Print post approved pp 424022/00429
ISSUE: FORTY JUNE/2012
02-12
#
s urce MAGAZINE OF BRISBANE MARKETS LIMITED
Casualties of the price war
18
RE 12
CARBON FEATU
Pricing laws almost here Motivating your employees
21
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3
CEO comment Carbon tax introduction The implementation of the Federal Government’s Carbon Tax, to become effective from 1 July 2012, continues to raise significant concerns regarding its impact on fresh produce supply chains. Twelve months ago, when the carbon tax was forecast, the general consensus was that the impact of the tax on Australia’s agriculture industries would be negative. We are already seeing that this is not the case. In 2010, the Federal Government introduced Renewable Energy Charges (RECs) as a means of trying to promote support for renewable energy. Both the Carbon Tax and the REC’s are being charged to electricity generators, who are on-charging these costs to their customers. The result is that the REC that was payable by BML of $2,000/month, in late 2010, has increased to approximately $72,000/month since January 2012. In 2012/13, BML will be required to pay over $850,000 in addition to the Carbon Tax. Such increases will have a big impact on business operating costs. Increased taxes on refrigerants will also be applied, with increases on the importation of gas from 1 July 2012 to be passed to users, with costs expected to increase between 25-30%. Again, businesses are left with a decision to invest in new technologies which reduce the amount of refrigerant required or to continue on with an
ever increasing cost to power their refrigeration, an essential tool in the cool chain process.
earlier this month, attracted a large
Transporters are also faced with rising charges that can expect to be passed to others in the supply chain. While the Federal Government modelling is based on an efficient system where businesses all pass on their increased costs to the consumer, and it is hoped this is the case, we all know that unfortunately, this is not always possible.
Such liaisons can only benefit
The tax will impose a substantial cost burden on Australia’s food production industries. As yet there appears to be little to indicate that the Government is planning to do anything further to assist Australia’s food supply chains and further attention to these areas is both justified and necessary.
get together and agree to a workable
Bundaberg Board visit
and there now seems little urgency in
It’s pleasing to see the level of communication between Bundaberg Fruit and Vegetable Growers (BFVG) Board members and the Brismark Board, who met over breakfast at Brisbane Markets this month, to renew ties and talk about industry issues.
addressing this matter.
Brisbane Markets has a Memorandum of Understanding with BFVG so that the growing region and wholesalers can work closer together.
in the industry after the mishandling of
A similar Memorandum of Understanding exists with Bowen Gumlu Growers Association (BGGA) with board members having been hosted at its annual gala dinner in previous years. It’s most recent event,
BRISBANE MARKETS LIMITED ABN 39 064 983 017 PO Box 80, Brisbane Markets, Rocklea, Queensland 4106 e: admin@brisbanemarkets.com.au w: www.brisbanemarkets.com.au ADVERTISING AND EDITORIAL ENQUIRIES The Editor Brisbane Markets Limited p: 07 3915 4200 or 1800 631 002 e: admin@brisbanemarkets.com.au
number of Brisbane Market wholesalers to renew ties. the industry, by building stronger relationships and the opportunity to meet industry challenges together as they arise. Horticulture Code of Conduct A renewed focus on the Horticulture Code of Conduct at first looked like a signal that the industry may finally outcome which could achieve something meaningful in promoting good commercial practices. Unfortunately, the common ground found in a meeting with grower and wholesaler representatives earlier this year appears to have been put aside,
The reluctance of some industry leaders to achieve a workable collaborative outcome is frustrating and bordering on incredulous. No one would be surprised if the wholesaling sector resisted moves for further regulation this piece of legislation when the Code was first introduced in 2007.
Andrew Young, Chief Executive Officer Fresh Source is the magazine of Brisbane Markets Limited. New editions of the magazine are printed bi-monthly. Advertising and editorial inquiries are welcome and media outlets are invited to use material with or without acknowledgement.
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Fresh Source is printed on Australian made recycled stock.
Contents FRESH UPDATES
updates
p4
FRESH WHOLESALING Pilot program to reduce electricity costs. . . . . . . . . p6 Brismark’s news at a glance . . . . . . . . . . . . . . . . . . . . . p6 Markets included in chemical use roadshow . . . . p7
Teachers can go online
FRESH FROM THE MARKETS Motorama conference a Market treat . . . . . . . . . . . p8 New board member appointed . . . . . . . . . . . . . . . . . p9 The earth rises at South Gate West . . . . . . . . . . . . . . p9 Meet horticulture’s new minister . . . . . . . . . . . . . . p10 Local government election results . . . . . . . . . . . . . p10 Election promises ticked off the To Do list . . . . . . p11
Teachers will find booking times for their primary school students
CARBON FEATURE
already registered. It’s simple to register or make a class booking.
Carbon pricing laws almost here. . . . . . . . . . . . . . . p12 Carbon handbook to help Aussie farmers . . . . . . p12 What is the CFI? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p12 Electricity price hike to hit business . . . . . . . . . . . . p13 Synthetic refrigerants to rise in price . . . . . . . . . . p13 Ugly facts about Australian carbon usage . . . . . . . p13 Brisbane rates rise from carbon tax . . . . . . . . . . . . p13
Over the past nine years, the QKFN team has passed on the healthy
HORTICULTURE CODE FEATURE
kits, free market reports and a subscription to the Fresh Source
Hope for Code common ground lost again . . . . . p14 Call for farming commissioner. . . . . . . . . . . . . . . . . p14 Mediation service for when things go wrong . . . p15
magazine after a visit to the new Brisbane Markets website –
FRESH INDUSTRY
from regional Queensland seeking Market information.
Bowen: Region in full production . . . . . . . . . . . . . . p16 Busy midyear industry events calendar . . . . . . . . . p17 Casualties of the price war . . . . . . . . . . . . . . . . . . . . p18 New avocado CEO a familiar face . . . . . . . . . . . . . . p19 Huge growth in horticulture predicted . . . . . . . . . p19 Bundaberg: A taste of Bundy Pride in Brisbane . . p20 Motivating your employees . . . . . . . . . . . . . . . . . . . p21 Unveiling an early imperial . . . . . . . . . . . . . . . . . . . . p22 Super apple simply loveable . . . . . . . . . . . . . . . . . . . p22 How can I get it right, first time? . . . . . . . . . . . . . . . p23 Keeping the farm gate open . . . . . . . . . . . . . . . . . . . p24 CSG commission to end information shortfall . . p24
to receive a visit from Brisbane Produce Markets’ Queensland Kids Fresh Net (QKFN) team has become a whole lot easier. Instead of phone calls, posting or faxing, they can simply go on line at www.brisbanemarkets.com.au to check if their school is one of 800
eating message to about 7,200 primary school students and educated their teachers, parents and tuckshop convenors along the way.
Growers respond to new website Growers from all over Queensland are emailing for growers
www.brisbanemarkets.com.au. The updated web site has prompted a flood of correspondence
The website is easier to navigate and features two free pricing reports from Market Information Services for new subscribers, a fortnightly newsletter to keep up to date on what’s in season, and recipes.
“Mr Premier” stopped for a visit Queensland’s newly elected Premier Campbell Newman (left) and Yeerongpilly candidate Carl Judge
FRESH EXPORT The state of play effects domestic trade . . . . . . . . p25
stopped into the Brisbane Markets just a day before the election.
