FS41

Print post approved pp 424022/00429

ISSUE: FORTY ONE SEPTEMBER /2012

03-12

#

MAGAZINE OF BRISBANE MARKETS LIMITED

Citrus canker could return

25

RE 14

CARBON FEATU

uggle Increasing refrigerant costs a str

The power of mushrooms

4

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CEO comment This month Brisbane Markets Limited (BML) celebrates 10 years of ownership of the Brisbane Markets.

The State Government, which had owned the Rocklea site since it opened in 1964, announced its decision to sell the Markets in mid 2001. This caused significant uncertainty within the industry as the sale was progressed by way of an open public tender.

Brismark coordinated an industry based bid, competing against numerous other interested parties which included multinational construction companies, superannuation funds and infrastructure funds. (Who can remember global investment and advisory firm Babcock & Brown?)

The four stage tender process began in late 2001 and concluded with the sale settling on 30 September 2002.

The successful bid was underpinned by the strong support given by the Brismark Board, Brismark’s BidCommittee and the wholesaling sector.

It was also underpinned by the success of our capital raising, the support given by the Westpac Bank, and the strong support given by two wholesalers, the Carter & Spencer Group and RW Pascoe, to effectively underwrite the capital raising/bank requirements.

In the 10 years since acquiring the Markets, much has changed: Through the structure put in place, BML works closely with the Market wholesalers’ representative organisation, Brismark, so as to ensure a collaborative approach to all relevant policy and operational issues. This in itself is a far cry from the hostilities

3

and animosity which existed under government ownership.

in a competitive industry. We are at

BML responded to tenant requirements for new temperature controlled facilities, and has completed building construction and refurbishment projects with a gross floor area of 30,426m². In fact, the gross floor area has grown by over 20%.

demand related issues that impact

The company has both grown the site and has maximised the usable area with the establishment of South Gate East and South Gate West, together with the new Western Access Road, car parks and additional building platforms.

Staff numbers have grown as has the company’s commitment to site maintenance and upgrading. Annual expenditure on site maintenance is more than triple the figure than what it was under government ownership.

BML has introduced a site based pest management program, waste management program, an increased focus on site inductions and workplace health and safety, access control and site security.

There is a transparent approach to rent reviews, and a consistent policy based approach to lease transactions, and building alterations and additions.

BML and Brismark work closely together in relation to reviewing the Master Plan for the site policy and development related issues.

the mercy of a range of supply and on our industry and the economic issues which impact generally on all businesses.

Some of those pressures include an unworkable Horticulture Code of Conduct, the property/economic boom from 2005 to 2007 followed by the Global Financial Crisis from 2008 and the 2011 Flood. There has been the cost impact and uncertainty surrounding Renewable Energy Charges and the Carbon Tax along and other areas of increasing government regulations as well as the impact of the competitive nature of the fresh food industry.

Despite this, BML has made its mark in providing enhanced services and facilities for those businesses using the Brisbane Markets as a marketing and distribution hub. This has been recognised this month with BML receiving a bronze award by the World Union of Wholesale Markets for market infrastructure (see story on page 5).

It was been a challenging 10 years, but one where BML has worked hard to support the role, viability and effectiveness of the Brisbane Markets.

Industry ownership has therefore provided a range of benefits which have set it apart from government ownership.

Having said this, we do still operate

BRISBANE MARKETS LIMITED ABN 39 064 983 017 PO Box 80, Brisbane Markets, Rocklea, Queensland 4106 e: admin@brisbanemarkets.com.au w: www.brisbanemarkets.com.au ADVERTISING AND EDITORIAL ENQUIRIES The Editor Brisbane Markets Limited p: 07 3915 4200 or 1800 631 002 e: admin@brisbanemarkets.com.au DESIGN Effigy p: 07 3040 4343 | PRINT Buckner Printing p: 07 3865 9677

Andrew Young, Chief Executive Officer

Fresh Source is the magazine of Brisbane Markets Limited. New editions of the magazine are printed quaterly.

Advertising and editorial inquiries are welcome and media outlets are invited to use material with or without acknowledgement.

Fresh Source is printed on Australian made recycled stock.

updates

Contents FRESH UPDATES

p4

Salad lovers unite

FRESH WHOLESALING CEO wins nation’s top wholesaler award . . . . . . . . p6 Brismark on display. . . . . . . . . . . . . . . . . . . . . . . . . . . . p6 Bundaberg growers drop in for a chat. . . . . . . . . . . p7 Wholesalers meet with growers . . . . . . . . . . . . . . . . p7

If you love salad and the recipes that go with

FRESH FROM THE MARKETS

Love My Salad is a positive fresh produce

Cost increases highlighted. . . . . . . . . . . . . . . . . . . . . p8 Excellence in Sustainable Building accolade. . . . . p8 Celebrity opening for Market kitchen. . . . . . . . . . . p9 Busy financial year for Brisbane Markets. . . . . . . . . p9 Potential class action for flood damage. . . . . . . . . p10 Commercial Centre upgrade underway . . . . . . . . p11 History Collection just days from opening. . . . . . p12 A decade of industry ownership. . . . . . . . . . . . . . . p13 Who was Landacq Limited?. . . . . . . . . . . . . . . . . . . . p13

might be something that you could use to serve up some surprises.

campaign that engages with consumers with a view to help increase salad and vegetable

A crazy salad lover promotes the ‘Love My Salad’ food campaign at the Fresh Connections conference, held in Melbourne.

consumption.

It’s an interactive platform where salad lovers discuss the way they use fresh produce and offer some of the great recipes they have found that make salads tastier.

The campaign is supported and managed by employees of the Rijk Zwaan Group but anyone with a passion is invited to join.

CARBON FEATURE Growers feel the weight of the Carbon Tax. . . . . p14 Increasing refrigerant costs a struggle. . . . . . . . . . p14 Staying ahead of the Carbon Tax. . . . . . . . . . . . . . . p15

FRESH INDUSTRY Australia could be “food bowl of Asia”. . . . . . . . . p16 Insurance and operating costs to rise . . . . . . . . . . p16 Unusual weather in Bowen. . . . . . . . . . . . . . . . . . . . p17 Regional flavours growing Bundy Pride . . . . . . . . p18 Spooked, and heading to Bundaberg . . . . . . . . . . p18 Australians lack “food literacy”. . . . . . . . . . . . . . . . . p19 Rising vegetable imports. . . . . . . . . . . . . . . . . . . . . . p19 Primary producers in more debt. . . . . . . . . . . . . . . p19 Australian made/grown board visits. . . . . . . . . . . . p20 Get the Australian Advantage. . . . . . . . . . . . . . . . . . p20 Communicating effectively. . . . . . . . . . . . . . . . . . . . p21 Veggie grower on State land audit team. . . . . . . . p22 Australians need more fruit and veg. . . . . . . . . . . . p22 The things we have in common. . . . . . . . . . . . . . . . p23 Malaysian pineapple fears. . . . . . . . . . . . . . . . . . . . . p24 Citrus canker will break out again. . . . . . . . . . . . . . p25 Lack of traceability a health scare issue. . . . . . . . . p25 A healthy but provocative message . . . . . . . . . . . . p25 Customers strike a post. . . . . . . . . . . . . . . . . . . . . . . p27 Schools program ticking all the boxes. . . . . . . . . . p28 Sporting star our biggest supporter. . . . . . . . . . . . p28 Ekka Kids in the Kitchen. . . . . . . . . . . . . . . . . . . . . . . p29

FRESH EVENTS

it, then the ‘Love My Salad’ food campaign

p30

Find out more at www.lovemysalad.com.

The power of mushrooms It used to be spinach that Popeye ate to give him strength. Move over spinach because there is something new on the menu: mushrooms.

