Hello again
Contents
It’s really exciting to bring you the new look EFT World News and I am looking forward to sharing many issues with you. As you will hear in the Hub I love talking and sharing with top EFT Tappers and I learn so much from them, we really are privileged to have access to so much inspirational material.
P 3 - Carol Look P 5 - Pamela Bruner P 8 - Dr Patricia Carrington P 9 - Rick Wilkes P1O – Brad Yates P11 – Gary Williams P12 – EFT Books P15 – Alina Frank P18 – EFT Events P20 – Gwyneth Moss
You will see as you read that this issue has a focus on marketing your EFT practice, an area that has strong emotions around it. Even the word marketing has negative feelings around it for some people but the fact is without some kind of promotion people will not know that you have something of value to offer them. Pamela Bruner gives away four free sessions on marketing in the Hub and we will be publishing a six part program with Pamela and myself shortly.
Editor: Gary Williams Telephone: 0796 3532583 Email: gary@eftworldmagazine.com http://www.eftworldmagazine.com
I will also be working on a new set of audios featuring Alina Frank on the subject of Sex and relationships and how you can use EFT to improve both.
Please use the email above if you would like to send any articles or advertise with the EFT World News
Alina offers some advice in this edition of the new EFT World News. We have much more inside from top expert tappers such as Brad Yates, Rick Wilkes, Carol Look and more. Enjoy !
2
Dr Carol Look We are very privileged to have access to information on marketing our business from internationally respected EFT Tapper Dr Carol Look. Carol talks about how we need to tap on any block to success and more…
Marketing your EFT Here are some tips and hints to help you successfully market your EFT practice. First you will have to look at using tapping on any and all blocks to becoming more successful. If you concentrate on marketing strategies but haven’t improved your vibration and balanced your own energy, you will be blocked from moving forward.
YOU are your best marketing tool!
What are your potential clients seeing/hearing/feeling from you? It is essential to be a solid energetic model for your clients Do they like what they see? Are you walking the walk, not just teaching a technique? Are you congruent with what you are teaching? Why would clients choose you?
There are hundreds of excellent practitioners…
What sets you apart? What do you offer that’s different/ new? What do you offer that might inspire clients? Do you have good “boundaries”?
Time boundaries Personal/professional boundaries Confidentiality Money boundaries Specialist or Generalist
Have you chosen to specialize in one particular area of mental health, or are you a generalist? Would you go to a practitioner who works on “everything” without a specialty?
Pick one or two topics that truly interest you and get enough experience with this population Write about your cases. Don’t choose topics because you think they might be popular Become an “expert” in one or two areas. Other aspects to tap on are: 3
What’s the “Downside” of becoming more successful? If you are trying to “market” yourself, but have fears about becoming more successful, you will sabotage your practice What are you afraid of if you “stand out” in your field? What happened the last time you were successful? How does it serve you to sabotage your progress? Who might be envious if you get more clients/have a full practice/ are successful? What is the “Upside” of staying where you are? Are you stuck where you are? What’s the value of staying stuck? How does it serve you to stay stuck? Why are you afraid to move forward? Where is your “energy” around moving forward?
Self-Care
Clients can see/hear/feel your emotional (im)balance Clients “see” what issues you have avoided Clients “hear” what topics bother you Clients “feel” when you haven’t cleared an issue
Do your own tapping! For more information please visit Dr Carol Looks website: www.AttractingAbundance.com
4
Pamela Bruner Pamela Bruner has also been a real inspiration in helping many practitioners in EFT build up their business and she has an interesting story to tell. Pamela Bruner Most people think that musicians can't make money - the term 'starving artist' is a cliche! Eight years ago I quit my corporate job to become a professional harpist. In three years I went from $7000/yr to over $100,000/year, and I want to help you enjoy the same kind of success! After a few years as a musician, I realized that my passion is helping others achieve their dreams. I became a coach to do this, and then realized that most life coaches don't have any idea how to become successful. One of the things that I heard continually were folks giving marketing advice saying 'Just do this, even if you hate doing it, because you need to'. Doing things you hate is not the only way to success! I had to find a way to make it easy. 'Make Your Success Easy' was born. I use state-of-the-art mindset tools to make it easy and fun to do all the things that make a business successful. And so can you! We will be sharing with Pamela and featuring more on EFT and Business including how to market your EFT practice in the next edition of the EFT World News. Contact Pamela at: http://creatingpowerfully.com
5
Tapping and Business By Pamela Bruner, Success Coach, Certified EFT Practitioner Tapping is a perfect technique for removing fears, limiting beliefs, and blocks to positive, necessary action. Running a business, particularly for the entrepreneur or independent service professional, is an activity that brings up fears, doubts, and a host of other negative and disempowering emotions. Overcoming these is often the difference between success and failure. In future articles we’ll look at using tapping to overcome negative emotions and limiting beliefs with regard to business, particularly business for the tapping practitioner. These ideas are also useful for practitioners who wish to focus on using tapping for business clients.
