1
“I’ve got a new invention. It’s a revolving bowl for tired goldfish.” Lefty Gomez
1
“If you can laugh together, you can work together� Robert Orben
1
“I’ve got a new invention. It’s a revolving bowl for tired goldfish.” Lefty Gomez
1
1
ABOUT US Being efficienct means that every second counts, every cent makes a difference, and every idea matters. This makes us a unique breed of agency. In fact, we are not a traditional ad agency at all. Because we don’t just “do ads.” We’re an agile, accomplished integrated marketing and communications company, which describes us far better than “ad agency”.
We deliver creative solutions of all kinds for large and small brands, through a variety of disciplines, to engage people, activate brands and drive demand.
Specific needs require specific solutions. This is our strong suit. Our team, comprising all disciplines, surrounding an issue, and the appropriate people emerge to solve it, efficiently.
1
1
“A successful tool is one that was used to do something undreamt of by its author.� Stephen C. Johnson
1
1
SERVICES Unlike other agencies with multiple layers of management, we’re a lean machine with staff that like to dig in and get their hands dirty. Whether launching a new identity or re-engineering an old one, selling a product or service, developing a website or building a lead generation program, our team will work closely with yours to solve your most challenging marketing issues.
1
1
INTEGRATION Integration is about more than understanding all of the unique strengths and weaknesses of a diverse set of brand channels broadcast, direct, Web, etc. It’s about blending the lines between these channels to create a more resonant and memorable brand connection.
1
1
STRATEGY Proprietary brand process; business planning; brand architecture; positioning and messaging; go-to-market strategies; brand extensions.
1
1
MARKETING Customer touchpoint and conversion path audits, plans and management; audinece segmentation research and planning; strategic interactive integration; experiential modeling; multicultural marketing.
1
1
CREATIVE Advertising design and copy; print and broadcast; interactive media; product design; marketing collateral; brand and corporate identity; style guides; motion graphics; packaging; naming; sustainable materials; in-store merchandising; promotion and event concepts; exhibit design.
1
1
MEDIA Planning and buying; offline and online; print and broadcast; DR/ DM; banner/rich media; behavioral, contextual and geo-targetting; viral; guerilla; out of home; custom publishing.
1
1
INTERACTIVE Web and micro-site development; social media strategy & tactical implementation; interactive campaign integration; multi platform programming and coding; Flash development, email marketing, online media planning.
1
1
COMMUNICATION Corporate communications; media relations and publicity; product launches; special events; product publicity; celebrity tie-ins; crisis/ issues management; press packages.
1
1
OUR CLIENTS Here it is from the horses mouth, so to speak:
“I really appreciate all the effort that Debbie and her team puts into every project we work on, no matter what the size.” - Alexa Capazario, Samsung Mobile.
“They are part of our team, and we can’t cope without them.” Bronwyn Blackburn, Vodacom 4U.
“Yo man, this crew really is the shiznic!” - David Morris, Allied Mobile
1
OUR CLIENTS
effortless living
1
OUR CLIENTS
1
1
OUR WORK Corporate communications; media relations and publicity; product launches; special events; product publicity; celebrity tie-ins; crisis/ issues management; press packages.
1
PRINT ADVERTISING: SAMSUNG B3310 PRINT AD: Product ad for the B3310 QWERTY messenger phone. Main thrust of the communcation to illustrate the fact that the handset was desinged around the need for text messaging.
1
1
1
1
PRINT ADVERTISING: SAMSUNG C6625 PRINT AD: Product ad for the C6625 business phone. Main thrust of the communcation to illustrate the fact that the handset was desinged around the business professional, with a need for instant messaging.
1
Why climb the corporate ladder, when you can take the express elevator? The new C6625. Your fast track to success – all in a slimmed down messaging phone that fits your pocket perfectly. See you at the top. • Slim 3G messenger with HSDPA
• Full Garmin GPS navigation
• 2MP camera
• and more.
1
With it’s full QWERTY keyboard, the new C6625 will make sure you get the message out. Your fast track to success – all in a slimmed down messaging phone that fits your pocket perfectly. See you at the top. • Slim 3G messenger with HSDPA • Full Garmin GPS navigation • 2MP camera
“The C6625 gets two thumbs up”
1
• and more.