The Australian Mushroom Growers Association (AMG) has come up with the ‘Power of Mushrooms’ theme.

The idea comes after a global review of published mushroom research conducted by the CSIRO established the need to inform consumers more about the health benefits of the fungus.

The new campaign is all about letting consumers know just what a mushroom can bring to their table.

Mushrooms provide 20% of the daily needs for B Vitamins, are packed with essential nutrients, full of powerful antioxidants, low in kilojoules, are virtually fat free, and have a super low GI. Check out the website at www.powerofmushrooms.com.au.

5

stop press!

Brisbane Markets wins international accolade Brisbane Markets received an international accolade for “Excellence in new market infrastructure” in September, with a bronze award at the World Union of Wholesale Markets 2012 Market Awards, held in Poland.

What’s cooking?

What was cooking at this year’s Royal Queensland Show (Ekka)?

The Brisbane Produce Market Kids in the Kitchen cooking classes were heavily booked again this year, with lots of fresh produce, sponsored by our greengrocers, created, cooked and eaten by children.

Turn to page 29 for a full round up of events.

International judges praised Brisbane Markets’ infrastructure upgrading projects, in particular its expanded warehousing, multi-tenant facility development, controlled temperature rooms and improved access constructed over the past four years, providing world class business facilities for its tenants.

The gold award went to the Barcelona Markets in Spain, while silver was won by the new Shenzhen HiGreen Wholesale Market in China.

2012 MANGO AUCTION

Freshness is key Forget the big cooking shows, serving

PERFORM YOUR ACT

F KINDNESS

JOIN BRISBANE MARKETS LTD IN SUPPORTING QUEENSLAND CHILDREN

Everything’s A-OK

food quicker or the desire to push organics as a way to get people to eat more fruit and vegetables. There is only one word the food service industry needs to know, and that’s “fresh”.

Mark your calendar Thursday, 11 October for the Brisbane Markets 2012

Panelists at the Produce Marketing

Mango Auction.

Association’s Fresh Connections 2012

The annual charity event will be held on the Central Trading Floor as it has for the past 15 years where a combined total of more than $700,000 has been raised to help children’s charities.

Start saving your pennies now for the raffle tickets, a generous bite at the barbecue or to put in a bid on some great sporting auction items.

conference in Melbourne in June talked about many influences that may be affecting what people want to eat in a restaurant but the discussion always came back to fresh.

Add to this a growing trend for

If you are really in the big league, be prepared to raise your hand for the

consumers to want to see the origins

biggest event of the morning – the auctioning of the symbolic first tray

of where food came from, and it always

of mangoes.

came back to wanting to know more

There will be loads of entertainment as usual and the fun starts at 7.00am with the main auction at 8.15am.

about freshness.

wholesaling CEO wins nation’s top wholesaler award

Brisbane Markets CEO Andrew

Young.

Brisbane Markets CEO Andrew Young

Australian Chamber president Shane

has received the nation’s top fruit and

Schnitzler said Mr Young had worked

vegetable wholesaling honour – the

to ensure close ties between growers,

Australian Chamber of Fruit and Vegetable

wholesalers, Central Market owners and

Industries Ltd Meritorious Service Award.

operators, independent retailers,

Mr Young was on hand for the

and governments at all levels.

announcement held at the Produce

“Under his supervision, the Brismark

Marketing Association’s 2012 Fresh

Credit Service has grown to be a leader in

Connections conference, in July.

its field in Australia,” Mr Schnitzler said.

He paid tribute to the Australian

“He has been a driving force in pushing

Chamber, describing it as the glue which

for a reasonable and workable outcome

held the wholesaling sector together.

in changes to the Horticulture Code of

“At times we have our challenges,

Conduct.”

but we are one big family, and it’s great

In recent years, he was at the forefront of

for us to get together, accept those

the recovery process experienced by the

differences and work together where

Brisbane Markets after it suffered more

we can,” Mr Young said.

than $100 million in flood damage during

His selection comes after a 22 year

the January 2011 water inundation.

career with the Brisbane Markets.

Brismark on display Brismark joined with the Australian Chamber of Fruit and Vegetable Industries Ltd to put on a display at the Produce Marketing Association’s 2012 Fresh Connections conference, in July.

The trade display position became an

From left, Hamish Montague, from Montague Fresh (Qld) used the Fresh Connections confe rence to catch up with Gavin Wylie, from the Montague’ s Victorian division.

important meeting point to talk with growers and other Market delegates on industry issues.

Plans are already underway to be part of

A number of Brisbane Markets

next year’s Fresh Connection’s conference,

wholesalers attended the event and used

planned for the Sydney Convention &

the trade display area as a drop in centre.

Exhibition Centre from 11-13 June 2013.

7

Bundaberg growers drop in for a chat Brismark played host to the

Minister for Environment and

Bundaberg Fruit and Vegetable

Heritage Andrew Powell in to

Growers (BFVG) Board in June, firming relationships and discussing

discuss biosecurity, payroll

industry issues that affect both

tax, carbon tax, transport and

growers and the Brisbane Markets.

infrastructure, and flying fox

Brismark, Brisbane Markets Limited

control issues.

and BFVG hold a Memorandum of Understanding to ensure a close

The group then met with the Brismark

From left, BFVG Board member Craig Van Rooyen (left) meets with Brismark Board Member Mark Clarke, of Favco (Qld) Pty Ltd.

development, and addressing the movement of supply with the

working relationship.

Board, with robust discussions

chemical solutions for fruit fly

It was an early start for the growers

on regional promotion, grower/

becoming more limited.

with a 6am meeting with State

wholesaler relations, Market

Find more BFVG news on page 18

Brisbane Markets wholesalers

Committee members were treated

have played an important role in

to a Market tour, breakfast, and

educating the industry by taking

some words of wisdom last week.

part in two grower meetings using Fresh Centre as their venue. from Produce From left, consultant Anne Larard, (Qld) general Pathways, and Romeo’s Marketing Australian manager Francie Laspina chat at the ne Melon Association’s meeting with Brisba wholesalers.

the cherry growing areas and

Melon wholesalers joined the

Horticulture Australia Limited were

Australian Melon Association (AMA)

given a background of the Brisbane

for a two hour informal chat to

Market’s history and an update on

discuss how they saw the industry,

the involvement of our buyers with

how better to work together and to

cherry sales in 2011.

gain feedback on the industry and prices ahead.

The national meeting was a chance for the cherry team to get together

AMA Executive Members used the

to talk about promotions for the

get together as a way of helping

season ahead.

them work on strategy to improve the sales of melons.

ittee member Cherry Market and Promotion Comm es on the Lucy Gregg checks out a box of cherri Brisbane Markets trading floor.

The nine representatives from

Favco’s Viny Byrne organised the tour and used the opportunity to

Meanwhile, National Cherry

see how the Brisbane Markets can

Marketing and Promotion

work more closely with the group.

Anyone looking to conduct an industry related guided Brisbane Markets’ tour, workshop or meeting can contact BML on 07 3915 4200 or admin@brisbanemarkets.com.au.

markets Cost increases highlighted A Brisbane Markets Limited and

Sid Sidebottom MP and a number of

consideration for industries which rely

Brismark delegation comprising

his advisers.

on refrigeration.