Why is tapping so essential for business? Triggers for our negative emotions exist in many areas of life – we have triggers in relationships, around our bodies and health, and certainly around money. Business activities can be enormous triggers. Here are just a few examples: Sales and marketing may trigger fear, inadequacy, rejection, unworthiness, shame Handling technology may trigger inadequacy, feelings of stupidity, frustration Planning may trigger fear of failure and fear of success Organization may trigger overwhelm, control issues Professional relationships may trigger self-doubt, anger, trust issues Handling/Making money may trigger fear, shame, unworthiness Public speaking may trigger panic, shame, anxiety All of the above may also trigger bodily sensations such as a pounding heart, sweaty palms, nausea, or difficulty breathing. It is essential for the tapping practitioner to work on herself to remove the energy disruptions causing fear, distress, or feelings of inadequacy around these activities. If these emotions are not handled and removed, the results can include the following: Not enough income/business not viable An inability to market services effectively Missed opportunities Undercharging for services Inappropriate spending out of fear We’ll look now at some common beliefs that limit business people, and suggest tapping phrases and approaches to reverse those beliefs.
What’s the number one use for tapping in business? If you have a particular issue, clearing that one will be your number one use! However, the most common business fear for service professionals and entrepreneurs is difficulty around sales and marketing. 6
Here are some of the most common blocks to sales and marketing, and the suggested tapping phrases.
1. Limiting Beliefs About Sales and Selling LIMITING BELIEF: ‘I don’t know what to say in a sales conversation.’ Sales technique is a matter of study and practice. There are many great books on sales techniques and sales conversation. There was a time when you didn’t know anything about tapping, or any other service that you provide. You learned. You can learn to handle a sales conversation also. The actual emotion behind this phrase could be a feeling of inadequacy, or feelings of stupidity, or the belief could be a cover for other beliefs about sales. One option is to tap on the emotion, as in: Even though I feel inadequate in a sales conversation, I choose to love and accept myself. Getting to the emotion behind the belief will often uncover core issues, and can be very helpful. Alternately you could simply tap on the belief: Even though I don’t know what to say in a sales conversation, I choose to know that I can learn. Do a Choices Trio round (details on next page) with the negative reminder phrase: ‘Don’t know what to say in sales’ and the positive reminder phrase: ‘I choose to know that I can learn’ This is an interesting tapping sequence, because the expected outcome is not necessarily that the belief ‘I don’t know what to say in a sales conversation’ will go away, or become untrue. Instead, there are many different possible positive outcomes. For example: You may still believe that you don’t know, but become excited to learn. You may realize that you knew more than you thought you did. The belief may completely diminish in importance, to be replaced by another limiting belief such as ‘I don’t like sales’. If that is the case, proceed to work on the other limiting belief.