FRESH FLOWERS Blooming busy spoiling Mum . . . . . . . . . . . . . . . . . p27 Online vouchers a blooming success . . . . . . . . . . p25
FRESH RETAILING Black & white themed night a spectacular event . p28 Third time’s a charm for Clayfield . . . . . . . . . . . . . . p28 A night of networking . . . . . . . . . . . . . . . . . . . . . . . . . p29
EVENTS CALENDAR
p30
Mr Newman got to know the Brisbane Markets community well during his former role as Lord Mayor of Brisbane, particularly during the January 2011 flood recovery. Wholesalers greeted him with handshakes and smiles, calling him “Mr Premier”, despite it being hours before the election. A contingent of media crew followed, photographing and filming conversations with wholesalers and buyers and fussing about the fresh produce. The election has already resulted in changes for horticulture. Take a look on pages 10 and 11 for more details.
5
Thumbs up for great Gala Dinner Comedian Ahn Do (pictured left) and Brisbane Markets Operations Shift Supervisor, Joe Borello, gave the thumbs up to this year’s Brisbane Produce Market Gala Dinner after another successful event. Guests travelled from as far afield as Bowen in North Queensland to join with the 500 people who enjoyed yet another great night of wining, dining and dancing. Check out the photos and the naming of the 2012 Brisbane Produce Market Retailer of the Year in the gala dinner feature on pages 28 and 29.
Flying fox culling rules overhauled The Queensland Government is set to overhaul rules to allow some farmers to kill flying foxes, but it says permits will only be issued to farmers as a last resort. Growers have been campaigning to have their rights to reduce numbers of the animals, that decimate their crops annually, reduced.
A focus on marketing over growing Embattled tomato-growing operation SP Exports, at Childers, is
Environment Minister Andrew Powell says there will be a faster approval
focusing on marketing fruit rather
process for permits, so councils can act quickly should large colonies
than growing it, after creditors
seek to return.
recently voted to get the company
But he says there will be no large-scale culls with a limit of about 50 flying foxes per season. “Farmers will need to demonstrate that they have tried more humane methods of relocating or moving on flying fox communities from their crops,” Mr Powell said. “I don’t see this as something that will be used significantly and I think that message needs to go out to the community.”
Bowen takes out industry award Bowen Gumlu Growers Association’s Denise Kreymborg has been awarded the prestigious Industry Recognition Award title at the AUSVEG annual awards for excellence held in Hobart, in May.
back on its feet. The company will lease its land and crops to a company named Agquip, who will take over the farming side of the operation. SP Exports was Australia’s largest tomato farm until it went into administration earlier this year. Meanwhile, Bundaberg tomato farm, Basacar Produce, also went into voluntary administration in April with more than 40 workers losing their jobs. Bundaberg Fruit and Vegetable Growers Association is stepping up to help local businesses in what is becoming a water shed year for
The Bowen based Industry Development
many. Take a look at its new focus
Manager was surprised at the win, and took
on page 20.
the opportunity to encourage the audience of 400 to work together more so that far more could be achieved as one strong industry voice. Denise is a Fresh Source columnist, with her writings found on P16.
wholesaling Pilot program to reduce electricity costs Eight Brisbane Markets wholesalers are
lighting, air conditioning, refrigeration
taking part in a pilot program that could
and other efficiencies.
dramatically reduce their electricity consumption and showcase how others could do the same.
These will be followed by one-on-one energy efficiency walk-arounds with each wholesaler. The consultants will
Brismark has introduced the pilot
produce reports covering major findings
program to assist businesses by
and further recommendations.
eliminating electricity waste, excess usage and reducing excessive demand peaks and related charges.
Once the pilot program is complete, it will be evaluated to see whether the process should be promoted to all Brismark members.
Consultants Enigin Partners have conducted four workshops focusing on
Brismark’s at a glance New workers “Ready for
Two new members have joined
of M&D Vegetable Specialists
Market” have completed a
Brismark’s Junior Executive
(Brismark Board representative);
Brismark course that has
Committee, an active group of
Mike Sommerville, of HE Heather
given them nine week days of
wholesalers who offer a hands-on
& Co; Chris Deveney, of Favco Qld;
training to prepare them for a
approach in the operations of the
Cameron Kedwell, of Pershouse
myriad of positions within the
Queensland Chamber of Fruit and
Produce; chair Vince Mailli, of
Brisbane Market.
Vegetable Industries.
BG Brisbane; Charlie Maili, of BG
Brismark ran the course at no
Paul O’Toole, of O’Toole’s Produce,
cost to any of the businesses
and Brady Davidson, of M&D
in which the employees spent
Vegetable Specialists, have joined
time during the on the job
fellow wholesalers Mark Moore,
Brisbane; Brett Cullen, of GNL Produce; Fraser Lind, of Lind & Sons; and Mark Bauer, of Gollagher Bros.
and off job training. The government funded course was supported by Major Training and Mission Australia and included elements toward an
More smart phone buyers are
their past five days’ invoices, pick
using Brisbane Markets’ new online
up any discrepancies and deal with
service to manage their Brismark
the issues quickly.
Credit Service accounts.
As more buyers start to use the
accredited training system,
The service was tailored for smart
phone application, its web pages
on the job experience and a
phone users earlier this year and
will be expanded.
forklift licence.
allows busy buyers the ability to see
7
Markets included in chemical use roadshow Fruit fly costs Australian growers more than $100 million each year
Brisbane Markets wholesalers attending a fruit fly road show held on site.
and affects approximately 250 fruits and vegetables. Brisbane Markets was included in a national roadshow explaining alternatives to two traditional chemical treatments for fruit fly dimethoate and fenthion (D&F). AUSVEG took the seminars to nine regions affected by the likely ban by the Australian Pesticides and Veterinary Medicines Authority (AVPMA) on use of two fruit flycontrol chemicals. The Brisbane Markets seminar was a late inclusion after a groundswell of wholesalers and suppliers requested more information. More than 50 people turned out to hear more about alternative fruit fly treatments such as methyl bromide fumigation, cold disinfestation, baiting and trapping, irradiation and a systems approach. “This seminar was to provide better education about alternative fruit fly treatments so our industry can continue providing Australian families with high quality, nutritious produce,” said AUSVEG
of alternative treatments and gave
make informed decisions about the
wholesalers an opportunity to speak
most appropriate method for them,”
directly with the presenters informally
said Mr Gurney.
following the presentations,” said Mr Gurney.
“AUSVEG has an excellent relationship with the Brisbane
“As part of the seminars, findings
Markets, and were happy to have the
on recent market research
opportunity to extend the road show
commissioned by AUSVEG were
and hold a special session there.”
presented.
This project has been funded
“The market research findings
by Horticulture Australia Limited
highlighted consumer attitudes
using the National Vegetable Levy
towards the various alternative
and matched funds from the
treatments. Armed with this
Australian Government.
knowledge, growers will be able to
DID YOU KNOW?