After a quick inspection of the Central

Mr Young said while the messages

board members Tony Joseph, Stephen Edwards, Peter Tighe, and Brisbane

Trading Area, discussions focused on the

Markets CEO Andrew Young recently

cost impost on the horticulture industry

hosted an important political delegation.

of the Carbon Tax and Renewable

Talks were held with local Federal

Energy Charges, and the unworkable

Member for Moreton, Graham Perrett,

Horticulture Code of Conduct.

and the Parliamentary Secretary

Examples were provided of the

He said that BML and Brismark

to the Federal Minister for

increasing costs being imposed on

would continue to push for a fair go

Agriculture, Fisheries and Forestry,

the industry and the need for special

for the industry.

delivered were noted, in reality, it appeared the Federal Government had stopped listening in relation to this issue.

Excellence in Sustainable Building accolade Brisbane Markets’ refurbished Fresh

Most market workers will remember

once known as the Committee of

Centre has won the Excellence in

that the aging building was partially

Direction or Growcom building, began.

Sustainable Building award at the

dilapidated and used for warehousing

Brisbane Markets Limited took

Master Builders Association Brisbane

and cheap office space until the

possession of the completed office

2012 Housing & Construction Awards.

Wiley team was engaged to bring the

block in late 2011.

The $10 million refurbishment of

building back to life.

It features a multi-functional ground

the 48-year-old building was

After an earlier feasibility study to

floor space, with commercial tenancy

undertaken by Wiley & Co Pty Ltd,

assess the merits of the building,

offices, open public spaces, cafe, service

who was acknowledged for the

Wiley & Co finalised the design in 2010

centre, and fully equipped commercial

extraordinary work.

and the refurbishment of the building,

kitchen with training rooms.

9

Busy financial year for Brisbane Markets While Brisbane Markets Limited (BML) waits for the final auditor’s tick on how it performed in the 2011/12 financial year, it has already proven to be an extraordinary year for repairs and

Celebrity opening for Market kitchen

flood recovery works.

Fresh Centre’s fully equipped commercial kitchen was officially opened in

reinstatement works, progressing

celebrity style with TV’s ‘Surfing the Menu’ and ‘The Best In Australia’ chef

flood insurance claims (with up to

Ben O’Donoghue cooking for the guests, wholesalers, and media.

1800 invoices submitted), and rental

He was joined by local chef, Wayne Dowse, who has already used the

negotiations with tenants including a

venue on a number of occasions to cater for guests holding functions in

staged recovery for outstanding debt.

the Fresh Centre.

There have been reviews of the

The July launch included a Brisbane Produce Market tour, a cooking

Unloading Services licences, Brisbane

demonstration highlighting the kitchen’s state-of-the art audio visual

Markets Regulations, and the cleaning

system, and a taste of some of the fresh and tasty food cooked up in

and pest management services on site.

the kitchen.

The company’s ongoing commitment

The Market Kitchen was developed by Brisbane Markets Limited as a

to develop the site included

dedicated professional cooking space, available to hire to anyone in the

completion of the Fresh Produce

food industry.

Group’s northern warehouse project,

Since completion, it has drawn interest from television producers, chefs and food service companies.

Work has included ongoing flood

the Western Access gate and car parks, Commercial Centre and Fresh Centre car park works, partial demolition

It can be used for commercial cooking, cooking classes, or launching food

of Blck N,and conceptual drawings

products to name just a few. It also has a large space for audiences, which

for the Commercial Centre exterior

can be used for training rooms or function hire.

refurbishment works, which are

For more information on, contact Kelly Turner on 07 3915 4200 or email

now underway.

There have been numerous site

kturner@brisbanemarkets.com.au.

upgrades, from CCTV camera switching from analogue to digital, to replacing and upgrading 32 dock levellers, a new master lock system, new fire indicator panels, electrical distribution board replacement, and an upgrade of electricity meters.

A full report of BML’s achievements A contingent of food writers, wholesalers, an corporate visito d rs watch a cook ing demonstra during the Ma tion rkets Kitchen opening.

Celebrity chef Ben O’Donoghue (right) with demonstrates how to cook salmon y to assist. local chef, Wayne Dowse, on standb

will be contained in the 2011/12 Annual Report, due for distribution in October.

markets Potential class action for flood damage Brisbane’s media outlets grappled for

the Wivenhoe Dam not being operated

information after a recent document went

properly.

to Brisbane Markets tenants regarding a potential class action for flood damage.

Once this report is concluded, if it is considered that the way is open to move

Many journalists were suggesting Market

forward with a claim for negligence, then a

tenants were taking a class action against

tenant meeting will be convened with legal

SEQ Water. However, this was not quite

representatives present.

accurate.

Tenants will be able to have their questions

Brisbane Times ran a detailed article in

answered before any decision to move

June entitled “Flooded markets consider

forward occurs.

$100m class action” explaining that Market business owners are “exploring” a $100 million class action against Wivenhoe Dam operators SEQ Water.

CEO Andrew Young told journalists the subject was being considered, but proper

The next step would be to determine how much more damage was caused as compared to the damage expected if the dam had been properly operated.

Gathering documents

investigations must be undertaken before

If action can be brought for negligence,

any decision is made regarding litigation.

tenants will only be able to claim financial

To clarify, there are a number of steps to take in the decision making process: The process

losses (from the increased water levels) and not any damages for pain and suffering.

It would also mean tenants would need to supply repair invoices, documents

One of the critical issues is to determine

evidencing replacement of plant and

whether non-compliance of the Wivenhoe

equipment, insurance and associated

Dam Manual caused unnecessary flooding.

documentation pertaining to stock.

As a result, Brismark has engaged an

If the matter proceeds, a forensic

expert to carry out investigations as to

accountant may need to be engaged to give

what they consider the difference in water

evidence as to any financial losses.

levels at the Markets was as a result of

11

Commercial Centre upgrade underway

EW 1 VIEW 1

VIEW 3

VIEW 2

The Brisbane Markets Commercial Centre, facing Sherwood Road, in Rocklea, will look quite different by the end of the year with the works now underway.

• Wider, new look pebble footpath.

• A one-way road system operating around the shops with more parking bays.

VIEW 2

• Demolition of the former Commonwealth Bank building, to widen the main entry and make way for outdoor dining, paving, and car parks.

The footpath outside the busy shopping strip is under reconstruction, Plot Date : 5/06/2012 4:17:29 PM

Just some of the other upgrade work includes:

The work has a targeted finish of November 2012.

with a number of new outdoor dining areas included in the plans.

VIEW 4

VIEW 5

PRELIMINARY ADVICE

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VIEW 4

DESIGN

ENGINEERING

CONSTRUC

VIEW 5

ADVICE

nts\W11096-01-Arch-Main Model-CF-(Option 2)_whiteh.rvt

AUTHORISED DISTRIBUTOR OF HELI FORKLIFTS

markets History Collection just days from opening We can give you a sneak peek, but it won’t be long before you can visit the Brisbane Markets History Collection when it officially opens its doors in October on Level 2 of the Fresh Centre.

The collection of photographs, memorabilia, film, and stories is just a shadow of the research undertaken by a Brisbane Markets History Task Force over

Perspective of entry wall (internal side) and window area Copyright Reproduction of the whole or part of this document constitutes an infringement of copyright. This information, ideas and concepts contained in this document are confidential. Digital artwork created by Photobition will at all times remain the property of Photobition unless other wise agreed. The recipient(s) of this document is prohibited from disclosing such information, ideas and concepts to any person without the prior written consent of Photobition. Photobition Australia Pty Ltd ABN 71 081 163 251 trading Flash/Photobition.

the past two and half years.

History Task Force Chairman Arch Martin said that to know he can walk into a purpose-built room and see some of the memories of what has been a colourful 150 year journey for our industry was mind boggling.

“I’m sure there will be some who will ask where this or that is, and donations will suddenly appear after two-and-half years of looking to collect this information but that’s what the History Room is all about,” Mr Martin said.