7
The Choices Trio Dr Patricia Carrington developer of the Choices trio How do you do the choices Trio? Basically you do a set-up statement that replaces the affirmation part with a positive choice, so for example: Even though I have this headache, I choose to feel calm and peace in my whole body. The Choice part can just be the opposite of the "problem", but it must be expressed in positive and enticing words, so you'd really like it! Then you use the shortcut process points, and for the first round, you use the "problem" reminder words, the second round, you use the "choice" words, and then the third round you alternate between the two. This uses an NLP technique where you anchor the positive thought to the negative thought, so whenever you find yourself thinking the negative thought, you automatically choose the positive thought. It can be used on all problems you'd use EFT on. So everything! Many EFT practitioners (myself included) will use the normal shortcut method for the first round or two, then when the strength of the feeling has reduced to about 5/10, you swap to the choices method to install the positive belief. To find a more detailed approach you can visit Dr Patricia's website at: http://www.masteringeft.com
8
Rick Wilkes Attracting Perfect Clients More excellent marketing help and advice from top tapper Rick Wilkes third of my newsletter subscribers UNSUBSCRIBED! Without any logical reason! I didn't even publish that month. My intuition said, "All is well. We're clearing the decks of non-perfect clients." (I admit that I tapped on that.)
Make two lists. On the first list, write out Attributes of My Perfect Clients. My list currently has 60 attributes. #1 They are hearing the inner call to Thrive! rather than just survive—physically, emotionally, mentally, financially, and spiritually. (Regardless of their current level of wellness). #3: They are open and ready. #40: They are punctual and keep their appointments.
Over the following two months after creating the two lsits, my subscriber base doubled and has grown significantly month after month. My interaction with clients became easier and has remained joyful to me. One of the attributes on my list is #44 My clients enjoy paying me. I've never had to "collect" from a client. I think I reminded one client to pay once... in four years.
To make the list, put the qualities you most admire in your current and dream clients. Also, notice what contrast is showing up in your life, and turn it on its head. For example, I had clients showing up late or not at all. #40 turned that contrasting experience into what I most wanted. I almost never have no-shows or late clients now.
I also find it very easy to schedule clients. My list includes that my clients can expect me to be available (#14) and also have healthy boundaries (#3) as well as take care of myself and my needs (#25).
The other list is what many people miss: What My Perfect Clients Can Expect from Me. Include on this list personal qualities and even the days/times you are willing to be available. My list includes: #8: Respect, for the uniqueness of their path. #10: Nondiscrimination, that they can be fully themselves in all their perfection and with all their perceived imperfections, and still feel safe. #22: Profitable, that my work will generate healthy profits to insure continued growth.
This kind of vibrational clarity helps us to activate the Law of Attraction and then allow Source to make us Bright & Shiny to those who are a match for us... while divinely filtering out the clients who are not a match. We often focus on the attraction qualities of this kind of exercise. I choose to also honor the blessing of having Source filter from my experience those where I am not the optimal match for what they are looking for in a coach. Try it, and let me know what you notice!
I originally created my list back in 2005. Doing so clarified my vibration, especially as I reviewed the list everyday for five minutes. During the following month, one-
http://www.thrivingnow.com
9
Brad Yates Marketing Your Tapping Practice Brad Yates has been tapping for many many years and has witnessed the process evolve in that time. Below he offers his unique perspective on building a better practice and promoting your services. Okay…so… no one is ever going to call me a marketing genius. In fact, I have been publicly outed by a marketing expert as being quite the opposite. But, in spite of my lack of expertise – and sometimes outright refusal to play the game – I seem to be doing pretty well. I often say that God is my marketing director – I get nudges, opportunities and invitations, and my job is to say, “Yes.” So, here are some of the things that have worked for me. Do What You Love It’s said so often that it’s become cliché – “Do what you love and the money will follow”…”follow your bliss”…etc. But it’s true. I didn’t pick a career that I thought would be profitable – I just kept doing what felt right to do. I love what I do, and people can tell, and that keeps moving me forward. Plus, from a Law of Attraction standpoint, nothing creates success like passion. You might make money at a career without it – but that wouldn’t be worth it for me. And, the more you love what you do, the more likely you are to deliver quality service – which is hugely important. Clear Your Blocks to Success Probably one of the things that has benefitted me most is that I work with folks on clearing blocks to success, so I am always borrowing benefits and clearing any of my own blocks. You gotta practice what you preach. Especially clear the fear that you won’t please everyone – because it’s highly likely (I won’t say certain, though I’m tempted…) that you won’t– and that’s all part of the divine perfection. Allow yourself to be okay with it. Give Stuff Away I started my newsletter list by giving away an e-book on someone else’s list. It was something that people found real value in, and my list grew. I also now have several YouTube videos that people get to access for free, and that has drawn a lot of folks to the other things I offer. Besides – being of service is what we are her for, right? It all comes back to you anyway.
