PMS: 871 C
PMS: 877 C
PMS: 5205 CP
CMYK: 0/17/55/50
CMYK: 45/34/34/0
CMYK: 30/59/13/41
RGB: 132/117/78
RGB: 138/141/143
RGB: 134/100/122
HEX: #84754E
HEX: #8A8D8F
HEX: #86647A
Special
TYPOGRAPHY
PRIMARY ENGLISH FONT
USAGE
Helvetica Neue
For all printed communication and online use
SECONDARY ENGLISH FONTS Garamond
Only if a serif font is required
Snell Roundhand
Only if a script font is required
Verdana
Web safe font
PRIMARY ARABIC FONT
USAGE
Muna
For all printed communication and online use
CONTACT Approval from the Management of Communications and Public Relations team is required for all external advertising and marketing communications, to ensure compliance with brand guidelines.
Effat University PO Box 34689 Jeddah 21478 Saudi Arabia Telephone: +966 92 000 3331 Fax: +966 12 637 7447 Email: effatuniversity@effatuniversity.edu.sa www.effatuniversity.edu.sa