“It’s been designed so we can rearrange the memorabilia and introduce new items

Perspective of entry wall

Copyright Reproduction of the whole or part of this document constitutes an infringement of copyright. This information, ideas and concepts contained in this document are confidential. Digital artwork created by Photobition will at all times remain the property of Photobition unless other wise agreed. The recipient(s) of this document is prohibited from disclosing such information, ideas and concepts to any person without the prior written consent of Photobition. Photobition Australia Pty Ltd ABN 71 081 163 251 trading Flash/Photobition.

to keep it fresh and to show off the many, many things that we have found.”

The history room will the be open to all during normal Brisbane Markets business hours (8am to 3pm).

The official opening will be held on Wednesday, 3 October 2012.

Perspective of walls 1 (entry) and 4

Copyright Reproduction of the whole or part of this document constitutes an infringement of copyright. This information, ideas and concepts contained in this document are confidential. Digital artwork created by Photobition will at all times remain the property of Photobition unless other wise agreed. The recipient(s) of this document is prohibited from disclosing such information, ideas and concepts to any person without the prior written consent of Photobition. Photobition Australia Pty Ltd ABN 71 081 163 251 trading Flash/Photobition.

DID YOU KNOW?

More than 500 photographs have been scanned and added to the Brisbane Markets History Collection. There is still room for plenty more.

To make a donation of photos, film or memorabilia, contact Vanessa Kennedy on 07 3915 4258 or email vkennedy@brisbanemarkets.com.au.

13

A decade of industry ownership At the end of this month, it will be

The sale was unique. BML comprised

10 full years since the industry

150 industry shareholders including

officially bought Brisbane Markets

the wholesaler service organisation

from the State Government.

Brismark which remains the major

In August 2002, the State Government Treasurer September 2002: Former Queensland signs the and Deputy Premier Terry Mackenroth ne Markets official purchase papers, selling Brisba r Minister for to Landacq Limited. To his left is forme unities Henry Primary Industries and Rural Comm cq Limited Palaszczuk. To the right is former Landa Tony Kelly. chairman Tony Joseph and director

shareholder.

and Brisbane Market Corporation

Brismark and BML have a joint CEO

entered into a contract to sell the

and a cooperative relationship

Brisbane Markets for $74 million to

including shared resources.

Landacq Limited, today known as Brisbane Markets Limited (BML).

The ownership and management structure is envied in other Central

On 30 September 2002, in what was

Markets, with Brismark providing

a seamless transition, BML took over

input to BML on matters of strategic

the ownership and management of

and operational importance to the

the 72ha Brisbane Markets site.

wholesaling sector.

DID YOU KNOW?

The Queensland Government planned to put the $74 million received from the sale of Brisbane Markets toward the State’s triple R maintenance program – re-roofing, re-painting and reticulation.

Who was Landacq Limited?

To understand who Landacq Limited

However, plans changed. Brismark

and business operations as at 30

was, it’s important to know why it

had pushed the state government to

September 2002, at $74 million.

was formed.

relinquish ownership of the Markets

The story began in 1994 when

for a number of years.

After a tough bidding war, capital raising and ultimate success,

Brismark united numerous Brisbane

When the government decided to

Landacq Limited subsequently

Markets wholesalers to form the

sell in December 2001, Landacq

changed its name to Brisbane

company (its name shortened from

Limited was identified as an

Markets Limited (BML). The boards

the words “land acquisition”) with

appropriate legal entity to be a

of each organisation reaffirmed their

the sole purpose to acquire a parcel

bidding vehicle in the sale process.

commitment to a structure that sees

of land suitable for an alternative Market site.

The company was fully restructured, a new constitution was put in place

There had been concerns with the

and a management agreement

lack of interest or development of

drawn up such that while Brismark

the State owned Rocklea Brisbane

would fund the bid, if it was

Markets site. Landacq Limited

successful, Brismark would be

bought a 46 hectare parcel of land

reimbursed for the expenditure

at Yatala, in the Brisbane Gold-Coast

incurred and be paid capital raising

corridor, with plans to assess the

and success fees.

development of a new market.

The winning bid valued the site

both organisations share a single CEO, as an appropriate and effective way of maximising the benefits of what had been achieved.

markets C ar bo nFea tu re Growers feel the weight of the Carbon Tax The Federal Government introduction of a

takers and will have an uphill

Carbon Tax is already causing grumblings

battle to charge to cover costs.

from within the horticulture industry just months after its 1 July introduction but there seems little relief in sight.

National Peak Industry Body representing Australia’s 9,000 vegetable and potato growers, AUSVEG, warns growers around the country are concerned that they will need to wear the increase in costs.

It says that growers are price

Meanwhile Agforce has called the tax “an impost on any industry already carrying the weight of ever increasing threats to its profitability”.

“Costs through the entire supply chain will be passed back to primary producers,” said Agfrorce president Brent Finlay.

“Unfortunately, as price takers, we do not have the option to pass on further”.

Increasing refrigerant costs a struggle Wholesalers and growers are still struggling to find ways to address the issue of additional refrigerant costs without large capital expenditure now that some prices are expected to triple under the Carbon Tax.

DID YOU KNOW? Opposition leader Tony Abbott has vowed to repeal

Mr Main said refrigerant supplier, MRES, has a Middle East operation. It has put in a new installation in the Beqaar Valley, in Lebanon, and has bought 500kg of R404A for US$6,250 as opposed to $188,855 in

R134a will increase in cost from $65.72

Victoria, yet it comes from the same

per kilo to $181.82 per kilo which is a

manufacturer, A Gas.

176% increase.

Brismark General Manager, Ian Main, said the main refrigerant used at Brisbane Markets is R404a. He said figures from a Victorian supplier, Heatcraft, had quoted a rise from $92.88

To put that in context: • Wholesaler A 350kg and will now pay $132,198 (previously $32,508).

the tax if his party

• Secondary wholesaler and exporter

wins office at the next

B uses 500kg and will pay $188,855

election – currently set

(previously $46,440).

for late 2013.

$377,710 (previously $92,880).

One of the most common refrigerants

per kg to $377.71, an increase of 306%.

In July 2012, Federal

• Providore C uses 1,000kg and will pay

He said R404A can be purchased in China for US$5 per kg.

“There is currently no alternative which can be used without significant capital expenditure and businesses are not in a position at the moment to fund such expenditure,” Mr Main said.

“The result is our industry becomes more uncompetitive on an international level and businesses may be forced to close if they have an accident and lose their refrigerant.”

15

Measuring emissions: Staying ahead of the Carbon Tax

BY ROD GLASS, SUSTAINABLE CORPORATE SOLUTIONS The challenges for businesses within

Many businesses can save money at

It will be easier to collect the

our economy are many and our fruit

this point through direct negotiations

information for your business.

and vegetable industries are suffering

with your energy providers.

with significant issues on the domestic market and a strong Australian dollar hurting our export markets.

If price is inelastic then one of the options open to us is cost reduction.

Eco-efficiency work can be conducted

Our energy providers are looking to

effectively as groups and the cost

reduce consumption at peak times,

of the experts spread between the

and the options here are significant.

businesses. It is an effective way to

A simple conversion is 1000 kilowatts

deal with a difficult problem.

hour of power is a megawatt.

I admire the late great Kerry Packer

Where we expend energy we create

A megawatt hour of power in

when he said, “anyone who pays more

cost. So now is the time to make a

Queensland equals 0.88 of a tonne of

tax than they can get away with needs

difference in our businesses with eco-

carbon dioxide.

their head examined”.

efficiency programs.

We pay the Federal government

What is ecoBiz?

As one of the first ecoBiz facilitators in

$20.24 per megawatt hour in Carbon

Queensland we spread the message

Tax or about 2 cents per kilowatt-hour.

that eco-efficiency is not only green

Simple maths, we have to save about

The Queensland Government

but it is smart business.