Going up?
The new C6625. Your fast track to success – all in a slimmed down messaging phone that fits your pocket perfectly. See you at the top. • Slim 3G messenger with HSDPA • Full Garmin GPS navigation • 2MP camera
• and more.
1
It’s tough out there. Arm yourself.
With it’s full QWERTY keyboard, the new C6625 will make sure you get the message out. Quick. Your fast track to success – all in a slimmed down messaging phone that fits your pocket perfectly. See you at the top. • Slim 3G messenger with HSDPA • Full Garmin GPS navigation • 2MP camera
1
SAMSUNG C6625 POS: Counter standee for product display.
1
PRINT ADVERTISING: SAMSUNG CORBY PRINT AD: Product ad for the Corby Messenger phone. Main thrust of the communcation to illustrate the fact that this handset is a youth orientated text messenger handset.
1
1
PRINT ADVERTISING: SAMSUNG GALAXY PRINT AD: Product ad for the Galaxy Smart Phone. Main thrust of the communcation to illustrate the fact that this handset is a direct competitor to the Palm handset, beating it feature for feature.
1
1
1
1
PRINT ADVERTISING: SAMSUNG J700 PRINT AD: Product ad for the J700 Phone. Main thrust of the communcation to illustrate the fact that this handset has a super bright, colour, AMOLED screen.
1
1
1
1
PRINT ADVERTISING: SAMSUNG BIRTHDAY PRINT AD: Congratulatory ad from Samsung mobile to Nashua mobile celebrating their 15th birthday.
1
In business, it’s partnerships that build success. Congratulations to Nashua Mobile for 15 years of putting us first. We look forward to another 15 years of success.
Customer Contact Centre 0860 726 786 www.samsung.com
1
PRINT ADVERTISING: SAMSUNG BIRTHDAY PRINT AD: Congratulatory ad from Samsung mobile to Cell C celebrating their 10th birthday.
1
Congratulations to Aerotech for 10 years of sweet deals, from Samsung Mobile.
Customer Contact Centre 0860 726 786 www.samsung.com
1
PRINT ADVERTISING: SAMSUNG RANGE PRINT AD: Print ad showing the range of samsung products available for use in the great outdoors.
1
1
PRINT ADVERTISING: CHATZ, 4U PRINT AD: Print ad for the Miss SA pageant. The two brands are official airtime sponsors for Miss SA and Miss SA Teen.
1
1
1
1
PRINT ADVERTISING: HISENSE PRINT AD: Print ad for the Hisense, showcasing the range of premium products on offer to South African consumers.
1
1
PRINT ADVERTISING: HISENSE PROPOSED PRINT ADS: Print ads for the Hisense, showcasing the range of premium products on offer to South African consumers, and some product feature ads.
1
1
1
1
RETAIL PRINT ADVERTISING: VODACOM 4U and CHATZ Cellular: Efficiency advertising handles the day to day and month to month retail advertising for both these brands. In excess of 50 retail ads per month, special catalogues, POS and all other retail and branding requirements by franchisees from both brands pass through the agency before distribution.
1
1
1
1
1
1
OUTDOOR ADVERTISING: VODACOM 4U Billboards: Outdoor signage for Vodacom 4u, directing customers to the new shop.
1
1
OUTDOOR ADVERTISING: VODACOM 4U Billboards: Outdoor signage for Vodacom 4u, directing customers to the new shop.
1
1
OUTDOOR ADVERTISING: VODACOM 4U Billboards: Outdoor signage for Vodacom 4u, directing customers to the new shop.
1
1
1
1
OUTDOOR ADVERTISING: SAMSUNG 200 metre long Billboard: Proposed artwork for a special 200m long board that was to be erected for the 2010 World Cup. The site for the board colapsed leading to the termination of the project.
1
Detail view - see next page for full view
Detail view - see next page for full view
1
1
1
OUTDOOR ADVERTISING: Vodacom 4U Street pole: Artwork for streetpole ads advertising a concert sponsored by Vodacom 4U.
1
These have to be clear and concise. The norm is a series of 3 consecutive poles. In this case the message will be split up in 3 logical portions: Who?
W h e re ?
How?
1