10
Partner with People You don’t have to do it all on your own. Napoleon Hill talked about using OPB (Other People’s Brains) – it’s a good idea. Whether it is partnering with people on a product, or being part of someone’s product launch, or being interviewer/interviewee on teleseminars and radio shows – allow other people to help bring out the best in you and share that with others. Say “Yes!” This one comes with a caveat, though. It’s not like Jim Carrey in “Yes Man” – you don’t have to say “yes” to everything. Trust your intuition and be true to yourself – manage your integrity in what you agree to do. But – challenge yourself also. As you allow yourself to get into the flow, doors will open – and many of them will open onto unfamiliar territory that might make you apprehensive. Be willing to push yourself out the door of your comfort zone. “If you always do what you’ve always done, you’ll always get what you’ve always gotten.” I hope this is valuable to you. Go out there and… Be Magnificent! You can find out more about Brad at his website: http://www.bradyates.net Or hear the many interviews from him in the EFT Tapping Hub.
Have you got a healthy relationship with your emotions? Emotional Freedom really is a misleading description for what can be a useful process that can lead to higher states of consciousness and self development. You can never find freedom from your emotions as the emotional content of our lives is what gives us richness. Our lives are a sea of emotions and when the ocean stirs and we find ourselves swamped we really need to have some help from someone . Over ten years I have been working with clients with success and stubbing my toe on occasions. I have seen two distinct patterns emerging. Like two separate islands, with their own individual drives, needs and identity, between them lays a bridge but first what are the two sides? Both have a culture and on the one side we have people who believe that life is doing things to them and even when pain and illness inevitably comes through their negative approach to life and thinking, they still point the finger of blame at something else or harbour resentment and unforgiveness at what they see as the cause or their melancholy. 11
The other side of the bridge is where people strive every day to look into themselves and accept responsibility for what is happening in their lives, they may need help but they realise that they are never really done or finished and that life is very much a journey and that challenges are there to create a learning experience. It is a place of acceptance and strength and those that live in that world have a willingness to accept full responsibility for healing the self and do not spend time and money on looking for outward solutions such as more money, attention or adulation from others or even turning to some form of authority, like an expert in some field or a mystic guru that lies outside themselves. The answers truly are buried inside you and all that you need is the right tools and maybe a compass to discover the treasure that lays waiting deep within. Now on what side of the bridge would you most like to be? And if you are only half way across how do you get to the other side? As I work with clients I see a disconnection from whatever you want to call it, energy, faith, spirit or even God. I have made it my life’s work to help people regain that connection. I don’t have a hotline to God but I do and can work intuitively and in most cases hold up a mirror to help you discover what it is that you need to focus on. This is true abundance at work and where you have a full understanding of the science as to why you do what you do, why you are were you are now and how you got there, and in the case of any illness or any challenges or issues you may have, why you have them and what you are meant to learn and discover from them. As I said earlier life is like a hero’s journey, and like the films that feature these heroes time and time again you can through your travels experience an evolution and make the most important discovery of all, a true acceptance and happiness about who you are, feeling rich and comfortable in your own skin and having an inner knowing that everything is safe in your world and most of all, as it teaches us in nature, it’s not about reaching the sun, it’s the desire to do so that helps us grow and blossom. But if you stay stuck and thinking that life just happens to you and you do not have a role to play or realise your own potential power inside, you will never discover the freedom that is your true birthright.