9% of our power bill and our first

operates ecoBiz, a free eco-efficiency

target is set.

program providing self-assessment

our ecoBiz program, have reduced

The next phase is to find out what

tools, training and information

annual utility costs by 15% on average,

we can do about our consumption,

including average energy reductions

and significant information is

of 19%, water consumption by 31%,

available to us.

Many businesses’ programs, such as

waste by 39%, and greenhouse gas emissions by 20%.

We just need to know where to look.

Unfortunately, it takes time and it may

These programs provide tools, training

take money. The first steps are the

and detailed information to assist your

hardest, but as the EcoBiz program

business become more efficient.

has shown the rewards are there.

You can improve efficiencies and

Finally, find out where you went

reduce resource use for financial and

wrong and where you went right,

environmental benefits.

re-measure your business

The process in achieving this is not complex; the process starts with measurement.

The measurement process allows you to understand your current costs, how they are amalgamated and what you can influence.

If you find it difficult to collect the information then you need to spend time on the system. Don’t collate poor information, as it will lead to a misleading result for the business.

and follow the same process you set up in the first step.

developed to guide Queensland business to improve efficiencies and resource use for financial and environmental benefits.

For more information, visit www.ehp.qld.gov.au/ecobiz/

industry Australia could be “food bowl of Asia” A Federal Government green paper on the proposed National Food Plan, released in July, says Australia is on the cusp of becoming the ‘food bowl of Asia’.

Mr Ludwig said.

Farming groups have welcomed the government’s position on increasing food production from limited

The document has outlined the need

resources because that would mean

to double food production over the

improving the current research and

next 40 years, emphasising the need for

development model.

innovation and investment in the sector, including encouraging foreign financial interests.

Agriculture Minister, Senator Joe Ludwig, said Australia’s first national food plan was an opportunity to get the right policies for a strong, resilient and collaborative food industry that responded to needs now and into the future.

“While we currently produce far more food than we can consume, we also have the capacity to increase food production around our food security”,

It would also need to develop a national strategy for the consistent application of technology, including genetic modification.

Growers and other stakeholders are being asked their views on the National Food Plan and have until 30 September 2012 to write a submission, have a say on a National Food Plan blog, follow the discussions on Twitter or attend public meetings.

For more information visit daff.gov.au/nationalfoodplan.

Insurance and operating costs to rise Australia’s extreme weather conditions

While farmers won’t be hit with that

from the past two years has seen

entire rise in their next premium, it

insurance jump by around 35% in 2012.

points to an inexorable climb in a fixed

Brisbane Markets Limited paid an

cost that is already denting farm returns.

additional 70% on its insurance

Meanwhile, other operating costs

premiums following the January 2011

imposed by governments are expected

water inundation.

to rise for growers.

The Insurance Council of Australia says

Expect rises in water prices, electricity,

weather related catastrophes last year

fertilizer, chemicals, rural rates and

cost Australian insurers’ $5.25 billion

heavy vehicle registration.

from about 300,000 claims.

17

Unseasonal weather in Bowen

BY DENISE KREYMBORG, BOWEN GUMLU GROWERS ASSOCIATION Over the past months we have seen

control of fruit fly in the Bowen

other practices on farm that could be

some unseasonal weather conditions

Gumlu region.

included in growers becoming Reef

with rain and cooler than expected temperatures which has affected

Guardian Farmers.

BGGA hopes to have a protocol in place by next season which would

Growers are not only feeding the

enable growers to continue to

nation but also conserving the

produce good quality fresh produce

land and looking to use more

Growers in the Bowen region once

for central markets through auditing

environmentally friendly practices

again have endured the ups and

processing and good in-field

for a sustainable future for food

downs of the beginning of the

practices without Dimethoate and

season to still have good quality fresh

production.

Fenthion.

growing conditions right up the coast of Queensland.

produce in the market place. We

As part of this process, local growers

Land stewardship

are working together to support

I have been working on is a

this program which should see

number of key initiatives to support

‘Reef Guardian Farmer’ signs appear

improved awareness of growers’

on many of the fruit and vegetable

great stewardship of the land and

growing properties in the region. It

environmentally friendly farming

is hoped that the program will start

practices.

small and increase across the region.

Agriculture, Fisheries and Forestry

One of the initiatives is to work with

Sustainable future

Queensland to gain market access

growers to identify how they can

In the Bowen and Gumlu region

domestically and into New Zealand.

become Reef Guardians.

we are working towards a more

We have been working on a new

Representatives from the Great

sustainable future with many

protocol specific to the region with

Barrier Reef Marine Park Authority

programs seen as pilot programs for

the loss of Dimethoate and the

and BGGA have been identifying the

delivery in other regions throughout

key farm management systems that

Queensland. This can only be

As part of this collaboration, research

growers are currently implementing,

done through the support and

was undertaken to prove that current

the auditing systems in place, food

collaboration of industry, growers

in-field practices provides for the

safety standards, and a variety of

and government.

should see this continue for the rest of the season.

Fruit fly protocols Over the past six years, Bowen Gumlu Growers Association (BGGA) has been working collaboratively with the now Department of

looming loss of Fenthion.

Toasting our Bowen growers

d E Chave, From left, Said Rahme, from Alfre , Mark Jensen, Graeme Twine, of Suncoast Fresh Alfred E Chave’s of Jensen’s Market Supplies and Bowen.

Anthony Joseph celebrate in

Bowen Gumlu Growers Association

vegetables planted in the region

held its annual gala night at The

between May and November. It’s worth

Merdinda Hotel, in Bowen, in June,

an estimated $400 to $450 million at the

with plenty of Brisbane Markets

farm gate.

wholesalers there to celebrate.

Bowen and Gumlu are the nation’s largest producer of winter vegetable crops, with 10,000 hectares of

Brismark General Manager Ian Main, with wife Kathy, at the dinner. Ian was a key speaker during a tour of the region earlier in the day.

industry Regional flavours growing Bundy Pride “Bundy Pride”, the joint marketing

and Il Bello Rosso capsicums, from

initiative of Bundaberg Fruit and

Perfection Fresh Australia.

Vegetable Growers (BFVG) and the Bundaberg District Chamber of Commerce, took centre stage at the Regional Flavours event, held at Brisbane’s Southbank in July.

The two day signature food and lifestyle event allowed Bundy Pride to showcase some of the best fresh produce the Bundaberg Region had to offer.

The display included first grade Bundaberg gold sweet potatoes, from Windhum Farms; lady finger bananas, from Lyons Lady Finger Bananas; 10

An estimated 50,000 people stopped, taste tested, bought or passed by the display.

BFVG Executive Officer Peter Hockings said he believed the event allows for the ongoing promotion and future sales of Bundaberg regional produce.

“Passersby in Brisbane were able to taste and buy our beautiful fresh produce, giving them linkages from their taste buds, to wholesale, to retail,” Mr Hockings said.

different varieties of fresh herbs from

He said the whole event raised

KC’s Fresh; figs from Forbidden Figs,

brand awareness and highlighted the

RedRidge; and blueberries, grape

Bundaberg Region’s profile as a major

tomato, Qukes baby cucumbers

regional supplier.

“Our region is estimated to have a farm gate value of more than $500 million,” Mr Hockings said.

“It injects over $1 billion into the local economy and has a proud collection of businesses, producers and manufacturers who are multi-

table Growers Bundaberg Fruit and Vege kings staffs the Executive Officer Peter Hoc ane.

Brisb in lay disp e Prid y Bund

award winners and leaders in their fields – recognised nationally and internationally.”