Communications Officer Hugh Gurney. AUSVEG is the National Peak Industry Body for Australia’s 9,000 vegetable and potato growers. The AVPMA has already restricted certain usages for dimethoate and is reviewing fenthion. “The discussion allowed scientists and industry specialists to discuss the advantages and disadvantages
Brisbane Markets is pulling together a history collection, for opening later this year. The search for donations, stories and memorabilia is on. If you have anything that deserves to be captured in time, contact Vanessa Kennedy on vkennedy@brisbanemarkets. com.au or phone 07 3915 4200.
markets Motorama conference a Market treat Brisbane Markets major sponsor, car
The Market Kitchen is growing in
dealership Motorama, became better
popularity as other groups inquire about
acquainted with the trading oor and
use of the training room and cooking
the Fresh Centre facilities recently after
facilities to stage seminars, get-to-
staging its board meeting on site.
togethers and industry conferences.
Motorama executives were treated to an
The full commercial kitchen has a
early morning tour and an opportunity
Brisbane City Council five star rating.
to meet with Brisbane Markets directors, ahead of meeting in the Fresh Centre boardroom.
Anyone interested in using the Market Kitchen, boardroom or arranging a Market tour for their group can
Meanwhile, the Market Kitchen became
contact 07 3915 4200 or email
a hive of activity as their partners joined
admin@brisbanemarkets.com.au.
with some of the wholesalers’ partners and celebrated chef Wayne Dowse to cook up a five star lunch. All then joined for lunch, with the Motorama team heralding its Market venue one of the most interesting they had used.
The ladies learn from chef Wayne Dowse how to make Vietnamese rice paper rolls.
Donning the aprons of chefs , were, from left, Helen Woelders Annie Woelders and Maree Joseph.
9
New board member appointed Brisbane Markets Limited (BML) has added a new director to its board following an extraordinary general meeting held in late March. Simon George is a director of providore Simon George and Sons and is a major BML shareholder. Mr George has become the ninth board member and joins chairman Tony Joseph, Tony Kelly, Don Jackson, Mike Ahern AO, Peter Tighe, Peter Betros, Noel Greenhalgh and Brisbane Markets CEO Andrew Young.
The earth rises at South Gate West Bulk earthworks are almost completed on stage one of the Brisbane Markets South Gate West project. The project has created much interest within the Markets community. It is part of a strategy to ensure we have land above the previous ood levels as development of the 77ha Rocklea site continues.
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markets Meet horticulture’s new minister The March State election has brought the state’s horticulture public servants a change of department name and a new minister. The Queensland Department Agriculture, Fisheries and Forestry (DAFF) is the new name and its minister is Member for
New Minister for the Queensland Department of Agriculture, Fisheries and Forestry, John McVeigh.
Towooomba South, John McVeigh, who has had a long career in agriculture. Mr McVeigh took up his new role in April and by the first week in May, had toured the Brisbane Markets, a place he has been many times before as a consultant.
Mr McVeigh has had many years of commercial and agribusiness experience in local, national and international markets. His contact details are: Minister for
He was raised on a grain farm at Jondaryan
Agriculture, Fisheries and Forestry,
on the Darling Downs, and completed his
8th Floor, Primary Industries Building,
schooling in Toowoomba. The Minister
80 Ann Street, Brisbane QLD 4000.
lives in Toowoomba with his wife Anita and
Phone: 07 323 93000 or email
six children.
agriculture@ministerial.qld.gov.au.
Local government election results Local government elections were held across Queensland in late April with one of the LNP candidates setting up an office at the Brisbane Markets in the election lead up. However the winning seat in the Tennyson Ward went to Councillor Elect Nicole Johnston, the first independent Brisbane City Councillor in 60 years. The 28 April, 2012 voting day will be remembered as one of the wettest local government elections in living memory. Forty-three mayors were ousted in wider elections across the State – the biggest ever number of new mayors after council elections to don the robes. Eighteen mayors resigned and only nine with two terms’ experience are left.
Queensland Premie r Campbell Newm an and former Mayor of Brisbane (left) speaks with AUSV EG Chairman and re-elected Mayor of Scenic Rim, John Brent, during a 2011 Brisbane Markets visit.
AUSVEG chairman John Brent claimed victory as mayor of Scenic Rim. There was a less significant change of councillors, with 41% new faces, a lower figure than in 2008.
11
Election promises ticked off the To Do list Queensland is quickly feeling
commitment to improved community
were absolutely essential if the State
the results of the March State
consultation. A full story appears on
was to compete in world markets.
election with promises made to the
page 24.
horticulture industry starting to
He also said the Newman
Discussions are underway for the new
Government would make good on
Queensland government to join with
its election pledge to allocate an
Within a month of taking office, the
the NSW Government to mount a
additional $3 million funding over
new government had acted swiftly
High Court Challenge to the Federal
four years to build on the existing
to address landholder concerns over
Government’s carbon tax, set for
efforts of research outlets.
vegetation management laws.
introduction on 1 July.
A review of the Vegetation
Queensland Department Agriculture,
into the current penalty regime for
Management Act’s investigative
Fisheries and Forestry Minister John
producers who do not take adequate
and enforcement processes has
McVeigh overturned a decision by the
steps to control wild dog numbers on
been launched.
former Bligh Government to close the
their properties.
take shape.
The former head of Ag-Force John Cotter was appointed to a State
Robert Wicks Pest Research Centre at Inglewood.
Mr McVeigh has also begun a review
He says it is the only the start with much more required to achieve the
Government Gasfields Land and
Mr McVeigh said well-funded
commitments made by the
Water Commission along with a
research and development facilities
new government.
AUTHORISED DISTRIBUTOR OF HELI FORKLIFTS
markets C ar bo nFea tu re Carbon pricing laws almost here The Federal Government’s carbon pricing
will receive a combination of tax cuts and
laws come into effect on 1 July and are set
payments to help with the costs of the
to change the way Australians live and do
carbon price.
business. The regulation is called the ‘Clean Energy Legislative Package’. It sets out the way
Not all are thrilled with the law’s introduction.
that Australia will introduce a carbon price
The opposition has strongly condemned
to reduce Australia’s carbon pollution and
the legislation’s introduction with
move to a clean energy future.
Opposition Leader Tony Abbott telling
The Federal Government states that over
an Australian Industry Group meeting,
half the money raised from the newly
in Brisbane, that a Coalition government
introduced carbon price will be used to
would repeal the carbon tax as quickly as
assist households. Nine in 10 households
possible.
Carbon handbook to help Aussie farmers Growers wanting to earn carbon credits
by emailing cfi@climatechange.gov.au
through the Federal Government’s
or by phoning 1800 057 590.
introduction of carbon laws have some help with the release of an Australian Government handbook called the ‘Carbon Farming Handbook’. The book aims to provide information for growers wanting to participant in the government’s Carbon Farming Initiative (CFI).
It sets out how landholders and farmers can improve their land and farm sustainability while also generating carbon credits that can be sold on domestic and international markets. There may be benefits but growers fear that the industry will be adversely
It can be found online at
impacted as costs rise under the new
www.climatechange.gov.au/cfi,
carbon laws.
What is the CFI? The Carbon Farming Imitative (CFI), which
methane in piggeries, planting native tree
began in December 2011,
species and reducing pollution from
allows farmers and land managers to earn
savanna fires.
carbon credits by storing carbon or reducing greenhouse gas emissions on the land. These credits can then be sold to people and businesses wishing to offset their emissions.
Further methodologies are currently being developed with the CSIRO, universities, other research bodies and the Federal Government, to create dairy cattle food supplementation,
Several methodologies are already approved
enhanced efficiency fertilisers, manure
under the CFI, including flaring landfill gas,
management and soil carbon.
