Book2 by Efficiencyadv Company

IDENTITY / LOGO: LFC identity: A new logo and stationary design for LFC. Operating out of Nelspruit they are a timber and forestry company.

IDENTITY / LOGO: TZANENG identity:A new logo and stationary design for Tzaneng. they sell and export treated tiimber wholesale.

IDENTITY / LOGO: WARTHOG WAGON TOURS identity:Warthog Wagon Tours run a Wagon Tour tourist destination and needed to have a contemporary identity to suit their youthfull customers.

IDENTITY / LOGO: VUSUâ&#x20AC;&#x2122;MUSU identity:A furniture design shop that manufactures furniture according to customer specification.

A logo and stationary design was followed by a website design.

PACKAGING: HONEY BY LEIGH:A logo and graphic element design for Honey cosmetics. The range was developed and promoted by well known consultant Leigh Toselli.

After various options we decided to go with a very clean and understated look.

PACKAGING: CELL C BOX DEAL PACKAGING:A box design for a package deal. Using a unique die cut and shaved corner, the packs made for impressive on shelf presence.

CATALOGUE: ALTITUDE CLOTHING CATALOGUE: Altitude clothing manufactures and sells corporate unbranded clothing to a rnage of distributors,. They briefed us to design a catalogue that would show their comprehensive range in a fresh new light that would set them apart from other catalogues in the industry. The brief also required the idea of a rainbow of colour, to be incorporated.

CATALOGUE: SAMSUNG MOBILE CATALOGUE: A comprehensive catalogue design for all the phones in the Samsung range.

BROCHURE: SAMSUNG PRODUCT BROCHURES: Individual brochure designs for each of the phones in the Samsung range. These are used in store as sales tools for the shop stewards.

[RUGGED] Having a sturdy build or strong constitution.

B3110 SAMSUNG HEAD OFFICE PO BOX 70006, BRYANSTON, 2021 TEL. 0860 SAMSUNG (0860 726 7864) WWW.SAMSUNG.COM/ZA

RUGGED!

ALL RIGHTS RESERVED. SPECIFICATIONS ARE SUBJECT TO CHANGE WITHOUT NOTICE. THE AVAILABILITY OF PARTICULAR PRODUCTS AND SERVICES MAY VARY BY REGION. SCREEN IMAGES MAY BE SIMULATED. 3G SERVICES SUBJECT TO NETWORK AVAILABILITY.

Get tough! If you’re drawn to all the challenges that the great outdoors can throw at you, or are involved in a

this phone is the perfect travel companion for adventure-seekers and those working in tenuous

physically demanding career like construction, farming or engineering, the Samsung B2100 is

conditions.

the perfect phone for your lifestyle. This phone is tough, rough, intense and rugged, and encased in a 0.7inch case, the Samsung B2100 is the slimmest

Additional features include external speakers and noise cancellation - which functions through a dedicated microphone – as well as a LED

submersible phone to be released on the market to date.

flashlight. As this wasn’t enough the Samsung B2100 Samsung sports a free FM radio and

Encased in an anti-shock coating, the B2100 can resist all the bumps, grazes and scrapes it is exposed to while remaining impervious to water and dust. The B2100 can remain water resistant

camera with the LCD screen display measuring 120 x 160.

for up to one metrefor half an hour, a feature partly attributed to its urethane casing which also gives the phone a comfortable grip and enables the handset to withstand harsh outdoor environments.

