II. College Vision, Mission, and Goals

Mission

The Marketing program’s mission is to provide digitalized data driven learning experience, to build innovative professional marketers, and impactful researchers, realizing their full potential by effectively engaging and contributing in local and global socio-economic development.

Vision

The Marketing Program strives to build a global community of innovative marketers through education, digitalization, and impactful research leading to society engagement.

Goals

Goal 1: Strengthen the MKT department’s reputation nationally and internationally through its impact and contribution to the prosperity of education, economy and society in the Kingdom of Saudi Arabia.

Goal 2: Cultivate a dynamic and collaborative work environment through an effective and an inspiring leadership that promotes integrity, strong work ethics and transparency in managing all the MKT department activities; and position the MKT department to be recognized among the top ranked business schools nationally and regionally through rigorous and effective quality processes and procedures that meet the national and international standards.

Goal 3: To offer an exceptional teaching and learning experience through the creation of innovative programs, interactive and project-based learning, development of analytical skills, professional certifications and progressive research in the field. Moreover, emphasizing on the integration of state-ofthe-art learning resources and cutting edge technology in the MKT program curricula.

Goal 4: Attract and retain diverse student body who qualify to become true ambassadors of the MKT department through a holistic learning and transformational experience, extensive skill development, and ongoing individual support.

Goal 5: Maintain and enhance efforts to recruit, nurture, and retain diverse, highly qualified and committed faculty, researchers, and staff, and supporting their professional development.

Goal 6: Effectively manage the MKT department facilities and equipment and optimize their use; and achieve and sustain financial stability and strength to enhance theMKTand the University’s competitive position.

Goal 7: Cultivate a research environment that supports MKT faculty and students to produce high quality research in alignment with country’s research priorities. Develop and sustain strategic research partnerships, collaborations, and relations with national and international partner institutions.

Goal 8: Enhance the partnership with the community and industry through mutual exchanges of expertise, novel contributions to the 2030 vision, and effectively engaging students, faculty, and alumnae in the service of society.