Electricity price hike to hit business
13
The introduction of a Carbon Tax from 1 July 2012 will
In addition, electricity provider TruEnergy is
have direct impact on Brisbane Markets tenants with
increasing the price of electricity by 2 cents/kw. It is
substantial cost to businesses expected.
also likely that Energex will increase its charges from
In 2010 the Federal Government introduced Renewable Energy Charges (RECs) as a means of
1 July 2012 of around 3.8 cents/kw. The exact price increases are yet to be determined.
trying to promote support for renewable energy.
Wholesaler representative organisation Brismark will
Both the Carbon Tax and the REC’s are being charged
be making its concerns well known to the Federal
to electricity generators, who are on-charging these
Government through its peak body, the Australian
costs to their customers.
Chamber of Fruit and Vegetables Industries.
During 2011/12 financial year, Brisbane Markets
To date, the government has assumed that businesses
Limited absorbed the RECs fees. However, the costs
will pass on the increases to consumers, which is a
have risen from $2,000 a month in late 2010 to about
total disregard for the horticulture industry and small
$72,000 a month from January 2012.
business in relation to the costs being imposed.
Synthetic refrigerants to rise in price Growers, retailers and wholesalers with coldrooms using synthetic refrigerants, such as R404a, can expect to pay dearly with the introduction of the Federal Government’s new carbon laws from 1 July. Man-made synthetic refrigerants such as Chlorofluorocarbons (CFCs), Hydrochlorofluorocarbons (HCFCs) and
costly and more carbon-friendly alternatives. The price increases are not known as yet. Other refrigerants, such as ammonium, will not be subject to the carbon tax and there may even be savings in electricity usage. However, conversion of coldroom systems to alternative refrigerants could
Hydrofluorocarbons (HFCs) are big climate killers that
involve significant capital expenditure.
contain volatile derivatives that contribute to the hole
According to Refrigerants Australia, there was no
in the ozone later.
consultation with the industry on the design and
By increasing the cost of these refrigerants, scientists
effectiveness of the tax, and no examination of
hope to penalise users and encourage the use of less
alternative ways to minimise emissions in the sector.
Ugly facts about Australian carbon usage Australia generates more carbon emissions per person than any developed country, including the United States, and we produce significantly more pollution per person than India and China. Australia’s carbon pollution is high because our electricity
Brisbane rates rise from carbon tax Brisbane ratepayers have been warned that rates will rise as a result of the carbon tax. The Federal Government has released the
is mainly generated by burning coal. Transport, mining,
official list of the 250 biggest polluters that
industry, farming and deforestation also contribute.
will pay the tax.
Our carbon pollution is continuing to grow at a rapid
The councils of Brisbane, Wagga Wagga and
rate. Without action, it is expected to continue to grow
Armadale in suburban Perth are on the list
by almost 2% a year to 2020.
alongside the likes of BHP Billiton and Rio Tinto.
Reducing our carbon pollution means we have to
Take a look at the full list at
produce and use energy in a cleaner, smarter way.
http://tinyurl.com/7poyxo5
Source: www.cleanenergyfuture.gov.au
industry Ho rti cu ltu re C od e Hope for Code common ground lost again
Call for farming commissioner
A solution to the controversial and
into Federal Parliament to replace the
unworkable Horticulture Code of Conduct
Horticulture Code with one that was
has taken another blow with grower
drafted without any reference to the
Independent Senator
delegates, who met with wholesalers
wholesaling sector.
Nick Xenophon has been
to discuss a solution, silenced by the
unsuccessful in calling
appointed Horticulture Task Force.
for an inquiry into fruit
Brisbane Markets wholesaler Stephen
Agriculture which recommended that it
and vegetable prices
Edwards joined other Australian Chamber
should not be passed.
and wanting to see the
representatives Shane Schnitzler and John
appointment of a farming
Roach, of Melbourne Markets and Trish
commissioner.
Skinner of Perth City Markets to talk with
Mr Xenophon said the move
grower representatives Peter Darley, Peter
by supermarket chains to
Delis and John Shannon.
slash vegetable prices is
Common ground
another example of the lack of power for small businesses and farmers.
parliamentary response that growers and wholesalers must come together to propose a mutually acceptable compromise. The March meeting between the Chamber and growers was a step toward that aim. The
that the legislation, introduced by the
end to that decisive step for its own reasons,
Federal Government in 2007 to improve the
which remain unclear.
business relationship between growers and wholesalers, was failing.
supermarkets and growers.
However, it was clear from the
Horticulture Code Committee had put an
would have the power to up unfair contracts between
Government Standing Committee for
There was immediate common ground
He said a commissioner punish anyone who draws
The bill was reviewed by a Federal
Topics discussed included setting up a trust fund, the need for more clarity on how merchants operated and wanting to see
Lobbying for change It’s not the first time the Code has come under fire for its anti-competitive and restrictive regulation.
"The Horticulture Code
supermarkets and retailers bound by
In 2008, the Australian Competition
of Conduct needs to be
the Code.
and Consumer Commission made 13
strengthened and needs to include supermarkets otherwise it's just not effective,� Mr Xenophon told ABC Radio.
However, the talks have gone nowhere. Instead, the Horticulture Task Force has
recommendations aimed at addressing some of the most unworkable aspects of the Code.
silenced the grower representatives. It
Despite much lobbying, the Federal
has said it wanted to ensure a consistent
Government has sat on its hand for the past
message was presented to the politicians,
four years, ignored the recommendations
and the growers who attended the meeting
and forced the industry
should not speak on its behalf.
to continue under
Katter bill Earlier this year, Australia Party Leader Senator Bob Katter introduced a bill
unfair and unworkable regulations.
15
Mediation service for when things go wrong At times things can go wrong between
• Independent Assessment,
Who can use a HMA?
wholesalers and growers and when
through access to a list of
Brisbane Markets’ free dispute
horticulture assessors who can
You can use a Horticulture
resolution service is not the chosen
investigate produce and supply
Mediation Advisor (HMA)
path for reconciliation, there is always
issues and provide an independent
to help resolve your dispute
the Horticulture Code of Conduct’s
report to the parties.
if it involves a relationship
Horticulture Mediation Adviser (HMA)
The HMA can discuss the most
between a grower and
to assist.
appropriate process with you,
trader (acting as either an
What is the HMA?
depending on the issues at play.
agent or merchant) where
The HMA was established under the
Its goals
Horticulture Code of Conduct to assist
The overarching goal of the HMA
growers and traders to resolve supply
service is to help you to get back to
issues in a time and cost-effective
the business of your business; by
manner.
providing a safety net should things
It makes tools available in the form of:
go wrong.
• Early Assistance, including referral
Regardless of whether you are a
to appropriate advisers and
grower or wholesaler, the HMA
associations and/or facilitation of
provides an independent and
agreement of straightforward issues
neutral service to help you through
via telephone and email.
communication and supply issues.
• Mediation by specialist mediators
For further information visit
from a nation-wide panel, who
www.hortcodema.com.au or free call
provide neutral assistance to
1800 236 385.
facilitate of face-to-face meetings to identify issues and ways to resolve them.