B2100 4 line Qwerty Keyboard Messaging 2MP Camera + FM radio IM and Social Networking Integration Find Music 35MB onboard memory + micro SD slot

The B2100 has an IP57 rating which rates its resistance to water and dust, the phone also displays a hardy resistance to bumps, scrapes and scuffs and provides the perfect outdoor mobile experience. Adaptable for even the toughest environments including blowing rain, salt fog, and extremely hot and cold temperatures,

[FUNKY!] Stylish and modern in an unconventional way

B3110 SAMSUNG HEAD OFFICE PO BOX 70006, BRYANSTON, 2021 TEL. 0860 SAMSUNG (0860 726 7864) WWW.SAMSUNG.COM/ZA ALL RIGHTS RESERVED. SPECIFICATIONS ARE SUBJECT TO CHANGE WITHOUT NOTICE. THE AVAILABILITY OF PARTICULAR PRODUCTS AND SERVICES MAY VARY BY REGION. SCREEN IMAGES MAY BE SIMULATED. 3G SERVICES SUBJECT TO NETWORK AVAILABILITY.

FUNKY!

You’ve gotta love texting! It really is a modern marvel. It allows you to send intantaneous messages to a friend without the inconvenience of small talk. Many people, ranging from teenagers to adults find that sending text messages is their preferred way of communicating with family and friends. Texting is quick. It’s simple. It’s to the point. And for parents who want to get on better with the their teenage children they no longer understand, statistics show that 56% of teens from 13 to 19, say that they communicate more with their parents since they began texting.

B3310 4 line Qwerty Keyboard Messaging 2MP Camera + FM radio IM and Social Networking Integration Find Music 35MB onboard memory + micro SD slot

And for teenagers who are in love but for whom calls are really expensive, texting is a godsend! You can text all day for a fraction of the price. If you fit into the description, then you need the Samsung B3310. And this phone is a real stunner. Coming as it does in Pink, it’s going to be a real favourite with the girls. On a practical level the Samsung B3310 is the perfect entry level messaging phone and incorporates the usual social networking sites like Facebook, MySpace and Flickr. It is very easy to use and features vertical numbers on the side when the QWERTY keyboard is closed.

BROCHURE: SAMSUNG PRODUCT BROCHURES: Individual brochure designs for each of the phones in the Samsung range. These are used in store as sales tools for the shop stewards.

ACCESSORIES SOLD SEPERATELY

DNSe

Digital Natural Sound engine, Samsung Proprietary audio equalization technology.

AMOLED

Active Matrix OLED, is a hybrid display technology that pairs the active matrix backplane from a traditional TFT display with an OLED display. As a result the displays have faster pixel switching response times when displaying fast moving animations. Colour and contrast are improved even in direct sunlight.

BLUETOOTH EARPHONE WEP250

[TOUCH] Ultimate functionality at your fingertips.

INCLUDED IN BOX

GenoA

GLOSSARY

(C3510)

Handset Standard Battery Travel Charger S20pin Headset User Manual S20 + 3.5mm PIN

STAR (S5233)

STAR SILICONE COVER Handset Standard Battery Travel Charger Stereo Headset USB Cable PC Studio CD (mni) User Manual

QVGA

A screen resolution of 320x240 pixels

DLNA

Digital Living Network Alliance, A standard for sharing media wirelessly across devices.

HSDPA

High-Speed Downlink Packet Access A 3G mobile telephony communications protocol which allows networks based on UMTS to have higher data transfer speeds and capacity.

JAVA

A computer programming language designed to produce programs that will run on any system.

SNS Integration

Social Networking Service.

microSD Slot

Memory card slots are used primarily to add memory to a phone, in the form of a memory card.

S20 PIN

Corby (S3653)

S20 PIN

Handset Standard Battery Travel Charger Stereo Earphone 3.5mm Mic. Cable 3.5mm Black Jacket Fashion Jackets Data Cable + Data CD (Kies/Multistage) User Manual

M3710

CORBY COVERS

SPEAKERS ASP100 3.5mm Handset Standard Battery Travel Charger Stereo Headset User Manual

