Fresh Source Autumn 2015

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ISSUE 50

AUTUMN 2015 MAGAZINE OF BRISBANE MARKETS LIMITED

source

Roof upgrade

reaches major milestone P8

LAUNCH

2015 RETAILER PROGRAM P16

Your source of fresh information for the fruit and vegetable industry Print post approved pp 100001181

2015 Gala Dinner Photos from the big night P12


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CEO COMMENT HALF YEAR RESULTS RELEASED Brisbane Markets Limited (BML) has released its half year results, reflecting a strong performance and the ongoing important role the Markets have in the supply chain for fresh produce.

ROOFING PROJECT PROGRESSES BML’s ambitious development program continues this year with Stage 2 of the $10 million project to upgrade the Brisbane Produce Market roofing structures now well advanced. Stage 1, to build the roofing structure from Buildings B and C to the Covered Loading Area has already greatly improved the site and should be completed by the end of April. Stage 2 construction, to connect Building D with the Covered Loading Area, is underway. The project includes new signage, lighting and a new façade for the Brisbane Produce Market Central Trading Area buildings. Turn to page 8 for more details. BML is continuing to speak with its tenants to understand business needs over the next three to five years to keep its Master Plan relevant. See more on page 10.

YOUR LOCAL FRUIT SHOP A new Retailer Program has been launched to assist promoting the role of Brisbane Produce Market’s independent retailers with a “Your Local Fruit Shop” brand and marketing campaign. Our industry has not seen the likes of such a focused marketing project for many years with more than 90 fruiters already having signed up to be part of the program. It involves an active social media, radio advertising and billboard campaign. Find out more on page 16.

GALA DINNER SUCCESS Our industry members once again turned out in their refinery to attend the annual Brisbane Produce Market Gala Dinner, which helped raise funds for our sponsored partners, Diabetes Queensland. A big thanks goes to all those who attended, including our Memorandum of Understanding Partners from Bundaberg Fruit and Vegetable Growers and Bowen Gumlu Growers Association, and in particular the sponsors whose input made the evening such an entertainment filled evening.

NEW PRIMARY INDUSTRIES MINISTER Congratulations go to our new Agriculture Minister Bill Byrne, and the ALP’s Palaszczuk team on their successful Queensland election in February. Mr Byrne, along with new Shadow Agriculture Minister, Deb Freckleton, have been invited to visit us to understand more about wholesaling and the horticulture supply chain in general.

Andrew Young, Chief Executive Officer, BML and Brismark

BRISBANE MARKETS LIMITED ABN 39 064 983 017 PO Box 80, Brisbane Markets, Rocklea, Queensland 4106 e: admin@brisbanemarkets.com.au w: www.brisbanemarkets.com.au ADVERTISING AND EDITORIAL ENQUIRIES The Editor, Brisbane Markets Limited p: 07 3915 4200 or 1800 631 002 e: admin@brisbanemarkets.com.au DESIGN Effigy p: 07 3040 4343 | PRINT Buckner Printing p: 07 3865 9677

Fresh Source is the magazine of Brisbane Markets Limited. New editions of the magazine are printed quarterly. Advertising and editorial inquiries are welcome and media outlets are invited to use material with or without acknowledgement. Fresh Source is printed on Australian made recycled stock.

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Autumn 2015

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updates A DIET THAT FRUITERERS LOVE Food Coach Judy Davie dropped into the Brisbane Produce Market in February to promote her latest publication, The Greengrocer’s Diet, a seasonal-based fresh produce weight loss plan that she wrote with the aid of wholesalers around Australia. South East Queensland fruiterers took the opportunity to chat with Ms Davie to find out how promoting the book in their stores could encourage more people to eat fresh and keep their community healthy. “Greengrocers don’t realise that they are the largest healthy food chain in the country,” Ms Davie said during the launch. From left, Food Coach and author Judy Davie talks about her book with Zone Fresh’s Barbara Spooner and Brismark’s Amy Kearns on the Brisbane Produce Market trading floor.

“This is not a fad. No food groups are cut out. It’s bringing back fresh fruit and vegetables into the diet, with phenomenal results, and eating seasonally so it never becomes a bore.”

HEALTHY WEIGHT WEEK HAMPERS Brisbane Markets Limited (BML) gave the Wesley Hospital staff members and visitors an additional push to think about eating fresh with support for the hospital nutritional team’s Healthy Weight Week celebrations. BML put up seasonal fresh produce brochures and healthy fruit basket prizes to help visitors to the Healthy Weight Week stand learn more about the importance of eating fresh. Healthy Weight Week was held 16-22 February to encourage Australians to achieve a healthier weight and lifestyle.

From left, The Wesley Hospital’s Team Leader, Nutrition Services, Judy Martineau presents a healthy fruit hamper gift certificate to winner, Stella Bennett.

THE BEAUTY OF WILD FOODS Super model Rachel Hunter called into the Brisbane Markets in March with a film crew as part of a worldwide “Tour of Beauty” to find foods and practices that make us beautiful. The New Zealand film crew were invited by Brisbane Markets’ Noel Joliffe, of Joliffe’s Outback Foods, and the focus was on the benefits of eating wild native Australian produce.

Super model Rachel Hunter is filmed with the pioneer of Australian wild food industry, Vic Cherikoff in the Market Kitchen.

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Vic Cherikoff, the pioneer of Australian wild food industry, showed the crew around the Brisbane Produce Market and spent time in the Markets Kitchen where a range of bush tucker foods were showcased.


CYCLONE MARCIA NO ISSUE The solid rains pouring over the Brisbane Markets from Cyclone Marcia last month were no problem for wholesalers, with no disruption to trade. Drains and gutters were cleared in readiness for storm season and excess water flowed from the site without incident.

CONTENTS 4

Fresh Updates 4 4 4 5 5 5 6

Truckloads of fresh produce continued to flow in despite Central Queensland being hard hit from the storms.

HAPPY BIRTHDAY FRESH SOURCE!

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Fresh Markets 7 8 8 8 9 10 10 10 10 11 11

This March 2015 edition of Fresh Source marks the 10th year since the first edition of the Fresh Source magazine rolled off the printing presses and into the hands of wholesalers and industry readers across Australia. To celebrate, we have updated its design, and again bring to you a wealth of stories in this autumn edition to keep you in the know. Flicking through some of the back issues is a ready reminder of the issues the industry has faced, and the enormous developments that have faced the horticultural industry.