When it’s not a contract Circumstances involving others within
the transaction relates to unprocessed goods. Fruits, Vegetables, including mushrooms and other edible fungi, Nuts, Herbs, Other edible plants (does not include nursery products). There is a $50 application fee but the HMA is paid for. There maybe additional costs to consider including meeting rooms/video conferencing and travel.
Assessors to assist
the supply chain, or verbal rather than
The Horticulture Mediation
written agreements, may be assisted by
Adviser has also established
the Produce & Grocery Ombudsman
a list of Horticulture Produce
Service (PGIO).
Assessors who can investigate
The PGIO can be contacted via the same free call 1800 236 385 number or by visiting the PGIO website www.
and report on any matter arising under a horticulture produce agreement.
produceandgroceryombudsman.com.
At Brisbane Markets you can
au. All calls to the HMA and PGIO
call Brisbane Market Produce
are confidential.
Surveyors, (07) 3379 4576 or email adminmis@marketinfo.com.au.
industry Region in full production BY DENISE KREYMBORG, BOWEN GUMLU GROWERS ASSOCIATION This year the Bowen and Gumlu growers
Some of the biggest issues for the
are off to a flying start with the region in
industry in the Bowen and Gumlu
full production in the coming month.
region are:
It was thought that the region may not
• market access after the loss of
see a wet season this year but over the
dimethoate and potential loss
past month we have seen all the dams,
of fenthion.
creeks and rivers fill and overflow with good rainfalls.
• the loss of skilled workers to the mining and construction industry to
There was some damage to properties
fill the need for 30,000 workers in these
with flooding and erosion. Despite this,
other industries.
and as you know, growers just get on with growing fresh produce to supply Australia with some of the highest quality produce available. In the lead up to the season, growers have received training and information flow through a number of workshops. Some of these workshops include an update on ICA-26 market access
• rising cost of accommodation for workers during the season. • the overall rising cost of production and the cost of produce decreasing in store. • unforeseen natural disasters that can affect the stability of the industry at any given time.
protocol, AUSVEG vegetable industry
As Industry Development Manager,
update and enviroveg presentation, soil
I will be working to support growers in
and health seminars, leadership training,
managing the key issues and working
Growcom and Bowen and Gumlu
towards a more sustainable future.
Growers Association (BGGA) women
BGGA would like to thank industry
in horticulture workshop, the AUSVEG
for their support year after year. Without
‘Alternatives to dimethoate and fenthion’
this support these issues would not
road show and more.
be managed.
These workshops, forums and seminars
As Fresh Source goes to print, BGGA
have been well attended with growers
staged its annual gala event, including an
soaking up all the information they
industry breakfast and tour.
can to maintain sustainable farming enterprises.
17
Busy midyear industry events calendar Midyear is always a busy time for
Brisbane Markets Limited, as part
of the Bowen and Gumlu Growers
grower get-togethers with the
of the Central Market Association
Association.
Brisbane Markets sponsoring two
of Australia (CMAA) staffed a trade
national conferences and two
display, sponsored an opening
Queensland grower association
event and the naming of the 2012
dinners.
Innovative Marketing Award, won by
Fresh Connections conference, from
Aussie Farmers Direct.
June 26-28 in Melbourne.
returned from Hobart, in May, after
By late May, a Brismark team
The event is staged by PMA
the staging of a three-day AUSVEG
joined more wholesalers at the
Australia-New Zealand and The
conference, which attracted 800
Queensland Strawberry Growers
Australian Chamber of Fruit and
growers and suppliers from across
Association conference dinner, held
Vegetable Industries.
the industry.
on the Sunshine Coast.
Brisbane Markets wholesalers
Bowen growers, Jamie and Melita Jurgens, of Vee Jays, at the AUSVEG awards night.
Another major event approaches with Brisbane Markets involved in the Produce Marketing Association’s
A large contingent of Brismark
Just a week later, at the start of June,
wholesalers are expected to attend,
Brismark General Manager Ian
with the Australian Chamber’s
Main presented at a grower seminar
annual conference now merged
and attended the annual dinner
with event.
graphic design web solutions branding packaging Linton and Melinda Brimblecombe, of Gatton, peruse the trade displays at the AUSVEG conference in Hobart.
Apply our creative juices to your problem areas* *It’s not as gross as it sounds.
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Buyers bargain at Salamanca Markets, in Hobart, during an AUSVEG field trip to the site.
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always thinki
industry Casualties of the price war BY BRISMARK GENERAL MANAGER IAN MAIN The extension of the price war
It has been suggested that much of the
between supermarket chains Coles and
reduction is simply passing on the lower
Woolworths to fresh fruit and vegetables
prices that have naturally occurred as
has been accompanied by the usual
production has recovered from last year’s
assurances that it will not hurt growers.
oods and cyclones.
The same assurances given to milk
The true test will occur when supply
producers are the subject of much
tightens, as it inevitably does and
dispute and ongoing debate. However,
wholesale prices rise.
the effects on the produce industry are far more difficult to assess.
I recently raised the price war with a number of independent greengrocers.
The demand and supply of fresh milk is
They said that they had not yet seen a
relatively stable resulting in stable prices
reduction in their sales.
over the long term. The same cannot be said for fresh fruit and vegetables. Droughts, oods, cyclones, hail, frost, other climatic conditions and even sabotage can have an enormous impact on supply. Historically, the interaction of supply and demand has determined the wholesale
They felt that there may have been somewhat of a backlash against the tactics of the big supermarkets. However, they were less upbeat about the long term. They were concerned that consumers would come to expect low prices all the time, regardless of supply or season.
price of fresh fruit and vegetables and
Many consumers are already ignorant
so we have seen high prices following
of the challenges faced by growers to
natural disasters and low prices when
provide quality food despite all the factors
growing conditions are ideal.
outside their control.
The announcement by Coles that it would
I fear that the promise of lower prices
cut prices on some lines of fruit and
all the time will foster that lack of
vegetables by up to 50% seems at odds
appreciation and devalue the work and
with the reality of the pricing mechanism.
worth of Australian growers.
New avocado CEO a familiar face Avocados Australia’s new CEO John Tyas is no stranger to the industry with more than 20 years experience, the past 11 with Horticulture Australia Limited (HAL) as an Industry Services Manager. Avocados Australia Chairman Jim Kochi welcomed Mr Tyas to the position in May, in a year that was
investment management. He said Mr Tyas also has hands-on experience as a grower on his family farm at Narangba. Australia has the highest avocado consumption rate per capita than any other English speaking country in the world.
predicted to produce one of the
Per person, Australian consumers eat
biggest avocado crops in the history
around 2.7 kilograms of avocado a
of the Australian avocado industry.
year – an amazing increase of more
Mr Kochi said the appointment was
19
than 106% in the past decade.
a key one, with Mr Tyas bringing
In the next four years the industry
a strong background in strategic
hopes to lift consumption even
planning, research and development,
further with an ultimate goal of 5kg
marketing program development, and
per person per year.
Huge growth in horticulture predicted After two years of rain and flooding,
the rapidly growing global food
With horticulture producers
Australia’s renewed water ways have
market.
reporting average equity of about
seen a revival in the use of irrigation to boost production at a time when
ABARE made the prediction at
80% in 2009/10, ABARE said the
its Outlook 2012 conference, in
overall impression of the industry's
Canberra, earlier this year warning
financial health was "comfortable",
the industry must expect an ongoing
although smaller farmers were in a
decline in processed horticulture
more difficult position.
lines for export.
