New export project to take industry to next level

Avocados Australia will continue to support the development of the industry’s export efforts, with a new project underway.

Avocados Australia CEO John Tyas said the Avocado market access and trade development project, funded by the Hort Innovation Avocado Fund, would support the industry as it worked to significantly develop new and existing export markets.

“Sadly, our current Export Coordinator Joy Tang is moving on, but our export activities will not miss a beat,” he said.

“Joy has agreed to remain with us to provide a comprehensive handover to our new Export Development Manager, Flora Zhang.

“Flora has studied in applied economics, marketing and law, and has tree crop export marketing experience, having worked in both the almond and macadamia industries.”

Mr Tyas said Joy’s valuable contribution in a part-time capacity during the past three years has provided a very solid foundation for the next phase of export development.

Mr Tyas said the new project was vital, as the domestic industry continued to expand at a rapid rate. “While the industry has enjoyed strong growth in the domestic market, it is unlikely that the domestic market will expand enough in the coming years to absorb the increased production,” Mr Tyas said.

“The industry needs to be on the front foot, and this new project is designed to guide our ongoing market access and trade development agenda and develop tools and training to capitalise on the opportunities being created.”

AV20004 will work to grow exports, facilitate export market access, develop and maintain relevant resources, and provide export industry development services including regional education and training workshops.

Acknowledgement

The Avocado market access and trade development (AV20004) project has been funded by Hort Innovation, using the avocado research and development levy, and contributions from the Australian Government.