The evolution of Growcom

As part of their 100-year celebrations (see story opposite), Growcom has announced a new advocacy arm and corporate structure.

Originally a statutory authority when created in 1923, the organisation was called the Committee of Direction of Fruit Marketing (also known as COD or COD Industry Services). The COD had strong ties to Brisbane Markets, owning sections at both the inner city and

Rocklea sites until 2004.

In 1991, COD changed their name to Queensland Fruit & Vegetable Growers (QFVG) and then in 1999 also changed their status from a statutory body to a company limited by guarantee.

2004 brought about the addition of a trading name ‘Growcom’, the name the organisation has been known by ever since. The organisation has now launched a new advocacy and engagement arm - Horticulture Queensland.

QFVG Chief Executive Officer, Rachel Chambers, said: “The easiest way to think of the new structure is to think of QFVG as the head – it’s the board, the employer of staff, and the legal entity. Horticulture Queensland is our new dedicated advocacy arm while Growcom will be retained to serve as the programs and projects delivery arm. One head, two arms”.