The first Fresh Source magazine, launched 10 years ago in 2005.

The 32 page glassy magazine was originally a bimonthly printed magazine, posted to its readers. It is now a quarterly edition and also in digital format. Keep in the know by signing up at: brisbanemarkets.com. au/publications/fresh-source/

NEW WEBSITE FOR AG DEPARTMENT The Australian Department of Agriculture has launched a new website for desktop, tablets and smartphones, found at www.agriculture.gov.au. All contact information is on a single page with a new search function making finding what you want easy. The site boasts information on agriculture and farming, food, biosecurity, importing, exporting, animals, plants and pests.

A diet that fruiterers love Healthy weight week hampers The beauty of wild foods Cyclone Marcia no issue Happy birthday Fresh Source! New website for Ag Department BML’s strong half yearly performance

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Frozen – a worrying compromise Roof upgrade reaches major milestone New signage freshens the site Commitment to develop Key project facts stages 1 & 2 Politicians to know Master Plan reviewed with tenant’s help Agriculture Minister learning the ropes Shadow Minister announced Lindsay Fresh Logistics opening Valentine’s Day

Feature: 2015 Gala Dinner 12 12 13 13

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The Umbilical Brothers headline Packed program of entertainment Brad Blaze sets art afire Silent Auction a bid for charity

Fresh Retailing 16 Hand picked at your local fruit shop 16 Retail Committee keeps program on track

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Fresh Industry 18 18 18 20 21 22 22 22 22 23 23 23 24

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Country of Origin labelling reform Food labelling recommendations Australian Made Campaign comments Projects underway for 2015 Good rainfall to improve yields Panama disease alert Healthy mushroom campaign Agriculture must be profitable Supermarkets’ “tough” voluntary code Increasing returns expected HIA wants advice with spending blitz Aussies “too precious” to work Know what’s happening in your industry

Fresh Business 26 The Psychological Contract we set 27 New year, new direction

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Fresh Export 29 GST proposal unnerves exporters 29 AHEA’s new accreditation 29 Fraudsters undermining exports

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Fresh Calendar 30 Public holiday closures 30 What’s in the diary?


updates

HEALTHY SOILS CELEBRATED

BML’S STRONG HALF YEARLY PERFORMANCE Brisbane Markets Limited (BML) has announced its half year results to 31 December 2014, performing strongly with a net profit after income tax of $5.165 million.

All that great soil that your fresh fruit and vegetables are cultivated in is being celebrated this year with 2015 declared the International Year of Soil. The aim is to increase awareness and understand the importance of soil for food security and essential ecosystem functions.

This result includes a negative revaluation adjustment in respect of the value of BML’s investment property, net of tax, of $235,974. It also includes the take up of an insurance payment received, net of tax, of $1.156 million in respect of the 2011 flood.

To find out more, visit http://www.fao.org/soils-2015/ about/en/.

The company achieved an operating profit after tax (after removing the impact of revaluation adjustments and abnormal revenue items) of $4.244 million. This operating result is an increase of 7.1% when compared to the result for the half year ended 31 December 2013 of $3.963 million. As at 31 December 2014, the company had total assets of $238.32 million and net assets of $111.39 million. The company has declared and paid an interim dividend of six cents per share, fully franked.

Brisbane Markets Rocklea COFFEE TABLE BOOK

We are in the 50th year since the bustling Brisbane Markets moved to its Rocklea site. The anniversary was marked with the release of the commemorative publication Brisbane Markets Rocklea.

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The book is a 160 page, glossy, full colour publication that takes the reader on a journey from 1964, right through to the present day, using the photographs and stories collected from the Markets community.

GET YOUR COPY TODAY! www.brisbanemarkets.com.au or email admin@brisbanemarkets.com.au.


markets

FROZEN – A WORRYING COMPROMISE Brisbane Markets Limited (BML) CEO Andrew Young has spoken out about the risks involved in choosing to eat imported frozen over fresh produce in the wake of the recent Hepatitis A berry scare. In February, consumer groups and farmers renewed calls for tougher country of origin labelling rules after 18 people tested positive for Hepatitis A. It is thought they ate frozen berries from China that were believed to be contaminated. Federal Industry Minister Ian Macfarlane said a submission would be made to Cabinet in August to change what is a confusing labelling system that leaves consumers uncertain about where their food comes from. Mr Young told ABC Radio the industry had been pushing for better information on where fresh produce originated from for many years.

“People need and should know the country of origin of their food. It’s not just the food safety that people want to know about, but it is also about the environmental and ethical labour laws and production standards in that country so they can make informed decisions,” Mr Young said. “People see cheap, frozen imported product as an alternative to local and fresh, having been sold on the price. “Many people will pay a premium for safe, Australian produce but they must have the information.” Mr Young has welcomed the government’s suggestion of a new symbol to help consumers choose Australian produced foods. However, he warned that compromises made within government could lead to ongoing uncertainty. See page 18 for more.

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ROOF UPGRADE REACHES MAJOR MILESTONE

COMMITMENT TO DEVELOP

The first major milestone on the $10 million project to upgrade the Brisbane Produce Market roofing structures has been reached.

Brisbane Markets Limited (BML) CEO Andrew Young said the Brisbane Produce Market roofing project is part of a long standing commitment to develop and improve the Brisbane Markets site.

Brisbane Markets Limited (BML) is working with food manufacturing facility specialist, Wiley, to provide added protection for more than $1 billion worth of fresh produce traded annually at the State’s largest wholesale fruit and vegetable marketplace. The roof between Building C and the Covered Unloading Area is complete

and is a significant point in the stage one $6.3 million project to upgrade 8,000m² of roofing structures. Stage 1 is on schedule for completion in April and will also include coverage from Building B to the Covered Unloading Area. BML CEO Andrew Young said the first stage has involved installing two roofing structures of around 4,000m² each, individually supported by a single row of 10 columns. It has also involved refurbishing the flanking building façades.

STAGE 2 BEGINS Meanwhile, work has begun on Stage 2 with the $3.7 million roof extension covering Building D to the Covered Unloading Area, some 2,500m² in size. “We have finished the design and construction began in February for Stage 2, which we expect to have complete by August,” Mr Young said. “This project has been highly complex. We were part of a collaborative process of engagement undertaken by BML over a three year period to ensure the trading floor tenants were consulted with and were part of the process.”