Spooked, and heading to Bundaberg Flying foxes driven from Sydney’s Royal

Bundaberg growers are outraged

Botanic Gardens have spread as far

and want to see a better flying fox

as Bundaberg to the north, according

management plan overall instead of

to data from satellite tracking devices

simply removing the problem from one

strapped around their necks.

place and causing problems in another.

In July, NSW authorities started playing

There has been significant damage

30 minutes of ‘’industrial noise’’ through

caused by flying fox in recent years on

loudspeakers to disperse more than

stone fruit, lychee, longan, rambutan

5000 grey-headed flying foxes roosting

and table grape crops. The spread of

in the gardens. Many flew north to

Hendra virus is also of concern.

Queensland’s fruit bowl – Bundaberg.

19

Australians lack “food literacy” Australians lack “food literacy” and

found 60% of people surveyed

supplies over the next 50 years,

are unaware of growing threats to

had not heard of the term “food

despite multiple threats posed

national food production, according

security” and did not know what it

by climate change, coal-seam gas

to new research.

meant.

exploration, increasing soil salinity

A national survey conducted by the

It also found 65% were not worried

Australian Food Sovereignty Alliance

about the future of Australia’s food

and loss of farmland to urban sprawl.

Rising vegetable imports An increase in the amount of vegetables imported into Australia for processing is causing growers in the country concern.

According to the Department of Foreign Affairs and Trade (DFAT) Composition of Trade Australia 2011 statistics, imports of processed fruit and vegetables increased by as

Primary producers in more debt The Queensland Rural Adjustment Authority (QRAA) says major fiscal, weather, and market events have had an impact on the financial performance of Queensland’s primary producers over the past two years.

That’s according to the QRAA’s biannual Rural Debt Survey revealing debt increases, revealing debt increases for the State’s tree crop

much as $119 million.

officer, Ian Harrison, said there

DFAT attributes the increase in part to the high Australian dollar.

is a direct correlation between the purchasing behaviours of the general public and employment,

Meanwhile, consumers should turn

local economic development and

their backs on cheap imported fruit

prosperity.

and vegetables to save hundreds of Australian jobs.

‘’When you buy Aussie-made and grown products, you can be sure

The Australian Made chief executive

there are Aussie jobs behind them.’’

graphic design web solutions branding packaging Apply our creative juices to your problem areas* *It’s not as gross as it sounds.

and vegetable growers.

The total rural debt for tree crops

logotype

symbol

industry is $590 million (up 2% from 2009) and $595.6 million (up 19%) for the

SURVE

vegetable industry.

DISCOVER

However, it says the capacity to service Queensland’s rising rural debt is still strong.

slogan

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industry Australian made/grown board visits Board members from the Australian Made, Australia Grown campaign held a meeting and luncheon at Brisbane Markets in July, giving the nationally based directors the opportunity to discuss its industry challenges.

Fresh Source magazine took the time to ask the directors more about the program and how it works with the horticulture industry.

Get the Australian Advantage Growers and producers can gain a

in Australia and all, or nearly all, of

competitive advantage by appealing

the processing must be carried out in

to consumers’ preference for buying

Australia.

Australian-made and grown.

Australian Made: The product has been

One of the most effective ways to

made here and more than 50% of the

leverage country of origin labelling is

cost of making it has occurred here.

to use the Australian Made, Australian Grown (AMAG) logo.

Only growers and producers who are registered with the not-for-profit

The famous green-and-gold AMAG logo

Australian Made, Australian Grown

is the only certification trademark that

(AMAG) may use the logo. To use the

labels a product as authentically made

logo goods must meet the criteria set

or grown in Australia. The logo can be

out in Australian Consumer Law as well

used with the descriptors; Australian

as AMAG’s own more stringent Code of

Made, Australian Grown or Product of

Practice.

Australia.

Paradise Fruits, Fresh Choice and

How to qualify Product of Australia: All of the product’s

Inglewood Farms are just a few of the businesses currently using the logo.

significant ingredients come from

To find out more about the AMAG logo,

Australia, and all, or nearly all of the

visit http://www.australianmade.com.au/

manufacturing or processing has been

logo-usage.

carried out in Australia.

Australian Grown: All of the product’s significant ingredients must be grown

DID YOU KNOW?

More than 1700 businesses are registered to use the Australian Made, Australian Grown logo, which can be found on more than 10,000 products sold here and around the world.

For more, visit www.australianmade.com.au or phone 1800 350 520.

Check out the “Australian Grown” label when looking for Aussie grown products.

21

Communicating effectively

BY SAL TRUJILLO, BRISBANE MARKETS LIMITED HUMAN RESOURCES ADVISOR. Most organisations would consider

• Establishing rapport and knowing

You should always sit or stand

effective communication an area of

your audience is vital. Rapport can

straight, look directly at your

their business needing improvement.

be established by encouraging

listener, make eye contact, adopt

conversation by making people

an enthusiastic tone of voice.

The term ‘communication’ is the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behaviour.

Communication requires a sender, a message, and a recipient, thus the process is complete once the receiver has understood the message of the sender.

There are several physical and psychological factors that prevent understanding of the message including culture/background of those people involve in the communication process.

Noise, perception, environment and stress can also hinder effective communication.

feel comfortable, maintain eye contact and listen attentively.

process. If employees believe that

audience can be achieved by

you are a poor listener, they’ll stop

making your message stand out

talking to you.

from the rest. Always make your communication short, sharp, to the point, and customised to capture the attention of your audience.

• Demonstrate confidence when communicating as others are more likely to agree to what you might propose.

• Give people your full attention and keep in mind that not everyone who communicates with you wants a response. For this reason ask questions instead of giving answers, focus on what you can

if the receiver understands the exact

learn, not what you can teach, and

information or idea that the sender

ask how you can help.

• Be aware of your non-verbal

Many of the problems that occur in

communication as most meaning is

an organization are the direct result

communicated in such a way.

of people failing to communicate and/or process which lead to confusion.

Consequently, managers and business leaders need to understand and apply the following principles of communication to improve this management activity:

communication is a two-way

• Attracting the attention of your

Effective communication occurs only

intended to transmit.

• Learn to listen as effective

• Invite honest feedback from those people you can rely on and ascertain that you can handle the truth when it is presented.

• Asking the right questions is an essential problem-solving skill that can be used to help others solve their problems.

• Capitalise on informal communication such as the grapevine which is that informal network that carries information fast and thrives in every organisation.

As managers and leaders you play a critical role in improving the communication process in your organisation therefore grab the chance and make a difference.

industry Veggie grower on State land audit team A Lockyer Valley vegetable farmer

better plan and identify additional

has joined a committee of five rural

land for future food production in

industry leaders to oversee the Newman

Queensland.

Government’s audit of Queensland’s agricultural land to determine future food production potential.

The audit will involve producing a technical report, including information and maps based on the best available

Mr Brimblecombe , a fifth generation

data. No timeframe has been given to

farmer, has more than 500 hectares and

the committee.

mainly deals in sweet corn, green beans and onions.

Other committee members include AACo CEO David Farley, Canegrowers CEO Steve Greenwood, Queensland Farmers’ Federation president Joanne Grainger and AgForce general president Brent Finlay.

The five will oversee a comprehensive audit of agricultural land in order to

Queensland agricultural land audit committee team member Linton Brimbleco mbe, and his wife Melinda.

Australians need more fruit and veg Australians are generally healthy, with

the latest statistics and information

the majority feeling positive about their

on health.

quality of life, according to the latest national report card on health released by the Australian Institute of Health and Welfare (AIHW).

However, most Australians also have at least one health risk factor that is likely to contribute to poorer future health.