The booming mining industry's drain
will incur a $1 billion jump in its
It said that about $800 to $1 billion
on labour in rural Australia and its
gross value within five years.
in annual processed imports
upward pressure on the exchange
However, Australia's high labour
would keep the scales heavily
rate are proving big challenges for
costs and strong dollar are likely to
weighted towards Australia being
horticulture, with our uncompetitive
significantly restrict the industry's
a horticulture importer rather than
labour costs being a key factor in our
chances of being a big exporter to
exporter in the next five years.
declining export market.
Australia needs the additional fresh fruit, nuts and vegetables. The Australian Bureau of Resource Economics and Sciences (ABARES) predicts the horticulture industry
industry A taste of Bundy Pride in Brisbane BY PETER HOCKINGS, EXECUTIVE OFFICER, BUNDABERG FRUIT AND VEGETABLE GROWERS (BFVG) Bunday Pride, a joint venture designed
Despite some of the current challenges,
to promote the quality, capacity and
the region had a great opportunity to
diversity of the Bundaberg region, will
play an even bigger role in the future of
be seen in Brisbane with involvement
the horticulture industry.
in Regional Flavours, to be held at Southbank Parkland in 21-22 July. Regional flavours
Another business into administration Yet another significant Bundaberg grower has succumbed to the many
Last year 50,000 people attended the
influences of the horticulture industry
weekend to sample the best food and
by going into administration.
wine producers from across the State. In 2011, many commented on the tremendous quality of the Bundaberg region produce for sale or on display. This year’s intent is to focus on attracting city restaurant and catering company buyers, as well as the conscientious household consumer, with the hope
This follows the footsteps of SP Exports in February and Barbera Farms in September last year. Although another shock to the region’s industry, BFVG is working to turn this into a proactive industry response on many levels.
of driving increased sales through the
Firstly, we want to highlight to the
central market supply chains.
general consumer the many factors
Bundy Pride is a collective regional brand promoting the region’s businesses, producers and
contributing to the daily struggle seen throughout the supply chain to continue being profitable.
manufacturers at a local, national and
Secondly, BFVG is working with the peak
global level, highlighting the region’s
industry bodies to reduce challenges
quality, capacity and innovation.
that the industry faces.
Estimated to have a farm gate value of
It is important that businesses are given
more than $500 million, the Bundaberg
a fair go to achieve a profitable and
region has a proud collection of
sustainable future, especially as the
businesses who are multi-award winners
horticulture industry is a key contributor
and leaders in their fields.
to a healthy, food-secure nation.
21
Motivating your employees BY SAL TRUJILLO, BRISBANE MARKETS LIMITED HUMAN RESOURCES ADVISOR. Motivating employees to achieve
Make sure employees understand
Rewards can be a simple “thank
desired efficiencies and outcomes
your expectations
you” process in which managers can
is an area that many managers and leaders can find challenging. As a leader or manager your impact on employee motivation is immeasurable. Your words, body language, and the expression on your face can portray your opinion of the value of your employees. Successfully motivating employees brings several benefits including:
Failing to set clear expectations can often be a manager’s first failure. Even when you feel you have clearly explained your expectations always make sure feedback from the
recognise employees with personally written thank you cards and a small gift for work that is above and beyond expectations. Focus on the development of people
employee is attain to confirm his/her
Most people want to learn and grow
understanding.
their skills at work. No matter their
Should the job requirements change in the middle of the day, ensure that the reason for the change or the
reason: a promotion, different work, a new position or a leadership role, employees appreciate your help.
• Better productivity
context for the change is discussed
Make a performance development
• Lower levels of absenteeism
with the employees. This is to avoid
plan with each employee and
staff members thinking that the
make sure you help them carry
company leaders don’t know what
out the plan.
• Lower levels of staff turnover • Improved industrial relations • Good reputation • Improve product quality or customer service The myriad of available motivational theories and practices can cause a
they are doing. Provide regular feedback A key motivation and morale builder for employees is knowing how they are doing at work.
lot of confusion and often results in
Staff members want to know when
managers and leaders often viewing
they have done a job well and when
motivation as something of a mystery.
you are disappointed in their results.
Therefore, the following simple tips will assist in motivating staff members. Set the tone for the day Upon your arrival, start the day right. Smile and greet people. Share the goals and expectations for the day and let your staff know that today is going to be a great day. Use simple, powerful words Use simple, powerful, motivational words to demonstrate you value people. Use words such as “please” and “thank you” and “you’re doing a good job.”
They need this information as soon as possible following the event. People need positive consequences Employees need rewards and recognition for positive contributions.
Consistently applying the tips above will help you as a business or department leader in obtaining employee respect. Always remember that you are creating a work environment in which people will choose motivation. It does start with you. You can make the employee experience with your company.
industry Unveiling an early imperial Holman Fresh Brisbane has joined forces
a four week position leading into the
with Gayndah Packers Cooperative
traditional imperial season, and we can’t
(Gaypak), a Gayndah citrus packing
wait to get our hands on a new variety
house, to introduce a new Queensland
with such a great flavour,” said Munro.
imperial mandarin that is set to force a much earlier start to next year’s citrus season. Brisbane Manager Neville Munroe joined chairman Ian Shepherd, of Gaypak, on the Brisbane Produce Market trading floor to unveil the sweet newcomer, called Goldup. Mr Munro said the fruit would be sold from March of next year. “We are planning for the Goldup to hold
Mr Shepherd said Gaypak growers had been working on the new variety for a few years and believed that next year will be the best release time for the Goldup. “We chose this March to launch the fruit to test it and the buyers were impressed with the sweetness, but we want to wait for the plants to mature another year before we officially start to sell this new variety,” said Mr Shepherd, who is also a Gaypak mandarin grower.
Super apple simply loveable A super apple was unveiled at the
Apple scab, also
Brisbane Markets in May with Montague
known as black spot,
Fresh hosting the launch of the sweet
has cost Australian
red skinned, white fleshed fruit, called the kalei (pronounced kay-lee). Greengrocers who darted around journalists to taste the fruit, named after the Hawaiian word “loveable”, were impressed but they won’t be carrying it
apple growers more than $10 million annually in lost production and chemical control.
in their stores for at least another two
Dr Middleton
years when it’s ready for market.
said the apple
The kalei is the result of a 20-year
was developed
breeding program by the Queensland
through careful
Government, with support from
cross-pollination
Horticulture Australia Limited (HAL) and
and without the use of chemicals or
Apple and Pear Australia Ltd. The Minister for Agriculture, Fisheries and Forestry (DAFF) John McVeigh and DAFF apple physiologist Dr Simon Middleton were both on hand to
From left, Minister for Agriculture, Fisherie s and Forestry John McV eigh, Brisbane Markets CEO Andrew Young and Brisbane Markets Limited Dire ctor Peter Tighe tas te the kalei apple variety .
genetic engineering. When it becomes available to the public, consumers will be able to put it in a fruit bowl at home and it will retain
speak to the media about the disease
its firmness, texture and crispness for
resistant variety.
up to three weeks.