“When we acquired the Brisbane Markets in 2002, one of our goals was to facilitate the ongoing upgrade and redevelopment of the site to ensure its relevance in the fresh produce supply chain,” Mr Young said. “We have since focused on improving site operations, maintenance and administration, as well as developing a master plan to guide the site’s future upgrade and development”, he said. “The roofing over our trading floors, where more than 50 primary, multi-million dollar wholesalers do business, is a vital component of that. “We are pleased with the progress on stage one, and we look forward to continuing to work on stage two to ensure we keep providing international-standard facilities and services.”

NEW SIGNAGE FRESHENS THE SITE It’s not only the Brisbane Produce Market façade that will look dramatically different after work is completed on the Central Trading Area roofing project. New signage has been erected around the 77ha site and the impact is already being noticed. Fresh signage has gone up at all gatehouse entries and the Covered Unloading Area.

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New signage pylons should be completed by April and will include two signs with LED displays and two new tenant business directory signs at the Commercial Centre, on Sherwood Road, at Rocklea. In addition, Brisbane Markets Limited (BML) has completed a review of additional signs at the gatehouse entrances and are in the process of removing old, weathered and redundant signs, to be replaced by new directional and information signage.

New signage at the Brisbane Markets main entry.


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1 September 2014 With only 1mm allowance on every template, the cages for the column footing and head stocks were precision laser-cut, fabricated, and welded off site, and scheduled for installation using high precision techniques. 2 November 2014 The pylons are put in place to hold the roofing structure. 3 Early February The roof structure is in place for the roof sheeting to be added. 4 Late February 2015 – A milestone met. From left, Brisbane Markets Limited (BML) CEO Andrew Young, BML Assistant Property Manager Luke Leeson, Wiley’s Site Manager Richard Forbes and Wiley’s Senior Project Manager Barry Murphy.

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KEY PROJECT FACTS STAGES 1 & 2 ITEM

APPROX. TOTAL AMOUNT USED FOR CONSTRUCTION

Total additional roof area

More than 10,500m2

Length of structural steel

13,500m

Number of structural steel members More than 3,820 Length of steelwork

More than 25,370m in length (laid end-toend, it is equivalent to the distance between Rocklea Markets and Samford Village)

Tonnage of steelwork

More than 310 tonnes

Length of purlins*

More than 11,870m

Number of purlins*

More than 1,460

* Purlins are a horizontal beam along the length of a roof, resting on principals and supporting the common rafters or boards.

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markets

POLITICIANS TO KNOW Brisbane Market’s falls into the Yeerongpilly state electorate, now headed by Mark Bailey, the new Minister for Roads, Road Safety and Ports and he will also take care of Energy and Water Supply. Mr Bailey is well known for his work to improve transport infrastructure surrounding the Markets and address issues facing transporters. He previously worked on the staff of former Premier Anna Bligh and is a former Moorooka Ward Councilor on Brisbane City Council when Jim Soorley was Mayor. Meanwhile, new Deputy Premier and Minister for Trade, Local Government and Planning Jackie Trad is the member for South Brisbane is no stranger to the Markets community. Her parents were fruit shop owners and regular buyers at the Brisbane Markets, with the family still well known.

MASTER PLAN REVIEWED WITH TENANT’S HELP Brisbane Markets Limited (BML) is reviewing its Site Master Plan with the help of Expressions of Interest from tenants who have demands for increased warehouse space over the coming three to five years. The Brisbane Markets has been developing at a rapid pace since launching its original $150 million Master Plan in 2007, with its tenants providing key input to guide the site’s facility expansion. The master planning process allocates areas for future redevelopment/growth and will seek to maintain the ongoing focus on site upgrading and redevelopment. In eight years, the Brisbane Markets site has: • developed its South Gate East Warehousing and office facilities, • opened a Western Corridor access route for heavy transport, • raised land at South Gate West for future development, • built additional warehousing in the North West of the site • Refurbished the Fresh Centre building and opened up its car park and entry. • Widened the Brisbane Markets main entry • is currently working on roofing the Brisbane Produce Market’s Central Trading Area, • Started work on demolishing its service station site and refurbishing a Sherwood Road office and warehousing building.

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AGRICULTURE MINISTER LEARNING THE ROPES New Agriculture Minister Bill Byrne has been invited to visit the Brisbane Markets after being appointed to the ministry in mid-February following the Labor Party’s successful bid to form government in Queensland. Mr Byrne is the Member for Rockhampton and says he was thrilled to be sworn into the new role, under the leadership of new Queensland Premier Anastasia Palaszczuk. The former Army officer told ABC radio he promised to be a strong advocate for the state’s $15 billion farm sector. “I suppose I’ve harboured interest in this area for a long, long time,” said Mr Byrne. “I’ve always felt that agriculture was the one long-term sustainable trajectory for Queensland and it’s something I want to encourage to the maximum degree possible.” Brisbane Markets is not the only organisation lobbying for the new Minister’s attention. Primary producers say they are keen to show the new agriculture minister a variety of production systems across a wide geographic spread of Queensland as soon as possible.

SHADOW MINISTER ANNOUNCED Newly appointed Shadow Minister for Agriculture, Deb Freckleton, the Member for Nanango, has acknowledged new Agriculture Minister Bill Byrne his hands full helping his electorate manage the aftermath of Cyclone Marcia. However, she has urged Mr Byrne to make drought-stricken Queensland his next priority. Ms Freckleton is the first female to take on the portfolio in either government or opposition.


Top: Channel 10s Josh Holt interviews Flowerlovers’ Danielle Milne during Friday’s busy pre-Valentine’s Day sales at the Brisbane Flower Market.

VALENTINE’S DAY Valentine’s Day eve was one of the rosiest days for lovers this year with many suitors calling into the Brisbane Flower Market the day before the romantic event to take advantage of Friday work routines. Trading was busy on Friday, 13 February leading into the traditional Saturday, 14 February celebration, as star struck lovers got savvy by picking up their flowery love offerings early, ready for the next day. A Channel 10 weather broadcast, live from the site, added more public interest in the flowers on offer. Brisbane Markets Limited Events Coordinator Kelly Turner said this was not the first time that the flower wholesale and retail outlets had planned for two big days, with the Valentine’s Day weekend phenomenon last occurring in 2009, on a Saturday, and 2010 on a Sunday. Ms Turner said that Brisbane Flower Market had supplied local florists while arranging their own romantic bunches for the public who called into the Sherwood Road market.