EFT Books If you thought EFT was "therapy" - think again! The EFT Coach shows you how to apply EFT in a coaching context, including many new patterns of EFT specially developed for use by coaches. If you've never heard of EFT but you're a coach interested in new coaching methods, The EFT Coach could change your coaching practice forever. Imagine being able to dissolve your clients' fears and blast through their blocks to action - in minutes instead of hours or weeks. The EFT Coach tells you how. 12
Imagine being able to accelerate your own personal development as a coach - increasing your confidence and improving basic coaching skills such as maintaining detachment, improving intuition and listening skills. The EFT Coach tells you that too. Imagine being able to spend several hours a day coaching and feel more relaxed and energised than when you started. Even if you never use EFT with a coaching client The EFT Coach will show you ways to use EFT for yourself: how to stop client issues "sticking to you", how to maintain healthy detachment while staying fully focussed on the client, how to maintain 100% acceptance of your client no matter what they say, and much more. The EFT Coach examines the ethical issues around "therapy" and coaching in considerable depth. It offers practical suggestions and a strong framework of principles for using EFT as a coaching tool. Just as NLP has proven itself to be an almost standard tool for coaching, even though it can also be used for much deeper "therapy" work, so can EFT be used in the service of legitimate coaching goals. The EFT Coach begins the process of making EFT a standard coaching tool, just as NLP has been for many years.
The Author Mary L.R. Jones is a Psychologist (BSc), Personal Coach and NLP practitioner, based in Suffolk, UK. She is also an Advanced Practitioner of EFT and Trainer with the Association for Meridian Therapies in the UK. She publishes a free monthly e-newsletter featuring articles and case studies in the area of coaching and EFT. She also creates and runs her own EFT workshops, and is contributor and assistant moderator for the largest web discussion group on Emotional Freedom Technique and related energy techniques. Find out more at: http://www.thefuturestartsnow.com .
13
Note: This EFT-related book contains cutting edge, innovative techniques, based on core principles of original EFT. Standardized training is available at emofree.com.
Want a taste of the BEST? From EFT & Beyond: The greatest gold mine of advanced cutting-edge EFT techniques ever assembled in one book!
What if some of the best minds in EFT came together to give you their most innovative ideas?
They have, and it's all here in EFT and Beyond – Cutting Edge Techniques for Personal Transformation. You may already use EFT to: • • • • • • •
Remove fears, anger, anxiety… Help with pain management, including migraines and backaches… Help alleviate behavioral problems in children… Heal trauma, PTSD, and phobias… Enable you to be your best in sports, music or other performance… Make weight loss easier, and permanent… Affect serious illnesses such as allergies, high blood pressure, and diabetes…
You know the terrific results that you can achieve with this simple-to-learn, easy-to-do technique. But did you know that there are creative ways to use EFT that give you even FASTER results? Never before have so many experts (22 of the 29 EFT Masters worldwide, and more!) come together to create a resource this in-depth and valuable. You get 536 pages full of great ideas to creatively and effectively expand your use of EFT, whether you're a casual user or a dedicated practitioner. "The scope of this book is incredible! There are enough tremendously powerful and creative ideas to keep even the most avid EFT user or practitioner happy for years. 'EFT and Beyond' is a must-have book for the EFT tapping community." Please click the link on our website below to find out more. Gary Williams, EFT Coach, Editor of www.EFTWorldMagazine.com
14
EFT and S-E-X EFT and S-E-X, what could be more intriguing? A Dartmouth College study of 16,000 Americans on Money, Sex and Happiness¹ revealed “the more sex, the happier the person.” Given that most people want happiness, sex and relationship, then exploring what gets in the way of full sexual expression is an important topic. Most, if not all sources of sexual dysfunction, have its roots in unresolved emotional issues. In this article we will explore insights and distinctions to assist individuals and couples to help resolve any bedroom disharmony. Emotional conflicts may originate from childhood, past or current relationships. These commonly manifest in physical conditions such as excessive menstrual bleeding, infertility, loss of libido, premature ejaculation, frigidity, addictions, chronic pain, phobias, fibroids, cysts, obesity, heart conditions, vaginal atrophy, migraines, etc. It has been gratifying to see these conditions resolve using something as quick and effective as EFT. A key factor in creating or restoring a satisfying sex life is healing the ability to connect with ones self and ones partner. Generally speaking, both sexes do this quite differently; most women need to feel “connected” in order to enjoy sex, while many men say they need sex to feel connected! Is it any wonder that we are facing what some experts are calling an epidemic of sexless marriages in America? This same study revealed that 25% of adults in the U.S. had no sex in the previous 12 months¹. 15
