I. Department Chair's Message

The marketing department (MKT) is committed to spearhead business transformation and innovation through its unique data-driven multidisciplinary curriculum that creates leaders, entrepreneurs, and scholars who will effectively engage and contribute to the local and global socio-economic growth.

From its inception, the MKT has been renowned for its academic excellence, high-quality teaching and learning, impactful research outputs and community service. This is evidenced by the quality of its graduates, acquisition of national and international accreditation for its degree program, the high-quality research output of faculty, and the contribution of faculty and staff towards innovation, entrepreneurship and societal impact locally and globally. Our program, faculty and students have been pioneers of many first in the country and continue to soar great heights.

Our unique curricula are designed and curated by experts in academia, industry and community, to ensure relevancy, marketability and adaptability of our graduates in a rapidly evolving business landscape. Our undergraduate programs are multidisciplinary in approach, technologically imbued, designed to equip students with both technical and soft skills needed to be at the forefront of business innovation, internationalization, and digitalization.

The strategic plan 2022 – 2027 was conceptualized to propel MKT towards new horizons of digital education, big data, internationalization, business and socio-economic innovation. As the world becomes more interconnected online, industries merge to give rise to new business trends, goods and services.

With an up-to-date curriculum that is data-driven, dedicated faculty, talented students and successful alumni, MKT is positioned to be a regional academic powerhouse that leads in digitalized education, cutting-edge research and innovation, and produces futureproof graduates.

Through the successful implementation of this strategic plan, MKT will be the crucible of ambition, ideas and resources that will lead business transformation nationally and internationally.