23
How can I get it right, first time? BY LISA DWYER, BRISMARK EMPLOYMENT SERVICES MANAGER Everyone would probably agree that
You can also take this to another level
You are then able to ensure that all
hiring the wrong person can be like
by identifying skills or knowledge that
candidates are being asked all of
a bad marriage. It seems like a good
would be ‘desirable’ for the role.
the necessary questions and can
idea at the time, but awfully hard to end when it goes bad. So what can you do to make sure you get it ‘right first time’, in regards to hiring the right person? One trap that small businesses fall into is rushing. They have a vacancy that needs to be filled and will hire anyone looking for work. This can have devastating effect on the business. Although they have met the immediate need, long term
It is recommended that you select between six to nine criteria for most jobs. Look outside the square Businesses often have a specific ‘type’ of person in mind and disregard other applicants based on their ‘picture’
Have a balance of opinions
may pick up on something you did not.
can do that will provide you with the
It is sometimes a good idea to involve
best possible chance of hiring the
other staff in the process, as they
right people.
will be working with the potential
that the candidate must have to
However, it is important that you verify that the information about the skills and knowledge they provided is true. This can be achieved by contacting previous employers and by asking questions about their skills and abilities while in their employ. One thing that is certain is that we can never be absolutely 100% sure the
job requires.
person we choose will be the ‘right’
Have a structured interview
requirements?
It helps provide a structured and
suitable job candidate.
Verify, verify, verify
idea of what skills and knowledge the
Have a generic set of questions.
base level criteria then they are not a
what answer.
employee and also have a ‘first hand’
meet the base level performance
If the candidate does not have the
remember who said what or who gave
the candidates has provided or said.
spread the recruitment net wide.
candidates. Often a second person
job. What are the skills or knowledge
of a number of interviews it is hard to
your potential candidate pool –
ability to perform the job.
Identify the selection criteria for the
Remember to take notes – at the end
We all need to have a little trust in what
Don’t rely on just one opinion of the
Know what you need
compared fairly.
of the ideal candidate. Don’t narrow
this person may not have the skills or
There are some simple things you
be assessed correctly and
consistent approach for interviews.
person for the role. However, by following a few simple steps, you can at least ensure you have given ourselves the best possible chance in getting the ‘right’ person.
industry Keeping the farm gate open The Federal Government has ruled out
the rapidly rising demand for food in
tougher rules for foreign investment
developing countries – demand which
in agriculture, warning that any such
could lead to a boom in agricultural
changes could damage Australia’s
production with opportunities for
economic relationship with China.
farmers similar to the opportunities
The Federal Minister for Trade and Competitiveness Dr Craig Emerson said there was no case for imposing new controls to limit Chinese investment in Australia.
the resources boom has opened up for mining companies. Speaking to The Australian Financial Review ahead of the release of a paper he wrote on Australia and the Asian Century, Dr Emerson said: “At least some
Dr Emerson said foreign investment
foreign investment is essential for lifting
would play an important part in
Australia’s food production capacity.
Australia’s plans to take advantage of
It always has been, always will be.”
If you are handy at photography and love the land, there is a photo competition that may interest you to promote the positive side of farming. The 'In Focus - Celebrating Farm Life' photography competition is part of the National Centre for Farmer Health biennial conference 'Sowing the Seeds of Farmer Health',
DID YOU KNOW?
taking place from 17-19 September, 2012. Entrants can expect to have their work exhibited and pick up cash prizes. Entries close Sunday, 1 August, 2012. Find out more at http://tinyurl.com/d6mcwmb
CSG commission to end information shortfall Deputy Queensland Premier Jeff Seeney has pledged to
He said the CSG debate was the most difficult issue rural
end the information shortfall which he believes is a major
Queensland had confronted in living memory.
contributing factor to the strained relationships between landholders and the coal seam gas (CSG) industry.
“It is the absence of information and the predominance of misinformation that has been the cause of much of the
The new Queensland Government has set up a Gasfields
damaged relationships and community disquiet which has
Land and Water Commission to involve community
characterised the gas debate to date,” Mr Seeney said.
leaders from areas where the CSG industry operates, and will also include rural and resources sector representatives.
The State Government has set a 1 July target for the establishment of the commission, which aims to work with government and the gas industry to strike a balance
Mr Seeney made the pledge in Toowoomba in April while
with the interests of landholders, community groups and
announcing the appointment of Former AgForce chairman
the environment.
John Cotter as chairman of the commission.
export The state of play effects domestic trade BY JOSEPH SAINA, DIRECTOR AS BARR AND DEPUTY CHAIRMAN, AUSTRALIAN HORTICULTURAL EXPORTERS ASSOCIATION. Exporting of Australian produced fresh
1. Quarantine charges – With 100%
25
DID YOU KNOW?
fruits and vegetables is about to get a
cost recovery mandated from the
whole lot harder, which will have even
“Beale Review” for quarantine
greater effect on domestic markets and
certification of exported goods, the
sprouts and carrots is
regional growing areas.
Federal Department of Agriculture,
not just a healthy food
Since 2001, Australian fresh produce exports have declined from $710 million to approximately $480 million to the year ending December 2011. This equates to a 33% drop in dollar terms and slightly worse in volume with a reduction of 36% from 523,591 tonnes down to approximately 340,322 tonnes over the same period. So where has that fruit gone? As those in the industry know, it either ends up on the ground or more likely in the domestic market.
Fisheries and Forestry advises it wants to increase annual Registered Export Establishment charges from $500 to $8,200. Why? The downturn in export trade
University of Wollongong has discovered a solid
being undertaken.
one of the best ways to
2. The phase out in the use of some organophosphates (dimethoate and fenthion) without planned and
control your weight. But the finding applies only if vegetables are
approved alternatives will further
eaten in chunks or slices.
reduce export activity with market
Pureed, juiced or mashed
access lost, and internationally mainland areas put into question. With the viability of export waning under a strong Australian dollar, a reduction in market access and an ever
Unfortunately, with two new “initiatives”
growth in the cost of production the
of the Commonwealth government,
future is not good for the Australian
exports will continue its downward
fresh produce industry.
decline:
New research by the Smart Food Centre at the
serving of vegetables is
consequences to domestic prices
produce and melons.
you over-eating.
stream as far less inspections are
recognised fruit fly free status of some
lines such as citrus, grapes, heavy
choice. It might also stop
has reduced the government’s income
The effect is obvious with catastrophic particularly in the traditionally exported
Eating broccoli, brussels
vegetables are less effective in warding off hunger pangs.
Got a red hot issue? HOTLINE: 1800 631 002
When you have a red hot issue you need a red hot response. That’s why the Brisbane Produce Market introduced its Market Hotline. By calling the free Hotline, growers have access to a confidential and responsive service to answer queries and to listen to concerns. Freecall 24 hours a day – callers between 7.30am-3.30pm will be answered personally, while after hours callers can leave a message which will be promptly returned the next business day. Book a guided tour of the Markets for your industry group. Learn more by visiting www.brisbanemarkets.com.au or phone the free Market Hotline on 1800 631 002. Talk to us about subscribing to our free industry magazine Fresh Source while you are there.
www.brisbanemarkets.com.au
27
flowers Blooming busy spoiling Mum Most people want to spoil their
Brisbane Market Flowers’ Marion
“That might surprise some but there
Mum and it seems flowers were the
Martin said while chrysanthemums
are always more mothers than lovers
popular gift given over Mother’s Day
were the most popular blooms sold,
and flowers are the perfect gift.”
with truck loads of chrysanthemums,
carnations and roses were great
pink roses, carnations and lilies at
value and lasted longer.
the Brisbane Flower Market sold.