The most common combination of risks

AIHW Director and CEO David Kalisch said Australia has one of the highest rates of obesity: the latest figures show, 1 in 4 Australian adults and 1 in 12 children were obese.

“Many Australians eat too few vegetables, fruit and wholegrain cereals,

was inadequate fruit and vegetable

and eat too many foods high in fat,

consumption with insufficient physical

sugar and salt,” Mr Kalisch said.

activity.

“Almost 60% of Australians over 15 don’t

Australia’s Health 2012 was launched in

do enough physical activity to benefit

Canberra in June and brings together

their health.”

23

The things we have in common

BY BRISMARK GENERAL MANAGER IAN MAIN One of the most pleasurable aspects of

more when we talk and work

Gasp, horror, growers and

my job is to meet with the good men

together than when we are divided.

wholesalers sitting down together,

and women that make up the fresh fruit and vegetable industry in this state.

The hot topics of recent discussions have included the hikes in electricity

putting egos aside and even compromising for the common good! Ironically, if we can achieve

Since the June Fresh Source was

prices, the massive increases in the

published, I have been fortunate to

cost of refrigerants, the potential

attend a number of events and meetings

effects of the withdrawal of the

with Queensland growers and their

chemical fenthion, the state of the

Former Prime Minister, John

representatives.

retailing sector and the Horticulture

Howard, was able to attract the

Code of Conduct.

votes of many working class

Meeting with people from different parts of the industry often challenges

Many of these issues impact

my preconceptions.

negatively upon all sectors of

For example, I was greatly impressed

our industry.

by the system of controlled traffic used

Yet our lobbying efforts and other

by a Bowen grower which enabled him

responses are made less effective

to replant tomatoes within 1cm of his

because we have in the past

previous season’s planting.

concentrated on the things that

The level of technology and

divide us.

commitment to quality was the match of

In discussions with the Federal

any business that I have ever seen.

Government about the Horticulture

I understood why he winced every time he saw an advertisements run by a major supermarket chain showing decrepit farm equipment and eccentric growers.

One misconception I like to challenge in discussions is that the interests of growers are somehow opposed to or disconnected from those of wholesalers.

When sharing a meal with Queensland Strawberry Growers at their recent annual dinner, spending a morning with Growcom’s Policy Manager or sitting around a table with the Bundaberg Fruit and Vegetable Growers Board, one thing is quite clear. We have more things in common and can accomplish

Code of Conduct, it has been made crystal clear that it is not interested in making changes until growers and wholesalers can agree on an approach.

this, it may be the most positive thing to come out of the Code.

Australians much to the chagrin of the Labor Party. His success was built on an ability to cross tribal lines and unite support.

It may be appropriate to finish with his words. “We understand that we have differences but we also respect the fact that if you focus on the things that we have in common you can build a relationship.”

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Malaysian pineapple fears Queensland pineapple growers fear a decision to allow Malaysian pineapples into Australia will

The decision comes despite the government reports showing up to 2% of the pineapples

destroy their most lucrative market.

may be diseased.

The Federal Government has decided to approve fresh Malaysian decrowned pineapple

Queensland’s pineapple industry is worth $80 million a year and provides employment for

imports into the country despite the country’s pineapple crops experiencing high levels of bacterial heart rot and fruit collapse.

1000 people on farms during peak season.

industry

25

Citrus canker will break out again A central Queensland grower says it’s not a matter of if, but when, there’ll be another outbreak of the devastating

A healthy but provocative message

citrus canker.

Craig Pressler, of 2PH Farms at Emerald, says the Federal Government’s contingency plan for an outbreak still has sections in draft form.

It’s nine years since the disease led to the destruction of his entire orchard as well as many others in the state.

Nearly a decade later, Mr Pressler says 2PH is back to 80% production, but with no reimbursement structure finalised for growers’ destroyed farms, the disease will be back.

“If growers were to find an incursion, the reality is no grower is going to be willing to co-operate with the biosecurity agencies because there is no mechanism for those people to be reimbursed.”

While not entirely satisfied with the draft, Mr Pressler says the government needs to sign off as soon as possible to offer certainty to the industry.

It’s a bit irreverent but Produce Marketing Association Australia and New Zealand (PMA A-NZ) is not beating around the

“There are things that were learnt by

bush with its latest healthy

the incursion in Emerald in 2004. They

eating message: ‘Say no

need to be included, but what I would be

to crap’.

more happy about is having a document that isn’t a draft, because it’s a moving set of goal posts.

The bold tag line was launched at the Fresh Connection Conference,

“They need to have some will to actually

held in Melbourne, in

do it.”

June, and is part of PMA’s

Source: ABC Rural, by Amy McCosker

“It’s Time – Get Real’ campaign designed at positioning fruit and

Lack of traceability a health scare issue Australia’s fresh produce has a reputation for being clean and green but if there was to be a food health scare, our traceability systems are not up to standard.

connecting it to the source.

Standards Australia New Zealand and Dr

Worthington said on

Craig Shadbolt, manager of the NSW Food

average, Australians

who addressed delegates at the Produce

unit say this is not good enough.

in June.

Experience has already shown that when

In delivering the idea, PMA A-NZ CEO Michael

Authority’s foodborne illness investigation

Zealand Fresh Connections conference

real easy, real fast’.

Food safety experts Amanda Hill of Food

That’s the advice of food health specialists Marketing Association Australia and New

vegetables as ‘real value,

Mrs Hill said traceability is the single biggest issue that delays a response when food health issues arise.

spend only $10 a week on fresh produce.

He said that consumers don’t want to be preached to so this message was provocative and people

listeria was detected in rockmelons

Both have called for a more collaborative

already know that

in 2010, the trace back exercise was

approach on a national level which would

eating fruit and veg is

inconclusive, with links shown to a

bring together industry and government

good for them.

certain growing region but no way of

management and response mechanisms.

The quality of Brismark’s operation is not just in the produce There’s more to a quality operation at the Brisbane Produce Market than just quality produce. Brismark, representing Queensland wholesalers, provides a range of services ensuring members can offer growers and buyers the highest level of reliability and professionalism.

Brismark’s services include the Brismark Credit Service, Bad Debt Reserves, Debt Recovery Services, training, recruitment and industry representation. These services performed by Brismark’s dedicated team benefit not just wholesalers, but help maintain a secure, stable and efficient industry for everyone.

Check if your wholesaler is a Brismark member. Find out more at www.brismark.com.au or phone the free Market Hotline on 1800 631 002.

Level 2, Fresh Centre, 385 Sherwood Road, Rocklea | PO Box 70, Brisbane Markets 4106 Tel: (07) 3915 4222 | Fax: (07) 3915 4224 | FREECALL 1800 631 002 admin@brismark.com.au | www.brismark.com.au

WINNE R

27

retailing Customers strike a pose Brisbane Markets’ Great Greengrocer Giveaway began in July with participating greengrocers from Brisbane and its surrounds giving away tonnes of fresh produce.

ER WINN

Tony from Greenslopes Fresh Sensations Carindale “I shop here because of the consistency in quality, value and service.”

Stretching up to Cooroy on the Sunshine Coast and as far south as Arundel on the Gold Coast, participating greengrocers each gave away fruit and vegetables as prizes, with four winners from each store receiving a month’s worth of fresh produce.

Customers only had to take a photo on their mobile phone or camera, proving they were purchasing their produce in that store and follow the simple steps to upload the image on the custom website competitions.brisbanemarkets.com.au.

“Customers were asked to include themselves in the image along with proof of being in that store, like signage, logos or having fun with a staff member,” said Brisbane Market’s Marketing Executive Amy Kearns.