Micro USB + 3.5mm PIN

C3510

STAR S5233

Corby S3653

M3710

TOUCH

*Certain handsets and colour variations are Network dependent and subject to availability in selected stores only SAMSUNG HEAD OFFICE PO BOX 70006, BRYANSTON, 2021 TEL. 0860 SAMSUNG (0860 726 7864) WWW.SAMSUNG.COM/ZA ALL RIGHTS RESERVED. SPECIFICATIONS ARE SUBJECT TO CHANGE WITHOUT NOTICE. THE AVAILABILITY OF PARTICULAR PRODUCTS AND SERVICES MAY VARY BY REGION. SCREEN IMAGES MAY BE SIMULATED. 3G SERVICES SUBJECT TO NETWORK AVAILABILITY. E.&O.E

Corby Covers are not compatible with GenoA or M3710

ACCESSORIES INCLUDED IN BOX

SOLD SEPERATELY

Handset Standard Battery Travel Charger User Manual Stereo Headset

BLUETOOTH HEADSET WEP250

S20 Pin

C5510

BLUETOOTH HEADSET WEP495 Handset

Standard Battery User Manual Stereo Headset

MicroUSB

S5550

Handset

TRAVEL CHARGER ATADS10

Standard Battery Travel Charger Stereo H/Set (S20) Data Kit (PC Data Cable S20) User Manual S20 Pin

S3100

Handset

[SLIDER] Sleek and fashionable with smooth sliding compact design.

C5130

CAR CHARGER CAD300S

Standard Battery Travel Charger Stereo Headset User Manual

S3550 • • • • • •

2MP Slider 2.0” 262k QVGA colour screen Direct Facebook + other SNS integration Instant Messaging, BT Messenger FM Radio with RDS & Recording 30MB onboard memory + microSD slot (up to 8GB)

*Certain handsets and colour variations are Network dependent and subject to availability in selected stores only

S20 Pin

S3550

Handset

Standard Battery Travel Charger Stereo Headset User Manual

MicroUSB

CAR CHARGER CAD300U

SAMSUNG HEAD OFFICE PO BOX 70006, BRYANSTON, 2021 TEL. 0860 SAMSUNG (0860 726 7864) WWW.SAMSUNG.COM/ZA ALL RIGHTS RESERVED. SPECIFICATIONS ARE SUBJECT TO CHANGE WITHOUT NOTICE. THE AVAILABILITY OF PARTICULAR PRODUCTS AND SERVICES MAY VARY BY REGION. SCREEN IMAGES MAY BE SIMULATED. 3G SERVICES SUBJECT TO NETWORK AVAILABILITY. E.&O.E

C5130

C5510

SLIDER

S3550

S5550

S3100

INCLUDED IN BOX

B3310

Handset Standard Battery Travel Charger Stereo Headset USB Cable User Manual

GLOSSARY SOLD SEPERATELY BLUETOOTH STEREO HEADSET SBH600

DNSe

Digital Natural Sound engine, Samsung Proprietary audio equalization technology.

AMOLED

Micro USB Pin

B3410

Handset Standard battery Travel Charger Stereo Headset USB Cable PC Studio CD (mni) User Manual

SPEAKERS ASP600

QVGA

A screen resolution of 320x240 pixels

DLNA

Digital Living Network Alliance, A standard for sharing media wirelessly across devices.

HSDPA

High-Speed Downlink Packet Access A 3G mobile telephony communications protocol which allows networks based on UMTS to have higher data transfer speeds and capacity.

JAVA

A computer programming language designed to produce programs that will run on any system.

SNS Integration

Social Networking Service.

microSD Slot

Memory card slots are used primarily to add memory to a phone, in the form of a memory card.

S20 + 3.5mm Pin

CORBY PRO (B5310)

Micro USB + 3.5mm Pin

CORBY TXT (B3210)

Handset Standard Battery Travel Charger Stereo Earphone 3.5mm Mic. Cable 3.5mm Black Jacket Fashion Jacket Data Cable + Data CD (Kies/Multistage) User Manual

Handset Standard Battery Black Jacket Yellow Fashion Jacket Travel Charger Stereo Headset User Manual

BLUETOOTH HEADSET WEP250

BLUETOOTH HEADSET WEP495

Micro USB + 3.5mm Pin

[QWERTY!] Is the term used to describe a keypad layout, most commonly found on a computer keyboard.

