EWI Industrial & Infrastructure photography folio

Industrial

Specialist Photography & Video Services For Business

www.effectiveworkingimage.com

Commercial

Corporate

Aerial

Experience Matters Work locations are no place for the unprepared or inexperienced

With over 20 years as specialist photographers for businesses and professional organizations.

We have the experience to recognize and create arresting imagery tailored to work effectively for you.

We know how to find dynamic visual

opportunities for imagery to tell the story you

need told, while being fully aware of the need to comply with your safety and scheduling commitments.

Our commitment to our clients continues well

after the shooting has finished and the results

delivered. With ongoing ideas and support on how you can make maximum use of the work we have created for you.

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People buy with their eyes,

Road Maintenance

2 AM , Melbourne Westgate Freeway Major marketers know that visual presentation is critical in selling their products.

Marketing your business or organisation is no different.

Creating a dynamic and informative perception of your brand takes creativity and insight.

The power of a great image has the selling power of a thousand well written words, except it communicates in an instant.

Opportunity happens 24 hours a day

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Track & Rail

We love what we do While you concentrate on showing what you do best, we bring our specialist knowledge and skills to opportunities when ever and where ever they arise.

Recognising the visual opportunities in the work place is what creates those defining images which promote your unique processes and skills.

That’s where we excel.

3AM , Laverton Track Welding

From under ground to 4,000 ft above

We have the experience, specialist equipment and fully licensed operators to carry out any photography and video filming you may require.

Understanding the needs of shooting in inhospitable environments or the requirements of civil authorities are an important aspect of what we offer.

Working in hazardous environments are a large part of what we do.

8 PM , Nowra RAN Seahawk Maintenance Defence

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Perfect moments rarely happen. Creating them when required takes imagination and expertise

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We Listen, to what you understand of your industry, audience, needs and goals We then add our ideas gained over years of seeing what has

worked for other clients and in other situations. Ideas that can

be valuable to you. In addition bringing an extensive knowledge of the many ever growing capabilities and new technologies that can give you the edge.

As part of the process, we then listen again to your responses

to see what we can offer, then work with you to plan the most effective way to obtain the results that will really work for you.

How you and your organization look is critical to your suc-

cess. What people see, is the most important way most of us assess what we choose to believe. Short comings in what

you show can have negative effects, and few will tell you when they’re not convinced.

In a world awash with images we make yours stand out!

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Making a good first impression is a once off opportunity

10AM , Bayswater Ultra Violet Inspection Creating a great first impression has a lasting effect on the viewer, and makes your job easier.

A poor first impression will mean you will be constantly required to try and counter the customers initial perception.

A different way of seeing... ... we bring a fresh yet experienced new way of seeing things

We bring an understanding of camera angles, the

perspective effect of different lens selections. The dynamic

effects of creative lighting and many years working with post production digital technologies.

We make sure impact and quality are never an extra.

Welding

Coil refurbishing

Our commitment to our clients... ... starts before our cameras are bought out - Production planning & briefing - Post production image management - Library & archive facilities with 24/7 access

Our services include...

- Photography - Video production - Aerial imaging - Short term time-lapse video - Display print production - Image retouching

Aerial

- Image library management

Š Copyright all images EffectiveWorkingImage.com Photographers Chris Parks / James Byron

Š Copyright all images EffectiveWorkingImage.com Photographers Chris Parks / James Byron

Š Copyright all images EffectiveWorkingImage.com Photographers Chris Parks / James Byron

Š Copyright all images EffectiveWorkingImage.com Photographers Chris Parks / James Byron

Š Copyright all images EffectiveWorkingImage.com Photographers Chris Parks / James Byron

Š Copyright all images EffectiveWorkingImage.com Photographers Chris Parks / James Byron

Š Copyright all images EffectiveWorkingImage.com Photographers Chris Parks / James Byron

Š Copyright all images EffectiveWorkingImage.com

Photographers Chris Parks / James Byron

?

Some questions you might ask yourself.

What would I buy without even looking at it ?

If what I’m considering spending money on looked shabby, would I feel happy paying for it ?

If a service provider did not look up to the task. Would I confidently hand over the job to them ?

What would it mean to my business to look impressive ?

How would it look if we used the same stock library photo purporting to be our business as was also used by our competition ?

How would handing over a really impressive promotional piece help your sales and marketing people ?

Some questions we would ask you.

How and where would you show this imagery.

In print, on the internet, TV, or at Trade shows for instance. All have special requirements to be kept in mind.

Who is your audience Are they professionals, knowledgeable in your area. Or people unfamiliar with that you have to offer.

How would your audience make use of your product or service ?

The sausage machine design engineer may be rightfully proud of the finished quality of his machine.

But the end user deciding to buy the sausage machine wants to know how many great sausages it will allow him to produce.

So who do we really need to impress ?

Could we take advantage of unusual vantage points ?

Unusual vantage points are often available. But pre-planning or at least consideration can clear any obstacles or safety requirements involved. Allowing us the opportunity to show your subjects from new eye catching view points.

Can we consider working out of normal hours ?

Many things can look far more dramatic in unusual lighting conditions.

Such as in the early morning, late evening or even at night.

Again allowing us to produce images for you that really standout.

What particular safety procedures and quality indicators need to be considered and shown in your situation ?

Failure to consider these matters can destroy any value in what is produced.

Years of experience has instilled the importance of keeping these matters front of mind.

As well as being a great source of ideas on how and what we can show.

These and other questions help us understand how we can use our skills to create the imagery that will be of greatest value to you. Understanding what you need to impress your audience is important in creating our work for you.

Your ideas on what you would like to see from us is important to us better servicing your needs.

So if you have any comments we would appreciate your feedback.

Chris Parks started in industrial photography on the job, working in the photographic section of a major government department for 5 years, before leaving to work as an architectural photographer in England and Europe. On his return to Australia he managed a major professional processing laboratory specialising in large scale colour printing for the display industry.

He then opened up his own advertising and industrial photography practice working for major agencies and clients in many fields, both in the studio and on location.

Since the 1980’s, Chris has worked with many talented creative people in advertising, public relations and marketing roles, creating strong and effective images to support their promotional messages. “ I believe our job is to combine our knowledge of the latest advances in photography and image making with the insights we have gained through working with and for many talented clients and colleagues. Then bring that experience together with knowledge we can obtain about your business and its goals. To make you, your business and your message resinate strongly and positively with your audience.” Chris Parks

ChrisParks

James Byron was brought up around high class photography.

With a father who was part of the heyday of classic advertising photography, during the period of Melbourne’s retail and fashion dominance in Australia. He followed advice to put his strong analytical strengths to good use, by studying and working successfully in accounting and auditing before deciding to follow his creative and artistic instincts.

With strong training in precise analytical thinking and technical rigor, combined with a lifetime of visually creative influence, James moved into advertising photography in the mid eighties. This has seen him work on many major company’s accounts. Providing strong and precise images for their advertising, technical and marketing needs. James also provides many clients with expert advice in regard to new digital systems and possibilities for making the most of the work they require. “ I consider that the image is the most powerful form of communication, it has the ability to tell the story in an instant. When photography is planned and done properly it can make the most complex tasks and processes appear simple.” James Byron

chris@effectiveworkingimage.com

0407 526 396

James Byron 0407 323 955

james@effectiveworkingimage.com www.effectiveworkingimage.com

Imaging

Photographic design providing marketing solutions

ChrisParks

chris@effectiveworkingimage.com

0407 526 396

james@effectiveworkingimage.com

James Byron 0407 323 955

www.effectiveworkingimage.com

Imaging