Some reasons for many women’s inability to express their sexual desire include; poor selfimage (acquired from media, past lovers, family of origin, etc), shame, insecurity, fear of abandonment, stress, time pressures, fear of pregnancy, lack of feeling safe due to past sexual abuse, or intimacy issues in a current partnership. Many women end up choosing, consciously or not, to forgo sex rather than to deal with these charged issues. Hence, no connection, no sex, no happy, no marriage and an oft cited U.S. Census Bureau divorce rate estimate of 50%! A case in point: I worked with a female client who had lost all interest in sex with her husband of ten years. Since one of the tenets of her orthodox religion was to have many children, I began by having her tap on her feelings of sadness and inadequacy which dissipated quickly. I asked her to find what was most fearful about the possibility of having another child and she immediately answered that she would be completely overwhelmed. Her husband had just recently begun his own business and was unavailable to assist her at home with the four children they had. Once she confronted those fears, discussed her feelings with her husband, and healed from past memories of being unsupported, (EFT was used throughout the entire process) her desire for sex immediately returned. Now “on Mars” we have men, who often find their greatest connection through sex. Manifestations of emotional conflicts show up as impotence (20% of U.S. men have tried Viagra and 20 million men use it worldwide regularly!), premature ejaculation, prostate issues, addictions, and performance anxiety. Some men seek the connection through sex via extramarital or pornographic sexual encounters. Hence a man’s need to express sexuality physically may result in an estimated 50-60% extramarital affair rate² and 10% of adults admitted to having an internet pornography addiction, 72% of which are males³. Case study: Richard asked for some understanding regarding his erectile dysfunction problem. He had been plagued with this for 10 years and because the side effects of “the little blue pill” frightened him, he refused to take it. The underlying issue was Richard’s pattern of attracting very strong women into his life. When asked when his E.D. had begun, we found that it had coincided with the ending of his last marriage. His ex-wife in fact had been verbally abusive, and as a subconscious barrier to entering into another potentially dangerous liaison, his body had made it physically impossible. After one session Richard was healed. In other words, the gig was up! Beyond the celluloid erotica and the fantasy world of romance novels, there lies the possibility of an authentic, passionate, intimate dance of relationship that allows for personal history and gender differences. The courage to accept another’s needs and the willingness to explore each others emotional barriers to full sexual expression has the potential to transform mere fornication into sacred sexuality. Embracing a healthy physical sexual connection, beyond the fears and emotional baggage, can be a beautiful pathway to not only increase ones happiness, but is also a potential path
16
17
Emotional Freedom for Men How to Effectively Treat Men’s Emotional Issues Using Energy Techniques Andy Bryce and Steve Wells Russell Hotel, London – Monday 24-Tuesday 25 August, 2009 This unique experiential workshop with Energy Psychology pioneers Steve Wells and Andy Bryce will introduce you to some powerful new ways of working with men’s emotional issues using Energy Techniques. Cost: UKP325 for early bird bookings before July 17, UKP375 full fee. For further information or to book contact Steve Wells on 0798 968 9807 or visit his You should find this workshop to be a breath of fresh air as it will give you the freedom to be a man whilst also giving you some powerful tools for emotional stress relief. More details can be found here: http://www.eftdownunder.com/LondonAug09.html NOTE: Intending participants should attend the introductory workshop and at the very least have read the EFT Manual, available as a free download from http://www.emofree.com and should also download the free special report on SET which is available at: http://www.eftdownunder.com/docs/set.pdf
The EFT Masterclass Conference October 2009 The conference will be run near Manchester, England. This year the conference will be focused on innovation and the evolution of EFT. It will be a place for people experienced in EFT to come and learn more about what is happening at the cutting edge. It will also be a place for people new to EFT to come and experience it with like minded people in a friendly and welcoming environment. Energy Therapies are quickly gaining recognition around the world. Tapas Fleming, the developer of TAT, a very powerful and simple approach that gets profound results, has agreed to attend as a guest and present TAT to the EFT community. More details can be found in the EFT Tapping Hub. 18