DID YOU

KNOW? Lindsay Australia employs around 1,000 people. The company has an extensive east coast network of 33 stores and depots.

LINDSAY FRESH LOGISTICS OPENING Up to 200 Brisbane Markets tenants, directors and industry representatives from around Australia helped Lindsay Fresh Logistics officially launch its new premises in January.

Left: From left, BG Brisbane wholesaler Vince Mailli used the Lindsay Fresh Logistics opening as an opportunity to catch up wtih Bundaberg grower Lou Curino.

It was also the renaming of Building L1 to the Tom Lindsay Building. The event was held in the new logistics base, a 9,000m2 controlled temperature facility in the north-west of Brisbane Markets, with easy access for heavy transport through the Western Corridor. Lindsay Fresh Logistics is a new division of Lindsay Australia. The Brisbane Markets facility will

Right: Bowen Gumlu Growers Association President Carl Walker (left) speaks with and Lindsay shareholder James Cosoff at the building renaming.

provide unloading, cross-docking, storage and ripening services to growers, wholesalers and other transport companies. Emerald grower and Lindsay Australia’s non-executive director John Pressler told the group of the building’s major transformation over the past three months to create a facility with refrigeration, fumigation, cold sterilisation and import/export processing.

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Brisbane Produce Market

Annual

2015

n n i e r D a l a G

FEATURE

PACKED PROGRAM OF ENTERTAINMENT Guests from across Queensland joined more than 500 Market wholesalers, sponsors and friends for the Brisbane Produce Market annual gala dinner in March. The event was one of the most entertaining on record, with the program packed with a fun line up including a Brisbane Produce Market trading floor DVD, speed artist Brad Blaze, comedians The Umbilical Brothers and dance band Magic Carpet Ride. Add to this a silent auction for Diabetes Queensland, a presentation of the new Brisbane Markets Retailer Program, time lapse film showing the Central Trading Area roofing project and the opportunity to take some fun photos against a green screen and it was a busy night.

For the second year in a row, joint masters of ceremony were Loretta Ryan and Ian Skippen, breakfast announcers from Radio 4BC.

THE UMBILICAL BROTHERS HEADLINE Comedy duo The Umbilical Brothers headlined the entertainment at this year’s Brisbane Produce Market gala dinner, with a riotous sketch from performers Shane Dundas and David Collins. The duo called guests to be seated on the dance floor in front of them while they combined mime with vocal sound effects and dialogue throughout the routine. While most performers disappear back stage after an event, both men joined the dance floor when Magic Carpet Ride took to the stage or posed for photos throughout the night. The Umbilical Brothers ride their imaginary horses during a routine. From left, are David Collins and Shane Dundas, who make up the comic duo.

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Speed artist Brad Blaze sets his artwork of “The King” (Wally Lewis) ablaze to reveal the sports star’s face, all to toe tapping 1980s music.

We would like to thank:

Major Sponsors

BRAD BLAZE SETS ART AFIRE Brad Blaze is one of the fastest painters in the world, lighting up the stage with his three pieces of art that have made their way to help others. Brisbane Markets Limited (BML) immediately donated the artwork to the Diabetes Queensland Silent Auction. Mr Blaze enthralled from the first piece of artwork, with the audience expecting “The King” to be Elvis Presley but instead producing a caricature of legendary rugby league footballer Wally “The King” Lewis. He then called out members of the audience to do some “Elvis moves” after painting the original Elvis “King”. Both paintings, and a third of Marilyn Munroe, shimmering from gold glitter, were sold at the silent auction. The artist has helped make more than $2 million for charities since starting his act in 2005.

SILENT AUCTION A BID FOR CHARITY

Sponsors

Sports, music, art and entertainment enthusiasts were in a fight to the finish at the Brisbane Produce Market Gala Dinner as guests placed silent bids throughout the evening during a Diabetes Queensland Silent Auction.

Supporters

The large line up of items raised more than $13,000 with the offers including getaways, signed sporting jerseys, signed and framed rock star signatures, an ANZAC Day memorial piece and sporting event seating. Brisbane Markets Limited has established a Platinum Partnership with Diabetes Queensland to promote understanding, communication, collaboration and cooperation in the years ahead.

Gala dinner revelers check out the items on offer at the Diabetes Queensland Silent Auction.

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1 From left, Brisbane Markets Limited’s Operations Manager Jessie Field shares a laugh with SITA’s State Commercial and Industrial Manager Paul Haslam.

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2 The RW Pascoe team perform for the camera leading up to the dinner, with the Fun in the Markets film a feature of the Gala Dinner entertainment.

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5 3 From left, Murray Bros’ Victor Choeun and his wife Lina joined fellow sales colleague Theara Koung and her husband Vannak for a night out. 4 Each table featured apple boxes with “Handpicked for your local fruit shop”, and the “Shop at your local fruit shop” logos confirming the new RetailerProgram mottos. 5 From left, The Umbilical Brothers’ David Collins and speed artist Brad Blaze get touchy with Brad’s Wally Lewis artwork. 6 Sun Produce principal Chris Panos arrives at the gala dinner with his wife Luisa. 7 Montague Fresh (Qld)’s John Hunter inspects the memorabilia at the Diabetes Queensland Silent Auction. 8 Guests pose in front of the Green Screen to take home some fun photos from their night out.

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Carter and Spencer Group’s Matt Spencer, along with other revelers dance to the music from Magic Carpet Ride. 9

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10 Wiley’s Barry Murphy and wife Jenny attended the annual gala dinner. 11 Audience members took to the floor to soak in the humour of The Umbilical Brothers, with front row seats. 12 Brisbane Market Limited’s Site Infrastructure Manager Steve Cooke grabbed the microphone, and supported by Magic Carpet Ride, belted out a tune.