Lynch Market Flowers’ Andrew Sanger
The Rocklea based flower hub
said he was not surprised at how busy
extended its hours to handle the
the Brisbane Flower Market has been
influx of florists, greengrocers and
leading up to the day or the need to
of time to slip into the Brisbane
extend opening hours.
Flower Market and buy the freshest
the general public arriving to pick up their floral orders in time for Mum’s
“Mother’s Day is always bigger than
special day in May.
Valentine’s Day,” Mr Sanger said.
Online vouchers a blooming success Brisbane Flower Market Wholesaler, Lynch Market Flowers has had a blooming success with an online voucher for a series of floristry courses.
Market Flowers florist Tony Bunting. “From the moment the students get here, they’re intrigued by this place and what’s happening
Using the LivingSocial online coupon
here” said
website, Lynch Market Flowers
Mr Bunting.
promoted an Introduction to Floristry class which enabled visitors to buy a 3.5 hour class for just $49.95.
“They are learning things about floral arranging that they can do at
Some 400 people signed up for the
home. They are meeting
special deal, which was fully sold out.
new people and having
The Introduction to Floristry class
a really good time”.
included a tour of the Brisbane
The high level of class interest
Flower Market, making a buttonhole
prompted Lynch Flower Market to
and a strauss bouquet (a natural
develop a detailed Beginners Class
long stem bouquet usually arranged
course, staged over 11 weeks.
loosely) under the guidance and instruction of experienced Lynch
Flowerlovers’ Ben Christensen said the extended hours meant anyone who had let the day creep up on them too quickly still had plenty
bouquets on offer in Brisbane.
re t a ili n g Black and White themed night a spectacular event Brisbane Produce Market’s annual gala dinner was a
The annual event was one of the most relaxed on
sea of black and white this year as up to 500 Market
record with the highlight the announcement of the
wholesalers and friends joined award winning
Brisbane Produce Market Retailer of the Year.
comedian Anh Doh and a raft of entertainers to
These pages take a look at the night’s spectacular
celebrate the night away.
and glamour.
Third time’s a charm for Clayfield Clayfield Markets Fresh owners Carlo and Susan Lorenti were stunned when their store was announced as the Brisbane Produce Market Retailer of the Year for the third time in six years. No other greengrocer has been named twice in the competition other than Clayfield Markets Fresh in the competition’s 10 year history, and the win has notched up an unprecedented three wins. The award and $10,000 prize money was presented at the Brisbane Convention and Entertainment Centre during the Brisbane Produce Market’s gala dinner, the Queensland fruit and vegetable wholesalers annual industry get together. Mrs Lorenti told the gathering how proud she was to hear the Clayfield Markets Fresh’s name announced the winner. “I’m so honoured that the store wins accolades but mostly, I’m proud of the contribution we and our staff members are making to the community and our work supporting local jobs.” In accepting the trophy, her husband, Mr Lorenti said the win was just as thrilling as it had been the first time in 2006, and again in 2010 when he donated the prize money to Redkite, an organisation that
Susan Lorenti (left) and Carlo Lorenti (right) and their staff hold the winner’s trophy at their Clayfield Markets Fresh.
provides emotional and financial support to children and young people affected by cancer and their families. In an act of generosity that has also seen him crowned Brisbane Produce Market’s Mango King five times to raise money for charity, the Lorenti’s again donated the full $5,000 cash prize to Redkite. The store also received a further $5,000 in advertising and the trophy.
29
A night of networking
Did you get snapped by the paparazzi?
Brisbane Produce Market Gala Dinner’s sponsors play a big part in the success on the night with many using the event to network. Thanks to our 2012 family of sponsors:
Major Sponsors
A winning combination. From left, Carlo Lorenti, comedian Anh Doh and Susan Lorenti, of Retailer of the Year store Clayfield Markets Fresh.
Alfred E Chave wholesaler Anthony Joseph with his wife Julia.
ler of the Year, Last year’s Retai k Pavlou, of Vanessa and Nic Paradise Fruits.
So Crisp wholesalers Craig and Sherie Chard.
Sponsors logotype
symbol GATHER SURVEY
DEVELOP DELIVER
DISCOVER
The team from Simon’s Gourmet Gallery. MEASURE
slogan
always thinking...
Supporters
The Lamanna Banana wholesaling team used the evening for networking and treating their friends.
AUGUST
events Biannual Bundaberg shin dig Bundaberg Fruit and Vegetable Growers (BFVG) members are dusting off their dance shoes and are making preparations for a Saturday, 13 October gala dinner.
9-18 August THE EKKA (ROYAL QUEENSLAND SHOW) RNA Showgrounds, Brisbane, Qld For more information visit www.ekka.com.au Queensland’s biggest show is a 10-day celebration of life in the sunshine state. It attracts about 400,000 visitors who can enjoy more than 3000 free things to see and do, including visiting the Brisbane Markets Limited children’s cooking shows.
SEPTEMBER
Brisbane Markets is a sponsor of the biannual event with its
5-7 September
wholesalers joining growers, suppliers and invited celebrities
ASIA FRUIT LOGISTICA
for the entertainment, fine food and networking at the
Hong Kong
Bundaberg Civic Centre.
For more information contact
The dinner attracts up to 550 people with this year’s event
Claudia Bach on +49 30 3038 2373, email Claudia@gp-events.com or visit www.asiafruitlogistica.com.
coinciding with the Year of the Farmer celebrations. For further information, contact BFVG on (07) 4153 3007.
Finalists named for Marketer of the Year Five finalists have been named in the Marketer of the Year award
An international trade exhibition focused on fresh produce that attracts 5,300 visitors from 63 countries.
Citrus conference planned for Leeton
to be announced at the PMA Australia-New Zealand “Fresh
Citrus Australia will hold its national
Connections” Conference and Trade Show, being held 26-28 June
conference in Leeton, NSW in
in Melbourne.
October, using the Riverina location
The top five finalists are Helen Hill of Achacha Fruit Management, for her marketing of the achacha; Adelaide Produce Markets, for its ‘Burst of Freshness’ campaign; Luke Westley of Horticulture Australia Limited, for his work on the ‘Aussie Apples’ campaign; Freshmax, for its ‘Mahana Red’ campaign; and Mitolo Group, for their marketing of Carisma potatoes. The inaugural award recognises outstanding achievement over the past year in the marketing of fresh fruit, vegetables and flowers in Australia and/or New Zealand. The conference and awards gala dinner is expected to draw up to 1,000 industry people to the event, to be held at Melbourne Convention and Exhibition Centre. For more information, contact info@pmafreshconnections.com.au or phone 03 9320 8691.
as an opportunity to visit nearby orchards and horticulture facilities. The event has been set for 21-23 October 2012 with conference sessions and a trade exhibition at the Leeton Soldiers Club. The citrus industry is one of the largest in horticulture in Australia and is worth $540 million with fresh citrus exports of 150,000 tonnes valued at $150 million. Up to 250 delegates are expected to attend from the 2,000 growers with citrus plantings throughout Australia.
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