ACCESSORIES

B3310

B3410

Corby PRO B5310 Corby TXT B3210

QWERTY

Corby Covers are not compatible with Corby PRO or Corby TXT

RETAIL / POS: SAMSUNG 200 metre long Billboard: Popz Popcorn from the UK wanted to freshen up their logo, and launch in South Africa through forecourt stores with a promotion. The idea behind the activity was to launch it as a healthy snack.

RETAIL: CHATZ POSTERS: An example of the day-to-day retail design in studio.

RETAIL: POSTER DESIGN: An example of the day to day POS design for Vodacom 4U.

PROMOTION: SAMSUNG GAME PROMO: The concept involved is club/DJ themed promotion and revolves around clubbing imagery – Decks, vinyl, DJ’s, glitz and glamour of a music and nights out. The central idea would revolve around becoming “an instant hit” when you buy one of the three phones on offer. You could debut at number one, only at the Big Brand Bonanza!

PROMOTION: SAMSUNG GAME PROMO: Largely because the Game promotion will be taking place in summer, and after having emerged from a particularly brutal winter, the concept involved is summer themed and revolves around island imagery â&#x20AC;&#x201C; palm trees, vibrant colour, men in violently colourfull shirts, women in sarongs.

PROMOTION: SAMSUNG GAME PROMO: With Teko Modise endorsing the range of Samsung handsets, we propose to use him, imagery of him and soccer in general to leverage off the upcoming soccer spectacle.

The idea being that he has picked his “winning team” of handsets, and that you too could be a champion by choosing one of his “players”.

POS: SAMSUNG GENOA POS: A motorised POS piece for Samsung. The illuminated and animated hand illustrates the power of the touch screen technology.

PACKAGING: HISENSE TV STICKER DESIGN: A range of product stickers with icon desings for each product feature.

SHOP DESIGN: 4U SHOP RE-DESIGN: As it stands, the 4U shop does not have a clear differentiator to distinguish it from a Vodacom, Cell C or MTN shop in terms of the cutomer experience in the shop.

So, lets take a look at the future, a flight of fancy if you will, and see what could be in store (no pun intended) for the 4U customer?

The 4U store of the future will change the way customers browse for a speific handset, how they view the information, and how they can download content their handsets.

EVENTS: DANNY K ALBUM LAUNCH: As the main sponsor for Danny K,, Samsung Mobile asked Effcieincy to organise and plan the national launch of his new album.

Everything from venue through to branding and gifts on the night was included in the brief.

EVENTS: VODACOM ROCK THE PARK: A concert in the park with Watershed. This event brief included everything from marketing and promotions for the event, the event itself, and thank you mmsâ&#x20AC;&#x2122;s to everyone who attended.

Th e s e h a v e t o b e c l e a r a n d c o n c i s e . T h e n o r m i s a s e r i e s o f 3 co n s e c u t i v e p o l e s . I n t h i s c a s e t h e m e s s a g e w i l l b e s p l i t u p i n 3 lo g i c a l p o r t i o n s : Who?

W h e re ?

How?

T h e l e a f l e t s w i l l b e d i s t r i b u t e d t o h o u s e s i n t h e a re a . I t w i l l c o n t a i n a d e a l a n d t h e a d d i t i o n a l o ff e r o f f re e t i c k e t s t o t h e concert. L e a f l e t f ro n t :

TV: VODACOM 4U: A short retail ad, with a twist. Just because itâ&#x20AC;&#x2122;s retail doesnâ&#x20AC;&#x2122;t mean it has to be ugly and lacking in imagination.

TV: CHATZ: Another short retail ad, styled to suit the brand. Making use of clever graphihcs, not even a tight budget could stop this ad form looking good!

TV: 4u BRAND AD: Tanya likes to do it in our portfolio. A sensual twist on something as cut and dry as a cellphone deal? How refreshing.