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Audience members, from left, Allan Mahoney, Chairman of Bundaberg Fruit and Vegetable Growers and Oscar Torrens, of Lindsay’s Australia, were coaxed on stage by speed artist Brad Blaze to show off their Elvis moves. 13

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retailing RETAIL COMMITTEE KEEPS PROGRAM ON TRACK HAND PICKED AT YOUR LOCAL FRUIT SHOP Brisbane Produce Markets independent retailers are taking on the supermarkets with the launch of a new retailer program that is already telling the farm-to-plate story. New industry identifier, “Your local fruit shop”, has begun popping up on billboards, print advertisements, facebook, radio stations, youtube and even through Instagram and will soon be seen at all participating fruit shops. About 90 South East Queensland fruit shops have signed up to be part of the campaign, managed by Brismark, with the support of Brisbane Markets Limited. Over the next 10 months, the campaign to have consumers look for “fresh’, “quality” and “local” will be expanded through social media campaigns, radio and outdoor advertising and the use of stickers, posters and in-store signage. The program comes after months of consultation with Brisbane Produce Market retailers and in recent weeks, working with consultancy firm Principalis to bring the elements together.

Brisbane Produce Market formed a Retail Advisory Committee in 2014 to oversee the introduction of the new Retailer Program and provide key industry feedback. ITS MEMBERS ARE: Carlo Lorenti Clayfield Markets Fresh George Manettas Earth Markets Harry Nicolau Fresh Sensations Robby Guardala Indooroopilly Fruit Robert Sayle Harvest Booval Leonard Catalano Spuds & Plums Mark Moore (Chairman) M&D Vegetable Specialists Pty Ltd

Principalis strategist Barton Green announced the campaign to a packed Brisbane Convention and Exhibition Centre in early March during the Brisbane Produce Market Gala Dinner. Mr Green showed the “Hand picked” range of advertisements, saying that 88% of shoppers who had were tested on the wording found it appealing. A further 87% of shoppers said they were likely to try a fruit shop that displayed the “Your Local Fruit Shop” brand. Above top: Barton Green, from strategy consultancy Principalis, showcased the new Brisbane Produce Market Retailer Program.

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Above: The logo that will appear on all promotions and at participating fruit shops to indicate fresh, local and quality produce. Fruit shop owners learned more about the Retailer Program though workshops held at the Brisbane Markets.


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industry COUNTRY OF ORIGIN LABELLING REFORM The recent spread of Hepatitis A through contaminated frozen berry imports has Prime Minister Tony Abbott committing to strengthening country-of-origin labelling laws in Australia. Industry Minister Ian Macfarlane said new labelling laws would be delayed until August until it has tested consumer reaction and has sorted our world trade rules.

The government’s proposal includes using symbols and larger print on packaging to show whether food is Australian grown or imported.

does not guarantee that it contains Australian ingredients, nor shed any light on what proportion of the ingredients are local.

Mr MacFarlane said Australia’s food labelling laws have been inadequate for about 30 years. Under the current system, consumers are confused and poorly informed.

Mr MacFarlane said the Federal Government was also looking at ways to improve inspection and quarantine of imported food to protect consumers.

Confusion comes where “made in” means that the product was made in the said country, and at least half of its total production costs were incurred there. Yet it

The ongoing lack of clarity regarding country of origin and production claims is clearly damaging to domestic industries competing with cheap foreign imports.

FOOD LABELLING RECOMMENDATIONS In March 2014, the Minister for Agriculture, Barnaby Joyce and the Minister for Industry, Ian MacFarlane, asked the House of Representatives Standing Committee on Agriculture and Industry to inquire into and report on Country of origin food labelling. The Committee tabled its report, ‘A clearer message for consumers’, on 27 October 2014.

ITS FOOD LABELLING RECOMMENDATIONS WERE: ‘Grown in’

100% content from the country specified

‘Product of’

90% content from the country specified

‘Made in [country] from [country] ingredients’

90% content from the country specified

‘Made in [country] from mostly local ingredients’

more than 50% Australian content

‘Made in [country] from mostly imported ingredients’ 18

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Autumn 2015

less than 50% Australian content

AUSTRALIAN MADE CAMPAIGN COMMENTS The Australian Made Campaign says it has been calling for the regulations under Australian Consumer Law to fall into line with the more stringent rules for using the ‘Australian Made’, ‘Australian Grown’ logo. It says the tougher rules would eradicate the critical loopholes that currently cause consumers confusion. Australian Made Campaign Chief Executive, Ian Harrison said that a continual point of confusion was the use of qualified claims such as ‘Made in Australia from imported and local ingredients’. “Australian consumers have the right to know where their food has been made and grown,” Mr Harrison said. “It is important that we strengthen country-oforigin labelling for the benefit of Australia’s farmers and manufacturers as well – it is a vital asset in these trade-exposed sectors.”


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industry

PROJECTS UNDERWAY FOR 2015 By Sarah Simpson, Bowen Gumlu Growers Association (BGGA)

Growers in the region are into preparation mode for the year ahead, with many already commencing ground work. BGGA is looking forward to building upon existing and new collaborative projects in 2015. In early February, it held its annual planning meeting for a stakeholder funded project, namely improving productivity for tomato growers through area-wide management of tomato viruses. This project is funded by a range of industry stakeholders including Kapiris Brothers, Coles, Woolworths, Monsanto, Queensland Department of Agriculture Fisheries and Forestry, and BGGA.

In late 2014, we saw Bowen State High School become an AgriBusiness Gateway School. This was a great outcome for the region in increasing the presence of agriculture in the school curriculum. This was followed by another school located in the Burdekin, with Home Hill State High School also becoming an Agri-Business Gateway School. The RWDO project will also expand the Seed, Grow and Show project into the Burdekin with sponsorship from Rabobank. The concept behind Seed, Grow and Show is to engage and educate Year Six primary school students about what goes into growing fruit and vegetables on a commercial scale.

The project aimed to utilise facilities already existing locally to ensure that students are exposed to real world horticulture. This year BGGA will be participating in an Agri-tourism project that is funded by Whitsunday Regional Council, Mackay Regional Council, Isaac Regional Council, Queensland Government, Mackay Tourism, Whitsunday Marketing and Development and BGGA. This project will provide a business development program and specific producer workshops for local growers. It will allow local growers to learn about the opportunities that are present in the Agri-tourism space.