“Showing off their fresh produce selections in a creative way won

Dalton from Middleridge Westridge Fruit & Vegetables “I shop here because I get everything at the one shop. Great produce, great service, great convenience!”and value for money.”

points, as did the captions submitted with each photo entry.”

The photo that was deemed the most creative, fun or zany, as determined by the Brisbane Produce Market, was announced as the weekly winner.

The competition is being coordinated and partly funded by the Brisbane Produce Market in conjunction with the participating greengrocers, who are also committed to the Market Retailer Program.

Brisbane Produce Markets’ Retailer Program is an initiative to encourage excellence in fresh produce retailing. More than 110 independent fruit and vegetable greengrocers throughout South-East Queensland participate in the program.

WINNER

Marie from Wellington Point Paradise Fruit “I shop here because Amber and her colleagues are always there to give the green light to excellent service, quality and value for money.”

kids Schools program ticking all the boxes Primary school teachers within a one-

The Queensland Kids Fresh Net (QKFN)

hour drive from Rocklea are ticking all

program has been operating

the right boxes when filling out surveys

since 2003 and is on track to

on what they think about the Brisbane

reach more than 8,000 children

Produce Market schools program.

this year through school presentations.

Up to four presentations are being

What do the teachers really think of

held a week, reaching 240 children a

the program? Here are some of their

week with the healthy eating message

comments from survey forms:

and leaving them a pile of teaching resources and yummy fruit to taste.

“Just a thank you note for the great presentation you did at our school. The students were totally South East Advertiser, Brisbane

Jun 2012 engaged and all the Year 7 teachers commented on what a valuable learning 27session it was. Many of General News, page 59 - Size: 348.41 cm² our students have reported to us they have nowMedia got some of the fruits and veg on their shopping list Monitors Client Service Suburban - Circulation: 50,802 (--W----)

Centre 1300 880 082

– they are also more willing to try others. I thinkCopyri that’s good evaluation of the success of your visit.” ght Agenca y Ltd (CAL) licenced copy

Garry Thompson,

ID 151643987

BRIEF BML-ISSUE

PAGE 1 of 1

Teacher, Ferny Grove State School

“Thank you so much for the presentation today. You inspired a lot of great conversation and excitement in the Year 3’s. Some days we struggle to get them to articulate their opinions and talk about subject matter, so whilst they were a little rowdy at times, it is fantastic to see them so engaged. ” Meredith McMahon, Teacher, Harris Fields State School

Quest newspapers are also supporting the program with coverage of school visits in a number of local publications.

Sporting star our biggest supporter A new voice has begun speaking out to ramp up the Brisbane Produce Market Schools Program with Brisbane Broncos prop-forward and Queensland Maroons Ben Hannant signing on as its ambassador.

The father of four is not only one of the strong men of league but a devoted family man and staunch advocate of healthy living, with a focus on nutritious food and an active lifestyle.

Mr Hannant will be helping spread the healthy eating message by inspiring and motivating Queensland primary school students at events and through teaching materials.

29

Ekka Kids in the Kitchen

Thank you!

Thanks to the generous greengrocers

There was no need for Mum and

about 250,000 people to the

Dad to worry about their kids

showgrounds with up to 50,000

eating too much party food at this

taking their time to look through

Kitchen activities and helped provide

year’s Royal Queensland Show

the fresh produce hall, it’s first

all the fresh produce required to run

(Ekka) with their children being

time in the new location. Work has

the classes over the 10 days of Ekka.

able to eat some of the healthiest

begun on the upper levels which

meals all day, that they helped

will house the displays in 2013.

cook up themselves.

who sponsored the Kids in the

Greengrocers signed up in

Ants Fruit Market, Boonah Belmondos, Noosa Brady's Fruit, Palmwoods

About 1200 children took part in

Brisbane Produce Market Retail

Burleigh Village Greengrocer

this year’s Ekka Kids in the Kitchen

Development program provided

Clayfield Markets Fresh

cooking classes this year, within

the fresh produce while chef

the Brisbane Markets Hall at the

Andre Tabet and his team from

Royal Queensland Show.

Chefstarz provided the cooking

The August event drew

Fresh Sensations, Capalaba Get Fresh @ Cotton Tree, Maroochydore

expertise.

Paradise Fruits, Birkdale Samford Village Greens

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Brisbane Produce Market Schools Program ambassador Ben Hannant helps Kids in Kitchen cooks become creative.

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events

OCTOBER

NOVEMBER

1 October

9-11 November

PUBLIC HOLIDAY

CHINA WORLD FRUIT & VEGETABLE TRADE FAIR 2012

LABOUR DAY (QLD, NSW, ACT AND SA) QUEEN’S BIRTHDAY (WA)

11 October BRISBANE MARKETS MANGO AUCTION

Biannual Bundaberg shin dig Bundaberg Fruit and Vegetable Growers (BFVG) members are dusting off their dance shoes and are making preparations for a Saturday, 13 October gala dinner.

Brisbane Produce Market is a sponsor of the biannual event, to be held at

Brisbane Markets, Rocklea, Qld For more information contact: Yvonne Klette on 07 3915 4200 or email yklette@brisbanemarkets.com.au An exciting annual event that brings the Market community together to raise money for children’s charities, with the highest bidder for the first symbolic tray of mangoes crowned the 2012 Mango King.

13 October

the Bundaberg Civic Centre.

BUNDABERG FRUIT AND VEGETABLE GROWERS GALA DINNER

For further information, contact

Bundaberg Civic Centre, Qld

BFVG on (07) 4153 3007.

For more information contact:

Banana Industry Congress

An annual gala dinner event where the Bundaberg fruit and vegetable industry gets together to celebrate.

29 MAY TO 1 JUNE 2013 The banana industry’s premier bi-annual event, the Banana Industry Congress, will be held 29 May to 1 June, 2013 at the Coolum Golf and Spa (formerly known as Hyatt Regency Coolum) on the Sunshine Coast.

The event is attended by banana growers and industry partners and is a time they can meet with

Peter Hockings, Executive Officer, on 07 41533007 or email peter.hockings@bfvg.com.au

21-24 October 2012 CITRUS AUSTRALIA NATIONAL CONFERENCE Leeton Soldiers Club, NSW For more information visit: www.citrusaustralia.com.au/events/ national-conference.html 250 like-minded people from the citrus industry to meet and network, learn relevant information, as well as being the perfect platform for new technologies and products to be introduced.

China National Convention Center Beijing, China For more information visit: http://industry.avocado.org.au/Event. aspx?EventId=30 Showcase your products at the Australia Fresh Pavilion where special entry permits will be provided for products that have no formal trade access into China.

15-17 November FRUVEG EXPO 2012 Shanghai World Expo, Exhibition & Convention Center - Shanghai, China For more information visit: http://industry.avocado.org.au/Event. aspx?EventId=30 Develop and expand your business in China and be part of the Australia Fresh Pavilion where Chinese buyers will converge in search of Australian fresh produce suppliers.

17-18 November EUROFRUIT CONGRESS – MIDDE EAST Shangri-La Hotel, Dubai For more information visit: www.eurofruitcongress.com/me This year’s tradeshow will focus on the future of fresh produce in the Middle East in what is a lucrative and dynamic market.

leaders and decision makers from government and across the broader agriculture sector.

For more information visit www.banana2013.com

2013 PMA Fresh Connections 29 MAY TO 1 JUNE 2013

The Produce Marketing Association Australia-New Zealand Fresh Connections conference is expected to draw up to 1,000 people when it is staged at the Sydney Convention and Exhibition Centre from 29 May to 1 June 2013.

The event is in association with the Australian Chamber of Fruit and Vegetables Conference.

For trade show information, contact Sonja van Eijk on 03 9689 3233.

*Source: Logistik Journal 2010

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