The EFT World News and our websites www.eftworldmagazine.com and www.eftworld.ning.com are intended to provide information and education about EFT for users, physicians and health practitioners of all kinds. They are not to be considered guarantees or assurances of any kind. EFT is gentle and easy to use, and has to date yielded remarkable results for relieving both emotional and physical distress. While there have been no distressing side effects reported to my knowledge, this does not mean that you will not discover side effects for yourself. IF YOU INTEND TO USE THE TECHNIQUES, YOU MUST AGREE TO TAKE FULL RESPONSIBILITY FOR YOUR OWN AND OTHERS WELL-BEING WHILE APPLYING THESE TECHNIQUES. ALWAYS CONSULT A MEDICAL PRACTITIONER BEFORE ATTEMPTING ANY PROCESS SUCH AS EFT. The EFT World News and our websites www.eftworldmagazine.com and www.eftworld.ning.com do not claim that the results described in the many testimonials and other success stories included are typical of what EFT users experience, and we do not represent that you will achieve the same or similar success. Please know that everything you read about EFT here and in our websites represents the opinions of myself or the authors of the case histories and other written and audio materials included on the sites and in the EFT World News. The vast majority of the website and EFT News has been written by EFT clients and EFT practitioners from around the world based on their experiences and beliefs concerning EFT. The material that I have written is based on my personal experiences in successfully applying EFT to hundreds of people since 2000. 19
Five Top Tips on Marketing EFT By Gwyneth Moss EFT Master Those who attended the EFT Masterclass 2007 in Ilkley will have met Dawn Clarkson my accountant and business partner in EFT Events. Dawn runs an accountancy practice in Leyburn, North Yorkshire with several hundred clients, a growing number of staff and offices in grand Thornborough Hall but when I first met Dawn five years ago she had just ten clients and did their tax returns on her kitchen table. Now you might find it strange that I am writing an article about marketing EFT and starting by telling you about my accountant but everything that took Dawn from the kitchen table to Thornborough Hall applies to EFT. Here are five tips I’ve learned from watching her business blossom and how I’ve applied them to my own EFT practice which in the same five years has grown from seeing a few clients in my spare room to running international EFT events.
1. People buy People they Like When we are marketing EFT we are marketing a service and a service is always personal. Think about the other services you buy: your hairdresser; cleaner; electrician; yoga teacher, financial adviser. Do you like these people? Do you enjoy doing business with them? If you didn’t would you continue to do so? Do you refer business to them? Dawn and I often go to business networking events together and I see how people enjoy talking with her. They ask her for her business card, she doesn’t have to offer it. She is nice to be with and pleasant to interact with. She is interested in you and your business and so does not need to push hers. When writing a leaflet or website copy, write from the point of view of the reader and not about yourself and your qualifications. Write in a conversational style remembering WIFM. Or “what’s in it for me?” which is the question in the back of your reader’s mind. My first tip is BE NICE!
2. Put Your Vibration Out There Walking through Leyburn with Dawn is a slow process because in the short length of the High Street she is stopped by at least half a dozen people saying hello. Her name and face are known throughout the town and known for fairness, integrity, generosity and efficiency. Dawn has involved herself in community projects from amateur dramatics to running a Wine and Dine club. Every week new clients turn up by word of mouth. Now I am not suggesting that you take to the boards of your local drama group. There are many other ways to get known 20
and known for EFT. EFT communities are blossoming online with the biggest and longest standing being the half a million subscribers to Gary Craig’s newsletter. And he will publish your articles to those half million people at no charge. So all it takes to get your name out there repeatedly is your time and energy to write articles. Every time you tap: it’s a potential article so get into the habit of writing and sending articles to Gary. Then spend a little time online joining and contributing to every EFT community you can find, the emofree forums and the yahoo groups and Facebook. Get your name out there. Build a website and put your own vibration into it. Your own writing. Your own photos. Many of the people who come to my trainings or for one-to-one sessions, whether from across town or across Europe, say that they chose me because they liked my photographs see www.emotional-health.co.uk . Put your self, your uniqueness into your site. Even if someone builds it for you make sure the writing, colours and design express you – remember PEOPLE CHOOSE PEOPLE who are OUT THERE.