This project demonstrates how businesses across the supply chain can unite to work towards a common goal. The project partners met in early February to discuss 2014 project results and to plan for 2015 activities. BGGA is excited to see the momentum build from the Regional Workforce Development Officer (RWDO) project, with engagement within schools continuing.

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GOOD RAINFALL TO IMPROVE YIELDS By Peter Hockings, Bundaberg Fruit and Vegetable Growers (BFVG)

The Wide Bay Burnett region has seen some good rainfalls this summer, which will hopefully benefit yields and quality throughout the remainder of 2015. A number of these showers and storms occurred late in the afternoons, affording some growers the opportunity to continue harvesting (lychee and mango crops spring to mind) or planting of their crops. Although this rainfall was not necessarily the best timing or intensity for everyone, as is always the case with horticulture, it may provide some longer term benefits for the region’s agricultural industries. Certainly, the sugarcane and grazing industries will be rejoicing!

To start with, the surface water irrigation schemes have received good inflows with many water storages now again full or nearing full capacity.

have done a tremendous job in maintaining yields, quality and health of their crops in these circumstances.

This should translate to full allocations of surface water entitlements to many growers coming into the new ‘water year’ (starting in July).

The recent inflows should have at least diluted much of the saline concentrations within the river systems, providing some improved quality of the water supplies in the short-term.

Groundwater allocations should also remain high with the majority of aquifers still in a healthy state across the irrigation areas with groundwater entitlements.

Finally, the soaking rainfall on farms may have helped to flush through the soil profile any residual salts from irrigating with saline water supplies.

Additionally, as you may be aware the Wide Bay Burnett has been experiencing elevated salinity levels in the surface water supplies over past years.

This will further alleviate some of the immediate production challenges being experienced.

This has created significant challenges for growers and agronomists. However, they

These factors combine to make the year ahead look promising for some good yields and high-quality produce to come from the region in the months ahead.

What does it mean from a horticulture perspective though?

DID YOU

KNOW? Queensland’s production horticulture (fruit, nuts and vegetables) is forecast to be worth $2.6 billion in 2014/15. The total horticulture industry (including lifestyle horticulture) in Queensland is forecast to be worth $3.8 billion. Source: Queensland AgTrends 2014/15

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industry

industry bites PANAMA DISEASE ALERT

SUPERMARKETS’ “TOUGH” VOLUNTARY CODE? The Federal Government has introduced a tougher code of conduct for grocery retailers with supermarkets being asked to sign a voluntary code of conduct to ensure greater protection for suppliers.

The $600 million banana industry is in damage control after confirmation that Tropical Race 4 Panama (PRT4), also known as Panama Disease was found on a farm near Tully, south of Cairns. The disease had previously only been present in the Northern Territory within Australia,. This is the first case in the leading banana-growing state of Queensland. Biosecurity Queensland has quarantined the farm and is working with closely with the industry. Australian Banana Growers’ Council chairman Doug Phillips had advised all banana growers to immediately review their on-farm biosecurity practices.

HEALTHY MUSHROOM CAMPAIGN The mushroom industry is hoping to increase mushroom consumption tenfold, with a new ad campaign. It highlights new health research showing mushrooms keep people feeling satisfied for longer, lower cholesterol and are rich in anti-oxidants. Growers voted to double their levies to pay for this campaign, to reverse falling mushroom prices.

The voluntary status of the legislation is still a quandary for Australia’s wholesalers, who were forced into an anti-competitive, mandatory code of conduct in 2007 while the supermarkets slipped through the cracks without the same restrictions. Farming groups maintain they want a mandatory code, not a voluntary one, just as their lobbying imposed on fresh produce wholesalers. However, Small Business Minister Bruce Billson said compliance with it is mandatory, once you choose to opt-in to the framework. The new Code, it is argued, will assist in limiting the market power abuses which would also impact farmers, with a specific focus on actions by the dominant retail duopoly Coles and Woolworths. The Australian Competition and Consumer Commission will be closely monitoring the market, armed with the code, enabling it to do audits and demand documents. The government has to date failed to provide the industry with any explanation as to why the major retailers are offered an “opt in” voluntary code while wholesalers all come under a prescribed mandatory code.

AGRICULTURE MUST BE PROFITABLE Agriculture Minister Barnaby Joyce said Australia is, “good at agriculture, good at employing people in agriculture, we’re good at research and development in agriculture,” but it has to be profitable. Mr Joyce said the government’s Agricultural Competitiveness White Paper, which the Coalition promised to deliver within its first year in government is “imminent”, later telling reporters he has spoken to all the groups concerned and is now ready to take to Cabinet.

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The White Paper will be the Australian Government’s policy platform to grow agriculture’s contribution to Australia’s economy, job creation and national prosperity.


INCREASING RETURNS EXPECTED The horticulture sector can expect gradually increasing returns over the medium term, with the gross value of horticultural production growing from a projected $9.5 billion in 2014/15, to $9.8 billion by 2019/20, in today’s money. That’s according to the Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES) with the figures released at its March conference. The sector will be buoyed by the weaker Australian currency and increasing opportunities in Asia, as free trade agreements with Korea, Japan and China take effect and see tariffs pared back or eliminated. The weaker currency is also expected to boost the fortunes of Australian processors. But ABARES warned imports, predominantly of processed product, will continue to increase strongly and that will continue to bring pressure to bear on the sector locally.

HIA WANTS ADVICE WITH SPENDING BLITZ Horticulture Innovation Australia (HIA) is finalising a consultation paper to outline how to drive the industry for the next 10 to 15 years. The new grower-owned horticulture body asked its members for guidance on a major new spending blitz, to grow international sales and improve production across all sectors. HIA is able to use a $20 million Strategic Co-investment Funding Pool that could develop projects as diverse as a fruit fly fund, trade fund, pollination fund, leadership fund, access to world class chemistry, healthy eating, robotics and automated systems. HIA CEO John Lloyd said the $20 million for strategic investments came from “unused Commonwealth contributions”, not grower levies.

AUSSIES “TOO PRECIOUS” TO WORK A horticulture lobby group says Australians are too precious and unwilling to work outside in tough conditions. Voice for Horticulture said that was why it was backing plans to allow more foreign workers to come to Australia for seasonal jobs. The Federal Government has announced it will allow extra 1,000 people from the Pacific and Timor Leste to participate in its seasonal worker program. Voice for Horticulture chairwoman Tania Chapman said few Australians were willing to do the work on offer on farms. Australian farmers can employ 3,250 foreign workers each year through the seasonal worker program. The changes will increase the number of permits to 4,250 from July.

The industry super fund for rural and regional Australia

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industry

KNOW WHAT’S HAPPENING IN YOUR INDUSTRY By Brismark General Manager Gail Woods

The 2015 year started with a political bang – with the election here in Queensland and the rumbles in Canberra. Now maybe a good opportunity to consider what to do for the coming year. It is important to keep abreast of not only what is happening in politics but what is happening in your industry. One of the best ways to do that is through industry conferences. They are ideal to learn about innovations and trends, meet up with people you may only see once a year and make new contacts.

The Central Markets Association of Australia (CMAA) is the association representing the six operators across these same markets. The two organisations meet regularly to collaborate on matters relevant to the Central Market system and to strengthen the relationship between the two bodies. This year the Produce Marketing Association’s Fresh Connections conference runs from 12-14 May in Melbourne. It includes a one day conference, a one day trade show and a special interest groups’ day.

Australia’s central fresh produce markets have a strong presence at national conferences across the course of 2015.

The trade show is to be cosponsored by The Australian Chamber and CMAA. As the publicity suggests, at the trade show you will find “a diverse gathering of fresh produce industry movers and shakers under the one roof”.

Brismark, along with five other wholesaler member organisations across Australia, is represented by The Australian Chamber of Fruit and Vegetable Industries (The Australian Chamber).

The special interest groups cover a Women’s Fresh Perspectives Leadership Brunch, a Horticulture Master Class, and forums for organics, sustainability, export, independent retail and

foodservice… and don’t forget the New Epping Markets and Retail Tour! Be sure to call in to our display which will be showcasing Australia’s Fresh Produce Markets. Come along to the Gala Dinner where the Australian Chamber presents its meritorious awards for achievement. The Australian Chamber and CMAA join forces again at the National Horticulture Convention, Trade Show and Awards for Excellence (incorporating AUAVEG and Australian Apple and Pear Association) from 25-27 June on the Gold Coast. You can experience a mix of conferencing with great speakers, a three-day tradeshow to network with companies across the supply chain and of course the Women in Horticulture and Next Gen events, as well as the Gala Dinner. Australia’s Fresh Produce Markets are an integral part of the horticulture supply chain and are happy to be connected with these industry events. I hope to see you at one of these conferences.

DID YOU

KNOW? ABARES, the national commodity forecaster, has predicted horticultural exports would increase by 8% over the coming five years while imports were likely to rise at a faster rate.

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business THE PSYCHOLOGICAL CONTRACT WE SET By Sal Trujillo, Brisbane Markets Limited Human Resources Manager

The Psychological Contract refers to the implicit expectations and unwritten obligations and promises that the individual and the organisation have of each other, what they are expected to provide and what they expect to receive. The individual’s perceptions might be to receive competitive wages, advancement opportunities, or job security in return for what they provide the organisation such as performance, loyalty and innovation. Unlike formal employee-employer contracts, the Psychological Contract is inherently perceptual and therefore employer and employee may have different interpretations of the implied obligations. The Psychological Contract forms during the recruitment process as the employer and interviewee discuss what they each can offer in the employment relationship. Some of these initial perceptions, no matter how informal, may later be remembered as promises and give rise to expectations. The contract then develops and evolves constantly as the reality of employment rights and duties emerges through the interpersonal relationships formed in the workplace.

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Employees slowly negotiate what they must do to satisfy their side of the bargain, and what they can expect in return. This negotiation is sometimes explicit, e.g. in appraisal or performance review sessions, but it more often takes the form of behavioural action and reaction which the parties explore and draw the boundaries of mutual expectation. Perceived breaches of the Psychological Contract can severely damage the relationship between employer and employee, leading to disengagement and reduced productivity. It is therefore essential for organisations to effectively manage the balance of the unwritten needs of their employees with the needs of the company. Here are some tips to consider: Utilise the recruitment and selection process to promote realistic expectations. The key here is not to over sell the position by promising unrealistic benefits or working conditions. Utilise the negotiation process when making a job offer by clarifying the specific details of the expectations of both parties. Make managers at least aware of the existence of the Psychological Contracts and recognise that employees have legitimate

expectations relating to how they are treated at work. Through open and honest discussions with employees, manage concerns over mutual expectations and perceptions of promises and obligations to avoid breaching the Psychological Contract. Take advantage of informal conversations, group meetings, performance review process and general feedback sessions to reinforce your expectations and implied promises. Endeavour to have as many implied terms captured in the written/ formal employment contract. The Psychological Contract is dynamic and evolving, therefore organisations need to invest effort into understanding the changes and at various times and when needed renegotiate the contract. Facilitate regular probation reviews with new employees during the first six months of employment (probation period) to foster a high level of trust. Fairness is a significant part of the Psychological Contract, as employees need to perceive that they’re being treated fairly to sustain a healthy level of productivity and engagement.


NEW YEAR, NEW DIRECTION By Andrew Malins – Affinity Accounting Plus

The ringing in of the New Year also lends itself to thoughts of improvement, whether it be self-improvement or improvement in Business. However New Years Eve and the resolutions are already a distant memory for many. Unfortunately, without the right motivation and plan, resolutions tend not to last as long as they should. Below are a few tips on how you can help to keep that New Year’s Resolution alive and achieve long term change.

FORMULATE A PLAN It is easy to distinguish what you want as an end result; the challenge is in the planning of the path to achieve your desired result. Putting a plan in writing helps you to track your progress over time and also works as a motivator when things aren’t quite on the track that you had initially planned. Breaking a goal into smaller more manageable tasks also helps to make the end result more achievable.

START SMALL Change doesn’t happen overnight, so try making changes one step-ata-time. Your plan will help you with this by breaking things down into smaller, more manageable steps.

Change is a matter of consistent behaviour, so smaller changes are more likely to be sustained over a longer period.

PERSEVERE It takes time to see a result, the old saying “we overestimate what we can achieve in a year but underestimate what we can achieve in ten” applies in business.

TRACK YOUR PROGRESS Take time to go back and review your plan to see how you are progressing against what you had originally planned for. You may be surprised that you are further forward then what you had originally planned.