3. Invest in Yourself Dawn is constantly learning something or getting interested in something new then feeding that into her business life. My next tip is to make technology your best friend and to invest in your written and spoken communication skills. If you don’t like computers, then either accept that in the twenty first century you are handicapping yourself or tap for your resistance and get some training. Computers are now nowhere near as scary as they used to be. I started from scratch and built three websites for almost no cost at all, just by learning as I went along. Invest in your skills: There are many free or low cost computer training courses through Learn Direct or Business Link Learn how to edit your own website and keep it fresh and up to date (I use Adobe Contribute). Invest in your writing skills. Go on a creative writing workshop or journalism course so that your articles really draw people as well as informing them. Learn digital photography so that the images on your website contain your vibration. Take a public speaking or presentation skills class and tap till you feel comfortable and confident in front of an audience and can be your natural best when introducing EFT. Have an image make over so that you look as good as you sound and feel. Go on Marketing courses to learn practical tips for online and offline marketing. You are running a business so browse the business books as well as the self help books – get interested in marketing. To get OUT THERE you need to INVEST IN YOURSELF.
4. Under Sell and Over Deliver When Dawn is your accountant you always get a bit extra. Whether its more time or more information or an introduction to a potential client or a speaking opportunity. She is generous with her time and energy. With EFT this means building in over-run time between 21
sessions or giving free advice through your website and articles (articles again) or free group introduction sessions. If clients can’t pay then ask for a testimonial or permission to write an article (articles again) as an exchange. As a trainer I offer repeat-for-free so that students can come back and repeat my trainings without charge and bursary places for those who work for charities. For the www.EFTevents.com site and my newsletters I am always looking for something of value that I can give away. That’s the key, do or give something that the receiver feels grateful for and you have made a step to building a relationship so that they will be back for more. And it goes without saying: be really good at what you do. Practice, practice, practice and keep on learning. INVEST IN YOURSELF so that you can build your CONFIDENCE TO DELIVER.
5. See it, Feel it, Talk it, Be it Dawn is always talking about the future: plans for expanding her business into new territory or taking on specialist staff. Whenever we meet she has six new ideas, three projects in development, and lots of visions that inspire and excite her. Have lots of dreams, indulge yourself in dreams – they are free and some of them will make it to reality. Don’t be discouraged when some fail to fly, just dream up some more. Spend lots of time day dreaming up EFT ideas. I recently dreamed up an EFT for Animals workshop to teach surrogate tapping and now its there on the website www.eftevents.com/animals.htm and several people have registered. Whenever I list a workshop on my website I see the room full of people at that time of the year. Then I talk about it, to myself or anyone around to listen. I write about it. Or I go into the conference room and pretend it. I introduced this year’s EFT Gathering by saying to the 120 full seats “Wow! You are real!” because several times I had stood there and spoken an imaginary audience. When there is an obstacle or an unknown, tap and then put out the question to the universe: “How can I….?” then keep your eyes and ears open for the answer ready to take action. Be CONFIDENT to DREAM IT AND BE IT. Now its your turn to make these tips your own and to plant the seeds of growth in your own way for your own successful business. And remember that seeds need nourishment, protection and several seasons to germinate and grow up big and strong. It takes time, patience and persistence to build a thriving practice. Along the way both Dawn and I have had our frustrations, despair , and those low points where it seemed like nothing was working. That’s how a seed grows, if you sit and watch it then it seems like nothing is happening but keep watering and feeding and each year its taller and stronger. Dawn Clarkson is an EFT Practitioner as well as an excellent accountant. If you are looking for an accountant who loves what you do and is interested in helping you do more then you can find her through http://www.o-reilly.co.uk/leyburn.htm By Gwyneth Moss, EFT Master www.Emotional-Health.co.uk
22
23
24