WORK TOGETHER For a plan to work, everyone must be committed to the end result.

COMMIT Tell yourself that procrastination and only dealing with immediate tasks was last year’s bad habit, and this year you are making a commitment to move ahead with your goals. Remember that it’s never too late to make a change for the better today is the starting point for the rest of your life. The Brisbane Markets has changed a lot in the 15 years I’ve been involved with them and people I talk to foresee further structural change by way of consolidation, merger joint ventures and vertical integration. Whether we like it or not, change is coming to all of us. We can either plan for it and take action or just drift along.

Commitment as a group to achieve a common result ensures that everyone is on the right track and pulling in the right direction.

WORK THROUGH THE ROAD BLOCKS Like the weather, we can’t (accurately) predict the future. No one knows what life is going to hand us around the corner. It is therefore important that we remain focussed on the goal ahead. Always have a safety net (or plan B) available in case things don’t go the way you planned.

YOUR BUSINESS MATTERS Evolving Customer requirements Increased competition Finding the right staff Consolidation IT systems

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export GST PROPOSAL UNNERVES EXPORTERS The Australian Horticultural Exporters Association (AHEA) says its members hold grave concerns over a Federal Government proposal to include fresh produce for GST treatment. AHEA Executive Director Michelle Christoe said such a move would greatly impinge on exports and reduce competitiveness.

Currently the Australian Taxation Office states that ‘exported goods are GST-free if they are exported from Australia within 60 days of when either the supplier receives payment for the goods or the supplier issues an invoice for the goods, whichever occurs first.’ Ms Christoe said that this treatment is separate to the legislation whereby the areas of food, health and education are largely GST-free at present.

AHEA’S NEW ACCREDITATION Australian Horticultural Exporters Association (AHEA) has been accredited to develop Australian Standards to facilitate horticulture trade. The organisation was approved by the Accreditation Board for Standards Development Organisations as a Standards Development Organisation. AHEA says this is good news for horticulture and would welcome suggestions from any sector of the horticulture industry on standards which would be of most benefit to the industry. For more information, contact phone 07 3379 4983, email ahea@ahea.com.au or visit www.ahea.com.au.

“If fresh food was no longer GST free, exporters would be out of pocket on the GST paid on goods for timeframes depending on when they pay for the goods and when they receive the BAS refund,” Ms Christoe said. “This would result in exporters financing long payment terms and also be out of pocket on the GST until refunded.” AHEA has written to Senator Richard Colbreck to express its concerns.

FRAUDSTERS UNDERMINING EXPORTS Australian fruit growers’ push into lucrative Asian markets is being undermined by fraudsters attempting to cash in on the nation’s clean image. Counterfeit operations in Chinese wholesale markets are trading off Australia’s “clean, green” reputation using imitation labels and Australian images to market local fruit as imported. Boxes of Chinese citrus, some containing toxic dyes, have even been found in Thailand being passed off as fresh Australian produce. Other international brands have also been targeted, with New Zealand’s single-desk kiwifruit seller Zespri also moving to protect its name from forgery. Australia’s citrus trade to China has boomed from next to nothing in 2010 to more than $30 million annually.

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APRIL

calendar 3 APRIL

26 APRIL - 1 MAY

Good Friday

PMA A-NZ Produce Executive Program

6 APRIL

Melbourne Business School, Mt Eliza Centre for Executive Education, Vic

Easter Monday

25 APRIL

MAY

Anzac Day Holiday

Contact: Anita Pike at apike@streamwise.com.au or phone (03) 8640 0947. Intensive training program for middle to senior managers looking to develop and advance their career in the Australian and New Zealand produce industry with leading speakers and moderators.

12-14 MAY

20-22 MAY

PMA Fresh Connections 2015

Asiafruit Market Insight

Melbourne Convention & Exhibition Centre, Vic

Hangzhou, west of Shanghahi, China

Contact: (03) 9320 8665, info@pmafreshconnections.com.au or visit www.pmafreshconnections.com.au

Contact: www.asiafruitmarketinsight.com or phone 03 9040 1602.

An annual conference that draws the fresh produce industry together to expand its networks and learn from the key movers shakers of the Australasian fresh fruit, vegetable and floral industry and those of the future.

Networking opportunities for businesses wanting to trade with China, offering introductions to local fresh produce professionals along with 300 international participants.

15 MAY 2015 Queensland Strawberry Association Season Launch and Industry Awards Novotel Twin Waters Resort, Twin Waters, Qld Contact: Jennifer Rowling on 0438 752 177 or email office@qldstrawberries.com.au

JUNE

The event is an annual get-together for the Queensland strawberry industry with keynote speakers, awards and an opportunity to meet suppliers and key industry wholesalers.

10th Australian Mango Conference Sky City Casino, Darwin, NT Contact: Claire Gilmartin at conference@mangoes.net.au or phone 07 3278 3755. The event will highlight the importance of the four spokes of the ‘wheel of velocity’ - forecasting, mango quality, supply-chain engagement and consumer marketing – and the opportunities they create for you to achieve greater profitability.

8 JUNE

25-27 JUNE

Queen’s birthday holiday

2015 National Horticulture Convention, Trade Show and Awards for Excellence

17-20 JUNE 2015 Australian Banana Industry Congress Crown Promenade, Melbourne, Vic Contact: Email registration@bananacongress.com.au, visit www.bananacongress.org.au or phone (03) 9682 0500. Biannual convention for the banana industry to discuss issues, network, showcase suppliers through a trade exhibition and award the industry’s finest at the Banana Industry Ball and Awards of Honour.

PUBLIC HOLIDAY CLOSURES 30

25-28 MAY

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Jupiter’s Gold Coast, Qld Contact: Email convention@ausveg.com.au, visit www.ausveg.com.au/convention or phone (03) 9882 0277. For the first time, the event is co-hosted by AUSVEG and Apple and Pear Australia Ltd and will include an extensive trade show, awards for excellence and a conference program that focuses on the political and growing issues surrounding horticulture.

Brisbane Produce Market will be closed on all public holidays during the Easter period and the Queen’s Birthday holiday. For further information on fresh produce deliveries and purchases, please contact your wholesaler or check trading hours on line at www.brisbanemarkets.com.au.


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